Alright in today's video I'm going to show you how to get started with Google
my business posts this will be very quick and you'll be up and running in the next few
minutes this is a new feature from Google and allows you to do a quick
micro post. Almost like a little mini blog post or really if you think about
it is like a facebook status update that kind of thing and it's going to
show up with an image and it's going to show up in your search results for your
company's name things like that as well as in some cases in Google Maps search
so it's a really neat way to get some messaging out there and put a spotlight
on specific things most people are going to use them for you know like events a
special offer if you have a sale maybe even product updates like you have new
merchandise or something new is in the store or just announcements in general and say
you're closed on 4th of July you could make that messaging clear so people are
seeing that before they even visit into your site and lastly you could probably
do content marketing so for instance in a test that I did I went in and
highlighted a recent guide that a client had posted on their blog alright let's
go take a look at this live and I'll show you how simple it is when you're in
Google my business you're going to see the normal things are insights your
traffic and also a hat tip to Woodside health and fitness they are a local
Kansas City health club and they are client of ours it allowed us to login
and them to show you this video so it was very nice of them. You're going to
notice though post if you haven't been in here lately is brand new if you don't
see it just think it's coming it should be by the cognate as opposed to rolled
out just about everybody but it's not there just hang tight it's coming also
on the Left menu Google is drawing attention to this post here as well so
let's click create post and you'll see how simple the user
interfaces is. first of all images are going to be very
important for this post type because there are a huge portion of it almost
like that like I said a Facebook post if your image is kind of boring it's not
going to draw or attract much attention google says that minimum photo size is
720 by 720 so you're thinking square format I would recommend the photo size
larger than that I would double it and go 1440 by 1440 just so you have a
higher resolution image across multiple devices so upload a very engaging image next
would be the post itself so you can do 100 to 300 words I've tested it and it
allows essentially up to 1,500 characters with spaces so it will start
cutting, it'll cut you off at 1500 characters so usually that for me that
was close to 300 words around 260 or so so in that hundred to three hundred word
recommendation that they're doing that they're giving is is is going to work
out the next thing that you're going to look at here they have a special thing
for events and that's a lot because this really does well for events but this
will give you a title so a title tag that you can name your event and you can
do up to 58 characters and with spaces and you also get neat features like you
can pick the start dates and the end times
really really neat for events and I think a lot of people are going to
initially use this for events however let's say I'm not having an event they
have this button option and this button option if you have learned more these
are all different CTS learn more reserved sign up buy and get offer now
to click in on any of these you're going to see that it's just a link so in my
example that I used I just link to a guide that they had put up on exit the
benefits of exercising with friends on their blog you'll see that I'll show you
in just a second a live example so all of these are this way right now you just
put in a link of where one in New Delhi I'm sure they'll expand
this I've seen some people say that there is a call button I haven't seen it
yet so maybe that's not rolled out for everybody up but that will be really
cool like a click to call right away button so really really cool stuff I'm
sure they will you know expand these features as we go so let's take a look
at a live post now if you click in here you can edit your posts you can delete a
post which is really nice and I just publish this so it's not there's no
insights yet but they're actually going to give you some analytics so you'll
have insights for each of these post if you click view it will take you to it
that I'm logged in so I'm going to go in it incognito view so I can show you how
this looks out in the wild here we go on a Google Club woodside and you can see
all the information that's pulling from their Google my business account here's
some of their events and boom here's our post so this is showing not really
really you know predominantly the images engaging is colorful and it's simple to
use if you click to learn more you're going to be taken right to that blog
post that I was mentioning about this guide on exercising the benefits of
exercising with friends I like that Google made this simple they could have
added a lot of bells and whistles to it you know but hey if you want to make a
huge blog post you are going to use WordPress or something like that so this is just an
easy way something to add into your toolbox if you're a local marketer or
local SEO that you can get an instant benefit from. When I hit publish on this
post it was instantly available in the search results so that part is really
really cool and down in the comments let me know how you plan on using this maybe
link me some example show me some events that you've posted or announcements or
content your your pushing I want to see some of
the creative ways people are using this and how they implement it in real life I
look forward to seeing your feedback Thanks



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