Youtube daily Jul 26 2017

Let's review how to get performance overviews

in the new AdWords experience.

When you first sign in,

the Overview page is the first place you'll land

when opening your AdWords account.

This is where you'll see relevant insights

about your performance,

to help you make the most

out of your advertising investment.

View the Overview page

for different areas of your account

by selecting a campaign type,

campaign, or ad group

in the navigation panel.

Or, select a campaign within a card.

The page shows a selection of cards,

each designed to reveal an aspect

of your accounts performance at a glance.

The line chart lets you evaluate

your past performance.

You can view up to four key metrics at a time,

and change which metrics

you want to see in the chart.

Hover over the line chart

to see more information

about your performance for a specific time.

To change the date range

for all the cards on the page,

click the date selector

in the upper right of the page.

You can also compare date ranges.

Click "Compare," and apply your changes.

This will allow you to compare your performance

in all your cards.

Occasionally, your Overview page

will also highlight key insights

you might have missed.

For example, this card shows

if you have less clicks than usual today.

These, are the searches of your customers on Google.com.

Within these searches,

these are the words that have the most impressions.

To change the metric of a specific card,

click the arrow next to the metric name

you'd like to change.

These are the words that have the most conversations.

Hover over each card to see detailed information.

The auction card helps you visualize

how you're performing compared to other advertisers

in the same ad auctions,

and the locations card gives you a snapshot

of your geographic performance.

Want to see more information about a card?

Clicking on some of the card titles

will navigate to that page,

where you can easily make edits.

Return to the Overview page at anytime

by clicking "Overview," in the page menu.

To learn more about the new AdWords experience,

visit the AdWords Help Center.