Hey, this is the Daily Overpass! My name is Eric and I make apps! Now today, I'm
coming to you again from Hanoi and today we want to ask the question, "Does ASO still work?"
Alright, so I'm coming to you once again from Hanoi. It's starting to get
a little bit dark here now. The sun's gone down. It's a bit - it's been like an
overcast day all day. But it's cooled down a lot, which is kind of
nice .There is so much construction going on behind me. I hope you can hear
me okay. Anyway, so today, I want to talk once again about ASO. There's one
thing that I keep hearing over and over and over again. Well, I've heard
half a dozen times, maybe not that often, where people say, "Hey, I thought ASO
no longer works. ASO doesn't work anymore?" Andd that's
something a lot of people talk abou. They sometimes email
me and they'll say, "Eric, think about ASO. It was really big a few years ago, but I
heard it doesn't work anymore." And to me, that just sounds like a complete
misunderstanding of what it is. ASO stands for App Store optimization.
It's not a trick, you know, I think the question presupposes that it's tricking
someone somehow, that you're getting one over on somebody. You let -
like there was a loophole and that's not what it is. It's optimizing your site, I'm
sorry, optimizing your app before the search - for the app stores in the search
and for download ability. So, you got the the algorithm side of things which is
the keywords and the backlinks and everything like that, which
goes into that one side. You're optimizing it, you're not trying to fool
anyone. At least, you shouldn't be trying to fool anyone. You're trying to optimize
it, you try to make it easier for the people - for the right people to find what
you're offering them. And then you got the - you got the algorithms side,
and also the human side, which is having the right icons, so the
algorithm - as far as I know, the algorithm doesn't care anything about the icon, but
it's the amount of clicks you get, the amount of downloads, which has to do with
icons and screenshots and things like that. Early on when I was just -
when I started learning about this kind of stuff, I swear to you, my
first app on the iOS, it had like the keywords were all in the title
already. I just - I knew nothing and it was - and eventually
start reading into that and get to grips. Sometimes, the
stuff that you read from a couple years ago when it comes to just
just an optimization, a lot of it's still relevant. Now, there are tricks and
things like if you watchSteve P. Young's AppMasters Channel,
one of the ones he always - he talks about back in the day was being able to use
these - the Mexican translation for English words or the Mexican -
English-Mexico whatever. I can't remember what it is, but you can ask him
about it. But, you know, there was a way to add like more keywords enough on the iOS
and stuff like that, and that kind of stuff. That could be seen as loopholes
or a way to get further around. But a lot of stuff, especially on Google Play, it's
not a trick. ASO is not a trick. it's optimizing. it's trying to make things
easier for Google, trying to make things easier for your users. And that's it! So, I
think the tenants of it are always going to be relevant. Anyway,
that's it for today. I'll talk to you, guys, tomorrow!
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