-------------------------------------------
Google search console - Duration: 4:17.
Hey.
If you're looking for a great tool to get your website more traffic,
then you've come to the right place.
We're going to be talking about a free Google service
called Search Console.
We'll show you how it can help your business,
and how you can get it up.
So, what exactly is Google Search Console?
Well, it's a service that gives you feedback
about how your website is doing in Google search results.
It has two primary functions: it monitors your performance
in Google search results,
and it also shows you how Google sees your sites.
Say you own a coffee shop, and your website needs updating.
Let's take a closer look at a few ways
Search Console might be able to help.
One way is through its Search Analytics Reports.
This can help you answer a few important questions
like which searches bring people to your site.
It can also tell you which searchers click on your links.
They can even let you know which other sites link to yours.
Why is this important?
Well, imagine you are checking the search analytics report
to find the most common searches bringing people to your site.
Ideally, you'd see words and phrases
relevant to your business,
like, "coffee shop Cotswolds", "coffee house near me",
"pastries near Cotswolds", or "fair trade coffee near me".
But if you review the report and see unrelated or irrelevant words and phrases,
that's a hint that the text on your website needs some attention.
Another thing to look for is the number of clicks.
You'll want to know how often your site appears, but gets no clicks.
Because that's a sign your content doesn't match what people are looking for.
The Links to Your Site Report shows websites that, well, link to your site.
Think of these as referrals.
And the list will most likely include other coffee-related websites.
More and more people use mobile devices to access the Internet.
So while you in Google Search Console,
you should also check out the Mobile Usability Report.
This will point out pages on your site that don't work well on mobile phones,
which you can then fix to improve your website's performance
when people search on mobile.
There are two more really handy features to know about
within Google Search Console:
Crawl Reports and Google Index Reports.
Crawl Reports let you monitor
whether Google can successfully visit your web pages.
This is important because if Google can't access your web pages,
then your content can't be included in the Google search results.
The Google Index Report shows what information Google recorded
about your site, and tells you if your pages are accessible.
It's easy to get started with Search Console.
Go to www.google.com/webmasters.
Once you've signed-in, you can add your website
and complete the verification process
to prove that you own the website.
Once this is done,
Search Console can generate reports for your site entirely for free.
It might take a few days before you see useful information,
because it must first gather and process the data.
If you see a "No Data Yet" message, then just check back a little later.
Now that your site's set up on Google Search Console,
you could then use the reports
to figure out how to improve your presence on Google.
Using the reports,
you can make changes to help Google better understand your web pages,
and as a result, make your website perform better.
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Dance Moms: Ava's Solo "Praying Mantis" (Season 5) | Lifetime - Duration: 2:41.
For more infomation >> Dance Moms: Ava's Solo "Praying Mantis" (Season 5) | Lifetime - Duration: 2:41. -------------------------------------------
2020 Triumph Rocket III ABS 2500cc Engine 3 Cylinder - Leak Details | Mich Motorcycle - Duration: 2:06.
For more infomation >> 2020 Triumph Rocket III ABS 2500cc Engine 3 Cylinder - Leak Details | Mich Motorcycle - Duration: 2:06. -------------------------------------------
What Can Jay Leno Teach Us About Money? - Duration: 7:33.
How has Jay Leno managed to become a multi-millionaire and what can we learn about money from him?
Well, that's obvious, you might say to yourself it's because he's made millions and millions
of dollars from being on TV.
Well, yes, that certainly does help but as we've seen from many celebrities and professional
athletes alike, making a lot of money does not necessarily mean that you keep a lot of
money.
And the fundamental principles that Jay Leno used in order to become so financially successful
are things that we can apply in our own lives.
And that's what we're going to be talking about today.
Today we're going to be covering what Jay Leno can teach us about money.
Hey everyone Daniel here and welcome to Next Level Life a channel where you can learn about
Investing, debt, retirement, and many other general financial education videos because
the school's aren't going to do it for us.
So if any of those topics sound interesting to you or if you want to learn how to better
handle your money and have more financial freedom be sure to hit that subscribe button
and the bell next to my name to be notified every time I upload a video.
And if you want to further support the growth of this channel you can check out some of
the links I've left down in the description below which includes a 30-day free trial of
Audible and 2 free audiobooks of your choice as well as a list of some books on money I'd
recommend checking out, or you can share this video with a friend, and leave a comment below
letting me know what topics you'd like me to cover in future videos.
So how does Jay Leno save his money?
According to a CNBC article from 2016, Leno has always had at least two sources of income
since his working life began and his whole strategy was to live off of just one of those
two incomes and he always chose to live off the smaller of the two if at all possible.
This is of course why the story was considered newsworthy at all because, if true, it means
he has not spent any of his tonight show income, which at its peak was reportedly around $30
million a year.
According to Leno, he managed this by doing at least 150 comedy acts per year while hosting
the tonight show so that he could still have that secondary income to live on.
When asked why he was so conservative in this regard, Leno responded, "So many people get
to be the age I'm at now and they've got nothing because they just blew it all.
I put my money in a hammock and say, 'You relax.
I'm going to go work.'
And when I come back, I put some more money in the pile.
"It sounds ridiculous, but if everything ends tomorrow, I know I'll be fine."
In short, this savings strategy gave him financial peace of mind, which is an awesome thing to
have.
Now most of us have not been the host of a popular television show like the tonight show
and most of us are not making upwards of $30 million a year, but we can all in our own
way implement Leno's savings plan.
Maybe it's a married couple that are living off of one of their incomes and saving the
other.
Maybe it's a single person who has a side hustle that they live off of while they save
their salary from their day job.
Perhaps it's an entrepreneur who lives off of one of their revenue streams and saves
the rest.
Whatever the case may be the effects can be enormous.
Take John and Jane who are a married couple making $24,000 and $30,000 a year respectively.
So neither of them are pulling in the big box but with some creative budgeting, they
would be able to live off of one of the incomes and save the other.
Ideally, they would manage to live off the $24,000 income since it's the smaller one
but even if that wasn't the case the results could still be incredible.
Say for whatever reason they weren't able to make it on $24,000 a year so they lived
off the $30,000 a year income and saved the $24,000 income.
$24,000 a year is $2,000 a month which if invested in the market, generating an average
8% annual rate of return is $112,000 in 4 years, $362,000 in 10 years, $1 million in
19 years and almost $6.5 million in 40 years.
Which according to the 4% rule is over three times more than they would need adjusting
for a 3% rate of inflation over those 40 years in retirement.
And it even easily covers them if they use the more conservative 3% safe withdrawal rate.
Even if we were to change the assumptions and say that they only managed to make a 6%
average annualized rate of return over those 40 years, the results would not materially
change.
Sure the ending net worth after 40 years would be a little over $3.8 million instead of nearly
$6.5 million but they're still easily covered under both the 3% and 4% rules.
For the record, according to the 4% rule, they would need a little over $2.4 million
in retirement savings when they finally decide to hang their boots and a little over $3.2
million using the 3% rule.
As for the single person or entrepreneur who maybe doesn't have a secondary salary income
coming in, could still like I said use some sort of a side hustle to generate that secondary
income.
This is exactly what Leno did himself.
In the CNBC article, which I've linked in the description below this video if you want
to check out the full thing for yourself, he's quoted as saying, "When I was younger,
I would always save the money I made working at the car dealership and I would spend the
money I made as a comedian.
When I started to get a bit famous, the money I was making as a comedian was way more than
the money I was making at the car dealership, so I would bank that and spend the car dealership
money."
The car dealership was Leno's day job and the comedy gigs were his side hustle.
Now as he said his side hustle eventually outstripped his earning potential as an employee
which isn't altogether uncommon but even if that doesn't happen the results can still
be incredible.
Take Chad who's single working a day job paying him $24,000 a year but he also has a side
hustle generating $1,500 a month.
Again ideally he would be able to live off the smaller of the two incomes but even if
he doesn't and instead lives on the $24,000 a year income and banks the side hustle income
he still becomes a multi-millionaire.
He has net worth of over $100,000 in 5 years, nearly a quarter of a million dollars in 10
years, over $1 million by the end of the 25th year, and just shy of $2.9 million by the
time he retires in the 40th year and that's assuming a 6% average rate of return.
If we assume an 8% average rate of return over those 40 years he ends up with nearly
$4.9 million.
He's able to retire comfortably under both the 4% and 3% safe withdrawal rates and it's
all because he made sure he diversified his revenue streams, lived on one, and save the
other.
And the entrepreneur scenario would obviously work pretty much the same way except we would
replace that day job income with some other side hustle income.
And on a personal note, I really love this system.
It may not be the end-all-be-all but it's very simple to implement and over time it
can really work wonders whether you're married, single, working for yourself or for others.
And that's what Jay Leno can teach us about money.
So what did you guys think of this strategy?
Did you already know about it and are any of you using it or something similar to it?
Also, would any of you be interested in hearing more about what various celebrities, investors
and business icons can teach us about money?
I'm thinking of making this into a bit of a series because there's a lot of interesting
stories and lessons out there that don't always get a ton of coverage, but are very fun and
informative or at least I think so.
Let me know in the comments section below.
But that'll do it for me today once again if you enjoyed this video be sure to subscribe
and hit that Bell next to my name so that you'll be notified of all my future uploads.
I generally upload every single Monday, and if you have a friend that would be interested
in this kind of content be sure to share it with them and let's really get this information
out there and start our own Financial revolution.
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THE MOST COMPLETE BUILD FOR KODI 17.6 - JANUARY 2019 - COMPLETE INSTALL - URBAN - Duration: 7:24.
After it installs restart Kodi
and it should come up.
Be sure to give it time to build menus and update add-ons.
Thanx for watching !
Good Bye !
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NR Slik deler du Wi Fi passordet på iPhone - Duration: 1:13.
Before you begin.to get your friend connected to your Wi-Fi On both devices, turn Wi-Fi and Bluetooth on.
if either of you have Personal Hotspot on, turn it off.
Make sure your Apple ID is added to the other person's Contacts app. Keep the other device nearby, within Bluetooth and Wi-Fi range.
To Share Wi-Fi password connection. Make sure your device, the one sharing the password, is unlocked.
and connected to the Wi-Fi network.
have them open settings on their iPhone, then tap Wi-Fi. and ask them to choose your network.
you'll then get a notification on your device. tap Share Password, then tap Done.
Password sharing only works with Apple devices on iOS 11 or later, and macOS High Sierra or later.
If you don't see the setup animation, restart both devices and try again.
Thank you, for watching Fawziacademy. Please, like. Subscribe, share, this video, and visit, our website, fawziacademy.com.
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Making your web pages search friendly - Duration: 4:25.
Hello.
In this video we'll talk about the simple things
you can do to optimize the pages of your website,
so search engines can find you more easily.
Because if they can, so can potential costumers.
Let's hear it from Adrian about the impact
this had on his business, "All Speeches Great and Small":
Somebody gave me a very, very basic tip when I first started out.
He just said make every page as good as it possibly can be.
So if you're writing about something, have as much information on it as you can.
Customers believed in my site because they could see
that I believed in what I was talking about,
and the more I added the more they came, the more conversions I made.
When I first started out, I just had a page
'Best Man's Speech', which literally said
"Best Man's Speech is great. If you want a best man's speech written, contact me."
And, once I added more to it, about how to deliver,
what to look out for, what not to do,
what to avoid, who to mention, then lots more people clicked on the contact button.
On page optimization
or changes you can make to your websites individual pages
can quickly help search engines
better understand your content.
Let's say you run a small farm called Blake's Produce
and are looking to optimize a page
about your fresh fruits and vegetables selection.
There are several elements on your page
that can tell the search engine that the page is about:
Fresh fruit and vegetables.
These include meta tags and title, headings, and the page copy itself.
Let's start with meta tags and title.
These aren't something you would see on a webpage
unless you are looking at the code.
They are embedded messages that help the search engine determine
what's on the page.
In particular, there is the title and the meta description.
The title and the meta description are important,
because they are both used by the search engine
to generate the actual search results for this specific page.
The title is used to generate the first line shown.
The meta description is used to generate the few short sentences that follow.
For a page about fruits and vegetables, you'll want to make sure that the phrase
"fruits and vegetables" is in both the title and meta description.
A good title would be "Blake's Produce - Fresh Fruits and Vegetables".
This describes what the page is about, and also highlights your company name.
A good meta description is usually two short sentences.
It should also reinforce the title by using the keyword or phrase again.
A good description would be
"Blake's Produce delivers organic fresh fruits and veg to your home,
as often as you need it. Order your customised box online."
A title should be short and sweet.
A description should match what the page is about.
You should also consider what's on the page itself.
What people who visit you site, not just the search engines actually see.
There are two things you can optimize here to help search engines
categorize your content correctly: headings and page copy.
Like meta tags, headings are embedded in the html code of your page,
but they're also visible to people.
Often, they are displayed at the top of the page.
A great heading would be, "Fresh Fruits and Vegetables",
which clearly tells a person what the page is about,
but also works well for the search engines too.
Finally, if you're writing a piece of content about fresh fruits and vegetables,
you'll naturally want to use that phrase in the copy.
But don't go overboard and repeat the phrase over and over,
because search engines may see that as spam.
Remember, that you're writing primarily for people,
so be sure your message is clear.
So let's recap what you've have done to optimize the farm's web pages.
You've looked at each of the major elements used by search engines,
and in each instance told them,
"this page is about fresh fruits and vegetables".
No matter where search engines look
they'll see consistent and clear information about what's on the page,
and that might help improve your search engine rankings.
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Remoja Papel Higiénico Com Vinagre La Solución de Casi la Totalidad de Tus Problemas - Duration: 3:18.
For more infomation >> Remoja Papel Higiénico Com Vinagre La Solución de Casi la Totalidad de Tus Problemas - Duration: 3:18. -------------------------------------------
Update - Duration: 0:42.
For more infomation >> Update - Duration: 0:42. -------------------------------------------
Organic search explained - Duration: 3:36.
Hey. Are you ready to dive into the world of organic search?
Here, we're going to explain what organic or unpaid results are.
We'll find out what search engine optimization means,
and discover how good website content affects the organic search results.
Okay, let's get started.
Back to the coffee shop,
and imagine that you've just started offering
authentic French macarons using an old family recipe.
You're really excited to share the news with other macaron lovers
living in your city.
Perhaps some of them are already searching
for these international treats online.
So, how do you help them find you?
Well, when someone searches for something using a search engine,
the result page they see contains a list of organic or unpaid results.
Organic results typically appear in the center of the page
and are the results the search engine decides
are the best match for the words that were typed in,
which is called the search query.
Result pages will also display advertisements or paid results,
though they'll be separate and labeled as ads.
Although organic results and ads appear on the same page,
there is one big difference.
There's no cost to appear in the organic results.
Websites do not and cannot pay to appear here.
So, if you want to improve your website's chances
of appearing in the unpaid results,
it all comes down to quality.
Think of it this way.
The search engine's primary goal
is to help people find what they're looking for.
If you can help the search engine decide
that your website is what people are searching for,
you're in pretty good shape.
If you're making improvements to your website
to help it appear in organic results
that's called search engine optimization,
or SEO.
Good SEO involves helping a search engine find and understand your site.
So, what do search engines like?
Good relevant content.
Think about exactly what your coffee shop's potential customers
might be searching for.
If they want a macaron, they might search for that word.
but that's a pretty broad search
and it could also mean the searcher is looking for a recipe, an image,
or even the history of the pastry.
If your aim is to appear on searches for homemade macarons in your city,
try to create relevant, original content to reinforce this.
You could focus on the how,
being that all of your macarons are made from scratch at your location.
Or focus on the where,
being that your macarons are available at your bakery,
or delivered to certain areas.
This can help your website appear on searches for "macaron bakery",
or related searches like "best macarons in Cotswolds".
Or "readymade macaron for pick-up now".
That's organic search results.
Showing up in them is a great way to help customers find you,
and it won't cost you a thing.
All you have to do is make sure your content is relevant
to the people searching,
so they'll click and visit to learn more.
We've got more coming up on this, so stick with us.
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How search engines see the web - Duration: 4:33.
Hello there!
Now, we're going to look at how search engines see webpages.
Let's go over how search engines understand what's on a web page
which parts of the web page specifically help them
and how you can make your pages more visible to search engines.
In simple terms
when you ask a search engine to find something
it looks through a huge list of previously indexed pages
called the Index.
And pulls out relevant results based on what you're looking for.
Pages make it into the index
only after the search engine has determined what they're about.
That way it can file them in exactly the right place amongst other pages
and find them the next time a search relates to their content.
By knowing how a search engine decides what a page is about
you can optimize your pages to make sure they show up
in search results of the people looking for websites just like yours.
Let's say you own a coffee shop and you've got a website to promote it.
But when a search engine looks at the same page
in addition to seeing what you see on your screen
it also sees the code behind it, called HTML.
Specific parts of this code help the search engine understand
what the web page is all about
and knowing which parts are important can help you optimize your site.
First part is the title of the page in the code.
In this example, you can see the title in the tab at the top:
Cotswolds Coffee Shop.
The search engine sees the title enclosed in a piece of code.
This is called the title tag.
Many web sites can be edited
using tools that handle all of the HTML coding for you.
That's called a content management system or CMS.
If you use a CMS to make changes to your website
there's probably a place you can add this title to.
You can help the search engine index your page properly
by making sure your page title accurately describes it's content.
That way it can show up in relevant searches.
The next thing you want to think about is the pages text.
Think about who you want to visit your page
and what words they're using to describe your products and services.
Did they talk about fair trade coffee?
Maybe they use the term cappuccino instead of macchiato.
These are probably the terms they're also using to search.
Try to speak the language of your customers
when you're writing your content, because this can help ensure
that they'll find your pages when they search.
Finally, let's talk about the pages images.
Search engines won't see those enticing photos of your coffee creations
in the same way we do, which is a shame.
But, what they will see is the code behind it.
To help search engines identify the image give it a descriptive name.
For example image.jpeg is not a great filename for search engines.
So you could try something that describes exactly what's in the picture
like iced-peppermint-mocha.jpg.
You can even take it one step further
by adding alternative text in the code with your image.
This is known as an alt tag and it describes the image.
Which is useful for people using web browsers that don't display images
or for people with visual impairments who use software
to listen to the content of the web pages.
Again, if you use a content management system to update your website
there's probably a place you can add an alt tag to.
So remember, use descriptive unique titles for each page on your site.
Write for your customers.
But remember to include important words and phrases that can help search engines
understand what your pages are all about.
And don't forget to name image files with descriptive words
and include alternative text.
Together all of these tips can help search engines
understand your pages and put them in front of people that matter:
your potential customers.
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Introduction to search engine marketing (SEM) - Duration: 3:29.
And welcome to our introduction to Search Engine Marketing, or SEM.
We're going to find out what's so special about this kind of marketing
and why it's so effective.
Let's hear about the effect it had on Rachael's Kitchen.
Paid searches transformed Rachael's Kitchen.
If I take a calendar event like Mother's Day or Valentine's Day
I could spend a vast amount of marketing budget
building months in advance for those two calendar events.
But with Adwords we can focus budget nearer the time
therefore we capture all those customers
that are searching for those particular key words.
And I know for us with Mother's Day
the first year we launched an Adword campaign
we doubled our turnover on the previous year.
You're probably already familiar with Search Engine Marketing
even if you don't know how it works.
Let's say you do a search for something like "Wedding photos".
You'll get lots of options on the search engine Results page.
Now we're going to have a closer look at those results.
The links you see in the main part of the page are called organic results.
It costs nothing to appear here.
This is where search engines show sites they think have the most relevant content.
Now look at the right column and across the top of the page.
See those results?
Well these listings are paid advertisements.
SEM lets you use this space to advertise to potential customers
when they search for certain words and phrases
that are relevant to your business.
These are known as keywords.
Another really unique thing to know about SEM
is that the advertiser only pays when someone clicks on their ad.
So if your ad appears but no one clicks on it, you won't be charged.
Yes, that's it, you heard it right.
That's why it's called "pay per click" advertising.
Let's say you're a wedding photographer
and you want your ads to show when someone searches
for "Wedding photographer Cardiff".
But you'll only pay if the searcher clicks on your advert.
That's the big difference when comparing SEM to traditional forms of advertising
like ads in newspapers and magazines or billboard posters.
If you advertise wedding photography using those
the ad is shown to a bunch of people
whether or not they want wedding photographs
and you pay for it no matter what.
With SEM it's very likely that people who clicked on your ad
are interested in what you have to offer because they told you so
or rather, they told the search engine when they searched
for "Wedding photographer Cardiff".
They saw your ad, and they clicked on it.
Unlike traditional marketing, SEM targets people actively looking
for products and services.
This is different from broadcasting a message to people
who may or may not have an interest in.
Makes sense right?
Well now you know how SEM works so well.
Let's sum up.
Search Engine Marketing is a uniquely powerful option
for your business.
It's simple, but effective.
People search for things they want
and advertisers target specific searches
but only pay when someone clicks to learn more.
That's Search Engine Marketing.
If you stay tuned, we'll cover lots more about SEM.
We'll explain how it works, how to identify effective keywords
how to write ads people will click on, and much more.
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Being understood abroad - Duration: 2:20.
Hey there.
Have you been thinking about marketing your products or services
to potential customers who live in other regions
and speak other languages?
If you have, you've probably wondered how to take that first step.
This is where translated and localized content comes in.
In this video we'll explain the difference between translation and localization
and how to do it right.
Imagine you own a vintage record shop that specializes in rock and roll vinyl
and you're ready to sell your products to customers in other markets.
Well, you've done your homework and you think that Italy and France
would be great places to sell your products.
Start thinking about the countries you want to market to.
So, how will French and Italian customers discover your products?
Through advertising, through search engines
and social networks?
Well the chances are it will be a combination.
To help your website appeal to customers in different countries
you need to think about two things: translation and localization.
Translation is the process of changing your content
from one language to another.
After all, when potential customers and new markets find your website
you want them to be able to understand what it says.
But simply translating content might not be enough.
Words and phrases that work in an Italian market
may not resonate with a French audience.
Localization is the process
that makes locals feel like you speak their language.
For example, you might want to make sure your translated website
reflects that region's units of measure, currency, and addresses.
You might want to change the website navigation.
You might even change specific cultural references
so it feels more local to the customers that you're marketing to.
It seems like a fair bit to think about
but there are many companies and freelancers out there
who specialize in exactly this type of work.
Once your site is translated and localized
it's worth the effort to have a native speaker review the work.
So to sum up:
branching out of your home market is an important step
for growing your business.
Translating and localizing your website can help potential customers
find you and understand what you have to offer.
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Making display ads meet your goals - Duration: 4:44.
Hi!
If display advertising sounds like something that might be interesting to you
before you start, it's important to understand
what display does well, and decide what your goals are.
This could not only help you set the right expectations
it could also help you focus and get the biggest benefit
for your business.
So, what are you hoping to do with display advertising?
Get your name out to people who might not know about you?
Tell existing customers something new about your business?
Bring customers back, again and again.
You can use display advertising to do all these things.
But it helps to decide what makes sense for you
and then build your display advertising campaigns around those goals.
If you have lots of goals a single ad or a single campaign can't do it all.
But don't worry, if you clearly lay out what you want to achieve upfront
you can then build out different adverts
targeting different people for all the right reasons.
A simple way to break down what you want to achieve with display advertising
is to think about the different steps of the customer journey as a funnel.
The widest part at the top is awareness.
Let's go back to our film podcast example.
Before you can turn people into subscribers
they need to know that you're there.
Display advertising can help you here, giving you a way to reach
a broad target audience.
So, if building awareness of your business is a goal
you'll want to target a broad audience
and use adverts to make a great first impression.
This is a good time to think about what might catch someone's attention.
Remember, they're not actively searching for you when your adverts show up.
Is your film podcast the most popular one online?
Do you feature exclusive interviews with the best directors?
These could be great attention getters.
You can even consider giving film fans a taste of your brilliant content
in a rich media video advert.
Right, setting goals can help guide you as you build out
your display advertising campaigns.
The next stage in the funnel is all about shaping people's opinions of you
and making sure that they remember you in the future
when they want what you're selling.
So, if this is one of your goals, you can create new display
advertising campaigns that use messaging to reinforce
your competitive advantages and really highlight the benefit of whatever
product or service you offer.
At this point you might narrow down your audience a bit more
to include people who've been to your site before.
Or maybe people who are really interested in the products and services you offer.
Next on the sales funnel is to focus on people who are already considering
the solution you offer.
Here you might really refine your message, zeroing in on what exactly
makes your product or service so great.
So, for your film podcast you could talk about how many subscribers you have
or use testimonials from happy customers.
Remember, you won't be targeting everyone with this message.
These adverts will be targeted to people who you know have been looking into you.
The last step in the sales funnel is the purchase.
If your ultimate goal is to get people to become paying customers
you need to focus on conversion.
For example, you can use adverts with special offers
or incentives targeted at people who you know have shown interest
in your podcast but who haven't become subscribers.
Retargeting is especially useful at this point.
Remember, you want to target people
that you know have been researching you online and get them to consider you
and eventually convert.
Well, retargeting is a way to accomplish that.
It lets you show adverts to people after they visit your website
or do specific things that indicate their interest.
Say someone visited your podcast website after spotting an ad.
Looked through some pages and even made it all the way through
to the subscription page, but didn't quite make that final leap.
With retargeting campaigns you can define these near misses as your target audience,
then you can show this specific audience adverts to help
entice them back to your website.
This time they might visit your site and finish that subscription form.
Just like that you've got yourself a new customer.
Defining exactly what you want to get out of your display advertising
will help you create campaigns that are focused
on your different business goals.
So, whether you want more people to know about your business
or you'd like to turn more visitors into paying customers
display advertising can help.
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Paid search explained - Duration: 4:52.
Hey there!
Ready to learn a bit about advertising on search engines?
We'll cover how advertising on search engines works.
That's called SEM or Search Engine Marketing.
We'll explain why it's so effective and how businesses compete to show ads.
It was really interesting, when it came to ads.
What works and what doesn't?
I came from a background of TV
where I thought maybe it was a good idea to trade on the career I had.
But, when people are searching, for example, a wedding speech writer
they are looking specifically for someone who can solve that problem.
I was looking at the ad performance
which ads were working, and the click through rate.
The ones that were working well
were the ones that were servicing a specific need.
And, I saw that first by running an ad, which was titled 'Last Minute Panic'.
And that started getting lots of hits, because suddenly
I'm advertising something that a lot of people are searching for.
And they need to see that in the ad
and believe that in the ad, in a split second.
So, I had to make them a lot more specific and a lot more believable as well.
Imagine you live in the Cotswolds
and you're out running errands and you're desperate for a coffee.
You pull out your mobile and search "coffee shop Cotswolds".
Now you have a page full of options to consider.
Every section on the page, the map, the ads and the search results
presents various options, and there is quite a few.
Some of these results are selected by the search engine's organic formula.
These pages are considered the most relevant web pages
that the search engine can find for this search query.
The other sections are ads.
If you compare the ads you see to the those in print magazines
you might notice one big difference, every ad is for a coffee shop.
You don't see ads that are for unrelated things
and, interestingly enough, the advert seem quite similar to the organic results.
This is by design
and is what makes paid search advertising so effective.
A search engine's most important job
is to show people the results they're looking for.
And this extends to the ads.
The ads you see complement the search results page
with the ultimate goal of helping a searcher
find what they're looking for.
So, how exactly does search engine advertising work?
There are several models, let's take a look at one popular option.
The text as you see on a search engine results page.
Every time somebody searches advertisers compete
for the opportunity to display ads.
It happens in milliseconds and the searcher won't see the details.
Only the winners, which are the ads that appear on the page.
To decide which ad wins, search engines look at two different factors.
These are: the bid and the quality.
The bid is the maximum amount an advertiser is willing to pay
for a click on an ad.
If someone clicks on the ad, the advertiser is charged
an amount equal to, or sometimes less than, the bid.
So, if an advertiser bids two Pounds for a keyword
that's the most they would pay for a single ad click.
If an ad shows on the page, but nobody clicks
it doesn't cost the advertiser anything at all.
Ideally, bids corresponds to the value of the keywords to the business
but, the amount is up to each advertiser.
Some advertisers may be willing to bid fifty Pence for a keyword.
Others may be willing to bid 10 Pounds.
Bid averages vary industry by industry, and keyword by keyword.
Bids are important, but so is quality.
Winning the auction doesn't always hinge on having the highest bid.
Search engines rewards ads and keywords with strong relevance to the search.
In fact, it's possible that relevant ads can win higher spots
on the search results page even with lower bids.
In some cases, no matter how high a bid, the search engine
will not display the ad if it's irrelevant.
So, in a nutshell, paid ads offer another way to promote your products
and services on search engine results pages.
With a search advertising campaign that is well constructed
you can reach customers at the very moment they're looking for what you offer.
What to learn more about SEM?
Check out our videos on search advertising.
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Vladivostock: Economic hub for two Koreas - Duration: 2:45.
With the pace of inter-Korean co-operation picking up, there's growing interest from
neighboring countries.
One of them is Russia, which maintains friendly relationship with both South and North Korea.
Our Cha Sang-mi flew over to Vladivostok to hear out what the local analysts had to say
about Inter-Korean relations in 2019.
Sang-mi, exactly where are you, and do fill us in on how these experts view the future
of our cross-border ties?
Daniel, I'm currently in Russia's far eastern city of Vladivostok.
To be more precise, at Eagle's Nest Mount.
You can see the amazing skyline here.
Vladivostok is one of the most important port cities in Russia, also the departure point
of the Trans-Siberian Railway.
We are here to film a documentary... to hear what Russian experts have to say about the
future of inter-Korean relations.
Overall, it seems the Russian public supports the establishment of lasting peace on the
Korean Peninsula and experts here have been stressing that Russia can geopolitically serve
as a key hub for both people and goods.
The chief editor of Vladivostok's top economic newspaper says the city's residents were very
critical of Pyeongyang before the recent peace drive.
As for cooperation among the two Koreas and Russia,... experts identify cooperation on
railways and ports as the top priority.
"When North Korea was conducting provocations near our Primorski Kray, we evaluated Kim
Jong-un's policy to be extremely negative.
Russia wanted strict sanctions on the regime.
But since the situation improved, with peace talks..., we started to like them.
We just wish Kim carries on in this direction."
"We need three-way projects for our countries.
I'm talking about big projects using North Korea's and Russia's ports.
For instance, the Najin Project is a project that provides Russian coal via North Korea.
Secondly, when it comes to the economy, I think South Korean firms can enter North Korean
market through Russia, now the North's market is starting to boom."
We actually just came back from Hasan, Russia's urban locality adjacent to the North Korean
border and saw those railways.
Seoul and Pyeongyang have been discussing the Najin-Hasan Project for a long time, but
it hasn't been implemented because of UN-led sanctions.
But this means once the project is live, the course that connects the two Koreas could
become its own path of peace.
Daniel.
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