welcome to part two of the e-commerce SEO video in the last video we shared
with you three of the top six tips for driving traffic to your online store to
watch part one of this video check out the link in the description down below
moving forward in this video we will take a look at the next three tips for
driving traffic and conversions also we have a few bonus tips at the end that
you don't want to miss so starting off let's look at ranking factor number four
local searches an important trend in SEO is local searches this could have
significant impact on traffic and conversions but many businesses tend to
ignore this on an e-commerce website you would usually pick out category or
product keywords to rank your website for but if you are running an
omni-channel business and local keywords are absolutely critical by showing up in
local searches you could drive footfalls to your offline stores and traffic to
your online store now onto ranking factor number five get rid of black hat
tactics if you've been doing SEO for some time then you must be aware that
there have been a lot of updates from Google over the last couple of years the
most important ones being the Google penguin and panda updates which are
related with for quality content and backlinks in the case of an e-commerce
website we have thousands of products listed it's very easy to have duplicate
products on the site and even duplicate product descriptions having a lot of
duplicate content raises a flag and there is a possibility Google might
penalize your site even now we come across websites that are stuffing
keywords in their product descriptions and blog posts it is an absolute no in
today's day and age so make sure there's no duplicate
content or keyword stuffing on your site now let's talk about backlinks a lot of
n Khmers websites put their banners on affiliate sites for get backlinks from
partner sites many a times you end up getting site-wide links and again this
is frowned upon as far as SEO is concerned we highly recommend that you
get a thorough backlink audit done at least every three to six months as you
build backlinks to boost your SEO it is important that you regularly audit your
backlink profile to see what kind of links you're getting if you discover any
spammy links you need to get rid of them quickly as these could get you into real
trouble with Google penguin even if you're doing all the right things
a few old toxic backlinks could hold you back from improving your rankings and
growing your business a lot of times people tend to ignore these things
thinking they're not likely to get penalized but we must not forget even a
giant like eBay was penalized in 2014 so blackhat SEO is an absolute no and often
we're on the wrong side of Google without intending to so it's best you
keep a lookout for these things lastly let us explain SEO ranking factor number
6 create a secure website there was an update from Google in 2014 which
basically encourages website users to secure their websites it suggested that
all sites especially ekam swans migrate from HTTP to HTTPS which is basically
the secure version of HTTP the idea is to make your entire site secure and not
just your checkout pages that deal with credit card details then in late 2016
Google started marking sites that hadn't migrated to HTTPS as not secured on
Chrome browser this definitely affects how your visitors perceive your site
and whether they can shop with confidence which has a direct impact on
your conversion rates so to get an edge in rankings and to avoid being marked
not secure we recommend migrating to HTTPS we have a detailed blog post on
the migration process that you can access by clicking on the link in the
description down below just make sure you follow the steps properly otherwise
you could end up severely affecting your rankings and traffic so that completes
the top six tips and rankings factors for eka mercy SEO now we have three more
bonus tips which we've used to drive crazy traffic to our clients sites so
keep watching number one longtail keywords we highly recommend targeting
longtail keywords over short tail as they're easier to rank for and also tend
to convert better aiming for longtail keywords can help build significant
amount of traffic and domain Authority this in turn gives us a fighting chance
of ranking for short tail keywords number two social signals integrate
social sharing buttons on your product pages if your buyers like your products
and share them on social media it's a signal to Google that your content is
popular and liked it helps build search rankings and also brand value on social
media number three don't delete out of stock products from the site keep the
pages for out of stock items running on the website because that gives Google
large stable set of content that it can index let users know by other ways that
the product is out of stock but there are other similar products that might
interest them this concludes part two of this video we hope you've learned
something that you could use to drive more traffic to your ekam or site if you
found this video useful then be sure to like share and subscribe to tech magnate
and hit the bell icon to get notified to all future videos
thanks for watching
For more infomation >> Video: Humidity gone, couple afternoon showers (7-9-17) - Duration: 3:28.
For more infomation >> Dozens of children with Type One diabetes to meet with members of Congress - Duration: 2:52.
For more infomation >> Safoof-e-Mardana Khas | Jaryan Ehtelam Timing Ki Kami Jaraseem Ki Kami K Layea By My Help in Health - Duration: 2:35. 


For more infomation >> La Grande-Roue by night - TV Quiberon 24/7 - Duration: 1:07.
For more infomation >> Trung Quốc KHÔNG NGỜ Mỹ làm điều này ngay khi Tập Cận Bình không có nhà - Duration: 34:36.
For more infomation >> Mẹo Rẻ Bèo Đuổi Ngay Cả Đàn Muỗi Chỉ Bằng 1 Quả Chanh Điều Kỳ Điều Xảy ra Ngay Lập Tức - Duration: 5:05.
For more infomation >> Ô tô liên tục giảm giá, mở mắt ra lỗ cả chục triệu đồng - Duration: 11:19.
For more infomation >> Dijital Pazarlama Dersleri - Başka YouTube videolarına alt yazı ekleme - Duration: 2:32.
For more infomation >> Sosyal Medya Ders Videoları - YouTube Creator Studio Uygulaması - Duration: 0:50. 
Không có nhận xét nào:
Đăng nhận xét