What is going on guys it's rob here from steps to success so I wanted to do a video for you guys
I've been getting a lot of requests people asking me to do a video on
viral launches new keyword research tool so
Wanted to do one for you guys show you guys exactly how it works. How effective it is
You know I used to be a big supporter of merchant words until I came across the new keyword
Research tool for viral launch and I think it's one of the best best products on Amazon FBA
Especially once you've done. You know doing your Amazon FBA product research you found a great product
you know you've negotiated a good price sent it to Amazon's warehouse and now it's time for you to get those reviews in and
You know start running those PPC campaigns
How do you go about finding the best?
Keywords for you to advertise you know whether if it's through exact
You know phrase or what's the difference between them so in this video
I'm gonna show you guys exactly how to go about finding the best converting keywords
And how you can use viral launch cue keyword research to to find you those best keywords to help
conversion for your product so once you're logged in guys you want to go ahead on the keyword research section and
It looks very similar to the product discovery where you can actually
Search for a keyword or a product
So in this case let's do a product that I've you know I've been doing
Before and you know I showcase you guys which is the Bluetooth?
Speaker so right off the bat the very nice thing about viral launch keyword research tool is
Over here where you can select different markets obviously, we're gonna be selling in the US market
So we're gonna go ahead and click search now what I want to
Tell you guys before we go in this
Before we go further on this in this video is that merchant words what it does is uses Google and Amazon's
platform to find those keywords whereas VAR launch only uses Amazon's you know history of
conversions and doesn't only go to
You know find those keywords from the top sellers so for example most of you guys that are on this channel
Hopefully know about the reverse Aysen
which is where you go and find one your best competitor who is selling a product that you are and
You go and copy their Eason and paste it
And there is a tool that will actually take out the best converting keywords for your top sellers
So you can use those keywords and plug it into your back-end keywords and as well for your
Amazon FBA campaign manager so in this scenario viral launch has created something very similar
But it is enhanced a little bit, which I'll be going exactly why in this video guys
So Bluetooth speaker first of all I want to show you guys
So there's a total of six hundred eleven results with a unique words of 205
Combined exact search volume is one and a half million
So this is the total unique words we have a hundred and thirty thousand
the combined exact match ninety-five not bad, and this is our cost per click guys, so
Our cost per cost per click is ninety cents, which is not that bad at all
so let's go and look at this so what I talked about what you guys will see next to each keyword here is a
Priority score and the priority score is as you guys can see between zero and zero
And this is based on the importance of how close it is
So for example a speaker is as close as we can ever get to a Bluetooth speaker
Then for example blue space to speaker so what bar launch actually does is
You know take this priority score of similar searches and give it to you guys in a scale of
Zero to a thousand so you know how effective they'll be right off the bat and in the second column
We have a relevancy factor
Which again is a scale between zero to a?
Thousand the higher this number the better guys, so you always want to go through this and find the best
Best score so exact search volume again, this is very important sometimes you will see that you have keywords that are being searched
Often so instead of for example 8,000 as you can see you have 86 400
13,000 so you want to kind of you know gauge the level of demand and this is exactly
What this is guys so what VAR launches keyword?
Research tool does it shows you the level demand and the monthly search volume on
Amazon FBA
Alone guys, which is key here
So the key point is out of this entire video make sure that you guys understand this that it is not an estimate
But they actually take these numbers based on Amazon's platform, which is very important
We have a broad search volume again
So you have the exact and broad?
Which is very important you want to have and all of these guys are for the past 30 days, so it's very very recent
Opportunity score again 1000 being the highest and at the lower the number you know
the the worst
so if you are a subscript
Subscribe member of our launch you also get this search trend which is key here
So you guys want to make sure that the trend is either?
Flat or is increasing again
This is a key tool that you guys cannot you know take out of this
So just the cost per click cut so this is very important so VAR launch will actually give you how much day
You know the estimate that you should be
paying for a cost per click to be shown on the first page for your ad
So in this scenario if you guys go ahead and left click on the suggested CPC
You will see the lower end of the spectrum and the high end of the spectrum
so
for example if we wanted to
Put let's say let's do this one Bluetooth speakers
131 so if we were to pay
131 per click and this is our CPC which is cost per click
We will be shown on the first page again if we had with where we are doing a broad range
we don't want to be as high because we're not just targeting that one keyword but a
variety
and that's where it's lower here on the broad end of the spectrum and
There say the minimum is sixty to ninety four cents you never want to be on the high end guys
Unless you're selling a product that you just don't care
You know you're getting that the ton of organic sales, and you just want to you know start getting other keywords ranked
But if this is not the case
Seventy two cents is more than enough you're not on the lawn or the high-end because most more than likely the people on behind are
Gonna run out of budget, so that's when you start to come in and making new sales
and you're not paying the highest amount of cost-per-click to be getting good sales, which is key here guys and
Last but not least is the dominant categories of our launch actually shows you for your keyword that you are
Interested in selling for your product. What is the dominant category to be on there?
I get asked a lot from students and from people in the Facebook group Rob
I'm selling so on so product
But I see some sellers that are in this category and some sellers that are in this category
Which category should I list my product on there?
And this is a very good question guys
And this is exactly what you want to look at to see which category is best for you
So one you want to look at to see the demand for keywords in each
Separate categories how much of that demand caters to your product?
And how you can use that to increase your conversion?
And hopefully make more sales and profit, so this is exactly what you guys want to do
now
We can we have several options here as well, so you can click copy you can either copy the unique words or
The phrase volumes or all phrases another thing that you guys can actually do is download the selected
Results to CSV and I really like this guy so once you go ahead and click this download to see s videos get an Excel
document
Just like you can print a campaign report off Amazon seller central showing you you know what keywords are converting for you
So on and so forth vara lunch actually breaks this down for you and shows you exactly
Cost per click for all of these keywords in an in a document again
You can open this with Excel or whatever. You know tool that you have that will open a CSV file
It's very important guys. I actually wanted to give this a test before creating this video
Just because I know I water you guys are watching this channel. I want to be honest with you, and I want to tell you
Which products are actually best to use for Amazon FBA and I wanted to try this myself for a product
Before doing this video and showing you guys I know a lot of people created videos on Amazon you know on Amazon
specifically relating to viral launches
new keyword research - without ever using it so I wanted to actually not only test it but let it run for at least a
Week, we can have two weeks before doing this video
Just to show you guys that it does work, and I have tested it
And I can you know tell you guys that it will save you a ton of time because the normal process that most people do
Especially with the product that name never sold before is
Get that product and start getting those reviews do an automatic ad start to dissect better
Keywords that are converting but with viral launches new
Keyword research - all the data is there for you all you need to do is just you know open it up in a CSV
Copy/paste ten keywords see how well they do and if everything goes well start adding more to your manual campaign
So you can right off the bat create that manual campaign
And you know target the phrases or exactly would if you see it fit the best for you in your case, so
Let's go down this
And I want to kind of show you guys something really cool so for example sometimes you will find that there are
Keywords that are being searched a ton
But the actual CPC is low and this is really good guys because there is so many times that I've seen
And I found high converting keywords for my specific products that not a whole bunch of people are actually
Targeting and the best part about that is that your CPC
Which is your cost per click stays super low compared to other?
Keywords that are you know being targeted at time?
Being searched a ton of people willing to pay a dollar two dollars cost per click, but in this scenario
You can actually go through the search volume and see which keywords are being searched more than usual
But this suggests that
CPC bid is below the average and that's those are the keywords that you guys want to actually target because that's what's gonna keep you
Successful on Amazon FBA war you're a cost and maximize your profit. So you can end up the month
You know you're selling 10,000 a month in sales
You can actually take home three thousand four thousand profits after all expenses, and that's what this is all about guys
So if you have not already checked out viral launches keyword research to me sure that you do
But let me go over a few more features are in this video for you guys to know so when you have your
Keyword here, you can actually go and click search keyword which opens this tool
through viral launch and you will be able to dissect more information from it the nice part about this again is
It breaks everything down for you
show you the category you can actually go ahead and
Open it up
In your marketing intelligence
Again those of you who have used market intelligence know how?
Amazing this product research tool is for Amazon FBA
You'll get to see the trend with the product you get to see if it's declining or upward
You'll get to see all kinds of bar launch analysis market trends and even a cost calculator which even though
It's not an exact cost will give you a good idea of your profit margin
and how well you know you can expect to do with this product and
Of course you guys can also pin this as well guys so
It's it's super important that you take advantage of all this
Let's go over them
Check the market trends for this product so as you guys can see the sales trend has been increasing year over year
This is an obvious. It's a Bluetooth speaker, so it is highly competitive
I would not recommend anyone doing this product unless you know you want to go into electronics category
And you have some experience because you'll need an SDS which is a safety data sheet sometimes
You might need more documents to support you selling under this category
But you can find some really high performing
products with 60% net profit margin which is amazing guys and
Another thing that you guys can also do is
Open up the page in Amazon itself to check out the products see other
Similar products that are selling just so you can gauge the level of competition demand take a look at the reviews
You know if you want to run your jungle Skaro bar launch you know extension see how all the sellers
Do you can do that as well but aside from that everything is pretty straightforward guys?
Again the nice part about the dominant categories is that you know you can actually select which
category you want to be on there which ones are performing the highest and
you know hopefully with the sales trend that gives you a back support of you going after a successful keyword and
Implementing not only in your you know title bullet points
but as well on your back end and CPC so we can start getting rank for those important keywords guys if
You have any questions regarding viral launches keyword research - feel free to reach out to me comment down below
Let me know what you think of this keyword research - I've been using it for about two weeks now
you know I'm testing out a few campaigns adding a few keywords that I didn't even have before you know doing the
Automatic using merchant words merchant words is also a really good tool because not only will it help you find
RIA you know keyword research
But as well you can use those keyword research to find other similar products
Which sometimes you might come across some really profitable products to sell
verrat whereas bar/lounge actually targets
Specific keywords and finds those high performing cost per click
You know low cost per click keywords that you can actually implement?
Into your product to ensure not only are you maximizing sales again?
But you're paying the least amount of you know money that you should be for those keywords to get those conversions and guys
Again, if you did enjoy this video make sure to give this video a thumbs up if you are new to this channel make sure
To subscribe if you guys are interested in taking your Amazon FBA
Game to the next level I do have a course that comes with my one-on-one mentoring
helping you finding that product going over the product with you with negotiating sending it to Amazon and
helping you overall make sure you're not you know making some common mistakes that most Amazon FBA that is especially if you're new to
This platform you will do so I'll be basically
taking your hand walking you through every single step of the way ensure that you avoid any mistakes and
Also ensuring your success as well, so I have a ton of students that are already making ten twenty thousand a month
And you know we're always looking to add more people and it's a great community
You know we'll help each other with reviews getting those products in so
Anything that you need we have we're a close community, and you know we're all there to help support one another
Again, if you guys are interested in joining my one-on-one mentoring steps to success FBA program course the link is below
down in the description box
And I also do have a free ebook which talks about Amazon FBA in an overview
And you know basically step by step for those of you who like to have a checklist make sure you're doing everything right?
Make sure to check that as well. It's absolutely free again
Link is in the description box if you guys enjoyed this video on the keyword research tool from vara launch comment down below
Let me know what you think of it, or if you still think merchant words is a better tool
I'm really curious to know what you guys think again guys
I appreciate you joining me on this video, and I can't wait to see you guys on the next one
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