Youtube daily Dec 22 2018

Haleh I have a question for you, you're an expert in AI right. When do you think there will be human level a eyes?

Hi, Jade, so usually videos on my channel in French. How's your French?

Je ne parle pas français

Okay

Well

Since you're such a great science youtuber, I'll do an exception for you for today

I'll be speaking in English. Even if it means every one of my viewers mocking my French accent. Thanks lis

So what do you think a human level a is possible? Could an AI ever?

Outperform a hearin at all tasks and for lower costs and if so why when could all of this happen these are fascinating?

Questions and it's extremely tempting to have a strong opinion about such controversial topics

But it's extremely important to first note that predicting

The future is an extremely challenging task

Especially given how complex the modern world is and how fast it is changing in particular

My big advice would be don't trust your guts and don't trust my guts either

Okay, sure, but it's still an important question. I mean a human level a eyes would imply such huge changes to the world?

How can we build up more of an informed answer? Well, even if no individual can be said to be reliable

It's often the case that the opinion of a community of experts yields more reliable answers

Yeah

So I found this article of the MIT Technology Review and it says that AI

Experts don't think that human-level AI is a threat to humanity. Wait. Did you see that?

There was a follow up to this article look at the bottom of the article

Yeah, that's what's weird. The follow-up article says the exact opposite. So what's going on here?

I guess that a key takeaway is that there are big disagreements among experts and that there are even

disagreements about what the agreements of the experts are

it's a big mess and unfortunately many AI experts are not helpful and

Prefer to present their own views on the future of AI as well as their own views on the consensus of the experts of AI

But there's also a more subtle and more fundamental reason why the two articles disagree. Do you see what I'm hinting at?

It's about how to think about risks I think I get or you're saying in the survey discussed in the first article

They asked AI experts to say when they thought there would be human-level AI

Whereas the survey discussed in the second article gave specific dates and asked AI experts to say the probabilities

They thought that there would be human-level AI by that time so it might be the case that nearly all AI

experts think that there won't be human level AI by

2050 but at the same time they think there's around a 10% probability that there will be human-level AI by 2020

Exactly, and when we discuss risks, it's crucial to think in such probabilistic terms indeed a nuclear plant

That is more likely not to explode is not necessarily a reassuring nuclear plant

definitely, even if it has a 1% probability of exploding I'd argue that that's still cause for concern and we should still prepare for the

Worst yes, and we should not give too much importance to surveys that only ask about most likely scenarios

it's important to consider surveys that discuss how likely different scenarios are and

fortunately for us in 2015 ai expert from the two main a AI conferences were surveyed that way and out of

1600 34 of them

352 accepted to answer the questions of the survey. You should check it out Jade. Let me see

Wow this survey asked AI experts to plot on a graph for any given date how likely they thought it would be that human level

A eyes would have arrived by that date

And here's what the curves of different experts look like

Also here in red is an aggregate of the predictions of the experts

When crucial thing to note when looking at the graphs is how much AI experts

Disagree, this is important to note since it means that no expert is representative of all experts in particular

There is a huge selection bias whenever you give great importance to one single expert. So let's look at the aggregate

according to the expert there's a

50% chance that by the Year 2060 one human level AIS will have arrived so we probably have a bit of time

According to experts human-level AI in a few decades away is the more likely scenario

But in terms of risks we should also care about less likely scenarios

They also say that there's a 10% chance of human level a eyes by 2025 lay, that's so soon

Yes, it is and 10% is far from being negligible again the nuclear plans with a 10% chance of exploding should

Definitely not be built yet

human-level AI may be even more explosive than a nuclear plant as we've discussed it in length on my channel and as Robert Mars does

On his human level a I possess existence of risks for mankind unless we massively invest on AI safety

Human-level AI may well destroy humanity

At least there is a strong case made by Nick Bostrom in his super intelligence book that we should regard the destruction of

Mankind as the default scenario if AI becomes superhuman

Okay, but 10% is the prediction of the experts. How likely is it that they're right about this?

I mean having experts made very earnest predictions in the past

they have they definitely have for instance Marvin Minsky famously thought that human-level AI would be there by the

1970s he had overestimated

The speed of progress but prediction errors would not always due to our estimation of future progress. In fact lately

It seems that the opposite holds more often for instance in the 2015 survey

Experts predicted that we take 12 years for a eyes to outperform humans at the game of go

But alphago beat lee sedol a few months later

Assuming that they are equally wrong about human-level AI

This suggests that we cannot rule out the possibility that a eyes will reach human level within a couple of years

I see I guess the unreliability of experts should be regarded as added uncertainty if the

Distribution of expert predictions for human-level AI looks like a bell curve. Then this added uncertainty should flatten the curve

but look this means that the probability of extreme events increases

Yes, indeed because experts are unreliable

we should in fact be even more concerned about the possibility of human level AI in a near future and

instead of a 10% probability of human level AI by

2025 we might consider a 10% probability of human-level AI by say

2022 okay

But this is very hard to imagine to reach human level wouldn't a eyes need some kind of real intelligence or consciousness?

And what about energy consumption?

The human brain is very efficient can computers really be as efficient as the human brain

There are definitely huge hurdles to get to human-level AI

But research is progressing at an impressive pace both in terms of hardware and software

In terms of hardware for instance the so called Akuma's law suggests that the energy consumption of a single computation is dropping

exponentially as it is divided by two every 18 months and

Innovations in paralyzed if not decentralized computing and data storage may allow this trend to carry on

So then what about the software side don't we need some kind of major breakthrough?

Probably it's hard to tell to understand the software challenge

It's useful to get back to an insurance 1950 paper in these paper

He suggested that a large part of the complexity of the human brain is critical to reach human level intelligence

Yet the human brain has around a million billion synapses

If 1,000 of them are essential for human level intelligence

It suggests that an AI will need to be of size at least one terabyte to which human level

Today the size of large areas is usually of the order of Giga bytes and the largest AIS

Seem to slowly reach one terabyte this suggests that in terms of complexity

We may soon which what's necessary for human level intelligence

Still it's hard to imagine that this is sufficient to reach human level a eyes

I mean don't we still need to train those a eyes? Yes indeed

but much of the necessary data is arguably already out there to reach human level large enough and well designing of a I

Could read Wikipedia again and again and watch science youtube videos

It's one thing to be exposed to this data, but could an AI actually learn from this data

Could it lead to a real intelligence again?

it's hard to tell but it's

Important to note that it is hard to tell it seems that many people believe that since AIS are just doing mechanical operations

They cannot compete humans. But the thing is that long the mechanical operations are actually full of surprises

They can lead to results that we humans cannot predict not because the operations are complicated

In fact, each operation is extremely simple. However, a is performed a huge number of such simple operations

This is something that our brains cannot do and this is why our brains cannot predict the outcome of a eyes computations

Which means that they will lead to results that surprised us

Alan Turing put it brilliantly

He wrote the view that machines cannot give rise to

Surprises is do I believe to a fallacy to which philosophers and mathematicians are particularly subject

This is the assumption that as soon as a fact is presented to a mind all consequences of that facts bring into the mind

Simultaneously with it. It is a very useful assumption under many circumstances

but one too easily forgets that it is false a

natural consequence of doing so is that one Lynne assumes that there is no virtue in the mere working out of

consequences from data and general principles

Exactly and thus we should not be overconfident about what we think that huge eyes can do their long

Computations will likely surprise us

well

in fact

If you've been following the recent developments of a guy you should probably have been surprised by invidious photorealistic images

YouTube's automated captioning and Google duplexes phone calls

You know me who you hi, I'd like reserve a table for Wednesday the 7th

for seven people

It's for four people well people win

Wednesday at 6 p.m. Oh

Actually really sir for like up were like a 5 people for you for below you can come

How long is the way usually to be seated fuck when tomorrow?

For next Wednesday the 7th. Oh

No, it's not too easy. You can call me back. Okay?

Oh

I got you bang

Again that was real call with many of these examples where the calls quite don't go as expected

But the assistant understands the context to nuance it new tasks for wait times in this case and handle the interaction

Gracefully, yes

We should be prepared for potential surprising developments in AI that would give them human level reasoning abilities in

particular given all we've discussed I would claim that there is a strong case for saying that human-level AI by

2025 should be given a probability larger than 1% and come to think of it

1% is huge. Especially given how disruptive this human-level AI would be

This is why I would argue that we should really take the threat of human-level AI seriously and invest massively on AI

safety

Hey, I hope you've enjoyed this video a big. Thank you to

Jade from an item

I highly recommend her YouTube channel is one of the greatest things out there and of course her videos about physics

Which is her background are really really good, but I strongly recommend even more her videos about computer science ideas

Particle, there's one on the singularity and there also videos about machine learning overfitting or the optimal stopping problem

I highly recommend these videos and also we just did a video on Jade's channel

It's about a pragmatic solution to implementing value loading by simulating a virtual democracy on extrapolated versions of ourselves

for self-driving cars faced with the trolley problem

Before coming back to the comments of the previous video

I want to highlight again the article that I've written about how to handle a human level AI and in particular how to load values

Into a which is a very very very difficult problem

I strongly recommend

anyone who's a bit interested by these ideas to go and have a read of these paper as I think it is the most

Important thing that I would have ever written my life - about the komono

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Singularity in the history of the race beyond which human affairs as we know them could not continue

70% of the AI experts

agree that this is at least a moderately important problem and how much to the AI experts think that society should

prioritize AI safety research

well

48% of them think we should prioritize it more than we currently are and only 11% think we should prioritize it less

so there we are AI experts are very unclear about what the future holds but they think the

Catastrophic risks are possible and that this is an important problem. So we need to do more AI safety research

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How GoPro Rebooted Itself, CEO Nick Woodman Talks Strategy — MashTalk - Duration: 33:52.

(upbeat electronic music)

- Hello and welcome to MashTalk, the show where we catch up

with the most interesting people in tech.

I am your host, Mashable tech editor Pete Pachal.

I am super excited to get to our guest.

He's got a lot to say about cameras and action.

It is GoPro founder and CEO, Nick Woodman.

Hello Nick, welcome to the show.

- How are you doin', Pete, thanks for having me.

- Thanks for coming.

I've been looking forward to this 'cause you, sir,

are a founder-CEO and I don't think we've had a

founder-CEO on this.

Oh no, we did, we might've had one more

but it's a rare thing to have the founder-CEO

on one of these.

- Well, I'm happy to be the guy for you.

- I feel like founder-CEOs lately have been getting kind

of a bad rap.

- Uh-oh, this sounds like a setup.

- There's been some issues around, you know, Mark Zuckerberg

broke Democracy, I heard, and Travis Kalanick at Uber,

there was some issues there.

I heard about those as well but you seem

to have weathered that storm.

Are we through the trials and tribulations

of the founder-CEOs?

Have you felt similar pressures and have you weathered them?

- I'd like to think that I'm through the storm.

GoPro is now 16 years old.

I started it in 2002.

Took the company public in 2014

and we've had a challenging past couple of years.

- Been a roller coaster.

- It's been a roller coaster,

but now that we're more focused,

we're growing the business again.

We can talk about that and we're looking forward

to profitability for the second half of the year

and for the fourth quarter.

That's our goal and as we last shared

on our last earnings call, we're still tracking

towards that goal and we just launched the best-selling

new GoPro ever, Hero 7 Black.

- Nice yeah, I tried it myself.

- Yeah, what do you think?

- We like it a lot actually.

I remember we had the unit.

I'm not sure actually if it was in stores yet

but we had the unit that we were testing

for the Apple event, the iPhone event.

So this was early September and ordinarily, we would've

brought something sorta bigger or like a gimbal

for an iPhone for sort of quick stuff but we...

The video was so smooth, like the stabilization, we were

so impressed by it, we'll just use a GoPro, yeah, so.

- Well you just did my sales pitch for me, thanks for that.

- I mean, it was such a nice compact form factor

so I can definitely see how that has been a success

for you because it was, from our reckoning, a very good

product but let's rewind a bit.

You did bring up sort of the challenging years

that you've had in the last little while.

Can you tell me a bit like when did things sort of,

'cause you guys were flyin' high, let's be real.

I mean, you guys had the high stock price,

successful IPO, GoPro still was, still is, kind

of synonymous with that action camera brand.

There's a lot of other brands that sort of dove in

and sorta tried to do what you do

but I mean, you guys have always been the go-to

but then sorta things started to sort

of go wrong a little bit.

Can you tell us what went wrong, some of the reasons why,

and what's happened to sort of right the ship

or what you've done to right the ship.

- Sure, well that's a big part of the founder's journey

I think is how do you go from successfully founding

and scaling a business and then navigating that growth

and getting through your teenage years, as it were,

which ironically have been our teenage years at GoPro,

to then mature into

whatever the future of your business is.

- Yeah, early 20s.

- And you know, taking the company public

and with as much success as we were having

and as much growth as we were having, I think we

lost a little bit of sight, of focus, if you will

as to what our role in the world is and was

and what our customers wanted most from us

and I think that at the time, we were so successful,

so popular, growing so quickly that many,

ourselves included, believed that we could be successful

at anything that we wanted to go do

and that's a risk for entrepreneurs.

That's a risk for any business person to think

that your success in one area of business will translate

into success in another area and if you study other

businesses and other big brands, you recognize

that very few of them are able to translate success

in one area of business into other areas of business.

Just because you're a great pitcher doesn't mean you can go

and be a great quarterback, right?

You're still throwing a ball,

but it's an entirely different sport

and now that it's 2018,

we're a much more focused company.

We're not trying to be all things to everybody.

We're not trying to make GoPro relevant to everybody.

We're doing a much better job of identifying who our

core customer is and we're very focused

on super serving that customer and by being sort

of more narrow in our focus in what we're trying to solve

and who we're trying to solve for, it allows us

to build a better product for that customer,

do a better job of marketing that product globally

in a more targeted and tailored fashion,

and the result this year is that we're growing again.

We're forecasting and we've shared publicly that we expect

to be sell-through of our products, number of units sold

to end users to be up about 16% this year versus last year

and it's terrific to be growing again.

It's terrific to have launched Hero 7 Black,

the best-selling new GoPro in the company's history.

It's terrific to get such strong critical acclaim

for our new products and it makes us really excited

about the future, but we went through a period

of trying new things and not getting a very good return

on that investment.

So it feels really good to see such strength

in our core business now that we're focused on it again.

- So among those new things was a drone

that you, I think it was about two years ago,

was the release or when was the initial release

of the drone?

- Let's see, that would've been 2016.

- Gotcha, so--

- Q4.

- And there were some issues with it that you seemed

to address and it seemed like there was some potential there

to be had until, it just looked like the main competitor

in the field, which is DJI, was just suddenly,

like they were just so dominant and used that position

to kinda like knock out almost, not just you guys,

but a ton of other people.

I guess my question is sorta what did you learn generally

but was the failure of that more about the product

and some of the issues you had

or was it just the competition was just suddenly too hard

to overcome or was it sort of a mix of both

or other factors?

- There's many factors but the primary factor

for us exiting the drone business was that the cost

of development, relative to total demand for consumer drones

at least for us, didn't make for a good investment

and if we're gonna be in a product category,

we're in it to win it and we wanna bring a Formula One

approach from an innovation standpoint,

a pace of development standpoint.

We wanna run a very fast race and in the drone category,

that's very expensive to do so

and then the product margins are very thin

and so it just didn't make sense for us

to continue developing new drones where there just wasn't

that much money to be made and when we researched what

customers wanted most from us, it wasn't a drone.

It was actually they wanted very specific things

in camera technology and capability and software,

namely our app, that we recognized, we are selling a lot

more cameras and there's a much bigger market

for GoPro in camera than there is in drone.

So we made the decision to exit that business

and redeploy our R&D dollars, our engineering capabilities

on camera and app technology and then also free

up marketing dollars to grow awareness

of GoPro internationally.

GoPro is quite well known in North America,

to a lesser degree in Europe and the Middle East

and to an even lesser degree in Asia Pacific region

and we've seen a really good return on investment there.

We're growing year over year in our international markets,

so that was a smart decision and with the strength

of the Hero 7 line, it seems it's proving

to be a smart decision to focus our R&D dollars

in camera development because we've got a

phenomenal Hero 7 lineup and customers are loving it

and we're able to do a much better job

of serving our customers in our core business,

thanks to this focus.

- Cool, so the drone was one thing that did go wrong

and I promise it's not all gonna be about things

that went wrong.

- Lessons learned are very important.

- But there was also some criticism

of the product lineup over a couple of years

that there were like too many different cameras.

I think there was a camera, I forget what it was,

I think it was the Hero Session that didn't have a screen

or it was just sort of a different form factor

that wasn't that well received.

I guess, what was sort of going on there, I guess,

during that era?

Was there some experimentation because of sort of

more funds from the IPO or were you just sort of like you

say, well let's try this or let's try that

and let's see what could be a growth business for us

outside of our just straight-up action camera line?

- We experimented with attracting new customers

and we, with our marketing as well, we tried

to broaden the relevance of GoPro, make it a little more

everyday and a little more approachable

and what we found was and what we've learned ultimately is

that not everybody needs a GoPro.

We don't need to make GoPro relevant to everybody

to be successful and have a growing and profitable business.

We need to recognize that a GoPro is a tool

for active doers in the world that are engaged

in activities that create use-case challenges

that can't be solved conveniently with a phone

or with a different type of camera

and that's what a GoPro is uniquely designed for

and there are millions of people around the world

that are a significant addressable market for us

and that we should, rather than try

to be broadly appealing to everybody

and water down our product line and water down the brand

and our marketing effectiveness, we'd be better served

and get a better return on investment

and better serve our customers, most importantly,

if we solve for those people in the world that need us most

and focus our communication efforts to reach them

and make them aware of our products

and then we could grow our business.

So the last couple of years, we're trying new things

and then this last year which has been our most

successful year in the past three, has been focused

on super serving our core customer, building them the

best GoPro possible, focusing our marketing efforts

on making them aware of how great our new lineup is

and it's resulting in growth.

So the strategy is working and what our fans can expect

from GoPro going forward is that we'll be aggressively

advancing camera and app capabilities on their behalf.

We have a better understanding of who you all are

and what you want from us and we're building that

rather than trying too many new things that doesn't allow us

to do a really deep job of doing any one thing

terrifically well.

- All that makes sense.

Okay, so I wanna transition into sorta talking about mobile

because I feel like there's this,

we live in this visual, visual culture, right?

Like and every app has a stories thing.

Every app emphasizes imagery.

It's all around us which would seem to really help you guys

in that like, oh there's just more places

to share great footage and you could always shoot

in GoPro, get it in the app, but at the same time,

we're also seeing smartphones get better and better

in terms of their own built-in photography.

So I feel like, do you find one of those factors is

greater than the other 'cause I feel like the first

thing I mentioned would greatly help your business

and the other one would put some pressure on it.

What are you sort of finding as social networks, places

to share, evolve and at the same time, cameras

and smartphones evolve?

- Well that we live in an age where people are becoming more

aware of their own creativity and their own interest

in visual expression and sharing of their experiences,

that obviously benefits GoPro.

The easier it is to share and also the easier it is

to discover cool experiences other people are having

and watching their content, that helps us market the

benefit of having a GoPro.

Nobody sells a product or service better than your customer

and so when people see how many successful GoPro customers

that are out there and see the quality

of the experiences that they're sharing captured

with a GoPro, that really does more to grow our brand

and business than any marketing campaign

that we initiate, so that's been great

and we've seen that grow year over year over year.

- Has there been any particular network or change

in apps and networks that just suddenly, almost like you

saw a bump that was before anything else

whether it was Snapchat or Instagram stories or Facebook.

- It started with YouTube and people's interest shifted

from photography to video and then it grew

with Facebook as YouTube isn't the most social of sites,

but then when people were able to embed their YouTube video

on Facebook, we saw a really significant lift from that

and then Instagram's taken it even further just thanks

to the efficiency of both sharing and consuming content

and Instagram has done a great job of training,

teaching people that shorter is better.

- Right.

- You can tell a two-minute story in 20 seconds

and it has more punch and then somebody is gonna actually

wanna watch what you publish next because they know it's

not too big of a commitment to watch whatever content

that you post.

So that's been extremely helpful.

So there's no doubt that the convenience

and the proliferation of these sharing platforms has

helped us grow our business and it's terrific

for us on the marketing side as well.

I mean, we have nearly 15 million followers on Instagram

and I believe that we're the number one most engaging

consumer electronics brand on Instagram.

- How do you measure that in terms

of like how many comments, or?

- Comments, likes, just overall engagement with our content

and I believe we're number two or three most engaging

consumer product brand of any category on YouTube.

- Nice.

- So these platforms have been phenomenally helpful

in us growing our brand globally and help us enter

global markets before we even officially start

to advertise or market in those regions.

And then as it relates to smartphones, yes they continue

to become more capable, but so does a GoPro

and people's use cases continue

to expand as people become more active.

Travel is not what it used to be 10 years ago.

People are far more adventurous and active when traveling

and looking for new experiences.

It's less about sitting around the pool at the hotel

and it's more about getting out and being active

and participation rates in sports are all up

and that obviously is a really rich market for us

and if you're very active and you wanna capture

that experience, just the form factor alone

of a phone does not lend itself

to self capture very well when you're in motion

and even though phones are waterproof and

to a degree, durable with gorilla glass

and so forth, people don't consider putting them

in harm's way because their lives revolve

around this thing, right, and if you have a problem,

break your phone, that's a big inconvenience

and also people who are active, we find that they like

to have solutions that are tailored to them

and a one-size-fits-all solution for somebody who's

on the more active side of the spectrum

or they're more interested in capture

as a hobby, as a craft, they're looking

for specialized solutions.

So our super customer is somebody who's interested

in activity on one side and capture on the other side

as a hobby and where those two markets intersect,

you've got a super customer that we're very focused

on super serving.

- And you find that that part of the Venn diagram is

getting bigger, not smaller because

of all the factors you said?

- That's right, that's right and we've got a very

interesting place in the world

to super serve these customers and make them feel

that GoPro is designed specifically for them.

It's part of why we have such a loyal following.

There aren't many other companies in the world

that are focusing on building these solutions

for these types of customers

and understanding who your customer is in the world

and really tailoring your solution for them is how you

build a brand that's as strong as GoPro.

We got a little too broad for a little while.

Now we're back to being very focused

and we're seeing it in terms of momentum in our business.

- Nice, so I wanted to ask about Snapchat specifically

'cause they started calling themselves a camera company

a few years back and I feel like, for you guys,

it's almost like that scene in 'Crocodile Dundee,'

where it's like, that's not a camera company.

Like, this is a camera company, you know?

I mean, what do you think of how they regard themselves

as a camera company and I actually kinda wonder what you

think of the things they've done like

with the Spectacles obviously is their main hardware product

that they've come out with and the format

of circular video which was a little weird for that,

that I guess they're still going for.

How has Snapchat been for you guys?

What do you think of them?

- Well I think that thinking of them coming out

and defining themselves as a camera company

I think is provocative.

I think that's a big part of their go-to-market strategy

and their branding and their culture and so I applaud them

for being successful and being provocative.

I mean, we're talking about it right now

and they announced that quite some time ago

and I do think that to some degree, it makes sense

because they're seeking to take further what you can do

with a smartphone camera than you maybe otherwise could

and so by saying you're a camera company doesn't

necessarily mean you're gonna go and make cameras.

It could mean that you're gonna exploit the camera

that everybody already has but regardless,

I think the provocative nature

of that statement has got people talking

and that was the point of it.

And in terms of their other products and innovations,

I think any company or individual who's pushing the limits

and inventing new things should also be applauded.

If businesses aren't going to take risks and try new things

and see what resonates with consumers,

we've got a very boring future ahead of ourselves.

So I love to see innovation.

I love to see risk taking

and I love to see it when people are successful.

- So everything you said about phones rang very true

in terms of like you're not gonna risk it.

It's unwieldy in a lot of these situations

that you're talking about, but the thing is,

I also think with regard to especially big players like

Google and Apple, there's a lot

of interesting things they're doing with photography,

particularly computational photography and using AI.

I feel like that's a very big part

of where image capture is going.

Can you talk about sort of what you guys either are doing

in that space or how you sort of see yourselves competing

with that sort of approach?

- Sure, well innovation yields fascination

and brings the future to life for consumers

and we find that nothing gets people more excited

than a breakthrough innovation and exciting new product.

I mean, we define ourselves as consumers, interestingly.

I don't know if people think about it this way

but the fact that we, as human beings, define ourselves

as consumers is interesting.

We're always looking for something new.

We need stimulation.

We're unhappy if we don't have it

and so we're fascinated when something truly new comes

along and as both product developers and marketers,

we at GoPro understand how incredibly important it is

to wow our customers, in fact

harnessing the power of wow is one of our core values

of the company.

We always wanna exceed expectations

and really grab people's attention with something truly

remarkable and so as a result of that,

we built a very strong team of image scientists who are

helping us invent the future of capture.

They are how we designed our own chip, GP1,

our own processor, which is in Hero 7 Black

and has certain attributes that allowed us

to make the breakthrough in innovation

which is HyperSmooth video stabilization.

- I knew there was a name for it.

- Yes, which is gimbal-like video stabilization built

into Hero 7 Black, built into the camera itself,

and for most use cases, eliminates the need

to use a separate three-axis gimbal to stabilize your video

and HyperSmooth is better than a gimbal in many regards

because the motion is more natural.

HyperSmooth is windproof.

Gimbals tend to fail at about 30 miles an hour

of wind speed.

That resistance from the wind overloads the motor

so you can't hold a gimbal camera outside

of a car window for example, going faster

than 25, 30 miles an hour.

If you're engaged in sport and going too fast, it'll fail.

If there's big g-loads on it, the gimbal will go

into limp mode and fail.

That never happens with HyperSmooth

and of course HyperSmooth being built into a GoPro is

waterproof and to date, there are no waterproof gimbals

and we're saving our customers two to three hundred dollars

of expense because they don't have

to go buy a separate device, this gimbal to charge

and keep with them and so forth.

So this type of innovation is absolutely necessary

for us to keep moving camera technology forward

in a way that is truly beneficial to our customers.

- I guess that makes sense. - I hope it makes sense.

- No, no I mean and honestly, the proof is in the pudding.

I mean, we used it.

It was very like, for all the reasons you said.

- Well one of the things I'm most proud of is

that when we came out with HyperSmooth

and said gimbal-like stabilization

and in one interview, somebody asked me,

is it a gimbal killer and I think I said yes

and then that quote got attributed to me

and the comments sphere

went crazy that I had called it a

gimbal killer and how could I and it can't really be

that good and I just want everybody to know,

there's a time and a place for a gimbal but really--

- You don't wanna murder all gimbals--

- Well no, no, no, but also like we were

having a conversation, I wasn't like coming out

with guns blazing saying it's a gimbal killer

but people thought that we were just hyping it up

but then, once our customers started to buy

and use Hero 7 Black, they said, son of a gun.

This thing works as advertised.

It really is that good and it's been really satisfying

to see our customers really appreciate the engineering work

and innovation that we've brought in the form

of Hero 7 Black with HyperSmooth.

It really is the best stabilization that's ever been built

into any camera, not just a GoPro, but most important

to me, as a founder of GoPro, it's a sign

that when we come out with something, it needs

to live up to the brand and we value our customers immensely

and if we say we're gonna do something, we're gonna do it

in reality, not just from a marketing perspective.

- Nice, more of a gimbal incapacitator then, we'll say.

So why don't you give me your, I know you've gotta wrap it

up soon, but the state of VR and AR

and 360 video, I feel like is quite a bit different

than it was a couple years ago.

I know you guys, well places like Google

and others were using your cameras to do sort

of big rigs and with multiple cameras.

You guys have a 360 camera in the market now?

Is that correct?

- Fusion.

- Yeah so, can you give me just sort of a snapshot

of that market?

Where you see it's going?

I feel like personally, it hasn't really lived up

to where people thought it was gonna go

but that maybe it still has a place.

Is that your assessment and if so,

like what is the place it has from a consumer

and professional standpoint.

- It's true that consumers don't seem to be that interested

in video for VR, 360 video.

It's a bit of a novelty.

Some content is interesting, some content's not.

It's a bit of work to view 360 video.

It's a little bit at odds with what somebody wants

from an entertainment consumption experience.

In gaming, VR is terrific.

It's immersive, it's interactive.

It really makes you feel like you're there

if it's done right and so it's additive

to the gaming experience, but when somebody's gaming,

they want to engage.

They want to make decisions.

They want it to be interactive and spend the mental cycles

problem solving and so forth, right?

Gaming is a sport.

When you're watching a video or you're watching a movie,

often the motivation is very different.

You're not looking to engage.

You're not looking to interact and make decisions.

You're looking to relax and be entertained

and I think that video VR is maybe at odds

with what somebody is wanting to do when they wanna

sit back and watch something.

They don't wanna make decisions necessarily on where to look

and they don't wanna spend the cycles

and be worrying they're missing something.

- Right, that's the thing I would always find.

- That's right.

- Did I look in the right place, I'm not even sure.

- And it's a lot of work and so I don't know why consumers

aren't as interested in watching spherical 360 content

but this is my theory is that it's they want

to relax, not necessarily engage and decide where to look.

Fortunately, with our own camera, we had a sense

for this before we launched it because we launched

Fusion last year in the fall, and in the spring,

we debuted Fusion as a pilot program

because we wanted to get customer feedback

as to what they thought of the camera

and how they were gonna wanna use it

and fortunately, we did this because we learned

that our would-be customers were far more interested

in Fusion's ability to allow you to capture everything

at once around you, but then later go back

and just select the shots that you wanted

and then use those to create a

traditional fixed perspective video.

They weren't interested in creating 360 VR content

with the camera, and learning this, we emphasized

development of the what we call over capture,

where you recapture

just the shots you want from the source 360 file

and then you export that as a fixed perspective video clip.

That's what helped Fusion be successful.

Fusion has roughly 50% of the market

on a dollar share basis in North America.

So it's great to see GoPro be an innovator

and a leader in this brave new space of spherical capture

but it's selling not for VR purposes.

It's selling because it's really a camera

that's capable of capturing new perspectives

but then leading to traditional content output.

- Right and for the person who just doesn't want

to miss anything, and not necessarily the person who wants

to put out 360 video.

- Right it's the camera that you don't have to aim.

The stabilization is unbreakable.

Your picture is floating in a sea of pixels

and so as you move the camera around, you can have

infinite stability in your image.

So there's a number of breakthroughs in the technology

and that we're learning with Fusion that we'll be able

to apply to new cameras down the road

and be it spherical or otherwise, so it's a really

exciting place to be and it's gonna lead

to more innovations in the future.

- Nice, just one more question.

I heard your salary is a dollar a year.

- That is true.

- Do you think you're gonna ask your boss

for a raise next year?

- I've gotta earn it.

- Okay, do you think you have?

- We'll see, so far, so good.

It's been a good year so far,

still a lot of work to do though.

- All right, well thanks for coming by the show.

It's been great talking to you about the state

of GoPro, VR, sharing visual stuff, all that stuff

and hope to have you back sometime in the future.

- I'd love to come back, thank you very much.

(upbeat electronic music)

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Hair Photography Made EASY // Photography Tips and Tricks For Hair Stylists and Salons on Instagram - Duration: 4:28.

hey everyone it's in Daniella Benita and Cabrina Bianca here today we're gonna be

diving into hair photography social media has turned our hair world upside

down and now we need to be pros behind the camera we hope you guys like this

video and don't forget to give it a thumbs up and subscribe down below so

you never miss a video with us again without further ado let's get into some

of our hair photography tips for go-to shooting techniques when you are

shooting your clients hair don't be afraid to get up close and personal dive

into all the gorgeous details and tones that you have just created you can also

leave a little white area to create more lightness and interest to the photo by

adding your hand or a hair tool do you always feel like you take the same hair

photo try taking your phone or camera and turn in different ways step back and

shoot change all over your body and move your position clients selfies using

snapchat most of our clients will not be camera-ready when they come to the salon

so give them a cute filter to help them feel more confident download snapchat and press the face tool to immediately add some fun to your photos there is also a

dual face feature to include you in the pictures that connects you and your

client even more Instagram is the best tool for stylists to get inspired if you

see a picture you love save it here then when you're about to shoot your client

click on your saved photos tab and let the ideas flow there are so many ways to

pose your clients and to make the hair look amazing now that we explain some

our favorite shooting techniques let's move on to three go to tools we use to

shoot soft boxes you can get these specific soft boxes off of Amazon they

add natural light to your photos when you don't have it they also make your

photos look super soft and diffused which is great for skin and hair iPhone

this is what I use mostly for all my photos the best result is with natural

light sustain your clients in front or side of the window you want to click on

your clients face or hair that you want to be focused shoot a lot of photos by

holding down the camera button push down on the screen and then up to

adjust the lighting from darker to lighter tripod with iPhone holder we

don't always have someone to assist us when it comes to our photos that's when

we use this tripod that is a handy phone grip attachment open the mouth and let

it snap shut to hold your phone into place you can use this for video photos

and get the angles and shots you need those were some awesome tips next let's

talk about snug organize your photos to create a cohesive feed that represent

your best work import a couple photos and move them around to see what looks

best Instagram is your portfolio and the more organized the better your business

will look next we have facetune I love using this app to correct my clients

skin use the smooth button to erase any lines or imperfections you can also

erase what you have done in case it looks a little too edited another great

thing to do is to white out the background in your photos click the

white and tool and rub your finger all over the area you want to be more

avoidant this will make your background look extra clean and really pop next we

have Lightroom and presets you can purchase presets to edit your photos and

to add a uniform color scheme I mostly use presets for any Instagram content I

shoot that isn't hair related I'm going to copy the filter here and then paste

it on to my image you can also adjust the settings to whatever you like to

make the photo exactly how you want it I'll link where I bought these filters

and Lightroom below we hope you love these tips and tricks and we can't wait

to see how this helps amplify your Instagram and your photos so please

remember to tag us if you have any other questions please feel free to comment

below or on instagram at daniela bonita and kibriya bianca thank you all so much

for watching and don't forget to stick around and watch some more of our videos

if you haven't already subscribed click that button below we'll see you guys on

the next one love you guys see you soon bye! <3<3<3

you

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Affiliate Marketing For Beginners 61 - Clickbank : 6 important on-page SEO factors for high rankings - Duration: 5:11.

in us listen we take a look at the top six SEO factors to boost your site

within the search engine rankings using high quality original content original

means at least twenty-five percent different from any other content up to..

preferably fifty percent different any less and you're risking having your

content picked up as duplicate content and virtually excluded from search

engine results because of it high quality content will keep visitors on

your website for longer several search engines notably Google pay attention to

this and your page earns kudos for being so evidently interesting inserting a

keyword into the first fifty words when indexing your site most search engines

focus on the first part of your page so it's important that this section is

particularly relevant for this reason it's essential that you insert your main

keyword phrase into the first fifty words of your article having a keyword

density of at least one percent as we've mentioned keyword density is no longer

as big of a factor evaluated by search engines as they've gotten smarter they

tend to look more at the content as a whole rather than specific matches for

keywords when people search this means that you should spend more of your time

focusing on producing quality content and less on targeting a specific keyword

that said we still recommend that you should still try and achieve a keyword

density range of between one and four percent going any higher than this will

make you look like a scammer and you'll end up being penalized however you

should easily and adverted ly reach these targets if you just write your

content naturally the easiest way to analyze the keyword density of any pages

to use the page analysis tool in traffic Travis word your title tags carefully

title tags display the title of your page this text shows up as the clickable

heading of your search engine listing and at the top of the browser window

it's crucial that your title tags give the search engines a very clear message

about the subject of your page so they should contain the keywords that you

want to optimize for for example if your article is about weight loss then the

page title might be how to lose weight or weight loss secrets or another

example if you want to optimize your page on how to play the piano you can

simply call it how to play the piano it sounds so obvious but you'd be

surprised how many pages have title tags such as new page or page one don't make

the same mistake include your keywords in your internal links the search

engines use the words in your text link or anchor text as a factor and

determining the nature of the page that you're linking to this means that they

assume a link with the text dog training is probably a link to a site about dog

training you can leverage this concept to give your own pages a little boost

have you seen sites where you need to click the home or home page link to get

back to the home page unfortunately these site owners are unaware that by

doing this they are optimizing their page for home instead of their keyword

we could recommend that rather than simply naming your internal link home

you should call it weight loss home or how to play the piano home this ensures

that you improve the optimization of your main keyword we recommend you apply

a similar concept to as many of your site pages as possible and we strongly

recommend against using click here or page 2 when linking against internal

pages unless of course you are trying to rank well for those keywords use h1 tags

and use them well h1 tags are similar to newspaper headlines they are the first

things that the search engines will look at when indexing your page and ideally

they will give a good indication of what your page is all about if your h1 tags

contain your keywords then your page will be seen as more relevant

unfortunately many people don't use h1 tags because the default style is a huge

font that is not very pleasing to the eye

however it's not too difficult to use CSS to alter the style of these tags

and it's well worth the effort okay time for today's lesson summary in this

lesson we've looked at our top six recommended SEO factors that you can do

to improve or boost your search engine rankings

these include using high quality original content ensuring your keyword

is in the first 50 words of your main content having a keyword density of at

least 1% word your title tags carefully include your keyword and your anchor

text and use h1 tags and use them well anyway that's all good time for thanks

for watching and I look forward to seeing you again soon bye for now