Google Is About to Start Tracking Your Offline Behavior, Too
It�s no secret that Google already monitors its users� online shopping activity, but
now it will follow them out of their homes and keep a close eye on every interaction
they make.
The tech giant announced a new system to track users� in-store credit card purchases Tuesday
in a statement published on the company�s official blog.
Google rolled out the new tool at Google Marketing Next, an annual event geared toward advertisers
where the company unveils its newest innovations in marketing.
�Store sales management� works by pulling data from Google�s third-party partnerships,
which capture approximately 70% of credit card transactions in the United States.
The system then streamlines user information in order to generate reports automatically
sent to merchants who opt in.
The reports will measure the effectiveness of online advertisements by matching in-store
transactions back to Google ads.
�Google says its computers rely primarily on log-in information, such as email addresses,
to identify the people clicking on ads.
It then matches that data with other identifying information compiled by merchants and the
issuers of credit and debit cards to figure out when digital ads contribute to an offline
purchase.�
This is ultimately an upgraded version of Google�s �store visits measurement,�
which was rolled out in 2014 and updated in March 2017.
This tool utilizes deep learning technology to analyze vast amounts of user data, including
email addresses, ad clicks, browser and location history, and user surveys.
Miro Copic, a marketing professor at San Diego State University, told the Associated Press
that �the privacy implications of this are pretty massive, so Google needs to tread very
carefully.�
For more infomation >> Google Is About to Start Tracking Your Offline Behavior, Too - Duration: 3:34.-------------------------------------------
Rounds of Weekend Storms - Duration: 3:57.
THEY ALSO OFFER SWIM LESSONS.
THE SEASON ENDS ON AUGUST 13.
ANNOUNCER: CINCINNATI'S
CERTIFIED MOST ACCURATE
FORECAST.
MEGAN: ALTHOUGH TODAY DURING THE
DAY AND MORNING MIGHT BE DECENT,
IT IS NOW 74 DEGREES.
MONDAY IS THE PICK OF THE
WEEKEND.
JENNIFER: MONDAY IS GOING TO BE
REALLY NICE.
IT IS DRY AND LOW HUMIDITY.
WE HAVE THUNDERSTORMS AROUND
TODAY AND TOMORROW.
YOU DON'T NEED TO CANCEL YOUR
OUTDOOR PLANTS, YOU SHOULD WATCH
THE RADAR.
THE RADAR IS DRY.
WE HAD STORMS IN NORTHERN AND
NORTHEAST COUNTIES AROUND 2:00
P.M. -- A.M.
HERE IS THE SATELLITE AND RADAR
WITH THUNDERSTORMS OFF TO THE
EAST.
WE WILL STAY WITH MOSTLY CLOUDY
SKIES TODAY.
WE NEVER QUITE BREAKING FREE OF
THE CLOUD COVER.
EXPECT THE CLOUDS TO LINGER AND
TEMPERATURES TO STAY ON THE WARM
SIDE.
HUMIDITY IS STICKING AROUND.
ANYWHERE AROUND 70, YOU'RE
GETTING COMFORTABLE --
UNCOMFORTABLE.
THE TEMPERATURE IS 74 DEGREES.
BOUNDARY TO THE SOUTH WILL HELP
FOCUS AFTERNOON STORMS FIRING
TODAY.
THAT COMBINED WITH THE DEW POINT
MEANS DAYTIME HEATING WILL SPARK
OFF SCATTERED AFTERNOON STORMS.
NOTHIN WIDESPREAD OR ORGANIZED,
BUT A COUPLE OF STORES HERE AND
THERE ON THE FUTURECAST LOCALLY.
ANY STORMS THAT FIRE TODAY, A
STRONG THUNDERSTORM OR TWO AND
DAMAGING WIND AND HAIL IS A
POTENTIAL.
THESE WILL 30 THIS EVENING.
NOTICE THI COMPLEX AROUND
ILLINOIS AND MISSOURI RUN
MIDNIGHT.
IT WILL TAKE AIM TO OURSELVES.
IT LOOKS LIKE WE WILL BE CLOSE
ENOUGH TO BE CONCERNED ARE
MOURNING FOR A WINDOW OF SEVERE
WEATHER.
THE MAIN THREAT WILL BE DAMAGING
WINDS.
WE GET INTO A WARM SECTOR
TOMORROW AFTERNOON THAT WILL
HELP FIRE AFTERNOON
THUNDERSTORMS.
THEY WILL LINGER INTO THE
EVENING BECAUSE OF A COLD FRONT
THAT STILL HAS TO PUSH THROUGH
LATE TOMORROW EVENING.
WE DEVELOPED QUITE A BIT FROM
LIGHT -- LATE SUNDAY EVENING.
THE STORM PROTECTION CENTER
KEEPING US IN AN ENHANCED RISK
FOR SEVERE WEATHER.
THE 24 HOUR OUTLOOKS ARE IN
EFFECT UNTIL 8:00 TOMORROW
MORNING.
THE ENHANCED RISK IS BECAUSE OF
THE STRAIGHT LINE WIND
POTENTIAL.
MOST OF CINCINNATI AT A SLIGHT
RISK FOR SEVERE WEATHER.
ALL COMPONENTS WILL BE IN PLAY
THIS WEEKEND.
FLASH FLOODING IS SOMETHING TO
WATCH A STUDY FLOODING EVENT
FROM EARLIER THIS WEEK.
ANY LOCALLY HEAVY RAIN WILL RISE
CREEKS AND STREAMS QUICKLY.
WE HAVE THUNDERSTORMS FIRING
SUNDAY AFTERNOON AND EVENING.
LOTS OF CLOUD COVER AND MOSTLY
CLOUDY SKIES TO START THE
AFTERNOON.
AFTER 2:00 P.M., A COUPLE
AFTERNOON STORMS.
SOME OF US MAKE OUT ON THE
DRY SIDE.
STORMS ARRIVING TOMORROW
MORNING.
WE ARE GOING WITH WINDOW BETWEEN
3:00 A.M. AND 8:00 A.M.
THUNDERSTORMS FIRING TOMORROW
AFTERNOON.
IT WILL STAY HUMID.
TONIGHT WE DROP TO 65.
TOMORROW AFTERNOON 81.
COLD FRONT SUNDAY NIGHT WILL
DROP HER HUMIDITY MONDAY.
SUNSHINE AT 79.
-------------------------------------------
Յոգան` հոգու մարզաձև. բացահայտում է մասնագետը. Հակոբ Բաղդասարյան - Duration: 20:36.
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Kinh Phật : Kinh Duy Ma Cật .-Phẩm Thấy Phật A Súc -Kinh Phật Giáo Hay - Duration: 9:13.
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Sprechen Lernen für Babys - Die ersten Worten und mehr Flash-Karten - Duration: 25:54.
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How To Use Tube Rank Jeet 3 in Urdu/Hindi | Best Youtube Video Optimization Tool - Duration: 7:37.
How To Use Tube Rank Jeet 3 in Urdu/Hindi | Best Youtube Video Optimization Tool
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Down by the Bay + learn addition with watermellons (1+1=2) | Nursery Rhyme Song for Childrens | 4K - Duration: 2:33.
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Learn Colors With Soccer Balls Surprise Eggs for Children - Colors For Kids To Learn - Duration: 6:15.
Like and Share video for kids
RED
BLUE
YELLOW
GREEN
PURPLE
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