Angela Brown: How do you ask a homeowner if they need a housekeeper?
That's a great question, and we're going to talk about that today.
Hi there. I'm Angela Brown, and this is Ask a House Cleaner.
This is a show where you get to ask a house cleaning question,
and I get to help you find an answer.
Now today's show is brought to us by HouseCleaning360.com
and it's no surprise that this is a hub where house cleaners and homeowners connect.
It's not just house cleaners either.
It's actually professional organizers and landscapers and people who service the home.
So there's a homeowner, and he's got a house with lots of responsibility, and he has a
business, and he's super busy, and he's like help, I can't do my own grocery shopping,
and I can't mow my own yard, and I don't have time to clean my house, and I need some help.
So, he goes to HouseCleaning360.com
and he types in whatever it is he's looking for,
a house painter, pest control, HVAC, somebody to fix his heating and air conditioning,
a house cleaner, whatever.
They look for people they need that come help them at their house, HouseCleaning360.com
All right, here's the question from our house cleaner.
Speaker 2: How do I ask a homeowner if they need a housekeeper?
Angela Brown: All right.
This is a trick question, because if you ask anyone do you need a house cleaner, the answer
will always be ... ta-da, no.
No, I don't.
Because they're not in the market to buy a housekeeper or a house cleaner.
When they are in the market, then they will be asking.
So there's a really fine line of how do you get in front of the person who's buying.
The answer is you don't because how do you know when someone's buying?
So if you wait until that moment where someone says hey, I need a house cleaner, you're already
a day late and a dollar short because they've already gone online, and they've probably
already called someone, and they probably already have some bids set up where somebody
is going to come to their house and give them a free estimate.
So what happens is if you let people know that you clean houses, and you let them know
again and again and again, this is called marketing.
And you cannot be in business unless you market.
I know there are a lot of house cleaners that think they can just show up and clean houses
and by referral only, they will work.
Okay, if you are amazing at what you do, that is true.
But there's also this underlying current of marketing that goes on.
There are things as a business owner you have to do every single day to keep your brand
out in the market so that when somebody is ready to hire you, they can then jump on the
phone or jump on the internet, find you on HouseCleaning360, and close the deal.
But they're not going to hire you until they need you.
Okay?
It's like needing a new pair of shoes.
You're not going to run to the store and buy a new pair of shoes because someone said,
hey, there's a shoe sale going on.
If you don't need shoes, it doesn't apply to you.
And the same goes with house cleaning.
And so there's no way you're going to know when people need your service.
But if you run a flier and then in the same neighborhood, a few months later, you run
another flier, and then a few months later in the same neighborhood, you run another
flier, these people have a few versions of your flier, and they will hire you when they
are ready, okay?
A lot of times people will use things like Nextdoor.com where they say I'm searching
for a house cleaner.
And then the neighbors that have hired you that are happy with your work, they will jump
on go oh, you should choose my house cleaner.
So the neighbor's recommending you.
The neighbor's doing the heavy lifting.
It's not you going, "um, hi, I'm Angela, and I'm hoping that you need a house cleaner."
They're going to go "uh, no, I don't."
People are not asking someone and just saying hey, do you need a house cleaner.
The answer is always no.
A better question is "who do you know who..." and then get very specific.
I know a house cleaning woman, and she specializes in moms with new babies.
So she says; "Who do you know that's pregnant or has new babies?"
and they're like "oh, two of my neighbors."
"Do they ever need an extra hand?
I know sometimes moms get real harried with a new baby, and there's no time to sleep,
and they're just burned out, and they just need an extra set of hands."
"Oh yeah, I was talking to my neighbor the other day..." and "hey, would you give her my card?
If she needs my help, I'm available, but I only have one opening."
And then you let your neighbor know.
You're not going to the lady, knocking on her door, going "hey, are you harried?
Are you burned out?
Are you under slept and you need some help?"
That might be the case, but if she's not looking, she's not going to be receptive to you.
You're a salesman.
But if her friend goes to her and is like; "Oh my goodness, you're not going to believe
who I just talked to, I just talked to this house cleaning lady that I met in our neighborhood.
waiting at the school bus for the kids.
And she said she has one opening, and she specializes in moms with new babies."
The lady will go; "well, that sounds like me.
I need her help. Do you have her card?"
"I do, here it is."
And it's an organic conversation that happens between your neighbors that are in the neighborhoods
where you work and not you.
This is not you going door to door going "hi, do you need a house cleaner?"
And I know house cleaners that have been successful at that, but if you do go knocking door to
door, you better very well be prepared for the no soliciting signs, and some people may
slam the door in your face.
But you're going to get really, really good at selling because in order to prevent doors
from getting slammed in your face, you got to have some kind of amazing sales pitch.
So if you're not great sometimes selling, and you're not good at asking questions, ask
everybody you know, hey who do you know who has new babies or whatever the area is that
you specialize in.
And my recommendation is that you do niche down, and you do specialize because if you
just have general house cleaning, that's like general anything.
Hey, do you need to go to the store?
Well, for what, you see?
You don't just go to the store to go to the store.
You go to the store because there's something specific you need.
You ran out of milk.
So when you go to the store, you're looking for milk.
It's not just I'm going to go wander around the store and see if something pops up.
That's not how people buy.
So if you just hey, I'm a general house cleaner, do you ... you know.
That's not how people buy.
So you want to make sure that you're very specific about what it is you offer, and then
do it on a regular basis.
Marketing is part of your business.
It's a huge part of your business.
And it doesn't have to cost a lot of money.
There are a lot of things you can do that build your brand that keep you visible in
the public eye that it's just again and again and again, so that when people are ready to
hire a house cleaner or a housekeeper, who is the first person that comes to their mind?
And if the answer is you, you're hired.
So my suggestion to you is be the first person that comes to their mind, and that is how
you ask someone if they need a housekeeper.
All right, that's my two cents for today, and until we meet again,
leave the world a cleaner place than when you found it.
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