Hey, guys!
It's me, Sarah, here from Wholesale Ted, and in today's video, I'm going to be teaching
you my three step formula for creating a dropshipping store with just $50.
Yes, even if you are on a super-tight budget, you can start dropshipping as well.
Speaker 1 This is kind of an updated version to my 2016
video How to Start a Business with No Money.
Now, I'm sure some people will still complain, like they did in that video.
They'll be like, "Gosh, Sarah, I have absolutely no money.
Can you teach me how to start dropshipping with zero dollars?"
Well, I'm going to be honest.
You cannot do that.
You're going to need to have at least some money to get started.
If you don't have $50, the truth is, you probably shouldn't be starting a dropshipping store.
Speaker 1 Something I also want to note: Even though
you can start a store with just $50, using the free traffic methods that I'm going to
teach you, if you do have more money to invest, I suggest that you don't actually do this.
As I'll discuss later in the video, if you have more money to invest in paid traffic,
then you can have much faster success, and make a lot more money, if you utilize paid
traffic.
Speaker 1 I will talk about, as I said, later in the
video.
But for now, let's just get started and talk about how, again, if you're on a super-tight
budget, and you've only got $50, how you can start dropshipping today.
Step One: Create your store for $42.
The majority of our $50 is going to be going into the store creation process.
We're going to be buying the following things.
One, a basic Shopify subscription for just $29.
Two, a domain name with Shopify for just $13.
Speaker 1 Now, if you do want to save a couple of dollars,
you can purchase your domain name privately through Namecheap, and then connect it to
your Shopify store.
A domain name from Namecheap that is a .com address costs just $10.69.
That means that you save $2.31.
However, I do recommend that most beginners just spend the extra couple of dollars and
buy it through Shopify, because it make the store creation process a lot easier.
Speaker 1 How do you set up a Shopify store?
Unfortunately, it's a little bit too big of a tutorial for this video, but what you should
do is watch my free video tutorial How to Create a Shopify Dropshipping Store.
I will have a link to that video in the description below.
But there is a catch, because full disclaimer, to keep your Shopify subscription, it's going
to be $29 a month.
Speaker 1 You might be thinking, "Well, it's not actually
just $29, Sarah, because you're going to have to be paying $29 a month."
If that is too much for you, I do have another solution for you.
Instead, you can build your store with WooCommerce.
Now, I've looked into all of the different options, and the cheapest web hosting that
is still easy for beginners to use is iPage.
It costs just $35.88 for the entire year, and that includes the domain name.
I have a step-by-step tutorial which shows you how to create a dropshipping store with
WooCommerce, and I will have a link to that in the description below.
Speaker 1 Now, in that tutorial, I use a plug-in, and
that plug-in has a monthly cost.
What it does is it helps to semi-automate adding products to your store, and managing
the orders.
If you want to save money, then you can skip using that plug-in, and you can add products
manually, and you can manage your orders manually.
Speaker 1 But I'm going to be honest.
Using WooCommerce is quite a lot of work, especially if you're a beginner.
The chances are, if you're watching this and already looking to spend $50, then you are
probably a beginner.
Time is money, and time is the most important and valuable resource that we have.
Shopify is going to save most beginners an enormous amount of time, headaches, and stress,
which is why I recommend that you use it.
Speaker 1 Okay, so we've spend $42 setting up our store.
Let's move on to Step Two.
Step Two: Optimize the store for free SEO traffic.
Google is the biggest search engine in the world.
Every day, people go to Google looking for products to buy.
But here's the thing: Let's say someone comes to Google and types in "Sirius Black magic
wand," because they want to buy one.
Well, as you can see, there are over one million pages that google has found on the Internet
that are related to this keyword.
Speaker 1 Usually, on the first page of results, Google
has shown us just 10 websites.
Why did Google select these 10 websites out of all of the pages it found?
Well, it's because of something called search engine optimization, otherwise known as SEO.
SEO is when you make changes, or optimizations, to a page that sends signals to Google that
your page is relevant to a specific keyword.For example, let's use World of Harry.
This is an Aliexpress dropshipping store run by my friend [Jarrah 00:04:28], and it makes
thousands of dollars every month from free SEO traffic.
Speaker 1 Now, a very important disclaimer: I do not
recommend using trademarks or dropshipping products that have trademarks like Jarrah
is doing in this store.
And I discuss why in my video How to Not Get Sued, and I will have a link to that video,
if you want to watch it, in the description below.
So no, I don't recommend that you use the Harry Potter niche like Jarrah is doing, but
I'm still going to use the store as my example in this video, because he has offered it up
as a great public case study for SEO.
Speaker 1 As you can see, Jarrah is selling the Sirius
Black magic wand in his store.
If you go to Google and type it in, you'll find his store is in the second listing on
the first page of the Google results.
And it is absolutely crucial that he is on the first page of results, because less than
10% of people click through to the second page.
So you need to make sure that you are on the first page of the Google results.
Jarrah has gone ahead and optimized lots of product pages in his store for relevant keywords,
so now he's getting lots of free, passive sales from SEO traffic.
Pretty cool, right?
So the question is, how do you do the same?
Speaker 1 Jarrah has definitely spent some time building
something called backlinks, and that is a more complicated part of the SEO game.
If you're really, super serious about getting lots of traffic from Google, then I do recommend
that you look into what backlinks are, and you can find lots of free tutorials on YouTube
for it.
Speaker 1 But right now, outside of backlinks, there
are several things that beginners can still do to optimize your Shopify store pages, so
that you can rank higher in the Google results.
One: Pick a keyword for each product.
You need to pick a keyword to optimize each of your product pages around.
Now, you want this to be what is called a longtail keyword, which means it is a descriptive
keyword that is between three to four words long.
Let's say I'm selling this camera lens travel mug.
Well, we'll my keyword for it then "camera lens travel mug."
Speaker 1 Two: Add the keyword to your product title.
This is a very important signal to Google that your product page is relevant for a keyword.
Put it as close to the start of the title as possible.
So if you have any additional text in your product title, try and put it after the chosen
keyword, like I've done here.
Speaker 1 Three: Include a 400+ word product description.
Next, you'll want to include a big product description for your page that is at least
400 words long.
You can see here that I've added a big product description for this product.
I use very descriptive language, such as saying it looks like a DSLR lens.
This will help you get traffic from people searching for other related keywords like
"DSLR lens travel mug."
Speaker 1 Four: Include your keyword several time in
the description.
The product description that I've written here for this example product is 430 words
long.
If I highlight the keyword phrase, you'll see that I use the main keyword "camera lens
travel mug" in the product description seven times.
You want to make sure that you do this, too.
Including the keyword in your product description is called "keyword density," and you want
it to be between one to two percent.
Since my description is about 400 words long, I want to be including my keyword four to
eight times in the description.
Speaker 1 Five: Add the keyword to your first product
image.
The technical phrase for what we're doing here is we are "updating the image alt data,"
but don't worry.
It is super easy to do.
In your Shopify product page, scroll down to the first image, put your mouse over it,
and click the "Alt" button, type in your keyword, and click "Done."
Now, you only need to update your first image.
If you want to update the image alt data for your other images, then be sure to use different,
but relevant, keywords.
Speaker 1 So there you go.
There are five easy things that you can do to your product pages to optimize them for
free SEO traffic.
Now, something I should note is that if you are optimizing your product pages around SEO,
then it can hurt your conversions with paid traffic, because when people are coming in
from paid traffic, they can be put off by the long product descriptions.
So be careful in trying to do both.
It's easier when you're just getting started to focus on one.
Focus on either free traffic or paid traffic.
Speaker 1 Here is a bonus tip: I suggest that you add
a blog to your store, and that you add a post to it at least once a week.
Google loves to see fresh blog posts.
And when you add your post to it, I strongly recommend you do the following.
One: Make the blog post at least 600 words.
Two: Add in at least one image to your blog post.
Three: Make the blog post relevant to the same niche as your store.
Four: If possible, embed a relevant YouTube video.
And you can embed a video that somebody else has made.
It is perfectly fine to do so legally.
Now, another quick disclaimer: It's important to note that SEO is a huge topic, but these
are just some beginner tips to help you get started.
Speaker 1 Okay, so I've optimized our store for free
SEO traffic.
It's time to take advantage of one other free traffic source.
Step Three: Create a Facebook fanpage.
While I would normally recommend that you use paid Facebook traffic, you can still get
results from free Facebook traffic if you are willing to put in the time and the work.
What this involves is creating a relevant Facebook fanpage in your niche, and building
it up with lots and lots of fans.
You can then post advertisements for your store on your fanpage, and plus, it will help
you a lot with SEO traffic.
Why?
Well because having a big Facebook fan page that advertises your store regularly will
signal to Google that your store is an authority.
Speaker 1 Of course, you can do things like adding in
your URL to the fanpage's profile, which will create an even stronger link to Google between
your fanpage and your store.
Plus, of course, you can do things on your store to create a link between the two pages,
like adding a link to the fanpage in your store footer.
Google likes websites that are a social media authority.
If it thinks that your website is a social media authority, then it will raise it up
in the search results.
Speaker 1 Now, usually, when you're advertising your
store on Facebook with paid traffic, you're going to be creating a fanpage that has the
same name as your store name.
But if you're trying to create a fanpage with lots of fans, then don't do this.
Instead, try to think about how you can create a super cool page that people in your niche
will really, really like.
Speaker 1 For example, let's say I make my Shopify dropshipping
store about coffee, and I called it Brewed Treats.
My regular viewers will recognize it as an example niche I use in my videos here at Wholesale
Ted.
Well, instead of creating a fanpage and just calling it Brewed Treats, I might create a
fanpage, and call it Awesome Latte Art.
The fanpage would be dedicated to reposting super cool pictures of latte art I find around
the Internet, that have Creative Commons licenses on it, or that I get permission from the original
creator to share.
Speaker 1 Then what I do is I keep posting super cool
pictures to the fanpage every day, and because the pictures are really neat, they will get
natural engagement, and the page will grow organically.
Now, I'm not going to lie, this is a slow method, and it takes time to go out there
and find content to reshare, but if you're willing to put in the time and the work involved,
it does work.
But there is a problem.
To get started, you're going to need to have a small base of fans to like, share, tag,
and repost your content.
Speaker 1 The solution to this is to run a small $6
ad campaign to your Facebook fanpage, with the sole purpose of getting likes.
But you need to do it right.
Here is a simple, effective way to set up a like campaign on Facebook.
One: Add content to your fanpage.
People are not going to like a fanpage if it doesn't have any content, so before you
go, and you run away, and create your Facebook like campaign, be sure to add 10 high quality
images to your fanpage.
Two: Go to your ad panel, and create an ad using "Engagement" as the setting.
Three: Next, select "Likes" as your form of engagement.
Four: Select the audience to target.
Speaker 1 Here are some tips for selecting the right
audience.
Firstly, target people that are based in the USA.
Now, admittedly, it's going to cost you more money to target USA people rather than just
people based worldwide, but your USA fans are going to engage with your page at a higher
rate, which is the goal here.
Aim for an audience size of between 700,000 to one million people.
That is a really nice number to aim for.
Speaker 1 When selecting keywords to target, don't worry
about doing flex targeting, or getting keywords that are overlapping.
This is just a simple like campaign.
So pick a bunch of keywords that are relevant to your niche.
For me, I might pick "latte."
I could pick "Starbucks."
I suspect that Starbucks is going to be a much bigger reach than that, though.
And again, I wouldn't worry about having the interests overlap.
Just select keywords that will get you to that magical number of between 700,000 to
a million.
And also, of course, be sure to exclude people that have already liked your page.
Speaker 1 Five: Choose mobile only placement.
Mobile traffic usually converts at a higher rate than desktop traffic, which is amazing,
because times have changed from when it used to be the complete opposite.
Six: Add a cool, relevant image to your ad.
Nothing fancy, yeah.
For me, I might just pick a cool picture of some latte art.
Do not overthink this.
Seven: Set your ad budget to $2 a day for three days.
Of course, if you want more likes, you can increase the budget or the number of days
that you're advertising.
I've set it small here because of the fact that our budget is just $50.
Speaker 1 That's it.
Let's calculate how much money that we have spent.
$29 for Shopify.
$13 for the domain name.
$6 for the Facebook ad campaign.
And that totals $48, I'm fairly certain, so we are under budget.
Well, you might be thinking, "Well, that's all well and good, Sarah, but one of the massive
costs in dropshipping is paying for the products after the customer has purchased it, so how
can I afford to do that?"
Speaker 1 Well, that's a great question, and let me
show you my magical solution to this problem.
Look, ladies and gentlemen, this hat.
It's just a normal, everyday hat.
And ladies and gentlemen, please look inside.
As you can see, there's absolutely nothing.
Absolutely nothing inside at all.
Ladies and gentlemen, I'm going to take this absolutely empty hat, and put it on my head.
And look at that, ladies and gentlemen!
Look at that!
A credit card!
A credit card!
Thank you, thank you, thank you.
You are all too kind.
Speaker 1 Yes, there you go.
My magical solution to this problem is credit cards.
You see, for those of you out there that don't know it, when you open your Shopify dropshipping
store, and somebody purchases an item from you, you don't get the money from the customer
right away.
If you have selected Shopify payments, then your payments will be held for about seven
days.
And if you have enabled PayPal, then it can take several days for the funds to clear in
your bank account.
Quite possibly, you're going to end up having your payment held for about three weeks, so
if you don't have any money to purchase the items in the meantime, while you're waiting
for the payments to clear, you are sunk.
So of course, the solution is to get a credit card, and you can use the credit card to pay
for the items that the customers have purchased from you.
Speaker 1 Usually, credit cards will let you hold an
interest-free balance with them for about five weeks.
So what you do, is once the money has cleared from the customers, you have that transferred
to your bank account.
Then you will easily be able to pay off the credit card while keeping the profit, and
not paying any interest.
Plus, you'll also earn sweet rewards for using your credit card.
If you live in the USA, the best credit card to get is probably the Chase Sapphire Reserve.
It lets you earn tons of miles and travel in style for free, while getting one percent
cashback, too.
Speaker 1 But it doesn't need to be a super fancy credit
card.
Just one with a spending limit of between $200-300 is more than enough.
Now, if you have a terrible credit rating, and you are not eligible for one, you're going
to need to make sure that you have some cash on hand, and a debit card, to pay for the
items that the customer has purchased.
It doesn't need to be a lot.
Having just $200-300 on hand should be more than enough, because of the fact that this
is a slower method than using paid traffic.
Speaker 1 That leads me on to something very important
that I want to discuss.
Free methods are slow.
Something you have to recognize is that, if you either can't or are not willing to invest
money to grow your business, it is going to grow slowly.
One of the biggest regrets that I personally have in my career is that I was obsessed with
free traffic, and it's something that I've discussed here on this channel before.
It made it difficult for me to scale, and it cost me a lot of lost money.
Speaker 1 If you want to use free traffic methods, be
prepared to be very consistent and very patient.
But if you can, I strongly recommend that you set aside $300-500 to invest in ads, because
you are going to get much faster results.
With a budget like that, it is possible to find a product that, after scaling, can earn
you over $10,000 a month within 30 days.
This is not going to be possible with free traffic.
So keep that in mind.
With free traffic, you're going to need to be exchanging your time for money.
In business, the ultimate goal is to be exchanging your money for time.
Let me know in the comment section, what do you plan to use?
Free traffic, or paid traffic.
Speaker 1 Thanks for watching this video.
If you liked it, I'd appreciate if you gave it a thumbs up, and subscribe to us here at
Wholesale Ted for more great videos about selling online.
If you have any questions, please be sure to ask them in the comment section below.
Here at Wholesale Ted, we do get a lot of questions, but we try to answer as many as
we can.
Speaker 1 Did you know that we here at Wholesale Ted
have a step-by-step premium video training course that shows you how to create, market,
and run a six-figure dropshipping store.
It is called the Dropship Club, and inside of it, I take you through the exact methods
of picking your niche, picking your products, creating your store, running ads for it, and
more.
Before you go, I'd like to offer you a free gift.
Here at Wholesale Ted, we have a free e-book.
How to Make $10,000 a Month Online with Dropshipping.
You can find a link on how to download this awesome freebie in the video description below.
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