It's the close of 2018 and did you know that right now search engines are driving
MORE & BETTER quality traffic to your business right now than social networks are?
In this video, I'm going to prove to you that search is on top and then we're gonna
talk about 5 VIDEO SEO tips that you can use to rank your videos on Google fast!
So, are you ready?!
[Music]
Hey Entrepreneurs!
It's Salma Jafri - I'm a Video Content Strategist and YOU are in the right place if you want
to grow your brand with video.
Be sure to hit the red subscribe button and the bell icon next to it so that YOU are the
first to know when I upload a new video.
The two trends I want to talk about, the first one is by Shareaholics, that shows
that at the end of 2017, search has actually overtaken social networks in terms of driving
traffic to your website and to your business.
Now this is pretty much unprecedented because Social has been on top since 2014.
But now the trend has shifted and Search is again the number one way to drive cold traffic
to your business.
The second important trend you need to know is that market research firm, SimilarWeb is
saying that YouTube is going to be overtaking Facebook as the second largest website in
the US this year.
That means that the ranking is now gonna be Google first, then YouTube, then Facebook,
and then Yahoo and Amazon make up the top 5 drivers of traffic.
So what that means for you is that if you're on Google AND you're also on YouTube, you
are gonna be dominating search engine traffic.
So now it's time to capitalise on these trends and figure out how we can use search engines
and how we can optimise our videos using VIDEO SEO to rank on Google as well as on YouTube.
So here are 5 ways to rank your videos on Google, fast!
Tip number 1 is to make more YouTube videos.
Now since Google owns YouTube, it is able to rank your YouTube videos on Google in a
matter of minutes! (not hours or days!).
And in the first 24 hours, your video is actually promoted more and given a fighting chance
to rank.
So your job is to promote it even more and build up that momentum in the first few hours.
Now a great example of a content creator who uploads videos to YouTube and does so consistently
is everyone's YouTube hero: Gary Vaynerchuk.
He has two shows - AskGaryVee and DailyVee - and he uploads content using those 2 shows
every single day to YouTube, which helps his videos rank on Google.
Tip number 2 is to find keywords that are going to rank well on Google specifically.
Now here's the thing: when you do a search and video results come up on the first page
of Google search results, then you know that you can have the potential to rank your videos
on Google as well, because Google is already displaying video results for that search phrase.
Now, you can use a plugin - a free chrome plugin - called TubeBuddy to find keywords
that are specifically gonna rank well on Google as well as on YouTube.
And that's the plugin that I use to find those keywords that help me rank my videos on both
YouTube as well as Google.
My third SEO tip for you is to upload your customer service videos to YouTube.
What! you might be thinking....those are personalised, one-to-one customer videos, like answering
a specific query.
How do you scale that by putting it up on YouTube?
Here's the cool thing.
These videos are actually a goldmine because: a) they show you talking to a real person
and therefore make your brand more personable.
b) they answer prospective customer queries that other customers might have as well, and
c) they help you rank for long-tail SEO keywords.
In fact, this strategy is exactly how eyeglasses firm, Warby Parker, got 6000 plus views on
a personal, 1:1 customer video which they uploaded to YouTube.
Now you can use HubSpot Video to create one-to-one personalised videos for your sales team or
your customer service teams.
Now you guys know that I've spoken at a lot of HubSpot events over the years and so I'm
a big fan of the HubSpot brand and I'm really excited that they've come out with a way for
you to create videos using their software and then upload them to YouTube to get all
of that Google juice.
You can even upload videos using HubSpot to your website or as a video FAQ, or just to
show your team in action.
If you'd like to learn how to use HubSpot video to make personal one-to-one videos in
absolutely no time at all, then check out the link in the description.
SEO tip number 4 is to jump on trending topics with video.
Now new and complex topics are often best explained with video.
Now if YouTube sees that a trending, breakout search term is driving voluminous amounts
of traffic, it is going to show a video carousal on the first page of Google search results,
giving you massive real estate opportunities.
Take Elon Musk, for example.
When he was recently in the news, tweeting his thoughts about taking Tesla private, a
Google search for his name brought about a YouTube video carousal which was dominated
by videos created in the past 24 hours.
So these YouTube channels got amazing SEO juice by jumping on a trending topic and being
really quick to make videos around that topic.
SEO tip number 5 is to transcribe your videos.
When you upload a YouTube video, it automagically transcribes it for you.
And therefore you want to to go ahead and enable Closed Captions because transcription
files can be read and indexed by search engines.
You can then edit your YouTube transcription file for any errors, and then download the
SRT file.
Now the SRT file can then be used as the basis for writing a blog post.
So it's really easy to create a blog post out of the SRT file and then you can upload
that blog post to your website and also embed the YouTube video along with it.
Doing this is going to help Google contextualise your video and also give a ton of text to
help your blog post rank well on Google.
If you're not already making videos, then check out HubSpot Video to make quick sales,
marketing and customer service videos really quickly.
HubSpot Video is the sponsor of this video and their software is going to help you welcome
2019 by being ahead of the curve.
Remember to go after what you want and build a brand you love because YOU can #BeTheMedia!
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