Children love to explore the digital world using gadgets and smartphones.
But is the digital world really adapted for children?
Hi Luis, thank you for having this conversation with me.
I already know Biti, am involved with Biti for some time now.
I think Biti brings a new paradigm shift
for a problem that is very well known and each day becomes worse.
So, what is Biti? and why do we need it?
I think the easiest way to explain Biti, is to make an analogy with things that people already know.
When you want to own a motorbike, a big motorbike.
You can't have a motorbike right away. Here, take the motorbike and go ride!
There's a learning process that you need to do.
Normally you will start with a children's tricycle,
then you can start using a bike with wheels on the side,
after some time you can remove the helping wheels,
then a simpler bike, then a more complex bike, then a scooter, and then you can have your big motorbike.
If we think about the digital world,
we, in our generation had a more sustained evolution,
with Atari, buttons, inputs, then spectrum.
The technology was more basic.
But we had small steps of digital evolution.
Nowadays it's not like that.
Today children are born and are right away on Facebook,
suddenly the child is born and already has a digital footprint, even if they don't want it.
Even if you don't want, you are already in the social cyberspace, photos, videos, etc..
When you start growing everyone starts taking photos and suddenly
you have a digital timeline that some people can have concerns about.
Now, going back to the bike's story, the reality is that children are born and immediately get a smartphone,
I mean good phones, flagships, which in our story are the big motorbikes.
So you are giving a smartphone or tablet to a child,
and although it's a very user-friendly device and easy to swipe around.
And it's funny how some parents measure their child's intelligence by how fast their children can unlock,
swipe and see the photos on the smartphone.
But in terms of motor skills, it's just touching a screen.
Actually, we have a neuropediatrician working with us that says it's more difficult
to turn pages on a physical book than to make swipes on a screen.
Having the sensibility on their fingers to turn one page, instead of three or four at a time.
Now, making swipes on a screen, it's easy, and that's one of the reasons why these devices are so popular.
And the problem is not only the device itself but also the fact that this big motorbike
was built for roads that you are not ready to ride.
And the internet has another problem,
in the physical world children are always with someone.
But on the internet they are alone.
In the physical world, children are always accompanied.
They have babysitters, mothers, grandmothers, schools, kindergartens.
They are always being watched by someone.
And not only that, they are being watched in a world that more people are watching for them
For example, if a child is crossing a street by themselves,
you will see that and do something about it because it's strange.
Because people can see it and can identify strange events and behaviors.
Now, in the digital world, a child has a smartphone, as soon as they access the internet,
they are in a world that is not being watched by no one.
And it's a big world with a lot of delicate subjects that they can access.
We don't like to do it, and there are a lot of people who try to limit behaviors by using pain.
It's very dangerous... kidnapping...
photos in websites... child pornography... this are very dark themes and are also important to address.
But we are not directly tackling those problems.
Children have a huge will to learn and to acquire new information.
And the more information you give them, the more they consume.
So by giving them too much information, you are encouraging bad behaviors,
like zombie postures, you talk they don't hear you.
But it's not exactly because of the type of content they are consuming,
it's more about the immersion they have when consuming any type of content.
And then you have the content itself.
And it's not only "dark" content.
There is content that is not considered dark, and still have complicated issues.
Children watch cartoons on youtube, and there are malicious people who put voices on top.
So you think you are watching the Peppa Pig, but you are watching a more adult version of it.
And even for the child, it's confusing,
because they are seeing Peppa Pig but hear a completely different voice,
talking about subjects that are not suitable for children.
There is a very interesting TED talk about
the digital world for children and the issues around it.
We are going to share a link for that talk (link in the description).
It's interesting because they show how a child is watching a cartoon
cartoon and 20 videos later, which is in a short time for children,
you are a father and know how fast children skip videos,
and then the child is watching Mickey Mouse doing strange things,
strange behaviors that Walt Disney could have never imagined.
And the parents look from far away,
they think they are watching cartoons,
but what the child is watching is much more harmful than you can imagine.
And then you have the advertisement,
sometimes my daughter is watching a normal video, and when I get back to her,
she is watching someone opening Kinder eggs and assembling some kind of toys.
Yes, and then you have people on youtube, people that earn money with youtube videos,
thanks to their business model,
and this people go search for the most watched content in the platform by children,
and then create a bunch of videos, almost identical,
opening kinder eggs or playing with play-doh to get views.
In the TED talk I previously referred, he searches youtube and gets more than a million videos about kinder eggs.
But these are not well-thought videos, they basically set a camera, do automatic and random stuff,
the children watch this videos over and over again,
and these people make money with the advertisement on this videos that are basically crap.
So I believe the problem is not the digital itself, but the way children are initiated in the digital world.
So, the problem is not the digital itself, it more about the content and how you consume it.
Now, Biti, what we are trying to do is solve 3 problems in 1.
1st - wrong posture, because children are using smartphones and tablets.
2nd- immersion, because they are consuming content in a continues way without breaks.
3rd - and finally the quality of the content they are watching.
And our strategy to solve this 3 problems,
that will materialize on our next step, is to launch a new kind of device for children.
So instead of giving the big motorbikes to children, we are making a tricycle.
And what is the tricycle?
Our tricycle for the digital world is a device that is simple and child-friendly,
to allow children to watch their content, in a healthier way.
Because we will be using a TV, and the TV is a less immersive experience
because they are not in a zombie posture, they are on a sofa, are playing at the same time.
Sometimes they are watching TV and are doing something else at the same time.
The TV is almost like a background, they can be watching it,
but it doesn't mean they are entirely focused on that.
With this, we can solve the posture and immersion problems.
About the content problem, we solve it by curating the content one by one.
Biti is the one who curates the content?
Yes, we have a team of moms, that curate the content,
choosing the best content for education and entertainment.
And they curate all the content in our platform.
You choose content also based on the child's age.
For children 2 to 3, they should watch this content. For older children, this other type of content.
Yes, so before launching the box, we launched an app for smartphones and tablets.
Which may sound a bit contradictory,
because we want to tackle the posture
and immersion problems and are now launching an app for smartphones.
Which is true.
But on the first step, we are solving the content problem,
which on all the conversations we had with parents, was the one that raised more concerns.
There are parents with different concerns, but the content problem is the one that everyone talked about.
So, basically, you have an APP for the child.
Then you have another APP for the parents, where they add and remove the content for the child to see on their APP.
And this way, the child will only see what parents want them to see.
And as a parent, using the APP, I can also add other types of content.
Because I know you have three pillars: Play, Grow and Love.
"Play" is about entertainment content, a lot based on videos.
"Grow" is about educational content, also has videos,
, but also activities and games to learn stuff. Like, learn to count and read.
The third pillar is about family (love)
because parents have many videos of their child playing or making funny faces,
and Children love to watch this type of videos with themselves.
Also, other family members can add videos.
So your APP is launched already? I can download it today?
Yes. (links in description)
Do you have an Android and iOS version?
Yes, both are available.
And so, your next step is?
The next step is to launch the device that we always wanted to
and that was the reason we started this company.
It also has the three pillars. Play, Grow and Love.
The children will watch the content on the TV.
. Parents continue to have the ability to curate content and upload their own videos.
And also share with other family members.
A lot of educational games, because this box has an accelerometer and gyroscope
so we can make different games so children can play with the movement of the box itself.
And develop the motor skills that are important for children.
So, this is the materialization
of what we believe should be the first device for children when entering the digital world.
So children should have a tricycle,
meaning the Biti box, a device designed for children.
And then, when they are ready, they can have smarter bikes, meaning smartphones and tablets.
Yes, because we don't want to replace smartphones or the PlayStations.
We just believe that the same way you don't have a motorbike when you are 6 years old
you also shouldn't have a smartphone when you are 2 years old.
So a child gets the Biti box, 2 years old, 6 years old, 8 years old,
by 10 years old they receive a smartphone, and then their digital life continues,
and we have accomplished our mission, to introduce children in the digital world in a different way.
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