Twenty years ago, Google was founded, September 4th, 1998.
It may seem like Google's been a part of our lives forever,
but in fact the company was only founded 20 years ago,
when Larry Page and Sergey Brin were PhD students at Stanford University.
They conceived the idea of Google for a research project.
Their intention was to create a search engine that functioned with
an improved algorithm for establishing how relevant a website actually was.
Clearly, it worked.
Because today, we wouldn't use anything else.
Originally, they called it backrub.
If that name had stuck,
we can't say for sure where the company would be now.
Thirty nine years ago,
ESPN launched, September 7th, 1979.
Most of us can't remember a time before the 24 hour sports news cycle,
but many would say that September 7th,
1979 was the day that all changed.
Anyone having a tough time in their career path will
be happy to learn that Bill Rasmussen and his son
Scott had both been fired from their jobs when
they decided to establish the company that would become debatably,
the biggest sports media empire in history.
The Entertainment and Sports Programming Network
first aired on this day with sports center,
and has been going strong ever since.
Now, softball is one of those rare sports that everybody knows something about.
Why? We all play it on Sunday when we drink a little beer.
61 years ago, Ford introduced the Edsel, September 4th, 1957.
This is the Edsel.
The car that is all,
it's classic, vertical grill implies.
One of the most heavily marketed releases in
automotive history turned into one of the industry's biggest flops.
In the lead up to September of 1957,
Ford teased its new division Edsel with mysterious ad campaigns featuring the slogan,
the Edsel is coming.
They called it's release day E day and offered over-the-top prizes,
like a thousand ponies to people who visited the showrooms.
Sadly though, the cars couldn't possibly live up to the hype.
Only a couple of years later, the division folded.
Ultimately losing 250 million dollars,
which is the equivalent of about two and a half billion dollars today.
Thirty nine years ago,
Chrysler asks for a bailout, September 7th, 1979.
My shoes are coming into assemble.
I'm running out of money, and I'm going to have to shut down.
The auto industry bailouts of 2008 may still be fresh in our minds.
But Chrysler was actually asking for government intervention decades earlier.
In the late 1970s,
Chrysler was considered the smallest of the big three automakers,
and in order to continue operations they proposed that
the government provide one and a half billion dollars of loan guarantees.
Chairman Lee Iacocca brokered the deal,
and convinced the powers that be that tens of thousands of jobs would be saved.
By 1983, the loans had been repaid,
and Chrysler launched the Dodge Caravan which brought them back to prominence.
Buy or lease, the all new caravan from your Southern California Dodge dealer.
Fifteen years ago, the RIAA started suing individuals.
September 8th, 2003.
I spoke to a lawyer.
We're suing for millions.
The early aughts were a tumultuous time in
the music industry with illegal digital downloads becoming commonplace.
In 2003, the Recording Industry Association of America
or RIAA took action that seemed drastic.
They began to sue thousands of individual users who were sharing copyrighted material,
some of whom were children.
The president of the organization at the time was Cary Sherman who said quote,
"When your product is being regularly stolen,
there comes a time when you have to take appropriate action."
None of the cases ended up going to trial and many were settled out of court.
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