hey everyone is Neil Patel here for another Q&A Thursday video
I know let me tell you we have a topic today that you guys are gonna love but
first off I'm here with Adam Liddell chief from viewership hello everybody
and this week's question is this is from Mark Mitchell London's mortgage agent
clearly real estate guy based on his picture yes he says I followed your
advice watch your videos the last two months they've worked wonders he's moved
from rank number 87 to number 11 on Google for his keyword estate in his
area mortgage broker London Ontario however he's stuck at 11 how does he get
to that first page or he's finally gonna start driving some real traffic to his
website I've given a lot of advice on SEO and videos and tutorials talking
about how you can increase your rankings from things like building links to
content marketing to optimizing title tags and I'm not gonna talk about that
kind of stuff on today's video you can look up some of the older videos yeah
I'm going to teach you guys a little piece of advice when it comes to SEO
that most people don't know when it comes to ranking on the first page it's
really easy to go from like being in the top thousand to top hundred it's a bit
harder to go from being number eighty something to page two page three and
what you'll find is as you're continually climbing up it takes longer
and longer to generate higher rankings and get to page one in my office
people have a joke especially on the sales team and they say something
they're like do you know what the perfect place to bury dead bodies is
where page two of Google cuz no one would look that nice right it makes
sense because no one really goes there so what Google is doing is you're
looking at a lot of user metrics not just how many backlinks you have our
social shares they're looking at things like how many people are clicking on
your listing staying there and not bouncing back and they're hoping that
they're finding the answer that they're not doing another Google search for
related query because that tells Google that your web page solved their problem
remember when someone does a search query they're looking for a solution to
their problem so don't think if your web pages you're here to sell a service or a
product yes you have a product or service but that has to be a solution to
their problem and the best way to increase your
rankings is slow and steady it really does win the race because what Google's
looking at is are you getting more clicks than other people around you if
so we should slowly and gradually increase your rankings and the reason
they do this is because on page one there's a lot more volume a lot more
clicks so they're more picky on what they show on page one because if they
show crap people will have a bad experience and not use Google again if
you kept seeing crap on page one of Google would you use it no yahoo the
right one or you gonna be right no one uses any of that no one uses and that's
what I'm getting at is because the first page is where the majority of the clicks
are no one goes to page two as my sales team says yeah you need to make sure
that you're patient because if you're patient if you're not patient you're not
gonna get to the top whenever you want sometimes it'll take months a year or
whatever it may be I have a question on this
yeah I mean interrupt you but I'm actually just curious if you do search
pay pay-per-click does that help your ranking no it does not
they don't give you any indicators it's very nice huh and then on top of that as
you're slowly getting your rankings know that you have to be patient
but the biggest trick is once you figure out how to provide more value than other
people so you figured out your solution so that way people want to stick on your
website and not bounce back you got to come up with a more appealing title tag
so good at Google search console look to see all the keywords that are driving
your clicks they'll show you the impression count the view count make
sure you're putting the right keywords within there and similar to YouTube
marketing you want to vote curiosity you know you want to get people to click
alright if you just say something that's boring and stuffing keywords no one's
gonna click through but if you do something that's appealing like if
you're a real estate agent the number one real estate agent and assuming it's
true on your London Ontario or whatever the region is you're more likely to be
like oh cool this is the best guy right or maybe like need help selling your
home I've sold over five thousand six hundred and twelve homes in London
Ontario it's too long of a title tag but you get the point you could end up using
that as your meta description but by having something that's appealing you're
gonna get more clicks and slowly you'll go from number eleven to number ten to
nine to seven and you'll slowly climb because what happens is when someone is
a Google search and if you click on number two instead of number one and a
thousand other people do that it tells Google hey everyone prefers the second
listing over the first one maybe we should switch him an eventual right it's
genius and you can see your data in Google search console once you change
your layout title tag and meta tag if you're getting more clicks over the next
thirty days because I'll show you the click-through rate yeah I mean it's just
like anything you know it's all about the user you know improve the user
experience and you're gonna win in the end it sounds like right yep cool
so that's it thank you for watching this week's Q&A Thursday video if you have a
question that you want answered on next week's video leave a comment below
either way all answer it thank you for watching subscribe comment share like I
appreciate it
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