You're looking at the analytics for your website and, to your horror, you see that
organic traffic from Google has severely dropped or stopped completely. In a panic
you check if your site still, up if the analytics tracking code is still
installed, or if you accidentally blocked search engines from indexing your site.
Everything checks out, but you don't know what the problem is. If the stop or drop
in traffic was sudden, then congratulations, you may have a penalty
to deal with. There are different penalties that can have negative effects
on your site and all of them are either an algorithmic or manual penalty. Google
uses a mathematical equation called an algorithm to rank websites. This
algorithm checks your web pages against more than 200 on and off-page factors.
How your pages compare with the competition determines your place in
search results. An algorithmic penalty is when Google changes or updates their algorithm
and that change could cause a sudden drop in rankings and website
traffic. If you think an algorithm update caused your site's drop in performance,
check the SEO or digital marketing blogs for any info on a new update. If there
was one, look into what the update changed and when it was launched. If the
launch date is around the time your traffic and rankings dropped, then that
update may be your problem. It's also a good idea to track recent changes to
your website, as the change may have triggered a pre-existing algorithmic
penalty. Since there are multiple algorithmic penalties to deal with
you'll have to spend time researching the problem and finding the solution. If
you can't find news about an update or you haven't made any changes to your
site, then you may have been hit by a manual penalty. Your site gets a manual
penalty when it violates Google's webmaster guidelines. These guidelines
cover what is and is an acceptable behavior regarding your website.
Basically Google doesn't want you to use specific strategies to game their
algorithm to improve your site's position in search results.
Unlike an algorithmic penalty, Google sends a message to your site's search
console account telling you your site was penalized. You may need additional
tools and more time to fix a manual penalty, but that depends on what your
site is penalized for. Keep in mind that the negative effects from a penalty, both
manual and algorithmic, can affect your site well after
the penalty is removed. That's why you, someone on your staff, or your marketing
agency should keep up to date on rumored Google algorithm updates or periodically
audit your sites on and off page SEO strategy. And that's it. Those are the
differences between Google's two types of penalties. We put links below if you
want more info. And if you have any questions, comments, concerns, or sarcastic
remarks leave a comment or reach out to us on Facebook, Twitter, or our website.
And as always, thanks for watching.
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