Hi, everyone. Welcome back to my channel today. Thank you so much for dropping by.
I have Bradley from Helium 10, he's back with another demo, just for you guys.
Today, we're going to be talking about Amazon keyword research. We're going to
dive into Magnet and Cerebro because I know a lot of you guys have... if you guys
have tried out helium 10, it's a little overwhelming in the beginning but
Bradley's here to really break it down for you. And show you all the cool things
that you can do with these two tools. Alright, so first of all, that's a very
great fashion choice that you have today. You got the memo, it's a very
good-looking shirt, guys. And if you guys stay to the end, we might have a contest
where they can win, you know, one of these t-shirts, right? Yes, so guys, make sure to
stay to the end so you can find out how you can get one of these
one of these t-shirts. And let's go ahead, and let me share my screen and I just
want to show you guys some cool hacks for product research using Helium
10 tools. Let me just share my screen here. Alright. Can you see it now? Yes. Okay.
Alright, so again, I don't want to, I don't want to make it seem like this is
something that's rehearsed. I mean, we know that we didn't rehearse anything
right now, but you guys might not. So, let's just come up with a couple random
searches. Give me some ideas. Give me like two or three and I'll pick one that
sounds pretty good. Product ideas? Yeah, like I mean, not collagen peptides or tactical
flashlights because we always do those. Or a garlic press. But like a semi
specific product niche that... How about beach balls? Okay, what else? Give me like two or three
so I can pick a really cool... Let's see, can we do jade rollers? What? How about a derma roller?
I will do the first one you said. What did you say? Jade roller? I've literally never
heard that. So, wow, look at that, it comes up in auto-complete right away. Oh,
yeah. I might have heard it. No, you know, I think I do know this one. Yeah, you roll it
on your face and does some magical thing. That's pretty cool. I just actually came
back from China. I was on the vacation. The first time I went to China without it
being business and we went to a jade uh... I don't know if you call a factory but
yeah, maybe a factory, but I learned all about this stuff.
Okay, so wow, I didn't know... this is pretty cool. All right, this is a great
one right here, okay? So, let's say you've done all of your product research and
you're like, "hey jade roller, there's opportunity here, I went and I sourced my,
you know, I sourced, I found a factory in China or India or wherever your
factory's in, and I know exactly what my products going to look like, I know how much
it's gonna cost". All right, what are the next steps? Well, obviously, you need to
start thinking about your keyword research and what keywords you're going
to want to put in your listing. So, what is my suggested process? Well, first
of all, I'm just going to assume jade roller might be, you know, the most
searched for, the most relevant search for this product, okay? So, the first thing
that I'm going to do is I'm gonna go into Magnet and I'm just gonna type that in,
"jade roller". Let's see if anybody else... Very, very saturated product by the way since you're not familiar with
this market. Yeah, so guys, when I say, "hey, this is what I decided to do". That
doesn't mean everybody needs to go out and source this. But, I'm just saying,
let's say, it's not, you know, saturated. But what would I do? So, here, what happens
when I pull up jade roller in a search in Magnet, it actually gave me a thousand,
over a thousand keywords. Where do these keywords come from? Well, what Magnet went
and did, was it, you know, checked some of the top sellers in the search results
for jade roller and it's giving me a whole bunch of keywords that are very
highly related to that product. And now this is cool guys because the difference
between this and other tools is, sometimes you might have one software
tool which gives you only words where "jade" or "roller" or "jade roller" is like
part of that keyword. And there's nothing wrong with that, you know. That's a very
valuable list of keywords but, as you can see here, there's words that come up that
don't have, that don't necessarily have those in here. Like, let's see, skin
jim. Why in the heck is skin jim coming up? I don't know what that means but somehow
that's related, right? You know, I don't know what this is. This might
be a brand name or it might just be a, you know, function here. What other
words come up? Drain, drainage? I don't know a drainage means but you're gonna
come up with all kinds of keywords and especially if you're not, if you're like
me, and have no idea about this category at all, almost everything here is kind of
like, education for you to learn what some of the most searched-for
terms that potentially your competitors are converting for, what kind of keywords
there are here. Now, one thing you're gonna see in a lot of searches for a
keyword, and this is especially for those of you who might be in Canada, or might
be in different countries and don't understand the demographics too much in
the USA, is that there's actually a big population of people who are searching
in Amazon USA in the Spanish language. So, I guarantee you, somewhere in this list
of 1144 keywords, you're gonna find whatever the
Spanish word for jade roller is, or whatever people who speak Spanish are
searching for. Sometimes, what we call Spanglish. Oh, you know, that means you
know Spanish and English in like one. It'll be like, let's say jade is, say it's
"hather" or something. It'll be "hather" roller para women, you know. Jade roller
for - and then the word English, and women. There's literal types of people who search
for that and those keywords are gonna come up here in Magnet. So, what you
would do, is you would just do all, you know, you would study this whole list of
1100 keywords and start picking out ones that you think are
gonna be, you know, important for you. But, the number one way to find out which
keywords are super, hyper relevant to your listening is finding out what the
top sellers of this product, who look exactly like your product, or really
close to it. What are they showing up on page one for? Because if they're on page
one, how did they get, how did they get to page one, you know? Maybe they did
PPC, right? Or maybe they did a launch or a giveaway? But, what's the only way to
really stay on page one? If they've been on page one organically, what does that
mean? Sales velocity. Yeah, they're converting. They're
converting with a good sales velocity, just like she said, for that keyword, all
right? Otherwise, they're gonna drop right off of page one, alright? So, I'm looking for
what they're on page one for. In other words, what are they actually converting
for? What keywords are relevant? So, let's take a look here. I'm gonna open up
Cerebro. Now, if you have your product already, you already started off, you
could put that right here as your baseline product. But, if not, you could
just put any random product right here as like the baseline, okay? This is the
field that I'm concerned about. So what I'm going to do is, I'm gonna run Chrome
Extension and X-Ray and this is going to show me, kind of like, estimated sales
amounts for everybody who's here on the page one of the search results. And this
is super important guys. So, I'm gonna go ahead and once it finishes loading,
they're still loading this page, there's a lot of listings on here. Once it's
finished loading, I am going to sort it by the number of sales, right here. I'm
gonna hit sales, okay? Now, I'm going to mouse over these one by one. Now, what I
am NOT going to pick, I'm not gonna pick big brand names because it's really hard
to compare apples to apples when you're a private label seller and then there's
a brand name. Now, jade roller, I don't even know if there is such a thing as a
brand name Jade Roller, you know? If this was shoes, then obviously, what I mean is
I would not pick Nike or Adidas, or something like that, right? So, I'm gonna take a
look. And let's just say, I already determined my product looks like this,
okay? Let's just say this is like, wow, this is almost exactly like my product.
It has, looks like a roller on two sides, maybe a box. So, I'm looking for products
that are selling well, that look like this. Because that means that a potential
customer of mine is a customer that these guys have already had, all right? So,
let's look, this, yep, this is selling, holy cow, this is selling
a quarter of a million dollars a month and it semi looks like the kind of
product I already determined, I already sourced. So, I'm gonna copy that
ASIN. I'm gonna put it here and I press spacebar. Now, I'm gonna keep looking here.
Here's another one. This looks almost identical and they're selling 5,000
units. I definitely want to know what keywords are relevant to them. Paste and
spacebar. Next one, ah. Okay, so this one, this is
a good example. Yes, this is a jade roller but you know what, this is like a pink
one. So, potentially if mine is emerald or green, right? I am NOT a hundred
percent sure that's somebody who's searching for, or somebody who would buy
a pink one, would necessarily consider mine, okay? Because it looks kind of different.
So, it could very well be that somebody already comes in, with a preconceived
notion, "I'm looking for a pink jade roller", alright? So, to me, this might not be my
competitor because that's a different demographic. So, I'm gonna skip that one.
I'm gonna go to this. This looks like my product and they're selling twelve,
or two thousand units. I'm gonna definitely want to see what they're doing. And let
me find just one more, or two more. Here's another one,
looks like my product. Selling seventeen hundred about, a month. And let's do one
more. I actually never put a few products in. So, when I use Cerebro,
I only use, I'm so used to just putting in one product... And this is, let me explain.
I'm glad, I'm glad you mentioned that because I totally forgot to explain
why I'm doing this. There's nothing wrong with just searching for one
product, all right? That's great. If you're doing that, good. But, here's what happens
is, let's say you're doing a jade roller and then you come here, and you see this
Rosalind Boutiques are selling 12,800 month. You're like, "this is the number one
guy, I'm gonna run this in Cerebro and I want to see their important keywords
and then I'm gonna copy their strategy", right? Now, here's the danger of using
just one ASIN to compare yourself to, even though, they're killing it, right?
Let's say this jade roller was on The Oprah Winfrey Show or on Dr. Oz or Dr.
Phil, right? And they came up with some like catch phrase on that show, right?
Like Oprah came up with, "the Jade Roller...
that changes your life or whatever", right? They came up with a catchphrase, and then
what happens is, all of a sudden, that's what everybody relates this product. And
now, that's how they're searching for it on Amazon. "Jade Roller that changes your
life", right? And then, now all of a sudden, there's a lot of search volume for that
keyword. They're gaining sales. They're like page
one, position one for that "Jade Roller that changed your life". And you're
doing your keyword research and you're like, "wow, this is a super important keyword
and there's like no competition for this keyword, there's only a few listings that
even have it, and this guy is obviously getting sales, I need to focus on this
keyword, I'm gonna put a whole bunch of money in PPC, I'm going to go ahead and
do a launch and give away 500 of these products". And then yeah, you get to
page one, and then you get no sales. Why? Because that keyword is not relevant to
you. It was relevant to your competitor, right? But not to you, because you had no
idea that there was this Oprah thing... that there's this whole backstory
behind it... That makes sense. Right? Yeah. So, now you see where I'm going with
this, right? By comparing myself to four or five, then that takes away that
possibility. Because now I'm gonna find keywords that are relevant to all the
bestsellers. Then I know it's not one that's what was only relevant to one,
okay? So... That's a really good explanation. Yeah, I always suggest to members, you
know, you should compare with four to five listings, like maybe five
products to really see what's going on in the back end. Okay, I 1000% agree
guys, 1000% agree and the reason why we're saying this is because
we've heard of sellers that have not done that, and they end up, you know,
paying for it once their listing bombs, or something, right? Or they do their
keyword research AFTER their inventories been in the warehouse and you're
like, "oh sh*t", you know. No bueno. That's no good. Alright, so this came up with 7,000
keywords. Now, this is a valuable set of keywords list, you know. You might
want to save this full keywords just like it is. Basically, what this is, and
it's funny, we have different tiers of members in Helium 10, like, there are some
people who are big-time sellers and they're actually paying $200 a month for
the Diamond plan of Helium 10. And so I had a workshop with them, 25 of them this
morning. And I asked them, "guys, do you know what this is resulting in?" You would
think that these are our top members. Not one person got what I'm
about to tell you guys. They did not get it right, all right? I'm not gonna put you
on the spot, to ask you. But let me just tell you guys, what this is, these seven
thousand keywords, is any keyword phrase that any one of
these products, including the seed product, is ranking for in the top 306
positions. That means the top 306 search results, alright? So, any one of them. So now
again, there could very well be a keyword here that's only relevant to one because
of the Oprah Winfrey Show or whatever, right? So, I want to immediately make this
list more relevant to my listing. I already said my listing looks like this.
I know these guys have keywords that are important but I want to know
what's across the board relevant. So, I'm gonna put here, minimum five, that means
that's a minimum of five ranking competitors, right? And then, I'm gonna say,
hey, let me just do this first. I'll always go ahead and do this. It takes it
from 7,000, whoa, it takes it all the way down to 344. So, there's only 344 keywords
that all five of them are ranking for. So, for example, Himalayan face roller, this guy
is ranking top 306, this guy, this guy this guy, this guy, etc, right? But now, I'm
like, "hey, all I care about, what are they converting for"? And again,
what we said, how do we know what they're converting for? What are they like on
page one? So, I'm gonna say, hey, show me, if you take the average rank of all five of
these sellers or these products, that they're all kind of on page one, between
one and twenty. Let's see how that whittles it down now. Now, that takes it
down to a hundred and thirty two keywords. So now this is super hyper
relevant keywords to your listing. And now you can start diving deep and say
look at this, jade roller for face, all my competitors are average of 5.4.
And why, if you mouse over here, you see one is number one, one is number
three, one is four, one is five, one is 14. So that obviously is a keyword that
you've got to make a thousand percent sure that you are gonna have in your
listing because I guarantee with this many searches, you know, if thousands of
people are searching for this keyword, and these guys are all on page one, you
know they're converting for this, like in the hundreds, you know. These guys are
selling hundreds of units a month for this keyword. So unless you get on this
keyword results, you are not going to, you're missing out on a lot of sales. So
guys, this is super important, this is my number one favourite thing actually about
Helium 10, is doing this Cerebro compare ASIN search. Because it's the only way
to find you keywords that are super hyper relevant to your potential buyers.
I really like that. You know what's another thing that I've been suggesting to
members with Helium 10 Cerebro? Do a... sometimes I get questions and
people are like ,you know, "I don't know where I'm ranked". Like you know, where
can I rank higher for whatever? Do a Cerebro Reverse ASIN Look Up on
yourself. And see where you're ranked. Absolutely, yeah. Absolutely, yeah. That's
great because you might... cuz Amazon doesn't tell you where your sales are
coming from, you know. Like PPC, if you do PPC, yeah you know what search term
resulted. But right, you know, probably 70, 50 to 75 or more percent of your
sales are just coming from organic searches and you have no idea where you
come from. But as we all know, people don't buy things on page 8 and page 9.
Like how many people are that patient to actually scroll through. Not even page 2.
Page 2, maybe, just like you said, right? Yeah, page 2 maybe. So then, that's a best
way to say, "where are people even see my listing from?" You run Cerebro and I
guarantee you're gonna find keywords that you didn't even realize, you know,
you're ranking for, right? So you get a better idea and then you see those, if you're
converting for it, maybe you even want to go a little bit more. Like maybe you're
on the bottom of page 1 for some keywords you never even realized. So like,
shoot I'm gonna throw this in a manual campaign in my PPC and see if I
can move that rank up. That's exactly how I've been doing it and those
are the easiest keywords you can just bring up even higher, you know. Like, I
really like that one. Yep, yep, absolutely. Any questions about what I did on this?
Or either Magnet or Cerebro? No... one question though. What is, maybe you
can ask, dive a little deeper into the Magnet IQ score. That's something I don't
really pay attention to a lot because maybe I don't know the importance of it
or, you know, how important is it to really pay attention to the Magnet
IQ score? Yeah, absolutely. Absolutely, that's a great question.
All right, so the Magnet IQ score and Cerebro IQ score are the same thing, okay?
It's basically the IQ score, and you can mouse over here and see what it says. It
says it's an internal score we give to key words to show the ratio between
search volume and competition. A higher score means that there's a good ratio of
low competition to high search volume. The more competition there is for this
keyword phrase, the lower the score. So, again, first of all, this score does not
mean that it's good or bad or like that you should do something or not do
something. We just put this here so that you don't have to go and do a
calculation. So a lot of people said, "hey, I like to find words that are searched
for a lot, but not many people have it in their listing." So this is a really high
score because this one at the time that we check this, when Amazon was giving
this data, it said that there are 16,000 people searching for this a month. Yet,
there are only 1000 people who had this in their listing, right? What's
something that has a low score? Let me see here. Here's something that's a low
score. Beauty roller jade. The reason why this has a low score is because only 17
people a month are searching for it, more or less, but more than 1000 people is
your competition for this keyword. More than 1000 people have it indexed. So it's
just kind of like an indicator, like maybe you're just scrolling, you know,
really fast, and then you see, "whoa, look at this score, why is this have a high
score?" Well, look how many people are searching for this and yet there's
only 2000 people who have it in their listing. So it's a good ratio.
So that's just how that's used. Okay, makes sense. Yeah, I mean most of the
times, I've been ignoring, I think for myself, I look at these numbers every day
so it's like, "okay yeah, I know what it means", right? But, for you new users who
are using Helium 10, this saves you so much time. Literally so much time.
Absolutely. That technique that I just showed you guys, before, you know, like
she said it's not, this wasn't always the case, we only had this
single search for Cerebro before. So I would actually use this method in
my consulting businesses with my customers and I would do a single Cerebro
search on like five or six ASINs, right? I would export it all to Excel. Then, I
would have to make pivot tables and try and see if I can find the keywords that
all of them... I mean it was crazy it would take me hours. What I just showed you in
ten minutes, it would take me three or four hours to do the exact same thing using
the old way. So like that's the reason why you use tools, whether you're
using Helium 10 or another, you know, tool, it's so important because it
takes jobs that either, would be impossible to do, you know, that there's
no like, there's no way that you can figure out what all the keywords that a
certain one is ranking for. I mean, literally, impossible. I know some
of you guys are still manually checking what page you're on and you're like, "oh,
you know... don't do that you guys, don't do that. Honestly, with every business, you
need tools to run your business and with Helium 10, you just, it saves so much
time and saves my life. So make sure you give it a try because I do have a new
code for you guys. If you guys are, you know, still on the fence or you know, I
know a lot of you guys are on the free plan but, you know, the free plan can only
do so much. So if you do want to give Helium 10 a try, even for one month
where you can have access to, you know, the platinum plan. "FBAWINNERS50"
I'm going to leave that code below, 50% off the first month. I think that comes
down to like 45, 40 dollars or something? It's totally worth it and I
suggest getting this and just giving it a try. Yeah if you guys are serious about
your Amazon business, I mean, these tools are are essential. I mean this
is just two out of the 22 tools that you would get, you know, with that platinum
plan. We've had everything from Profits. You know that's what tells
you how much profit you're making each day, your ROI, by the way, you know,
I can say this, because I know you're not gonna release this video
instantaneously but as of tomorrow, Profits is now gonna be available for
the Canadian marketplace. So we didn't have that. So that's brand new
information, you heard it here first. And also in all the European market places.
But yeah, you have access to your profits, you know,
what your inventory is, we have a Refund Genie. That's one of the top tools that
people use. Because, have you run Refund Genie? I have, yes
I have. Right when I got Helium 10 and it's
really awesome. Another thing about Helium 10 you guys.
If you guys have any questions or problems or whatever, there's a little
like video on the top right, where you can get tutorials on how to understand
how to use each tool. Also, another really awesome thing about
Helium 10 is customer service. Because some other tools I've used, like you
email them and you're like, hey like I don't know how to use this or you know
what's going on with this... Helium 10, they respond to you in literally
minutes. I remember it was, like I need help. And there's that little chat
icon on the bottom right. Hit it, and they answer everything. So yeah
because we're here for you guys. If we didn't give you guys support then
you'd be frustrated with the tools and the whole reason why Manny Coats made this
suite of tools was, you know, before when you know when he was Amazon seller, he
just wanted things to be easier, he's like, wow I want to share
this with other people. And help people, you know, he used these tools to help
him grow to a seven-figure business and that's like the greatest feeling.
And you know exactly what I'm talking about. Because you do coaching
and courses, and things, like when you're able to help someone, you see somebody
come from nowhere and then, all of a sudden, now they have a successful
business that you played a role, and it's like the greatest feeling in the
world, right? Especially when they helped me save the
time. I'm going to get to the good stuff you guys. So I know we're we're wearing
Helium 10 swag today and I really encourage you guys to get on them
monthly. Just a 50% off plan for the first month.
See how you like it. But I know Christmas is coming up. So, I'm going to pick a winner
to ship off this t-shirt to, this t-shirt. I have a medium in size large. All you
guys have to do... oh and I'm also giving away a 30 minute free call to help me
get started with this tool because, I know, everything Bradley just taught may
seem super easy. But, you know, it just think some time getting used to some new
tools and whatnot. So, I'm going to give a a free t-shirt and a free 30-minute call.
All you have to do is comment "How to Sell on Amazon" in the comments below and
I'll be picking a lucky winner, shipping out the t-shirt to you, and helping you
get started with this tool. Awesome guys. And
whoever does win that t-shirt, and then I want you to do this, to post a picture of
like, in a unique place. I don't know if you saw the one I did on our
Helium 10 Instagram. I was in China and I was on the Great Wall of China and I
took a picture and somebody else just took a picture. He was actually scuba
diving and he had the Helium 10 t-shirt on. But, take a really cool picture of
yourself wearing the shirt, in some unique place, and then upload it to
Instagram and tag us and we'll go ahead and feature you guys on our Instagram as
well. I gotta start doing that. Now, I want
to be featured with my swag and all. So anyways, guys be sure to participate and
I really want to get you guys started. It's almost new year. New year, new goals,
new business, new everything. Alright, thank you for having me.
Thanks Bradley. ...let her know and I'll come back again and do another, you know maybe a Q&A
session, you know. If you get a more Helium 10 users and you guys have a
bunch of questions about how to use it, I'll come on and we can do a YouTube live or
something like that. Thank you so much free time Bradley. Thank you. Bye.
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