In this video, I'm gonna show you two super cool tactics to find thousands of
guest blogging opportunities and an extremely effective technique to find
low competition keywords using Content Explorer.
Plus, I'll show you one bonus tip on finding highly
relevant influencers in your niche.
Stay tuned!
[Music]
Hey everyone, it's Sam Oh here with Ahrefs.
First things first, we need to talk about Content Explorer.
What is Content Explorer anyway?
Content Explorer is one tool within Ahrefs' SEO toolset.
It's basically a mini search engine that's
extremely helpful for SEOs and marketers.
Right now, our content index is at about
870 million pages and we're constantly updating these metrics with fresh data.
Plus we find about 5 million new pages each day, so it's just constantly growing.
At this point, I'm gonna stop flexing our big data muscles and let's just jump
right into these cool SEO tactics.
The first hack is a way to find thousands of
guest blogging sites with Content Explorer.
So first, you go to the Content Explorer tool
and then you'll type in a keyword phrase that's closely related to your industry.
So for example, I might type in something like 'video marketing' as a phrase match.
And here, you can see that there are about 77,000 highly relevant results.
You can see that there are multiple articles from the same
sites, but all we need right now is a list of unique websites to guest post for.
So you can use this filter right here, one article per domain, which is
going to give us only the unique domains that match our search query.
Now we're down to about 19,000 results.
Next, you're gonna want to set one more filter and
that's the highlight unlink domains filter.
If you click here, then you can enter in your domain.
So I'll just type in my own personal domain, moneyjournal.com,
and click 'highlight'.
Content Explorer will then highlight only the domains that have never linked to you.
In general, earning backlinks from websites
that have never linked yours, it's gonna bring you more value than a
second, third, or even fourth link from previously linking domains.
So basically, the highlight unlinked domains filter, it's gonna save you a ton of time from
pitching websites that you already have links from
and that you might not actually know about.
So in this case, I probably wouldn't pitch
Buffer, Entrepreneur, Contently,
Top Rank Blog, and a few others.
Finally, you can hit the export button to get all of these results in a spreadsheet.
Just make sure that this checkbox here is selected to only export
the unlinked websites and click the start export button.
From here, you can start pitching the different websites
that are blogging about your topic.
Now, if you've never posted a single guest post before, you may want to try pitching
websites that aren't as "high profile"
so that you can get some experience, refine your pitch,
and find what works for you.
You can do that by setting the domain rating filter
to something with a maximum DR of around 30.
And a lot of these sites are more likely to accept your pitch since they probably
don't have hundreds of requests coming in each day,
like a lot of the bigger sites that you might want to write for.
Alright, so another cool way to find guest posting
opportunities is to 'stalk' the people you're constantly
seeing popping up on other blogs.
And I'm using air quotes here on 'stalk' because I don't
literally mean to stalk them in that sense.
So the way that you do that in Content Explorer
is by using the search operator, "author:" and then the name of the blogger.
So I'll use Kristi Hines as an example, since I know that
she's written about topics like social media marketing and video marketing.
And there are about 250 results here.
From here, you can use the same filters as I
did in the previous example, so I'll set it to one article per domain,
and then use the highlight unlinked domains feature with my domain.
And finally, I'll click highlight.
You can then export it, making sure that this
checkbox is checked and we are done.
This works particularly well if you are a
solopreneur or if you have a small team of content creators.
Using the 'author' search operator, it's a really good trick to use
because it's basically proof of results, right?
The people you're searching for here are likely guest
authors. It's not like they own every blog that they write on.
So, even if they don't have a 'write for us' page, they're clearly accepting guest blogging articles.
Pretty cool, right?
Alright, so let's move on to a really unconventional way
to come up with new content ideas.
And this keyword research tip that I'm about
to show you, is a super cool way to find
extremely low competition topics with high traffic potential.
And you're gonna love this because it's a data-driven approach with a little proof of concept.
Okay? So here's how it's done.
So again search for a pretty generic
keyword related to your industry.
So I'll use gardening as an example.
And since we know that quality backlinks help you rank in Google,
and that the overall strength of a website's backlink profile can help your pages rank too,
we can set two filters to find low competition keywords.
The first filter that we're going to set is the "referring domains."
And we'll set it to only find results with a
maximum of zero referring domains, so no linking websites at all.
Then we'll set gonna set is the organic traffic filter
to have a minimum of a thousand search visitors per month.
Now, when you try this, you might have to play around with the
numbers a little bit, but since gardening is a pretty big
topic and there's nearly 600,000 results here
in the Content Explorer results,
you know, I'd say that it's a pretty good number here.
After we set the final filter, you'll see that
there are over a hundred pages that have
zero referring domains and they get over a thousand search visitors per month
like this one.
This one here: "171 inspirational gardening quotes and sayings."
Content Explorer shows that they get 1,400 organic search
visitors each month from this post alone.
And if I click on the details button and
then the organic keywords, you can see the keywords and SERP positions that this
page is ranking for.
So you'll see that they rank for 'garden quotes' which
has a search volume of 4500 and they're currently in position 5 and there's
'gardening quotes' which has 2,700 searches per month and currently in
position 6, and so on and so forth.
You get the point, right?
Now, if you run a gardening blog then this might be a good topic to cover and it probably wouldn't
take too many links or any at all to outrank these pages.
And to put the cherry on the top,
you'll see that this one has a pretty low to medium domain rating of 44.
And, if you keep going through this list, there are a ton of really low
competition keywords you can start creating content around.
Like this one here.
This one ranks for 'succulent care', (I'm not sure if I said that right), but it
has 9,300 searches per month and ranks in position 5 right now.
When Tim showed me this hack, I knew that I had to use it and I've gotten some
pretty insane results like, I've ranked on page one in Google in three days from
publishing the article and I can't remember the exact numbers now but I
think that page that I'm thinking of gets around 500-600 visitors per month
from like only a couple weeks in publishing with zero links.
Now, one more bonus hack if you're interested in
doing some influencer marketing and prospecting.
So within Content Explorer, you can actually find influencers who
might be interested in the content that you're creating.
So if we search for 'link building', then you'll see that Content Explorer finds over 75,000
articles related to the topic.
And this article looks interesting here.
How long does link building take to influence rankings?
And since we have a ton of data here at Ahrefs
and some of our own unique case studies like this one
on how long it takes to rank in Google, basically the same topic,
we could probably find some influencers who be interested in our research.
You'll see that this post has just over 500 Twitter shares. And if we click on the
who tweeted button, we can see all of the unique people who have shared this article on Twitter.
From here, you can click any of the columns to sort
by the tweet date, the total number of tweets on the account, the number of people they're
following, the total number of followers they have, which might be interesting or
the total number of lists.
I'm sure we could find some pretty influential
people who would be interested in some unique data and share the article with them.
Now, if we go back to the search results page, you can actually select a few of the
articles from here too. So I'll just choose these ones here for demonstration purposes.
And then if we scroll back to the top, we can click the 'who tweeted
selected articles' button to get an even bigger list of prospects that we could
then reach out to.
So I hope you found this SEO tutorial helpful and that
you'll start using Content Explorer to find some solid guest blogging
opportunities and find those low competition keywords that no
keyword research tool could ever find.
Now give me a thumbs up if you like this
video and let me know in the comments which Content Explorer hack you're going to try.
That's it for this SEO tutorial, make sure to subscribe for more
actionable videos like this one and I'll see you soon.
Bye.
[Music]
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