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Katy Perry Transformation Video From 1 To 32 Years Old - Duration: 4:24.
Katy Perry Transformation Video From 1 To 32 Years Old
Katy Perry | From 1 To 32 Years Old
Katy Perry | From 1 To 32 Years
Katy Perry - Transformation from 1 to 33
Katy Perry transformation from 1 to 33 years old
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Liverpool FC told to pay £45m to sign promising 21-year-old Nicolo Barella ● News Now ● #LFC - Duration: 1:57.
Liverpool FC have been told that they will need to pay as much as £45m to sign Cagliari
midfielder Nicolo Barella, say reports.
Liverpool FC have been told that they will need to pay as much as £45m to secure the
signing of Cagliari midfielder Nicolo Barella in the summer transfer window, according to
reports in Italy.
Italian outlet Calciomercato, as quoted by the Daily Mirror, is reporting that the Reds
have been quoted an "eye-watering" price to sign Barella this summer.
The story says that Cagliari have set the £45m asking price for the central midfielder
to ward off potential suitors from around Europe ahead of the summer transfer window.
The 21-year-old has been in good form for Sardinian side Cagliari this season and has
attracted interest from the Reds as well as Juventus, according to the same story.
The Italy Under-21 international has scored three goals and made one assist in 23 Serie
A appearances for Cagliari so far this season.
Liverpool FC are likely to be on the lookout for reinforcements in the summer transfer
window as Jurgen Klopp looks to continue making progress at Anfield.
The Reds, who are looking to finish in the top four again this term, should have plenty
of cash at their disposal after they secured around £140m for the sale of Philippe Coutinho
to FC Barcelona in the January transfer window.
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Google AdWords - Control R from Platypus Digital - Duration: 42:20.
Hello and welcome to this Control R webinar from Platypus Digital.
I hope you're well.
My name is Matt Collins and I am the managing director of Platypus Digital,
and today we're going to be talking about Google AdWords and Google Ad Grants and
what that can do for your charity or non-profit.
We're going to be doing a
bit of an ultra summary of AdWords and Google Grants and what they can do for you
and what it can do for the people who
are searching for information that your charity has to provide.
It's going to be
a real whistlestop tour, we're going to tell you about the basics of what the
platform can do for you and how it can help you reach more people, recruit more
donors and volunteers and things like that.
So it's going to be a real
Whistlestop sure and over the next half an hour or so, plus time for questions.
For those of you who are following live, so let's dive straight in.
What we're
gonna cover today is a bit about what AdWords actually is.
We'll talk about the types of ads, the relationships between
the ads and your website, the keywords,
writing great ads, a brief introduction to the platform,
display advertising, measuring success and a bit for questions as well.
Google AdWords is a platform that lets you advertise on Google search pages.
You can see an example of that, on the screen here.
We've got the search for donate
to a charity, that brings up of different charity ads,
so that's an example of a keyword, that's sent out, as a Google search and then it provides
results in lots of different charity ads coming up in front of you.
This a quick snapshot of what the platform looks like when you're actually in it
and when you're actually advertising from the kind of backend.
We'll take you through a little bit of that in a little bit.
So why would
you use Google Adwords?
Well there's three and a half billion
searches happening on Google every single day.
People are searching for what
you have to offer right now, so that's the that's the type of searches that
people might do when they're looking for information on your charity's cause.
They're really people who want to help him what want to find out about that about
the thing that you have to offer straightaway.
Seriously granular targeting is possible.
That means that you can really reach
proper niches of the people that you're trying to reach and not just like sort
of broad strokes kind of things, where you're just reaching people
who might be a little bit interested you can really reach the people who are
genuinely properly interested in what you have to offer.
Quite a high return on investments as well,
you can set the ad once and it's going to appear
again and again, it's not just something that they spend lots of time on
and then not get an awful lot out of.
Once you've written the ad once then it's going to
appear again and again.
Things that are less good about it?
Well it takes a good bit of time to get good at,
if you really want to get some proper results
out of it then you'll find that it takes a lot of time to kind of learn and
a lot of time to get your head around.
So that can take a little bit of investing.
It can also be quite competitive, the sort of the main
kind of calls to action that charities want to do they could include fundraising asks and
recruiting fundraisers and things like that.
Everyone's doing it.
If you want to be doing it as well
then you're probably going to be competing with those other
charities for kind of space on Google advertising pages on Google's pages.
So what's Google Grants?
The very first thing that you should do, if all of this is new you,
is to go and apply for a Google Ad grant.
so all you have to
do is do a quick search for Google Ad Grants application and you'll be able to do that.
What it is is a $10,000 a month AdWords account credit program and
a way to bring thousands of people to your website every month.
All this is is an AdWords account it's got a massive credit attached to it,
you can use that sort of credit to advertise on Google search results pages
and bring people to your website through ads played on there.
There are limits
of the Google Grants Program, it's not exactly a fully fledged
AdWords account.
There's a daily budget is set to $329,
so that's the equivalent of about $10,000
or £6,700 (at the time of recording) every month.
So you can't spend an infinite budget although that obviously that's a
really high advertising budget for most charities.
There's a cost per click
set as a limit of about $2, well exactly $2, so that means that
any keyword that you try to target it has to cost $2 or less.
We'll talk a bit about keyword targeting later on.
You can only run text keyword
targeted text ads, not demographic targeted display ads, so you'll only be
appearing on search results pages.
When people search for actual terms
rather than appearing on third-party websites as banner ads.
We'll talk a bit about display advertising later on.
There's some limitations there
and the biggest limitation is definitely that $2 keyword limit and that really
limits the sorts of searches you can appear for and that means that you'll
only be able to appear for certain terms and not other terms.
But there's still an awful lot of mileage you can get from those terms as well.
If you remember nothing
else from from today's session then try to remember this.
This is kind of the
structure of an AdWords account and it's a really useful way of jargon
busting the main terms in Google AdWords at the top there, you've kind of got your
AdWords account, that's the kind of the entire account.
Your account is gonna
be divided into campaigns, there's the kind of top-level groupings that Google
has for for all of your ads and all of your keywords and all of your activity.
Within each campaign there are ad groups and each of those out groups consists of
ads and keywords.
Those are the ads that appear on the Google search results pages
and the keywords that people are searching for to actually trigger them.
So you've got your account at the top that's divided into
campaigns and then that's divided into ad groups.
Each of those ad groups consists of ads and keywords.
Here's an example, so
here's the name of your charity would just be the name of the account.
You might then have separate campaigns for each of the main calls to
action that your charity has.
For example, you might have campaigns for
fundraising, you might have campaigns for volunteering, running, cycling, London Marathon.
For example, within fundraising, you're gonna have lots of different events.
Within the fundraising campaign,
you might further divide that arts into further divide that out into types of events.
You've got running events, you might have cycling events.
Then you have
another one for volunteering, within that you might have London volunteering, you
might have volunteering at the Marathon.
This is just showing you that
you need to divide up your accounts in into different ad groups into different campaigns.
That's going to be a really useful way to to organize your account.
A good way to start with this when you're trying to map out
the campaigns and ad groups that you should have in your AdWords account, is to start in your website.
This is the website of a great charity called the Choir With No Name.
The way you could look at campaigns is by looking at the first
level navigation of your website.
So here they've got sections called about us
our choirs, get involved, supports us etc.
They might be the names of that charity's AdWords campaigns
and then the ad groups that might go
underneath each of those campaigns would be the sort of secondary level menu.
When you hover on our choirs, these are the options that you get, the North
London Choir, Birmingham, Liverpool South London etc.
This is simply a
way of trying to organise your account into a nice set of logical format to
make sure that you're targeting the right people in the right ways and
bringing the right people and along.
A bit been more about jargon busting then so,
your landing page.
That's simply the page that your ads link through to, that's the
page in your site that you're going to attract people to through your ads.
Your campaigns are where your ad group sit.
Your ad groups
are the groups of ads that target those keywords.
The keywords are the words that
you're targeting that trigger the ads, so that an example might simply be, when
someone searches for a 'donate to a charity' the keyword there is 'donate
to a charity', so you simply have to list some of the keywords you want to appear
for whenever people do the searches. More on that a bit later.
Quality score
is simply a measure of how good your ad is and how well it advertises what you have
to offer on that landing page.
This is actually quite an important metric,
because let's say your charity runs choirs for homeless people, like the
Choir with No Name does, if you then create lots of ads that target people
who are searching for something completely different, then you're not
really going to be advertising in a sort of genuine way.
Now Google knows that and
if you start doing that then you're going to get low quality score.
That means that you have to pay more for the clicks that you do get, it means that
you're going to appear in last searches and that overall harms your campaign.
So it's really important to make sure that's what you mentioned in your ads
matches with what you're saying or even what you're selling on the landing pages.
It''s a really useful metric to see how well you're doing in the creation of your campaigns.
Your impressions is simply the number of times your ad was show.
So if someone searches for 'donate to a charity' and your ad appears that
counts as one impression and whether someone goes through to click on it or not is
another question.
There's some slightly more complex kind of bits of jargon.
Your ad rank is simply a measure of how well that ad compared to other Ads
Ad extensions are the words that make the ad bigger, I'll show you an
example of that a bit.
CTR stands for click through rates and that's the
percentage of people who saw your ads that went on to click on them.
Your CPC is your cost per click, which is kind of always pretend and Grants Accounts, in
the sense that you get $10,000 a month to spend on to spend on ads.
You might have a cost per click in a campaign and say a $1.31
that's not real money, so that's just one thing to kind of bear in mind.
If you've got paid account then obviously it is real money you have to
stump up the cash.
Conversions are valuable actions on your website, so an
example might be, when run someone makes an online donation,
you can link conversions
to your AdWords account, so that Google can start to optimize your ads
and start to optimize your campaigns, based on how many people who are likely
to complete that valuable action it'll attract.
It's a really clever a piece of
kind of code work, whereby it can link the success you've had in the past with
and the success you might have in the future
and get you more successful campaigns as a result.
% served is just
simply high often your ad was shown compared to other people you might be
targeting the same sort of keywords.
So here's elements of the Google Ads that
you might typically see.
There's kind of four or five main elements to it,
you've got the first headline there, this is an ad for a charity called Sight Savers.
The first headline is the first bit of text it appears in large text on
Google search results pages.
Second bit of the headline, Headline 2,
appears at the second half of that top headline.
You'll see the URL that you're
going to click through to - in the middle there next to the word ad, to show that
it is actually an ad that you're seeing, you'll see a description underneath that.
That's just a bit more information on what the ad is kind of promoting.
Then you'll see underneath that, site links, that's the bit that makes
your ad even bigger, it takes up more space on the user screen and makes them
more likely to click on it because they're more likely to be noticed.
You can also have ad extensions, similarly set up ad for Battersea Dogs and Cats Home.
Once an ad extension is the location of the place that you're trying
to promote and how many ratings it has on sites like Google reviews, when people
see those stars, not only does it attract their attention, then they're
actually going to get a bit of reassurance that other people have
rated it really highly and they're more likely to click on it.
These kind of ad extensions sort of nice-to-haves and there ways that people might be
attracted to your ad and want to click on it.
Here's just a couple of examples,
if you google something like 'homeless charities' here's an ad that you might see
This is for a homeless charity called Centrepoint.
That's what I would call a cause related search.
so when someone is
searching for your cause, its searching for the type of work that you do,
so in this case, I might search for something like 'homeless charities'.
They don't know exactly what charity they're searching for, they're just searching for the cause.
Here's the search for Action Aid, now this is what we call a branded search.
That's simply a search term, our keywords that includes the name of the
organization in it.
So if you search for Action Aid or Action Aid volunteering or
Action Aid sponsor a child, then that's what's known as a branded search
you're not just searching for the type of work that that charity does, you want
that charity specifically.
So if you appear in those searches and you are
that charity, you're much more likely to get the click and the valuable action at the end of it.
Here's another one saying 'fundraise for animals'.
So that's someone
who wants obviously to fundraise to help animals in some way, they've been served
an ad for a WWF fundraising, so this is the perfect thing to put in front of
them as an animal charity and this is the fundraising and page that's being
linked to.
This is what's known as a high intent search.
So if someone searches for something like 'fundraise for animals' that person probably wants
to fundraise for animals, that means if your charity appears in in that Google
search, you're really likely to capture that person's attention right at the
point when they really want to take action.
That means you're much more
likely to get what's known as a conversion out of it.
Landing Pages, as we talked about,
they affect your ads quality scores.
You really want to make them directly relevant to your ads, they should mention
the same sorts of words as much as possible to get your quality score a
nice and high.
You want to make sure it's nice and easy to get around, both on
the mobile and desktop versions of the pages.
You want to make sure it loads
quickly that tends to be something you know website agency, or a freelancer, or
whoever built your website should be responsible for because if there's lots
of big images on your landing page then it takes a long time to load people are
really likely just to click away from its get bored and just go I'm just gonna
go somewhere else just gonna go to a different page and I'm just going to see
find a website that can give me what I need quicker.
You want to be transparent
you know you want to make it clear what you want people to do on that landing
page and give them the information they need.
You don't want to put an ad out there that
says, you know, meet a famous celebrity and
get your landing page then it's nothing to do with that celebrity it's nothing
to do with any celebrities, it was really just a trick to get them to your donate page.
That might get you some traffic in the short term but people are quickly
gonna realise they've been duped, look at the name of your organization, feel
really irritated by it and remember that irritation and go away.
You want to just make it really clear what you're asking people to do in your ad copy and
just give them the information they're looking for on the page and try to use
specific landing pages for specific ad groups.
That means if you can breakout
the the landing pages for the different ad groups, and not just have a whole
loads of adverts all pointing to the same landing page, then you're much more
likely to get nice high quality scores, your ads are going to appear in more
places and you're going to save your budgets through the ads you put out there.
So keywords, these are the things you need to think about, what you want to
target, they're the phrases that people search for on Google.
They're not necessarily just like one word, like 'donate' or 'charity', but they're whole phrases.
The example here is 'donate to an animal charity' and whenever people
search those terms on Google they trigger your ads.
So what you have to do
is to try to think of the keywords that people might want to search for whenever
they're looking for things related to your charity.
You don't have to think of absolutely everything that people might search for,
because AdWords has a clever way of making suggestions to you of new
keywords they might want to think of but you definitely have to start off with a
nice long list of things you think are gonna be terms people might search for.
There's different types of keyword matching that you can do as well.
There is what's known as broad match, that's the kind of default match type
and that means that ads can show on searches that include misspellings,
synonyms, related searches and other relevant variations.
So there's an example of that if you have a broad match keyword of 'cat donations' then your
ad might still appear whenever someone searches for 'cat' or 'donate'.
So that's AdWords' algorithm having a look at the keyword you've done and then
just thinking of lots of terms surrounding that
keyword, related to that keyword, that might be similar to it just in general.
The great thing about this is you don't have to
list different misspellings, different synonyms and even some related searches,
if you use broad match as your keyword type, because Google is just gonna
capture them for you.
there's what's known as broad match modifier, that
means that it could contain the modified term, or close variations, but they're not
synonyms in any order.
If you use broad match modifier, which is the plus
symbol here, +cats +donate, you might then match for 'donate to cats'.
It's not exactly the same but it's much closer than broad match would result in.
Phrase match means that ads are gonna show on searches that match a phrase or
close variations of that phrase with additional words before or after,
but not in between.
So an example might be, if you've got a phrase match on
'donate to cats', you would turn up for the search why doing it to cats but
you wouldn't turn up for something like 'donate £5 to cats' or 'find cats
to donate to', because it doesn't include the phrase 'donate to cats'.
So there's really sort of subtle differences between each of these and different
keyword match types, if you're not sure which one to use always go for a broad
match because that's the easiest one to start with and it's the default
term, the default match anyway.
Then an exact match is only going to
show and searches that match that exact term or very close variations of
that exact term.
So you use the square brackets the parentheses to show that
you're using exact match [donate to cats] within the square brackets, is going to
match to 'donate to cats' but it isn't going to show u for 'why donate to cats'.
It's really just that exact phrase if you're looking.
Negative match is
an interesting one.
These are the keywords that you actually don't want to
appear for, so you're going to list types of keywords you really don't want your
ads to appear for.
The classic examples of this is if you sell
furniture or lighting and you actually sell nightstands, then it's really important
negative keywords you're going to want to include is 'one night stands'.
Obviously that's something really really different and if people are searching for that
term they're not really interested in buying a light, so they might come to
your websites, click on your ad, come to your websites and
then immediately leave because you don't have looking for.
So you'll have wasted
money bringing that person to your website and they'll have wasted their time
and it's best avoided all together.
You'll soon see which terms people are
searching for that they don't mean to search for, or that they click on your
website without really meaning to.
You want to not appear for those searches at all.
You find keywords by thinking of some
of your own, just try to you know do a bit of a brainstorm, then use google suggestions where relevant.
You'll see an opportunities tab at the top of the
AdWords interface, they'll give you lots of suggestions of new ones to use.
Try to use specific 2-3 word phrases and then lots of them and across
lots of different ad groups.
Use the keyword planner for help.
We'll try and do this later if we've got time.
But you will have to accept that sometimes Google
Grants and $2 keyword limit is gonna stop you.
That means that you're not always going to be able to target high value, such as, if someone's
searching for 'donate to a charity' for example, then Google charges more to
appear in in a search for that keyword and that might may well be more than the
two dollar limit that Google grants can't actually have.
Really what you want to do is just try to think of lots of variations of things people might
search for when they're searching for your websites, you put them into AdWords
and then your ads will appear.
If you've got time right now you can think
of some keywords, choose an ad group that you might have come up with in the last exercise.
So let's exercise being having a look at your website
and looking at
that kind of secondary navigation and then just listing some keywords that
people might search for it to try and find that page.
Try to think of 5-10
that people might search for.
Really try to put yourself in the searcher's shoes
You know you work for your charity or you know you work on your charities
campaigns an awful lot, try to put yourself in someone
else's shoes, because they are looking for different types of information than
what you might want to promote, so you really have to try and think from you
know what they might be looking for.
You don't have to include misspellings or
very similar keywords, as we talked about, broad match is likely to cover a lots of these.
Try to think of really different ones if you possibly can.
To write good ads, really what you need to do is, you know, there's keywords, there's
character limits on each of the different sections that we went through before.
So you have to explain what users are gonna find whenever they click.
You really just need to highlight what makes you unique, so you
want to include keywords in the ad copy and the terms of people are actually
searching for, because if you include it in the ad copy then it's going to
appear in bold and make people much more likely to click it.
You want to include a
call to action if you can, things like find out more, donate now, donate today.
You really want to test different variations of those keywords as well.
Ideally you're going to be appearing in lots of great searches, but the more
you test what people are likely to click on then the more success you're likely
to get with your ads.
So really it's just about explaining what people are going
to find, explain what makes you unique and sort of tell them why they should
click really - without being too flashy about it.
There's kind of a big
advertising kind of coolness, like you might write some really sort of
mysterious copy for a big billboard ad, or if you're running a TV ad it's all
about you know glorious images and really sort vague copy.
It's not like that
whenever you're wiriting Google ads, you really want to write something quite
straight forward that just explains why it's unique, why it's important and have
a call to action for it.
So really try to focus on optimizing headlines, just a few
other tips, because people are really most likely to read that bit.
You want to think about what people might want to search for, not just what you want
them to find.
So that means that you might be promoting here donations,
your fundraising events, your challenge events, all those things are really important,
but try to think about what people might want to search for
rather than what you're trying to push.
Quality Score really matters so don't
send people to pages that aren't what they're looking for.
Again try not to
kind of trick people into coming to your website you
really want to match the copy that's on your landing page with a copy that's in
your ads, that means you appear more often that means you spend less
whenever you do appear.
It just makes the whole experience better for everybody.
Try to use ad extensions where you can, you can include information
such as deep links into the website, it means your ad is going to take up more
space on the search pages that it appears on and make people more likely
to click it.
Try to make sure it's really relevant to the ad content
of course and it's going to be likely to be things that people would actually
want to read, rather than just something to kind of make your ad as big as possible.
We're just going to try to go into the AdWords interface here just
to really quickly create a campaign, so you can see roughly what it looks like.
This is what AdWords looks like, you've got lists of your
campaign names on the left and lots of different things in the middle here.
I'm not going to go through absolutely everything, I'm just going to quickly run
through what it's like to set up a new campaign.
All you do is click on that big
plus button, click on new campaign.
Now if you're using a Google Ad Grants
account you're definitely going to be selecting the search
Network option here because that's the only place that you can appear for and
in Add Grants accounts.
The call to action we're looking for is to
visit your website, so we're gonna click on that.
You're gonna put in the business
websites, we'll put in our websites here, we'll pretend it's a charity in the next bit.
So that's platypusdigital.com
Then you just click continue.
We're going to give the campaign a name,
let's just call it a volunteering campaign.
Now what we have to do for an
Ad Grants search is to untick this box that says include Google search partners,
because you can appear in lots of different places for paid Ad Grants
accounts, but these places aren't included in the ad grants program.
In the Display Network you're gonna be selecting no.
The Display Network is
simply kind of banner ads and more typical online ads that you might be
used to.
You then select your location, we'll just keep it to United Kingdom
here but you can you know narrow this down to cities.
You can do even really
small regions, you can even to kind of villages all sorts of different places
you can target, the more targeted you can be then the more likely you are to get
people to actually click on the ads but you can set your locations there.
Let's just assume we're using English. at the minute.
Now with bidding you can mask
maximize conversions if you have that set up but let's say you're just getting
started, so we're going to select maximize clicks.
If you have an Ad Grants
account your maximum cost per click can always be $2 and because your Ad Grants
accounts are always in dollars, let's just call it £2 here, for the
sake of argument.
You can set a daily budget for the campaign and let's just
say it's gonna be £20.
Then you can set start dates and end dates, add your
sitelink extensions.
Don't worry about these bits for the moment, they're probably
slightly more advanced kind of AdWords features.
Then you're just gonna click on
save and continue and select an ad group name, so within that ad group for
volunteering, I'm just gonna call it London volunteering.
Then just think
of a few key words really, so let's just think of saying 'London volunteering'
'things to do at the weekend' let's say we're going to search for 'helping the
community' and then you might just think of 10 or 20 things to put in here.
You can put in new ad groups here, but we're just gonna save and continue and
just have one ad group in our campaign for now.
Just for the sake of time.
Then it's gonna ask you to write a new ad.
We're gonna put the URL here
and you'll see on the right hand side that you get preview of what the ads
gonna look like on the right hand side.
Whatever your ad is live this is what
it's gonna be.
Put in the website there.
I'm gonna put the first headline in
'volunteer in London'.
Then the second headline 'health community'.
Then you'll see
character limits on the right that sort of go up as you actually write your ads
we're just gonna have the description as 'do something really worthwhile today'.
You might want to work a little bit harder on your ad copy then I have today, but this is just to
get something live nice and quick.
Then you just click done.
You're going to create
lots of new ads and we'd always recommend having 2-3 ads
within every ad group.
Just to make sure you're covering all the bases.
You click
save and continue.
that's basically it, so you'll see I have my ad group 'London
volunteering' is here, I can click into it to edit at any time.
You see
the keywords that I've got live, I can always add more keywords here.
Then I'll start to see very quickly how well that ad is performing on the right hand side.
Tell me how many clicks are there,
that each keyword is getting.
How many
times it's appear under impressions.
The great thing is with AdWords, is anytime
you're not sure what a particular term means because it's a bit of a new
language to share, you can always hover over the term in AdWords and you'll get
lots of really useful information really nice concise explanation of what that
term actually means.
It's very easy to forget, so always hover over the term in
AdWords to get a little explanation of what that term actually means.
Just to run through the last few bits.
How do you know your account is actually
going well?
Well the ads that have the best click through rate or the best ads,
so try to make more like them.
The keywords
/ads that don't have any clicks aren't working, so just delete them really.
if you're not
getting any clicks then that means that you're not targeting the right keywords,
maybe the ad copy needs a little bit of work but if they're not
generating any clicks then they're probably using up budget that they
don't need to.
The ads that are getting the best click through rates
are the ones that are doing well so try to make more like them.
Always look
beyond the ads as well.
Have a look at your Google Analytics account, if you
have a quick search for and our Google Analytics Control R webinar,
you'll get a great overeview of how to do that.
Always have a look at how people behave on your pages and how websites performing.
Google Analytics is going to give you lots of great information on that.
Just briefly,
touching the Google Display Network.
This is what's typically known as banner ads,
so that's the kind of graphics based ads that you see appearing on third-party
websites.
Really good for brand awareness, you can create lots of different types
of ads that are more interesting than just the text ads that you see in
AdWords, text images, interactive staff videos, all sorts of you know different
formats.
You can place those ads on relevant websites, so this is an ad for
Dogs Trust.
They might have this ad on websites for dog food, puppy training
all sorts of stuff that are related to dogs and people who are interested in dogs,
beyond those websites.
Dogs Trust will want to appear in front of them.
You can show the answer to the most relevant audiences, targeting by
keywords, demographics, interests that sort of thing.
Now these as I said, aren't available as part of your Google for Nonprofits account,
so your Google Ad Grants account, this is something you would have to have
to pay the AdWords account for.
The Ad Grants account probably is more what
you're interested in anyway, you need to have pretty large budgets for brand
awareness campaigns to really get a lot out of the Display Network, it can be really
good for retargeting but this is sort of a slightly kind of advanced feature if you like.
If you're just getting started in AdWords and Google Ad grants it's
definitely the way to go.
Just a bit of further reading then if you want to find
out a bit more about AdWords.
The AdWords official blog is where you'll find all
the latest product announcements and feature announcements
for AdWords.
It's a really great source of extra learning as well.
There's a website called Occam's Razor which is run by a really great really
funny clever guy called Avinash Kaushik.
He's a bit of an analytics guru, have a
look for his videos on YouTube.
He talks with really great wits and really
great insights on analytics and marketing and topics like that.
There's the Wordstream blog, that's a really
great product and lots of different stuff on there as well as AdWords, you've
got things like Facebook advertising, all cool stuff like that.
There's also a really good video course by Udemy and that's the AdWords 101,
kind of like what we're doing now.
Slightly more in-depth, it takes you through
the interface a little bit more and tells you how to optimize the campaigns
that you've got.
If you're just getting started, just dip into any one of
those and you'll find some some really useful resources.
Ok, we're gonna dive
into some questions now.
I'm just going to find out what they are.
We've got one question, have you got any recommendations of charities that we've seen that
have done this really well?
In particular smaller charities who don't have the budget and capacity of
the larger ones.
So that's absolutely a really great question.
We work
with a couple of smaller charities who we think do this really well, so
obviously we would say that's because we're working with them.
Smaller charities that do it well are the ones, I would say, without naming
are the ones that can carve out a certain amount of time for this every week.
It can take a little bit of time to get started and getting you up and get your
main campaigns up there, but small charities that do well, decide on one
thing they're going to promote, so that could be selling second hand products
online that fund their services, it could be getting volunteers for local events
and it could just be sharing information and what that charity does on on its
website and getting people who might be searching for help on there.
They decide
one aim that they're looking to promote not everything their charity
does and they carve out maybe half an hour a week just to work on their
campaigns, optimize, so ad copy, optimize their keywords and try to get more people
to click on their ads.
So without naming names, like I said.
that's really hard,small
charities do it.
It's a real challenge when you're in a small charity because this
is never the only thing that you're doing, so there's always going to be lots
of different competing priorities, so it can be a real challenge.
But if you're able to carve out just a little bit of time and every week to do it then
that's where you're gonna find them a success especially if you're able to
just decide on one call to action and one thing and that you're trying to achieve.
We have another question.
What are the relative benefits of
AdWords versus Facebook ads, for example, for awareness campaigns or organizations?
Broadly speaking your AdWords campaigns are kind of more high budget, high
intent campaigns.
If there's a defined need for what you have to offer then
AdWords is a great place to be because people are searching for that particular thing.
They might be searching for a charity to donate to or you know a
charity to run the marathon for, people are searching for it then AdWords is
really great for that.
If they aren't searching for that necessarily then Facebook
becomes my big good place because you can target people by demographic, you can
target people by where they live and what they're interested in, and if you're
not running a Grants account, than Facebook ads are actually cheaper.
The relative benefits are the Facebook ad are cheaper than paid AdWords ads,
but then Ads Grants accounts are cheaper than Facebook ads,
if that makes sense.
If you're running Grants accounts and Facebook ads, then Facebook ads are great
for targeting people based on their age, based on their interests.
Whereas your Grants account is more based on targeting people based on what
they're interested in and what they're looking, if that makes sense.
Are there any networks/groups that we can join to get advice and support such as
through LinkedIn?
Without being self promotional, we run an occasional event
called Grants Roundtables.
That's for charities in London who are looking for
other people managing Google Grants in their charity and if you've
signed up to our email list then you'll find out when those things are happening.
You can actually get some really great support from Google as well.
If you go into their sort of live chat then they can give you
advice on optimising campaigns as well.
There's also a great slack group
called Digital Charities so if you just google digital charities slack, then
you'll find their websites and you can find out hard to get support from them
and there's lots of great people managing this stuff there as well.
With all other things being equal, are there other specific types of events that work
better than others, for example, special events versus challenge events running
vs cycling, 10k runs versus marathons, and are there any benchmarking our stats
are on which events get the best results?
It's really great question, so if
you're promoting fundraising events on on Google AdWords and that's really
popular use of Google AdWords, then challenge events is a great place to go
for that.
The reason is that loads of people are searching for information on that.
Now the events that work best for Google AdWords are where the search
volume is highest, that means that the most people are searching for,
for that particular event.
The more famous the events, then the better it is for Google
AdWords.
The downside of that is the more famous the events, the more competition
you've got for it.
Let's say you're trying to fill your London Marathon
places with own place ballot runners.
Lots of other charities are doing
that as well, but also lots of people are searching for it, so it's really tricky
because you have to show how you're better than those other organizations or
what you have to offer it's better than what they have to offer.
So the main
thing to do is is really just to show how you're better than them and to be in
for the for the bigger ones and also for events like these a lot of them have
regional rather than national interest, so while the London Marathon is just in
London, people from all over the world want to search for it and to find how
they can find the charity to sign up for.
There's lots of local events, like 10ks,
incase if people have never heard of a master in the area.
If you can just
target people in those areas, if you can mention the fact that you're a local
charity, if you can even just mention the name of the area in your ad copy then
you're gonna find much more success in recruiting people for for those
challenge events.
I don't think is any benchmarking or stats on which events
get the best results, because it's really not just about the events, it's about how well you
promote the events by your keyword targeting, by how localize you're
targeting is and the quality for ad copy.
So wouldn't say there is any stats
around like that, it really just depends on how well you're doing it.
How many keywords would you recommend adding to each campaign, you've been looking at the
keyword planner tool and it's a little overwhelming?
That's a really good
question.
The keyword planner tool is part of the Google AdWords interface and
yeah it is a little bit overwhelming, because there's just so many keywords
you could add search each group.
Always start with about 10 or 20 to begin with.
Then from there use that half an hour a week that I mentioned
before to kind of review Google's suggestions and just add the ones you
think are going to be the most relevant.
Really you can just start from
that starting point and then after that it's really just about adding the
ones you think actually make sense.
Because a lot of them are come up with,
most of them or all of them, come up with.
They're generated by an algorithm,
they're not generated by person thinking 'oh that would make much more sense for them'.
There's gonna be lots of American spellings and American terms that are in
there, so it's really up to you to go through the suggestions and
add the ones that are relevant.
If you only have 10 or 20 relevant keywords in
an ad group that's absolutely fine, because really you just want to be
appearing for relevant results it's not about how many and people you're
reaching, it's about the quality of those people.
Always reach the people who count rather than counting the people you
So I have a question saying, I may have missed you mentioning this,
but what is acceptable in terms of keyword
quality scores,
should we pause keywords with the quality score of let's
say seven?
Again, I wouldn't say there's a right or wrong answer to that
but if you see, well quality scores, below something like five or
something like that, it's really not a case of pausing those keywords it's
really a case of working on what those keywords actually are and looking at the
keywords on your landing page.
That's the key thing to do.
It's not those keywords,
it's those keywords aren't working but really it means you should be
thinking about adding different keywords to make sure that's the that your
appearing in really relevant searches.
7, 5, these are
all good, but really so you want to be benchmarking against yourself and
increasing the quality score of what your, of keywords
rather that you're ranking for.
Yeah really important things to
be working on where you can.
Does AdWords translate search terms to other
languages, so they roughly match your key match your keywords?
That's a really
good question, so no there's no automatic
translation in Google AdWords.
If you want to have your ads appear in
territories where the first language isn't English,
then probably just depending on the country obviously.
Depending on culture
around English is there, if you appear in English then a lot of people will be
searching in English anyway and so that it may not be a huge problem but
obviously it's much better if you can have your ads and your keywords
translated for you in advance.
There's no sort of automatic translation
tool, particularly because when you translate an ad from one language into
another then you might seem to accidentally go over there the character
limits for the for the ad copy.
So we found that a lot of our ads when they
appear in other countries in English, they get fixed and they get
conversions because people speak English in other countries of course.
But ideally
you want to be translating your keywords and your ads in advance and making sure
you're as relevant as possible in terms of language as well as in terms of content.
That's about all we've got time for today.
so I hope you found that useful.
We have other webinars available on analytics, Facebook ads and more.
If you want to find out more about what we
do, please head to our website platypusdigial.com and you'll be able to get a
link to the the slides in the description for this webinar.
I'm Matt from Platypus Digital, thanks for joining us and we'll see you again soon.
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How to Ganache and Cover a Barrel Cake with Fondant -(ENGLISH SUBS) - Duration: 9:00.
We'll need 3 round leveled cakes with 14cm/6 inches.
Fill with dark chocolate ganache.
Straight spatula
Subscribe
If your ganache is too runny like mine, take it to the fridge for a few minute untill it hardens a bit.
The bottom cake crumbled a little if this happens to you, don't worry because we will cover with ganache.
Chill until the ganache sets.
Long straight spatula
Set-square or a scrapper.
Pull the excess of the edges towards the center.
Back to the fridge until is fully set.
White fondant previously kneaded.
Fondant/polyethylene rolling pin
Measure your cake. Roll out the fondant in the folllowing way: 2 times the height and 1 time the top width (or top diameter)
Corn starch
Before covering with fondant, remove the cake 1 hour before of the fridge.
Smooth the top and then go lifting the fondant, with careful, stretch and push down, with your hands towards the base.
Lift, stretch, push. Always like that.
Dont stretch too much of a time because your fondant may break off.
Fondant smoother
Make circular motions.
Pizza cutter
With a knife push the excess in.
For more defined edges use 2 smoothers. Push one against the other.
Your cake is ready to put onto a decorated cake board.
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Independent News today 5 March 2018 Bangladeshi Latest News Today News Update bd all bangla news - Duration: 10:56.
Independent News today 5 March 2018 Bangladeshi Latest News Today News Update bd all bangla news
Independent News today 5 March 2018 Bangladeshi Latest News Today News Update bd all bangla news
Independent News today 5 March 2018 Bangladeshi Latest News Today News Update bd all bangla news
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తాంబూలంగా ఏమి ఇవ్వాలో తెలుసా | Thamboolam | Thamboolam Importance | Tambulam | Thamboolam Emi Ivvali - Duration: 5:14.
POOJA TV PRESENTS
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Cure Diabetes Naturally in Weeks | Effective Remedies For Diabetes - Duration: 5:52.
only two ingredients and you can say goodbye to diabetes forever diabetes is
a common health condition that appears when the body is no longer capable of
making the needed amount of insulin or cannot use it in an efficient way
pancreas is the organ that produces the hormone insulin which enables the
glucose takes from the food to go to the cells in the body and there it is
transformed into energy used by different tissues and organs in order to
perform their job diabetes can be very dangerous disease and can lead to health
damage and leather complications but on the other hand people who are diagnosed
with diabetes can also live their life without any complications and the
reasons for this or good treatments that can improve our life but not everyone
can offer good medical treatments and for some of them it is quite irritating
to have to inject insulin every single day here we will present to you natural
ways for treating diabetes and you will discover the most efficient 100% natural
safe and cheap treatment for diabetes you will only need two basic ingredients
that you can find in your kitchen this is the recipe for this amazing syrup for
treating diabetes ingredients we need six lemons and 300 grams of celery
preparation first wash the celery nicely and grated and put it in a pot squeeze
the lemons inside the pot and cover it and place it inside a big
dirt pot full with water put the pot on she'd until the water in the brick wall
part starts to boil lemons are one of the healthiest fruits on the earth
lemons abound in vitamin C vitamin b6 vitamin E vitamin E dribble flavin
phosphorus iron calcium folate potassium magnesium and protein all of these
nutrients make lemons extremely beneficial for health did you know that
the peel on the skin or the more healthiest parts of lemon than its juice
but unknowingly we are throwing away lemon peels
if you eat lemons together with their peel you will get 5 to 10 times more
vitamins than drinking lemon juice but consuming the peel and skim makes you
feel more bitterness and many of them hates peel to consume when it starts to
boil lower the heat and leave it to simmer for about - arts take the pots
from the heat and let them cool totally before you open them then store the
mixture a while and place it in the fridge
consummation it is recommended to consume 1 tablespoon of this remedy
every day about 30 minutes before having breakfast
the prepare mixture will be enough to consume for 2 months about the time when
the blood sugar levels will begin to normalize banana stem juice for diabetes
banana stem is excellent for diabetes as it does not raise the blood sugar levels
sharply it is high in fiber it will help people suffering from constipation
banana stem juice keeps sugar levels in control it also reduces gall bladder
stones and kidney stones here is a juice of banana stem for this we need banana
stem Zira powder curd salt and pepper powder cut banana stem into pieces let's
start the procedure take a blender jar
place banana stem pieces some salt
Zera powder pepper powder add some curd and little water and blend well take
this juice into a serving glass do not strain or filter this juice because this
juice is rich in fiber it is helpful to your body
Emme banana stem juice is ready drinking a cup of this juice helps to treat as DT
this juice is treats urinary tract infections most of people do not use
banana stem in their diet because it takes time to clean and to
cut but banana stem once cleaned and cut can be soaked in buttermilk and kept in
refrigerator every day you can take the required quantity and make juice if the
buttermilk gets too sore you can replace buttermilk alone by doing this you can
save time and you can use banana stem regularly in your diet by taking this
juice regularly on empty stomach in early morning you can control diabetes
thank you for watching this video like and subscribe for more videos
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Sterling K Brown Lifestyle, Net Worth, Biography, Family, kids, House and Cars // Stars Story - Duration: 4:59.
If you want more, please SUBSCRIBE, Thank You...!
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