What is up ninjas! Everyone's heard about Instagram influencers but if you
Want to know exactly how I made $30,000 in just one week only using Instagram
Influencers to advertise for my Shopify store then stay tuned because we're
Gonna build some crazy stuff about how to find the best influences in the world
How to negotiate their prices to rock bottom and a secret that I personally
Use it's going to completely change the Instagram influencer game so don't go
Anywhere
Yeah and I think sup min does today we're gonna talk about how I use
Instagram influencer marketing alone with no Facebook no Google no other type
Of advertising to make over $30,000 in just one week and this video is gonna be
Completely full of hacks right there's not going to be any fluff like all the
Other Instagram influence or videos that I've seen out there we're gonna talk
about real implementable actionable strategies that you can use today to
find Instagram influencers in your own niche so make sure you don't go anywhere
because we're gonna be dropping absolute bombs throughout this whole video but
before we get into actionable steps that we can actually use right now to find
Instagram influencers that are going to be super profitable let's take a quick
step back and discuss what Instagram influencer marketing actually is because
there's probably some people out there who are wondering you know what the heck
is Instagram influencer marketing I always keep hearing about it but I
want to know what it is so basically what it is guys is you're utilizing
people's already existing following so let's say that I'm selling pitbull socks
for example and we can use that example for the rest of the video so if I'm
selling pitbull socks right for the dog the pitbull then I want to go out there
and I want to find instagramers who have already built a big followings of people
who like pitbulls right so if I made a page and all I'm doing is posting you
know cute little pictures of pitbull puppies for example people out there in
the world are going to be searching Instagram for pitbull they're gonna find
that page and that page is going to build up a following so sometimes these
people and I know it sounds crazy but these people have instagrams that have a
hundred thousand or a two hundred thousand or a million followers and all
they do is post pictures of up pitbull puppies and pitbull related stuff and so
when you know let's say that you're selling pitbull socks for example
then you already know that that a hundred thousand or million people are
interested in pit bulls and so it's a very targeted audience who is much more
likely than a cold audience to buy your pit bull related products and so that's
kind of the point of Instagram influence or marketing it's finding people who
already have pre-existing followings and then kind of utilizing that extremely
targeted following to then sell them a product that is ultra related to what
they've already shown they're interested in as we can see from this chart right
here guys about two-thirds of all shout outs are between zero and two hundred
fifty dollars and pretty much every shoutout that I've ever done has
actually fallen into that range I've done a couple expensive ones and if you
know what you're doing and you're kind of more well-versed in this and then
more expensive can be extremely profitable also but for most of the
people watching and for most beginners into Instagram influencer marketing it's
gonna be between zero and two hundred fifty dollars generally I found you know
it's between twenty and one hundred and fifty dollars it's kind of the sweet
spot for choosing the influencers that you want because a lot of people think
that all influence are influencers are created equal but they are absolutely
not it's all about the engagement rate and having that engagement rate the
actual real people and not robots and engagement groups and we're gonna talk
about all of that very very in-depth but before we do guys I'm if you want to
learn how I use Instagram influencers like in my own business how we generated
you know over a thousand dollars our first ever day then do me a favor and
comment down below and if you're a follower and you've been watching all of
my recent videos I've been asking people to comment a lot but I've been making
all the videos the reason I do this guys is because I want to actually put the
videos out that you want to see so if you want to see how I made a thousand
dollars on my very first time ever using Instagram influencers profit a thousand
times profit then comment Instagram influencers as a comment on this video
and I will make that video for you guys next let's jump in and see what we
actually want from an Instagram influencers so if we go to Instagram
right here we're gonna type in millionaire and we're gonna just choose
one of these millionaire dream so we see that they have four hundred nineteen
thousand followers I'm generally you know that's pretty good I like to look
for you know anywhere between fifty thousand and three hundred thousand
sometimes I found and this isn't a said this isn't a steadfast rule but
sometimes I found you know people with over 300,000 followers tend to want more
for a shout out than they necessarily deserve but I've generally found that
people under 300,000 are a little bit more fair with their pricing but again
you'll never know unless you reach out for these people and it says right here
right email us for promos ads at clever preneur comm so again we'll talk about
how to contact and how to price and negotiate these things later on in the
video but again it's very easy if you want to contact these people for a
shout-out all you most of them list email us for promos right here so what
we're gonna do guys is we're gonna take their username right here or again right
here and we're gonna head over to a website called influence or marketing
hub and what this site is is you know it has a lot of things that you can use for
Instagram but what I use it for is at the bottom here called Instagram
calculator so when we click Instagram calculator what we're gonna see here is
the average engagement rate on Instagram and Twitter in 2017 so we see that you
know what we're looking for you know above 10,000 but generally above 100,000
is about 2.4 percent engagement and you know they calculate engagement rate
based on comments and likes per picture so if like if I have a hundred thousand
followers and a thousand of them comment on my post then that would mean I had a
1 percent engagement rate right in comments and
likes are factored in but that's just these are general rules of thumb if they
have over a hundred thousand then the average is 1.7 so you want to see you
know these type of numbers or higher for these things and that's a good initial
gauge to know whether or not these are real you know they have real followers
and they're not just followed by boss because if you're not familiar with
Instagram there's a lot of box which means they aren't real followers but it
looks like they have a lot of followers but they don't have real people
followers and then you're paying to show your products to robots and robots are
never gonna buy your stuff right and the same problem happens with what's called
engagement groups but I'll show you some fun little tricks and hacks to make sure
that you're not you know paying to put your product in front of robots and to
make sure that you're actually putting your product in front of real people so
we're gonna come down here to the Instagram influence or earnings
calculator and we're gonna type in a millionaire dream the one that we copy
and pasted from right here in the title and the URL or right here and we're
gonna go to search and what we're gonna see here is they're going to do the
calculation for us right here for the engagement rate so we see that their
engagement rate is one point zero two and if we compare that with
thousand followers plus on Instagram they actually have lower than average
engagement right and so what that kind of means and we can take a look closer a
little look but just you know on a very basic level what that means is that they
have lower than average engagement for their particular for that particular
follower count so what we see here is you know twenty eight hundred likes with
only fifteen comments right fifteen comments for a four hundred and nineteen
thousand followers twenty comments ten comments right so these aren't
particularly impressive numbers and if we actually look inside here let's take
a look at the comments nice instagrams superb pics right like this comment if
you have no fear this is totally true right these are also true like this
these are these are this is a perfect example of most likely bought content
this is all very generic short things right nice Instagram that could
literally be about anything so these are literally robots these are programs that
somebody created to go out and comment on these posts to make it appear like
this Instagram is actually getting you know more action that's dope right these
are all just thumbs up these are all very very generic and so this is a very
good example and a red flag of a particular post that has pretty much
entirely bought content and so this would be absolutely not be one of the
Instagram influencers that I would want to reach out to to actually promote my
stuff I'm one little other trick that I like to look at is you can look at the
followers here and you like to see that you know 99 percent of these little
pictures right here actually have a profile picture because most people who
use Instagram who are real people have like a profile picture of themselves of
their family you know sometimes people have like pictures on like the beach or
whatever but for the most part you know it's pictures of themselves and we see
you know there's like a soccer ball here this is obviously a company you know
power storm this is obviously looks like a company the Joker you know again most
of these people like even you know even like 30% of just these first ones we're
seeing don't look like they're actually real instagrams inspiration for you
these these kind of look like business accounts or promo accounts you know that
we wouldn't necessarily want to actually promote a product to just because they
don't seem like they're actually real people's instagrams and so this is a
very good example actually and just kind of Brandon Lee happen to be so of an
unsecured definitely avoid because they have you know mostly bought content they
have bought related likes they bought related very generic comments and many
of their followers even in the first you know twenty that we looked at don't seem
like real human accounts and so let's take another example it is your boy at
official Kevin David calm is my Instagram if you want to follow it we'd
love to have you because we are posting a bunch of fun content all the time
and so let's actually plug in my Instagram here instead and so we saw
that there's was about 1% engagement and your boy does not have one percent
engagement I hope yeah so we see you know up 16 over 16 percent engagement
rate you know over 16 percent higher than what they were
excuse me 16 times higher than what they were looking at and if we look at you
know my comments and things like that you know 33 comments and things just
just posted 60 comments you know 1.4 million views 47 comments 6147 94 you
know 465 comments you know you can just kind of tell that there's a lot more
people that are interacting right 906 comments then the the previous page that
we looked at so this is definitely you know obviously I'm not gonna do a shout
outs for products but you know if you found an influencer product let's say
that you were like selling wooden sunglasses and you found like an
influencer that takes pictures of like beautiful islands or you know show a
Travel Instagram that you could do an insert campaign for you'd want to look
for similar types of numbers 16% is very very good so I wouldn't say that that's
what net just generally what you're looking for but anything over like 2%
right especially if you're getting over a hundred thousand followers cuz I don't
you know I only have like 35 or you have thirty five thousand followers and so
once you get over a hundred thousand it's unrealistic to expect a 16 percent
engagement rate unless it's like a celebrity account for example like you
know Kylie Jenner and things like that so but these are kind of the numbers
that you're looking for anything above you know two to five percent engagement
rate for an account that has over a hundred thousand is extremely good and
what you want to do is make sure that they have you know real followers by
checking out the the profile pictures and you want to make sure that the
comments aren't just like totally generic things
nice your Instagram and like thumbs up thumbs up like great pose awesome pics
like those are obviously robot the robot responses they're not real people let's
talk about the important part how do you actually find influencers for your
particular niche or brand so I'm gonna use a pitbull as an example just because
you know we've sold dog parks in the past specifically pitbull products just
because they have a huge very passionate fan base so we're gonna go to actually
instagram themselves we're gonna type in hashtag pitbull and we see there's 19
million posts related to pitbull right and some of these could be the artist
pitbull but we see pitbull of instagram i'm over a million posts for a pitbull
puppy pitbull gram right so we can pretty much assume that pitbull official
pitbull gram pitbull puppy pitbulls and Instagram are probably all their own
instagrams here so let's take a look at the first one so we see 16 thousand
likes huge amount of likes there so we definitely want to open that one up see
what's going on with that I like to actually just go on the overarching one
though so we'll go to pitbull and then we would look at the 19 million posts I
mean how Instagram is kind of organized here is it organizes the top nine post
the 3 by 3 as the top post and the top posts are chosen by a variety of things
you know acceleration you know how many likes a new post gets how fast how many
high-quality likes that post gets so like if I get you know if Selena Gomez
likes my picture and she has you know 70 million followers or whatever it is then
obviously my picture would go immediately to the explore page because
the strength of the like and the velocity of likes and comments for a new
post is what determines what gets on on the explore post and you know there's
ways to manipulate getting onto the explore post by kind of using a less
competitive hashtags and getting onto the explore post for those less
competitive hashtags and that starts to build up to get you onto the from the
explore post of you know the more competitive hashtags but that's that
could be another video again if you guys want me to make more videos on Instagram
type the comment down below that says Instagram influencer just the two words
Instagram influencer as a comment on this video and I can make a complete
all-inclusive Instagram video you know how I was able to grow my account from
5,000 followers to 35 thousand followers literally in just one month and though
real people not boss not engagement groups not any of that BS and so what
we're gonna do is we're gonna look at some of these two comments one so we see
a lot of different accounts here let's see what happens when we just type in
pitbull and see if we can find some actual accounts here so we see pitbull
universe so three hundred and three thousand followers I'm another good way
to do it you know it's just exactly how I just did
pitbull fans you know seven hundred and fifty four thousand and so these would
both be you know good kind of people to go after and see if they would be
available for business shoutouts literally they say DM for business
shoutouts best price available I could that be you know easier so all you have
to do is shoot them a DM stands for direct message for you good for those of
you who don't know so once you find kind of a good one like bit like these two
right there's a fun little trick that I like to use and all it is is very simple
it's this little arrow right here it will actually show suggestions and so
these are other popular pitbull pages so if you find one good kind of influencer
let Instagram do the hard work for you right and find these other accounts two
hundred and three thousand followers you know eighteen thousand followers
two hundred seventy two thousand followers thirteen thousand followers
three hundred and thirteen thousand flowers for all different types of kind
of sizes and this gives you a good range because how hard is it to send a single
message right a direct message or an email to these people saying hey I'm
interested in doing like a promotional shout out on your page could you give me
you know your prices for a 12-hour shout out we're gonna talk about you know the
length of shout out the time of shout out because all of these things matter
guys every single one of these things makes a huge difference and doing it
right the first time you're gonna see a huge dividend and a
huge payoff and a huge amount of profit from doing Instagram influencer
marketing right but that is a great way to find Instagram influencers all you
have to do is find one influencer are just by typing in the hashtag right
pitbull looking for one account we found one account here click this little
button and now we see a bunch of suggestions so I would message every
single one of these guys and say you know what are your prices for you know
doing a promotional shout-out for twelve hours I generally like to run my
shoutouts from 9:00 a.m. Pacific time to 9:00 p.m. specific time if you do 24
hours the relevancy on Instagram starts to
degrade and so I've found that the biggest bang for your buck is paying for
a 12-hour shoutout from 9:00 a.m. PST to 9:00 p.m. PST and you know there are a
few other secrets like doing you know promotional shout outs with images and
videos and story posts and there's one of those three that is you know
absolutely the best option of the three but again if you guys want to learn more
and I can do an all-inclusive Instagram video comment Instagram influencers down
below give a like on the video if you guys have learned something I'm trying
to put out as much free content as I possibly can for you guys because I love
you and so that's how you kind of use Instagram itself to take a look at you
know how to find Instagram influencers for any particular topic so another cool
way that I like to do it is using a little search hack on Google and you can
do this for anything right if you want to search a specific website for
something right you could do Facebook you could do Amazon it doesn't matter
what it is all you type into Google is site colon and then the website itself
and then we're gonna go space here and we're gonna type pitbull and now Google
is going to do the work for us and they're gonna so this is pitbull the
actual artist the musician if you can call him a musician um no offense if you
like him so but we see pitbull here mr. worldwide pitbull pitbulls of Instagram
pitbull 5% we see 36,000 followers the most bad ones pitbull puppies online
yeah so we see you know Google is showing us 1.6 million followers so this
is kind of the big guy right that it seems like to me 30,000 dollars donated
here we see that their gmail address so if we wanted to message them asking for
a particular shout-out or something like that
this is how we would do it and again a great way to do it click this little
thing right here the little arrow it's gonna show you suggestions and I would
again look at every single one of these and it gives you literally this carousel
that goes on and on and on and on so 200 to thousand followers 67,000
40,000 18,000 1.6 million so all of these different kind of options here we
can calculate their engagements you know we can look to see if they're getting
real comments and not from boss or engagement groups we can see if they're
followed by real people and all this kind of plays in to choosing the
correct Instagram influencer that's going to give you the most possible
profit and so the last way that I like to use and I generally don't suggest
paying for Instagram influence or search engines but deep social does have a free
trial though I think they'll give you three free searches and so it says you
know and we just signed up for deep social and you don't have to pay or
anything like that I think I just signed in with Facebook or something and so
what we're gonna do is we're gonna type in pitbull here and let's see what they
actually give us back here and so we see that you know they're gonna give us some
of the things that we just looked at and again they're telling us to upgrade the
plan but this is a good way to kind of get started when you're not 100% sure
kind of you know what to do and how to get started even though I just showed
you you know some some great methods to do that but we can take a look at these
ones right here I'm just straight from this website we see some quality right
73 thousand which is pretty good we see two hundred seventy three thousand four
thousands probably a little bit too small but again so free it showed us it
got us started and then we can use Instagram itself by looking at the
related posts to find a ton more so that is exactly how you find Instagram
influencers and so that guys is everything that you need from a pitbull
perspective but more importantly from an Instagram perspective for influencers
how to contact and find the best influencers right a bunch of tips and
secrets and strategies that I use to find you know very high quality
Instagram influencers how to make sure that they have a real engagement how to
make sure that their engagement is above average how to make sure that they're
not just followed by a bunch of bots and engagement groups and how to actually go
about contacting them guys it's not as hard as it looks you know if they don't
have any information here shoot them a direct message but a lot of times you
know they'll literally tell you you know DM for business shoutouts best price
available or they'll literally have you know their
contact information right here guys and you know when you when you contact
someone you can you know open it up to whatever pricing you want if they have
under three hundred thousand followers I generally start with an offer of twenty
dollars and they'll counter and they'll tell you you know you we normally have
we normally do $50 or $100 and then you can ask you know if you
want to be except you know especially kind of detailed you can ask for
engagement details that if they have a business account you know they can show
you kind of their analytics where it says okay our audience is thirty five
percent female sixty five percent male you know thirty seven percent from the
USA and then you can you know take a deeper dive into that information and
decide for yourself whether or not you think that is useful and again I can go
super super in-depth on this guy's just comment Instagram influencers down in
the comments and I will make an all-inclusive Instagram video but you
know that is pretty much everything you need to get started using Instagram
influencers today for your Shopify drop shipping business guys and before we go
I just wanted to give a shout out to our daily $100 winner where we're sending
100 straight to your PayPal every single day jut just to give back to you guys
for being such awesome fans we literally just passed B 100,000 subscriber mark
for the very first time guys there's a huge huge moment for me I can't wait to
show you guys a little youtube plaque once they send it to my house I'm going
to literally make such an excessive video because it was a seriously
meaningful moment to me it means so much that you know hundred thousand people
out there in the world want to hear what I have to say it's so so meaningful guys
and if you want to enter the $100 giveaway all you have to do is click
little subscribe button click little notification bells I'll leave your best
comment and we're gonna choose one of you and we're gonna send $100 straight
to your PayPal oh and did I mention you also immediately enter to win our
thousand dollar weekly giveaway we're gonna give away a brand spanking new
copy of this Shopify ninja master class where we go A to C on everything from
starting from zero to a successful Shopify Empire guy so I hope you enjoyed
this video and we'll see you on the next one
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