Are you a budding dropshipping business owner who wants to run your campaigns
in Facebook Ads Manager?
Do you know the best way to define your perfect target audience?
Let me show you our methods!
A proper choice of the target audience will help you not to waste a dime on ads.
Hi! My name is Anna.
I'm glad to welcome you to our Dropship Club channel.
I hope you've already registered on our dropship.club website because there, you will
find a step-by-step guide on how to build and promote your dropshipping business.
Right now, we will show you our strategy of defining the audience and setting the targeting
for your campaigns on Facebook.
Ad targeting options on Facebook allow you to build audiences that are likely to be interested
in what you sell.
Whether your drop shipping niche is big or small, you'll find targeting options that
match your preferable goals.
There's a lot to cover, so let's get started!
First of all, we should analyze your current audience.
What do we usually use to analyze our current audience?
With the help of Google Analytics, we determine what types of traffic we're attracting to
our website.
You can see the breakdowns of demographics, interests, geographic locations, behavior,
devices, and so on.
Plus, you learn about the conversion rate.
If you have active business pages on Facebook and Instagram, you will be able to distinguish
your followers' location, age, and gender,
as well as the most active time of these platforms'use.
We also look through our customers' lists in the dashboard, to find out which countries
are better to target in the context of a conversion rate and an average net profit.
That was the theory, now I want to show these tools on practice!
When you start creating your ad group, you should put the audience settings.
The first part of them are locations, age, gender, and languages.
Using these tools, we will answer the following questions about our current audience.
We will learn their gender, age, location, and preferable devices.
Take your pencil and some sticky notes to put down the data from your research.
You will use it in your audience settings.
Let's start with the reports from Google Analytics.
Open this tool, then go to "Audience", click "GEO' and choose "Location".
Select the time period and view the column with conversions by clicking on the tab.
Now, we can see the countries, which have been already converted into our store.
Let's fill in our notes.
In our Google Analytics demographics report, we could see that the most significant conversion
rate is for customers aged from 55 to 64 years though they are not such active shoppers.
So we can select the age range from 18 to 54.
Our store visitors are spread evenly by gender.
But, women represent a larger percentage of our buyers..
However, never forget about some special holidays, probably, men would love to order gifts for
their beloved ones from your store!
Now, look at the devices, that our customers use in most of the cases.
Move to "Mobile" and click "Overview".
As you see, we can exclude the traffic from tablets, and pay more attention to mobile
and desktop traffic.
This information will help us select our ad groups placements.
If you already have some nice engagement in your group, check your Facebook Page Insights.
Look through the demographics and GEO.
The data that you get from these two tools can differ.
It depends on many factors including the way you grow your followers and your previous
Advertising Strategies.
One way or another, you shouldn't stop analyzing.
Well, if you have already promoted your Instagram account and got a large number of followers,
you can use Instagram Insights too.
Statistics is available since you've switched your account to a business one.
Once again, we witness the equal proportion of males and females of the same age groups.
It's almost the time when you can state the characteristics of your current traffic.
Learn more how to grow followers and engagement in your social media accounts on our website!
Links are in the description.
You can also scan your sales report and see your top countries in the AliDropship Dashboard
if you use this plugin.
Go to your website – "AliDropship" – "Reports" – "Sales Report".
We actually see the same countries over here.
Well, you've got some data about your current audience and answers on the questions using
the 4 recommended tools.
Actually, there is also one more essential tool which is a free basic tool in Facebook
that you might want to use.
This is the easiest way to research information about your potential clients on Facebook.
I'm talking about Facebook Audience Insights.
We love to use it, especially when we want to promote some of our new products or even
new dropshipping stores.
And yes, we also use it when we create an advertisements pack
for our dropship club members.
Right now we want to define the detailed targeting settings for these cute watches with the Da
Vinci Cat print on them.
The product page looks great, so we will be able to promote these watches
any time we want.
Check one of our previous videos about product page optimization.
With the Facebook audience insights tool you can distinguish the typical Facebook behavior
of your current or potential customers and get aggregate and anonymous information such
as demographics, page likes, location, and language; Facebook and devices usage, past
purchase behavior and purchase methods.
You can use this tool to run insight reports on competitors, top brands or interests.
Let's type an interest related to our niche or type of product we are going to promote.
Now we see Top Categories and page likes, which will give us the understanding of the
audience portrait and size.
Look through this data and make some notes.
It's high-time to compile one of our target audiences in Facebook Ads manager.
Just put some of the interests, don't forget to narrow your audience and exclude those,
who already know about dropshipping and AliExpress.
Everyone needs testing their audiences before finding the most convertible one.
Segmenting audiences to target is the key to a successful running of a Facebook Ad campaign.
Use all of your data and analytics to perform informative market research – it will help
you to get really good results.
And remember, that we are always happy to help you with your dropshipping business.
Check the links in the description.
You will also find the link to my article for the AliDropship blog with more detailed
instructions on how to define your ideal audience for future campaigns.
I'm glad you watched it to the end!
Share your thoughts and ideas in the comments, so, I will be able to help you with the creation
or promotion of your dropshipping business.
Check the links in the description and don't forget to subscribe for more!
Bye!
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