most of you will know that a link is text or an image which when clicked
takes you to another page on the Internet what you might not be aware of..
is that links are extremely important for search engine optimization and
helping your site rank well in the search engines for your important
keywords and this lesson we are going to take a look at getting backlinks for SEO
link anchor text helps your site rank for your important keywords ever heard
of Google bombing or link bombing this is where a web page is able to rank
highly for a search term purely because there are many sites linking to the page
using those words in the clickable anchor text this is how a search for
miserable failure was once manipulated to show results for pages about
President George W Bush for a documentary filmmaker Michael Moore it
didn't matter that these sites had no mention of miserable failure in them
what made it was that hundreds of other websites thought differently and linked
to the sites using that text although the search engines now employee measures
to prevent link bombing from manipulating search results to show
unrelated content it's evidence of the search engines emphasis on anchor text
for determining rankings and relevance PageRank briefly is the reputation of
your site based on the number and quality of sites that are linking to you
it's one of the core ideas behind Google's ranking algorithms and even
though it isn't the only thing that determines your search engine ranking
it's a useful thing to work on building of course the only way to build page
rank is by getting links to your site beware however a lot of affiliates get
caught and that must build PageRank mentality and thus don't bother to get
links from sites that don't pass on PageRank they forget the most important
thing and the reason for building PageRank in the first place your goal
first and foremost is to get traffic to your site if you can get links in places
where they will receive a lot of click-through traffic and targeted
visitors even if the link doesn't give you PageRank or help your search engine
rankings then all you've done is skipped a few tedious steps and go on
right to the finish line so don't look past blog sites or social networking
sites when you're building links these can deliver lots of good targeted
traffic some links are better than others what makes a good link depends on
which of the benefits we discussed above interests you must improving your
ranking for keywords links that improve your ranking for a specific keyword use
your keyword in their anchor text and aren't marked with the nofollow
attribute improving your PageRank links that are good for improving your page
rank come from sites with high PageRank appear on pages where there aren't too
many other links and aren't marked with the nofollow attribute good links for
getting traffic links which get traffic are enticing and interesting or aroused
curiosity one good trick is to leave a thought unfinished or ask a question
that people want to know the answer to then people have to click through to
find out also don't be spamming remember you're trying to get people to click on
your link and they won't click if it looks like rubbish finally if this link
is only being used to garner traffic it doesn't matter if you apply no follow or
it's automatically applied good links in general generally links appear on
prominent pages rather than being buried deeply inside a site ideally your links
will appear on pages that get a lot of traffic and are relevant to your site
there's not much point in your automotive restoration website being
linked to by a vegetarian food forum finally we're possible your links will
come from authority sites or well-respected sites high page rank
sites are great as our sites worth dot e-d-u top-level domain a link from C and
in the new site is probably going to be better than a link from your local
pétanque Club inbound links to your site are good
links they all help you whether it's by giving you PageRank helping you rank for
keywords or sending you traffic even if they don't do any of these things very
effectively they certainly can't hurt you your site won't be penalized in any
way if bad disreputable sites link to yours the worst that can happen is that
your site becomes a subject for a Google bot and starts to rank well for
undesirable keywords but even that can be turned into a good thing be warned
however if you decide to link to disreputable sites from your own site
even if it's just a part of a link exchange for SEO purposes you can't end
up being penalized for associating with bad Internet citizens your site gets
tired with the same brush and you might find your rankings plummeting and your
site being D indexed be careful when participating in link exchanges so
you're not being unwittingly drawn into a bad neighborhood and time for today's
lesson summary and this lesson we've looked at what purpose backlinks serve
an SEO including helping your site rank for important keywords passing your site
PageRank to improve your search engine ranking getting traffic to your site we
then looked at what attributes make a good link for each of these aspects
including using your keyword and a links anchor text to improve your ranking for
keywords getting links from high page rank sites to improve your own page rank
enticing interest in your links to gain traffic and having your links appear on
prominent pages that's all I've got time for thanks for watching and we'll see
you again soon bye for now
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