human beings absolutely follow through
on who they believe they are
if you said said to me well I'm really
gonna work hard to stop smoking but you
know I've been a smoker my whole life
and I'm you know I am a smoker I know
your days are numbered you're gonna be
back smoking cigarettes again because we
all act consistent with who we believe
we are
I tell people the strongest force in the
whole human personality is this need to
stay consistent with how we define
ourselves
if you define yourself as somebody who
is really conservative you're not gonna
be crazy and act nuts unless you're
really drunk or something and then you
can say it's the alcohol when it really
does you finally getting permission to
be yourself
the alcohol is your excuse if you're a
really crazy person you act crazy
outrageous playful you don't act
conservative because that's not who you
are
fern often people say well I can't do
that I'm not that kind of person and I
always say to people really when did you
define yourself I mean really how many
years ago did you come up with what you
could and couldn't do in your life how
many years ago most people if they
really look at how to living their life
today it's based on a set of standards a
set of beliefs that they made choices
about 10 20 30 or more years ago I mean
very often we made decisions in our
youth or very young about what to
believe about what we were capable of
about who we are as a person and that
becomes the glass ceiling if you will
that controls us there's a corny
metaphor but it's true I remember one
time I was with my family at the circus
and there's a person there and they had
this big giant elephant you look at this
elephant and they take this little rope
put it around the Hoffmans neck and they
drive the stake into the ground and I
mean you look at this you know that
elephant could rip down the entire tent
with almost no effort and yet the
elephant doesn't struggle doesn't try
why because the elephant's conditioned
and they take that elephant conditioned
the elephant when it's a baby elephant
that's how they train them when it's a
little baby elephant and it doesn't have
the power yet they put a big rope around
it and they drive this huge stake in the
ground and the elephant fights and
fights and bites and one day finally
that often decides I'm not capable
pulling this out and once that becomes
the definition of an identity of anyone
an elephant in this case they don't even
try anymore it
Who I am that's how it is that's just
the way it is in my life I'd like to ask
you to take a look at any place you've
got a limitation ask yourself when did I
decide to accept that limitation and you
may not even see it as a limitation you
might see there just that's who I am but
so often our lives leave adapted to be a
certain way so that we don't fail or so
that people will like us or respect us
but it's not necessarily who we are joy
comes when you're spontaneous it's
really hard to be truly happy when
you're not being yourself and most of us
have no clue who we are and so a big
part of my work if you've ever been to
an event you know is to get people
adduce things spontaneously without
thinking because that's when the real
you shows up that's when the energy
comes alive and when you do that when
you start to connect your true nature
suddenly there's energy available for
you to set a higher standard for what
you want in your life that's what this
is really all about and when I talk
about standards when I talk about you
know shoulds versus muss think about
your own life I know there have been
areas in your life where some point in
time you just shift it and you raise the
standard in your life change because
whatever people have their identity
attached to they live we live who we
believe we are that's just how it works
it's just kind of like I give an example
look at your physical body your physical
body today is an absolute reflection of
only one thing
not your goals not your desires but your
standards the identity you have for
yourself if your standard is you're an
athlete then there's a certain amount of
strength a muscle tone and energy that's
available in your body on a regular
basis because that's who you are and so
you do whatever is necessary to maintain
that identity again the strongest force
and the human personalities this need to
stay consistent with how we define
ourselves because if you don't know who
you are you would not act once you lock
in on that identity your brain finds a
way to keep you there if you say you
know man I'm overweight I've always been
overweight I'm big-boned and that's the
story you got and you're gonna always
find a way to get back there that's
you're settling point that's your
identity that's where things lock in if
you see somebody who's a really great
sheep you ask him do you work out you
know the answer yes how often and
they'll tell you three times four times
five times a week whatever into seven
our last people who here works out at
least five days a week and I'm stand-up
and you look around that room and you
know that they work out five times a
week as you can see their body you don't
just get a result without some kind of
action without some form of ritual
ritual meaning actions you do
consistently now do you think you know
those people that are out there working
out five days a week do they have more
time than you do
or I have for anybody else of course not
is that a wife less busy of course not
it's just a must for them they must work
out that way and they've made that turn
their life changed so I'm not saying you
have to work out five days a week I'm
just saying whatever you really want
once don't get met consistently
standards do whatever you identify this
is who I am and so it's not so much
about changing your identity as there's
expanding it you know deciding that you
know instead of your goals to lose 10
pounds which is not compelling what if
your vision was to get back to my
fighting weight you know just this year
this month this next 90 days I'm gonna
transform my body I'm gonna take on a
new challenge I'm gonna find some
technique or strategy there's a million
of them that can reframe myself where I
want to feel younger stronger more
vibrant than ever before here's my
reasons because I want the energy to
really make my life work because it's
tough out there and I want to be
stronger than I've ever been before I
want to go in front of the mirror if I'm
naked not you know want to laugh I won't
look there and take a good look and go
yeah I'm proud of whatever I see there
whatever it takes something's gonna make
you laugh smile something that's gonna
tease yourself but something's gonna
move you to another level if you
identify yourself in a new way and you
own that every day and that becomes the
standard how you live you'll find the
way to make that standard real money is
the same way I think about it doesn't
matter what's happening quote-unquote in
the marketplace people that make money
find a way to make money no matter what
don't they I mean most people's standard
is to pay their bills so that's what
most people find a way to do even when
economic times get tough most people if
that's their absolute standard they find
a way some people's standard is pay
their bills most of the time and so most
of the time they do
some people standard is not just to pay
their bills but to take care of their
family and maybe even some of their
friends and they find a way in fact even
if some people may be in a family where
if they don't have enough money they
barely have money to pay their bills
they work through guts out and then
somebody their mother their father
somebody else their sister gets ill and
there's not enough money to take care of
it nobody else has money and family they
don't either but they find a way to get
that money to take care of their mother
or father don't they and pay their bills
they never could do it before why the
situation made them raise their own
standard and not everybody does that
somebody else in the family might have
money and still don't take care of their
mother
it all comes down to the inner game my
friends changing your life is a change
in the inner game the outside world you
can't control but you have an absolute
control over this one if you learn that
dynamics of what shapes you and identity
is one of those simple clear fundamental
basics that if you start to shift it
everything else will shift in your life
as well some people by the way have to
have more than enough money to do what
they want when they want where they want
with whomever they want contribute the
way they want if that's their must they
find a way I know that sounds overly
simplistic but it's true now somebody
once said you can take all the money in
the world out of the hands of everybody
out of all the wealthy people in the
world who are really successful given to
other people it wouldn't take too long
those people have it back in their hands
it's not because they're manipular
that's because they have a standard some
are manipulate don't get me wrong but
they've got a standard of what they're
gonna find a way to make happen I'm just
simply saying to you take those three
magic words and live them raise your
standard if you really want to do it
then I'll take the most important secret
have you ever done this have you ever
told yourself you're raised you're
saying okay I'm gonna go make this
happen I'm gonna go make this much money
I'm gonna transform my kids I'm gonna
create the ultimate relationship of my
life I'm gonna transform my body
whatever it is and then you don't have
strong enough reasons and you don't lose
use it you don't follow through it's
because you didn't back up your
standards with what makes those
standards real and that's rituals
rituals all of the power is whenever we
do our Robbins results coaching and we
did Robbins equals results the way we
get results with people it's the same
way if you listen to
my ultimate edge program are back in the
old days personal power or if you went
to one of my seminars you know what I do
is I take these huge challenges you got
and we break them down into little
bite-sized steps little things you do
each day that after you do them you get
so much momentum that it's easy to
succeed you're not overwhelmed you have
these victory day after day after day on
little things if you'd went to ultimate
edge I'm sure you learned about the hour
of power or to 15 minutes to be able to
be fulfilled or 30 minutes to thrive
where you literally just conditioned
your body and emotion with a couple
little rituals so it doesn't matter
what's going on in your world you feel
that strength and it's not fake it's not
some pump up it's coming from inside you
and it works rituals define us see all
the results in your life are coming from
your rituals they start with a standard
and then have rituals that follow it up
like for example if you are where you
want to be physically you have very
different rituals than if you're not
where you want to be physically if
you're overweight you and I both know
you got a different ritual than if
you're physically fit completely
different you get up in the morning
what's the first thing you do if you're
fit your shoes are there you roll over
to the minute you feel you put on your
shoes you lace and you start walking or
whatever that ritual is if you're
overweight you roll over and you have a
very different ritual you might roll
over several times the turn the alarm
clock off you go in and get your mocha
mocha whatever you know special coffee
you stop by at Starbucks or over the
case maybe you have your nice sugar
muffin you know it's supposed to be
really nice for you whatever you do it's
a different ritual if you have a great
passionate relationship you have very
different rituals and how you come home
then if you have a lousy relationship
you come home and the first thing you do
is you're tweeting somebody or you're
emailing or flipping on the news or you
don't even come home and what are the
rituals
whenever I study people that are
successful well I look for is what's the
standard they hold himself to and then
what are all those little rituals that
up because think about it success and
failure are not giant events they don't
just show up you don't just suddenly
become successful or suddenly have this
cataclysmic event that makes you fail it
may look that way but failure comes from
all the little things
it's failure to make the call it's
failure to check the books
it's failure to say I'm sorry its
failure to push yourself to do things
physically that you don't want to do and
all those little failures day after day
come together until one day some
Cataclysm event happens you blame net
that event happened because you missed
all the little stuff do you agree with
me and success by the way is not some
overnight event it's all these little
things success is having a vision
success is making it compelling success
is really seeing it feeling it every day
was strong enough for reasons success is
feeling the sense that I'm here to grow
and I'm here to give something to the
world more than just myself success is
caring about other people success is
calling and saying I love you in the
middle of the day for no damn reason or
sending a note that will change your
relationship have a ritual of something
funny playful or a surprise you do how
many relationships are dead today
because they have no surprise rituals
anymore you need to have some rituals
and cool things you do that nobody else
does that gives you a better life than
anybody else has all the little stuff
that's where success comes from in
business it comes from delivering more
than anybody could imagine all those
little things add up people go wow
that's who I want to do business with
it's true in any area of your life so if
you look at somebody's really successful
you think wow I mean they're so amazing
there's such a genius you kind of dig
underneath you got to remember something
people are rewarded in public for what
they've practiced for years in private
myself and my business people say how
you get up and speaking of nono-chan you
go for three days and nights and the
room is like it he's wired it's
incredible it's like a rock concert how
do you do that how do you get that
confidence home and you know it's not
confidence it's experience now but I did
so much behind the scenes and I still do
to make things right I mean how many
people would know that since the time I
was 17 years old before I walk on stage
still do to this day wouldn't need to do
it but I still do it I never walk out
there without being in an absolute peak
state of mind you know there days my
back is hurting my throat was hurting or
I may have a challenger my father passed
away and I've still got to deliver for
these people because my standard is give
my all every time everything has to be
better talk to anybody has been to our
events
for five ten years some of our trainers
and Jose I don't know he does it he's
always finds a way to make a better
that's not an ego thing that's a
standard in me I have to find the way
and my ritual though is I prepare I
think I gather new information I figure
out how to put something across better
what do people need I spend time with
our customers I see what's going on and
before I get on stage each time I have
this little ritual to put myself in a
state of mind and I did it starting with
like 17 years old I started doing it say
I now command my subconscious mind and I
say this out loud several times this
little phrase set of phrases as an
incantation to kind of condition my mind
and body and that's an now command my
subconscious mind to direct me and
helping as many people as possible today
by giving me the strength and the
emotion and the humor and the brevity
whatever it takes to show this person
and help this person change their life
now and I started that with a person
when I work with people one on one I
would do that for 45 minutes driving in
my Volkswagen to go serve and coach
somebody for the first time now I don't
say that person I say these people and I
can go out in the room of 10,000 people
and deliver for 50 hours and I do it
every time I come back on stage it's a
ritual a ritual to go into Peaks Bay
Peaks they don't just show up it'll
interrupt you great ideas only the left
you got to pursue them I talked to
Michael Jordan I'll never forget dad the
peak of his career and got to watch his
final games saw him backstage and spent
some time with him and there's pretty
exciting time there's a famous
basketball player and I think that ever
lived and has ever lived and I asked him
I said you know what sets you apart
Michael you know what is it and is it
god-given talent ability skill what does
it used to tell me you know he said I
can shoot you straight you know it's not
you know me try to act humble he goes I
have a lot of talent Annika I've given
town a lot of skill I worked really hard
but he said really it's my standards
he said everyday I demand more for
myself than anybody else could humanly
expect I'm not competing with somebody
else I'm competing with why I'm capable
of hmm magic formula because most of us
lower our standards why because who you
spend time with my friends is who you
become
one of the biggest reasons I started
going to seminars when I was like 17 is
I had nobody
around me is a great role model I can
read about somebody but being around
people being in that environment was
very different finding where to go to
work with someone who lived that
standard of life was very different you
get around people at low standards and
you compete with it you don't need to
compete with it it's like okay I mean
remember Jerry Springer I know if he's
still in the air but you know I've never
used to get people on the show I thought
where would he find these people watch
they watch these people go my wife's
know pretty darn good come here that
person look at them you don't have to
change your life all you have to do is
find somebody with a lower standard
you'll feel good about yourself but if
you feel that good feeling it's an
illusion the only thing that's gonna
make you happy my friend and this year
or any other is to step up it's to raise
the standard it's to discover what
you're capable of and feel that
incredible power of pushing through
whatever is holding you back and get to
the other side of more of your true self
that's what this game is all about and
look at the best of the world anything
Tiger Woods what's what's his vision to
win golf tournaments no to be the best
that ever lived that's his goal that's
his vision but here's what's interesting
he backs it up with rituals if you just
have a vision and you don't have the
rituals stop lying to yourself his
rituals are he started doing things
nobody did before he went started
lifting weights golfers lifting weights
no way he went out and he changed his
sling when he was the best in the world
because he realized order to be the best
that ever lived he's gonna have to
change his swing if he don't thing about
golf you don't change your swing when
you're the best and he went and
retrained himself because he has
different rituals than other golfers now
many people are modeling as rituals to
get better it's amazing you know you
look at somebody like Michael Phelps the
2008 swimmer won seven you know only two
people I think in history if I remember
correctly that have gotten seven gold
medals in one session and here's a guy
he's got number six centers Belton he's
exhausted and he's going in for that
final swim I'm sure you remember and how
does the guy win by one hundredths of a
second
do you think that was some massive skill
that got him over the top or was it a
standard that says this is Who I am I am
the champion and no one is taking us
from me and somehow in those finals
milliseconds hundredth of a second he
pushed himself just beyond his
competitor but you know about Michael
Phelps what allow them be able to push
beyond that moment is this rituals go
steady the guy most people who swim have
these unbelievable workouts he does two
and three of the workout sessions a day
all the other swimmers in the beginning
thought he was insane you can over train
you can't do that it's not physically
possible but he had a standard and the
rituals to back it up
so here's my final message to you
because I've gotten carried away I was
gonna send you like a five-minute
message but you can see there's no
script here it's just me going a little
crazy with you but I want to really see
you get what you want this year don't
let this year be like last and if last
year was great still don't let it be
that way raise the standard your life is
perfect and extraordinary you darn well
know you're not gonna be happy unless
you keep making it better that's what
makes us feel alive it's not what we get
to make us happy it's who we become and
what we're able to give because we've
become more that sense of contribution
is what creates the deepest meaning so
here's my assignment for if you want one
if you want to go from conversation to
some action here's simple thing to do
what's an area your life right now that
you really want improve what's an area
that's important to improve it's your
body's great how about your career
careers great how about your
relationship intimate one especially or
your kids or your relationship with your
Creator spiritual side of your life or
is it your finances figure an area that
really matters decide on that area
number one write down what your life is
like in that area right now specifically
as possible so you might say well I'm
13.5 pounds overweight you know whatever
the weight is whatever the situation is
or my body fat like this or I'm wake up
exhausted in the morning and you write
the truth of where you are right now
so you're real clear or I'm not in a
relationship I say I want a relationship
but I I'm not in one I don't seem to
find them all the good ones seem to be
gone is my belief you know and I really
do want one but I don't have it whatever
your definition well I'm in a
relationship and god I wish I wasn't in
a relationship I'm planning my escape
wherever you are or I have a wonderful
relationship we'd love each other but
there just isn't enough passion just
right the truth of where you are the
area you want to change what right how
it
and then the second step is that's where
you gotta be really honest with yourself
what are the rituals that have put me
there because whatever results you're
getting even if you don't like the
results there's some rituals that are
keeping you in that place there's some
rituals of what you eat or don't eat how
you move or don't move how you sleep or
don't sleep there's some rituals and the
lack of variety or spice or energy or
focus in an area there's something
you're doing and it's usually not one
thing it's a bunch of little things they
kind of do consistently whenever you
think about getting in a relationship
whenever you think about working out
whenever you think about money and get
yourself in a state of overwhelm you
start thinking about all the things you
can't control just write down all the
rituals you have and then here's the
third step what do you want what's your
vision and be really specific I want to
be my fighting way I want to be the
strongest I've ever felt I want to be
I'm gonna turn my whatever it is be
specific and then last step number four
what are the rituals that'll get you
there what would you need it differently
each morning if you're gonna be that
kind of energy that kind of strength how
would you have to happen would you work
out what days would you work out what
time a ritual something you do
consistently usually at a specific time
so becomes automatic let me tell you
something
willpower doesn't last but rituals can
last a lifetime I bet you have some
rituals in your life right now you've
been doing for years even though some of
them don't serve you I'm just saying
wake yourself up make if you want a new
year and a new life you don't need to
start in January first start today start
with this little video and just begin to
see what happens and see how easy it is
to just do a few little rituals don't do
them all just do two or three new things
and you know what happens you'll get
momentum is once you discipline yourself
in one area life you feel yourself doing
in other areas as well I always say
something that my original teacher
taught me always remind people there's
always two pains in life there's the
pain of discipline or is the pain of
regret and discipline weighs ounces as
my friend Jim Rohn taught me regret
weighs tons you don't have regret so
right now what do you want to change
what's it really like what are the
rituals that got you there that'll take
a little homework if you're not sure ask
the people around you they'll tell you
what your rituals are what do I really
want in depth where the rituals will get
me there and then get
to start a few those actions and lock
them in place glad I could help you in
any way we're here as a company to
support you come to have an event with
us come to unleash the power within or
master university or get a coach you can
get a free coaching session if you call
our company and click on something on
this we'll probably have something on it
or get a product or don't do anything
with us but do something with somebody
starting with you if you make the change
in yourself you're gonna be proud this
year and no amount of money or accolades
other people can mirror the feeling of
being proud of knowing you taken back
control of your life or you've taken a
great life to another level as once you
do that you have something you can give
other people would it be your kids or
your friends or your family and ultimate
that's why it's about
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