Thứ Sáu, 9 tháng 6, 2017

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On your left.

Do you solemnly swear to tell the truth, the whole truth,

and nothing but the truth?

I do.

Why haven't we yet heard from Captain Rogers?

I don't know what there is left for him to say.

I think the wreck in the middle of the Potomac

made his point fairly eloquently.

Well, he could explain how

this country is expected to maintain its national security

now that he and you have laid waste to our intelligence apparatus.

HYDRA was selling you lies, not intelligence.

Many of which you seemed to have had a personal hand in telling.

Agent, you should know

that there are some on this committee

who feel, given your service record,

both for this country and against it,

that you belong in a penitentiary.

Not mouthing off on Capitol Hill.

You're not going to put me in a prison.

You're not going to put any of us in a prison. You know why?

Do enlighten us.

Because you need us.

Yes, the world is a vulnerable place,

and yes, we help make it that way.

But we're also the ones best qualified to defend it.

So, if you want to arrest me, arrest me.

You'll know where to find me.(CoolestClips4K)

For more infomation >> Captain America: The Winter Soldier (2014) CLIP | 'Captain America Wakes Up,End Of The Line' Scene - Duration: 4:07.

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Cats and Cards fans ready for baseball - Duration: 2:03.

ERICA: GOOD AFTERNOON.

I'M ERICA FOX.

IT'S THE BIGGEST GAME IN TOWN,

AND IT JUST STARTED.

THE CATS TAKE ON THE CARDS HERE

AT HOME, WITH THE WINNER OF THE

BEST OF THREE MOVING ON TO THE

COLLEGE BASEBALL WORLD SERIES.

DAN KOOB IS LIVE AT JIM

PATTERSON STADIUM.

YOU GET ALL THE BEST

ASSIGNMENTS.

DAN: IT IS TRUE COME ERICA, I

GET ALL OF THESE FANTASTIC

ASSIGNMENTS.

JUST AN HOUR AGO FANS WERE

PILING INTO JIM PATTERSON

STADIUM.

WE HAVE POM POMS, WE HAVE RED,

WE HAVE BLUE, BUT SOMEHOW, SOME

WAY STUMBLED UPON SOME CIVIL

FANS IN LINE WAITING TO GET IN

EARLIER.

>> YOU JUST APPRECIATE GOOD

BASEBALL.

FIVE YEARS IN A ROW, AND --

>> EVEN THOUGH WE ARE KENTUCKY

FAN, WE STILL ENJOY.

>> IT IS LIKE ROACHES.

THEY SHOW UP EVERYWHERE.

ACROSS THE COUNTRY, ONE WOULD

SHOW UP.

DAN: WHAT IS THE ATMOSPHERE

LIKE?

>> CRAZY.

THIS IS GOING TO BE AWESOME.

IT LIKES -- IT LOOKS LIKE A LOT

OF BLUE IS GETTING IN.

DAN: U OF L FANS ARE HERE RIGHT

NOW.

GAME TIME BE STARTING IN A

COUPLE MINUTES.

FOR THE CARDS, IF THEY ARE ABLE

TO WIN THIS THREE-GAME SET, THEY

WILL ADVANCE TO THE COLLEGE

WORLD SERIES.

IF KENTUCKY IS ABLE TO WIN TWO

GAMES IN LOUISVILLE, THEY WILL

ADVANCE TO THEIR FIRST COLLEGE

For more infomation >> Cats and Cards fans ready for baseball - Duration: 2:03.

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Welcome to Google Analytics for Beginners (3:19) - Duration: 3:20.

Hi, I'm Justin Cutroni. And I'm Krista Seiden. We're Analytics Advocates at Google.

Welcome to Google Analytics for Beginners. In this course we'll take you through a basic understanding

of Google Analytics. We'll show you how to create and implement an account, set up views and filters,

read basic reports, set up dashboards, perform basic analysis,

and set up goals and campaign tracking. To begin, let's start by defining "digital analytics"

and why it's important. So Krista, what's the deal with digital analytics?

Well Justin, people usually purchase goods in stages. In marketing, we have the concept

of a purchase funnel. There are different stages within the funnel that describe customer

interactions. A basic purchase funnel includes the following steps: Acquisition involves

building awareness and acquiring user interest; Behavior is when users engage with your business;

and Conversion is when a user becomes a customer and transacts with your business. In the offline

world, this process can be hard to measure. But in the online world, we can measure many

different aspects of the funnel using digital analytics. We can track what online behavior

led to purchases and use that data to make informed decisions about how to reach new

and existing customers. Think about an online store, such as the Google Merchandise Store.

It might have a goal to sell more t-shirts. Using digital analytics, the store could collect

and analyze data from their online advertising campaigns to see which are most effective

and expand those marketing efforts. For example, the store could analyze geographical sales

data to understand if people in certain places buy a lot of shirts and then run additional

advertising campaigns in those areas. They could also use analytics to understand how

users progress through their online shopping cart. If they notice that users have trouble

with a particular step on their website, they can make changes to the site to resolve the

problem. Different kinds of businesses can benefit from digital analytics. Publishers

can use it to create a loyal, highly-engaged audience and to better align on-site advertising

with user interests. Ecommerce businesses can use digital analytics to understand their customers'

online purchasing behavior and better market their products and services. And lead generation

sites can collect user information for sales teams to connect with potential leads.

While we've primarily talked about collecting data from a website, Google Analytics can

also collect behavioral data from a variety of systems such as mobile applications, online

point-of-sales systems, video game consoles, customer relationship management systems,

or other internet-connected platforms. This data is compiled into Analytics

reports, which you can use to perform in-depth analysis to better understand your customers

and their purchase journey. Then you can test out new solutions to improve your business.

For more infomation >> Welcome to Google Analytics for Beginners (3:19) - Duration: 3:20.

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Mushroom risotto - Duration: 3:20.

A STORM

MONDAY NIGHT OR TUESDAY, LEADING

EDGE OF COOLER AIR THAT RUNS OUT

ON WEDNESDAY AND THURSDAY.

LET'S HEAD TO COOK'S CORNER.

SEAN: ALL RIGHT, KEVIN, THANKS

THERE IS ONE OF THE MOST POPULAR

HOTELS IN DOWNTOWN MANCHESTER,

THE RADISSON.

JUST WENT THROUGH A RENOVATION.

WITH THE HEAD CHEF ROBERT

CLOUGH.WHAT ARE WE MAKING

?

ROB: WE WILL MAKE WHAT WE

FEATURE ON JDS MENU, AND

MUSHROOM RISOTTO TAKES LONGER

THAN WHAT WE HAVE TODAY.

I HAVE GONE AHEAD AND MADE SOME

OF THE ROOSEVELT AHEAD OF TIME,

BUT WE'LL MAKE THE MUSHROOM MIX

NOW.

RESTART WITH ROASTED GARLIC OIL,

A MIX OF CREAMY MUSHROOMS AND

MEDIUM MUSHROOMS.

SEAN: A LITTLE VARIETY IN

THERE.

ROB: YES, ABSOLUTELY.

WHAT WE WANT TO DO IS GET ALL

THAT GOOD GARLIC FLAVOR, SO A

QUICK SAUTE, SALT AND PEPPER IN

THERE, FRESH HERBS, ROSEMARY --

THEY GO WELL TOGETHER.

I AM JUST GOING TO CHOP THOSE

UP.

SEAN: IF YOU HAVE NOT BEEN OVER

THERE IN A LITTLE BIT, YOU GUYS

JUST DID A MAJOR RENOVATION.

IT IS BEAUTIFUL.

ROB: YES, $2.2 MILLION

RENOVATION.

THEY DID IT IN A COUPLE OF WEEKS

-- 11 WEEKS.

FLOOR-TO-CEILING.

A LITTLE BIT OF WINE IN THERE.

COOKING WITHOUT WIND -- WHY

BOTHER?

YOU WILL ADD A LITTLE VEG SAUCE

TO THIS.

WE WILL EXTRACT THE MUSHROOM

FLAVOR, AND THAT WILL BECOME OUR

MUSHROOM STOCK, WHICH WE START

OVER HERE.

WITH OUR ALREADY-SAUTEED

MUSHROOMS.

IN HERE IS OUR ACTUALLY PRE-GUN

RESUL

ISOTTO.

RISOTTO IS ACTUALLY A NICE, LIKE

CANVAS.

YOU GET THAT FLAVOR ALL OVER.

SEAN: THINK THE FLAVOR RIGHT IN.

ROB: ABSOLUTELY.

ROB:SEAN: WE HAVE A MINUTE LEFT.

YOU PUT THAT RIGHT IN THE

PAN.

ROB: WRITING IN.

SALT AND PEPPER.

SEAN: IF YOU ARE KNOWN FOR THE

BIG EVENTS.

WHAT WAS IT YESTERDAY, 900?

ROB: WE DID 900 FOR LUNCH AND

THEN TO TURN AROUND AND DO 500

FOR DINNER.

IT JUST DOES NOT STOP.

SEAN: SO YOU CAN MAKE A MEAL OR

TWO.

AND YOU HAVE MENU ITEMS YOU JUST

PUT ON FOR SUMMER.

ROB: YES, WE HAVE A SUMMER MENU

COMING IN THAT WILL RUN THROUGH

THE SUMMER MONTHS THROUGH FALL.

SEAN: VERY NICE.

OK.

HOW LONG DO YOU COOK THAT FOR?

ROB: THIS WILL GO FOR A LITTLE

BIT LONGER THAN WE HAVE, SO

WE'RE COMING INTO THE ALMOST

INITIAL PRODUCT. --

ALMOST-FINISHED PRODUCT.

SEAN: AND THAT IS WHAT THE

FINISHED PRODUCT LOOKS LIKE.

ROB: THERE'S YESTERDAY/OF GREEN

-- THERE SHE IS.

A SPLASH OF CREAM AT THE

INVENTOR SEAN: RADISSON HOTEL

DOWNTOWN MANCHESTER.

THAT DOES IT FOR US.

For more infomation >> Mushroom risotto - Duration: 3:20.

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How Google Analytics collects data (5:39) - Duration: 5:39.

Hi, I'm Justin Cutroni. And I'm Krista Seiden. We're Analytics Advocates at Google.

Welcome to Advanced Google Analytics. If you've already taken our course Google Analytics

for Beginners, you should be well prepared to take this next step in your understanding

of Analytics. Let's start by showing you some specifics on how Google Analytics collects data.

Remember that website data collection begins with a snippet of JavaScript tracking

code that's included on every web page of the site where you want to collect data. The

goal of the tracking code is to track each user interaction that occurs on your website.

These interactions can be as simple as loading a page or something more specific like clicking

a video play button or a link.

The Analytics tracking code uses the domain of the website you are tracking to define

it as a "site" in your reports. With the tracking code installed, Google Analytics

will drop a cookie in the user's browser for that website and any related subdomains.

This makes it easy to track traffic on a single website URL domain or subdomain by default.

Note that if you install the same default tracking code on pages with different domains,

Analytics will count these users and sessions separately. If you need to track users across

different domains, you will need to set up cross-domain tracking, which we'll discuss later.

With each user interaction on your website,

the Analytics tracking code sends what's called a "hit" to Google Analytics.

A "hit" is a URL string with parameters of useful information about your users.

It looks something like this:

If we break down the URL string, you can see that it's passing some useful information

to Analytics about the user that triggered the hit. For example, we can see things like

the language the user's browser is set to, the name of the page they're viewing,

the screen resolution of the user's device, and the Analytics ID that associates that

hit to the correct Analytics account. This is just some of the information passed

in the hit, depending on the user interaction with the site and what is being tracked. The

hit will also include other information like a randomly-generated user identifier. This

will allow Google Analytics to differentiate between new and returning users.

The three most common types of hits are

"pageview" hits, "event" hits,

and "transaction" hits. A "pageview" hit is triggered when a user

loads a webpage with the tracking code. This is the most common type of hit sent to Analytics.

Every time a user opens a page with the tracking code, a new pageview hit will be sent.

An "event" hit lets you track every time a user interacts with a particular element

on your website. For example, you can track whether users click a video Play button, a

particular URL, or a product carousel. Event hits pass four parameters of data in the URL:

event action, category, label, and value. You can use these to categorize interactions

in reports that are specific to your website. We'll go into more detail on event tracking

a little later.

A "transaction" hit (also called an "ecommerce" hit) can pass data to Analytics about ecommerce

purchases such as products purchased, transaction IDs, and "stock keeping units" (or SKUs).

If you've set up Enhanced Ecommerce within Google Analytics, you can pass additional

ecommerce data like product category, whether items have been added or removed from a shopping

cart, and how many times users viewed a product on a website.

There are additional hits such as "social hits" that can pass likes, shares, or tweet

data; and "page timing hits" that allow you to report on page timings, but the Pageview,

Event, and Transaction hits are the three most common.

We've discussed some of the information passed in hits such as Language and Page Title.

But Google Analytics widens that data using other sources such as IP address, server-log files,

and other ad-serving data. Using this additional information, Analytics can understand things like:

a user's location; specifics about their browser, operating system

and service provider; their age and gender;

and the source/medium that referred them to a site.

You'll recognize many of these parameter names passed in the hit or widened with additional

data because they get turned into the dimensions that make up your reports in Google Analytics.

Remember that dimensions are just ways to categorize metric data like all the metrics

for a specific "country" or "device type."

Once the hit is sent to Google Analytics and combined with additional data, all of this

information is ready for processing by the Analytics servers. Understanding how Analytics

collects and processes data can help you better understand your reports and what the data means.

For more infomation >> How Google Analytics collects data (5:39) - Duration: 5:39.

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Paulina Rubio no muestra su pancita y la oculta atrás de un sombrero, ¿está embarazada? - Duration: 1:08.

For more infomation >> Paulina Rubio no muestra su pancita y la oculta atrás de un sombrero, ¿está embarazada? - Duration: 1:08.

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How to track a marketing campaign (3:35) - Duration: 3:36.

Marketing campaigns can take several forms. Your business may want to advertise using

text ads on search engine results, banner ads placed on strategic publisher websites,

or you may have social media or email campaigns that communicate your brand and products to

customers. It's common to use a combination of these marketing activities to drive sales and website

conversions. Marketing campaigns are tracked in Google Analytics through "campaign tagging".

Campaign tags are extra bits of information that you add to the URL links

of your online marketing or advertising materials. These include tracking parameters followed

by an equals sign and a single word or hyphenated words that you designate. When users click

on a link with an added parameter, the Google Analytics tracking code will extract the information

from the link and associate that user and their behavior with your marketing campaign.

That way, you can know which people came to your site through your various marketing activities.

For example, the Google Store has a monthly email newsletter it sends to its customers

with links back to the Google Store website. Adding a campaign tag of "email" to these

links allows the store to easily identify the users that came to the website from the

email newsletter. There are five different campaign tags that help

you identify specific information about your campaign traffic. Medium, Source, and Campaign

are required campaign tags. You can also add tags for Content and Term. "Medium" communicates

the mechanism, or how you sent your message to the user. You could include "email" for an email

campaign, "cpc" for paid search ads, or "social" for a social network. "Source"

communicates where the user came from. This could be a specific web page or a link in

an email. Source could also differentiate the type of medium. So if the medium was "cpc"

(or "cost per click" paid traffic), the source might be "google," "bing,"

or "yahoo." If the medium was "email," the source might be "newsletter". "Campaign"

can communicate the name of your marketing campaign such as "2015-Back-To-School"

or "2015-Holiday-Sale". "Content" can be used to differentiate versions of a

promotion. This is useful when you want to test which version of an ad or promotion is

more effective. If you're running a test between two different versions of a newsletter,

you might want to label these tags "v1-10dollars-off" and "v2-nopromo" to help differentiate

which newsletter the data is associated with in Google Analytics. "Term" is used to

identify the keyword for paid search campaigns. You would only use this field if you are manually

tagging a paid search campaign like Bing or Yahoo!. We'll talk about the best way to

track Google AdWords in a later lesson. To add these parameters into the URLs associated

with your ads, Google Analytics provides a tool called "URL builder" in our

Help Center, which we'll cover next.

For more infomation >> How to track a marketing campaign (3:35) - Duration: 3:36.

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Google Analytics for Beginners Wrap-Up (3:42) - Duration: 3:44.

Let's go over what you've learned in Google Analytics for Beginners. We discussed how

digital analytics can help your business, showed you how Google Analytics works, and

walked you through how to create an account, install the tracking code, and set up different

views with filters for testing. You should also feel comfortable with how to navigate

around Analytics, how to read through overviews and full reports, and how to set up dashboards

and shortcuts to quickly find the data you need. We hope that you also understand how

to perform basic analysis in the Audience, Acquisition, and Behavior reports. Finally,

we introduced you to campaign tracking and how to set up goals to measure conversions.

We also showed you how to link your Analytics and AdWords accounts to track and optimize

AdWords campaigns. But before we go, let's look at a few additional ways to improve your

business using Google Analytics data. Great idea, Justin. If you want to see the top performing

pages for new users, under Behavior go to "Site Content" and click on the "All Pages"

report. Then add a secondary dimension of "User Type," so you can see which of

your top pages are being visited by new users. This can help inform your site content and

marketing campaign strategy to acquire even more users. If you want to identify ineffective

landing pages, go to the "Behavior" reports under "Site Content" and open the "Landing Pages"

report. Sort by "Bounce Rate" to see which pages are responsible for people

leaving without engaging with your site. If you're running campaigns and want to correlate

these landing pages with your marketing efforts, add a secondary dimension of "campaign"

or "source medium." Then you can examine which campaigns and landing pages are turning

away users and make corrections. Also, it's important to understand how users on different

devices respond to your digital marketing campaigns. To view user campaign data across

devices, go into the Acquisition reports and choose "Campaigns" and then "All Campaigns."

Then add a secondary dimension of "Device Category" to the report. Now it's easy

to see what happens to users on different devices, as they respond to your digital marketing

campaigns. There's also the potential to optimize your digital campaigns using geographical

data and Goals. Navigate to the Location report in the Geo section of Google Analytics. Then

under the Conversions pull-down menu to the right, select a goal that you're interested

in and sort by "Goal Conversion Rate." This will help you see which cities or countries

had the highest conversions and help you target those locations accordingly. You should now

know how to use Google Analytics to better understand your audience, improve the efficiency

of your digital marketing, and increase website conversions. That's Right! Don't forget to set up your

Analytics account with multiple views for testing and add filters to create reliable,

accurate data. Also, set up goals to track your website conversions and make sure you've

tagged your marketing campaigns correctly for tracking. Thank you for participating

in Google Analytics for Beginners and don't forget to take the final assessment to receive

your certificate. And please take our brief end-of-course survey! We obviously love data,

and use your feedback to improve our future Analytics Academy courses. Happy analyzing!

For more infomation >> Google Analytics for Beginners Wrap-Up (3:42) - Duration: 3:44.

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Pedro Rivera, padre de Jenni Rivera, visitó el set de grabaciones de Mariposa de Barrio - Duration: 1:36.

For more infomation >> Pedro Rivera, padre de Jenni Rivera, visitó el set de grabaciones de Mariposa de Barrio - Duration: 1:36.

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James Comey, ex director del FBI, acusó al presidente Donald Trump de mentiroso - Duration: 3:44.

For more infomation >> James Comey, ex director del FBI, acusó al presidente Donald Trump de mentiroso - Duration: 3:44.

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Slime 3 Ways! MUST TRY !!!, REAL!! Slime 1 INGREDIENTS, No Borax, No Cornstarch - Duration: 8:29.

For more infomation >> Slime 3 Ways! MUST TRY !!!, REAL!! Slime 1 INGREDIENTS, No Borax, No Cornstarch - Duration: 8:29.

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How to set up Custom Dimensions (6:10) - Duration: 6:10.

Custom dimensions are similar to default dimensions except that you define what they are and their

value. This let's you collect data that's customized specifically for your business.

This can be incredibly powerful because it enables you to report on particular characteristics

of your users or their behavior within the Google Analytics data you've collected.

You collect data for a Custom Dimension using JavaScript tracking code that's implemented

on a page. When a user lands on that page or performs a specific action, the Custom

Dimension will capture that data and send it over as an additional parameter attached

to the existing hit. You can then use these Custom Dimensions in your reports.

For example, the Google Merchandise Store can use a Custom Dimension to capture whether

users are retail customers or Google employees. The Store has set up a special URL for employees

to click on that identifies them as internal and applies an employee discount.

To set up a Custom Dimension, go into Admin. Select the Property in which you want the

dimension applied. Next, click "Custom Definitions" and then "Custom Dimension." Then click

"New Custom Dimension."

You'll first have to name the Custom Dimension and then define its scope. Remember that dimensions

can have a scope of "hit," "product," "session," or "user." This is based

on how broadly you want to categorize your metric data.

For example, if you want the dimension to include every time a user visited a particular

page or performed a singular action, you will need to set a hit-level scope. If you want

the dimension to group data associated with a particular product, you will set a product-level

scope. If the dimension was organizing data for the duration of a session or for a particular

user, you can set session- and user-level scopes, respectively.

Like standard dimensions and metrics, Custom Dimensions and Metrics can only be paired

with dimensions or metrics from a similar scope. Since the Google Merchandise Store

wants to track whether users are employees or not, it makes sense to set the scope of

this Custom Dimension as "user."

Note the default checkbox to make the dimension active.  You can make Custom Dimensions inactive

at any time by unchecking this box. Any Custom Dimension data already collected and processed

will appear in reports, but no data will be collected once the dimension has been made

inactive. To save the Custom Dimension, click "Create."

When you create a Custom Dimension for the first time, you'll be taken to a screen

with JavaScript to include on your website. You can copy the code, then click "Done."

You'll be taken to an overview screen where you can see all of the Custom Dimensions that

you have set up in that property. Notice that, similar to Goals, Google Analytics assigns

an index (or slot number) for each Custom Dimension you create. Note that you cannot

choose which index number is assigned; they are assigned in the order you created them.

After you've set up the Custom Dimension, you must implement the JavaScript tracking

code you copied from Analytics into your website code to collect the custom data. Different

businesses will do this in different ways, depending on their data collection method

and what data they wish to collect. Google Tag Manager is a great option for managing

Custom Dimension tracking code more easily.

The Google Merchandise Store will use JavaScript to track whether employees came from the employee

discount link. If they did, then the code will pass an employee value into the Custom

Dimension tracking code on the page. If users arrive at the website without going through

the link, the code will pass a retail-customer value into the Custom Dimension.

The Custom Dimension tracking code then picks up these values from the JavaScript code and

attaches this dimension data in the pageview hit that users first triggered when they arrived

on the page. "dimension1" refers to the index number of the Custom Dimension created

in Analytics. The "userStatus" variable is what the Store's custom Javascript code

passes to the Custom Dimension to use in reports.

When the custom JavaScript collects whether users came from the discount URL link or not,

it will populate that index and value variable with the user status.

Once the hit has been sent to Google Analytics, Analytics will process that data into a Custom

Dimension that may be applied to reports to compare customer and employee behavior.

You can use Custom Dimensions as secondary dimensions in standard reports or as primary

dimensions in Custom Reports (which we'll discuss later). For example, if the Google

Merchandise Store wanted to see which products were most popular among employees and retail

customers, we can open the Product Performance report under Conversions in Ecommerce and

add the secondary dimension we set up of "User Category."

Note that you won't be able to apply a Custom Dimension to data you have previously collected.

You'll have to create the Custom Dimension first and let it be applied to your data during

processing in order to use it in reports. At this time, standard Google Analytics users

can create up to 20 Custom Dimensions and Analytics 360 customers can create up to 200.

We'll look at how to use Custom Dimensions in your analysis a little later.

For more infomation >> How to set up Custom Dimensions (6:10) - Duration: 6:10.

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Acquisition reports overview (5:32) - Duration: 5:33.

"Acquisition" reports are located under the "Acquisition" section in the left-hand navigation.

You can use the Acquisition reports to compare the performance of different marketing

channels and discover which sources send you the highest quality traffic and conversions.

This can help you make better decisions about where to focus your marketing efforts.

Before we discuss Acquisition reports, it can be helpful to know how Google Analytics identifies

traffic sources for your website. When a user lands on your site, the Google Analytics tracking

code automatically captures several attributes (or dimensions) about where the user came

from. This includes the traffic medium, source, and marketing campaign name. You can think

of the medium as the mechanism that delivered users to your site. Some common examples of

mediums are "organic," "cpc," "referral," "email," and "none." Let's look

at these different types of mediums: "Organic" is used to identify traffic that arrived on

your site through unpaid search like a non-paid Google Search result. "CPC" indicates

traffic that arrived through a paid search campaign like Google AdWords text ads. "Referral"

is used for traffic that arrived on your site after the user clicked on a website other

than a search engine. "Email" represents traffic that came from an email marketing

campaign. And "(none)" is applied for users that come directly to your site by typing

your URL directly into a browser. In your reports, you will see these users as having a source

of "direct" with a medium of "(none)". "Source" provides more information about

the medium. For example, if the medium is "referral," then the source will be the

URL of the website that referred the user to the site. If the medium is "organic,"

then the source will be the name of the search engine such as "google." Under "All Traffic"

let's look at the "Source/Medium" report in The Google Store Analytics account

using the dates August 1, 2015 through August 31, 2015. This shows the sources and their

respective mediums sending referrals, search engine traffic, and direct traffic to the

site. Notice that the default sort is users. To identify effective traffic sources, we

can look at the source/medium combinations with the most users, but that doesn't necessarily

mean this was the best traffic. Ideally, traffic should be "high quality," meaning that

users who arrive from a source engage with the website or complete a conversion. A good

indicator of traffic quality can be bounce rate. We can click into the comparison view

and select the metric "bounce rate" to compare bounce rate for each source/medium

combination to the site average. Sure enough, we can see that our YouTube traffic is bouncing

at a much higher rate than the site average. The Google Store may want to investigate to

make sure that YouTube traffic is landing on a page that's valuable to those users.

If we want to see only the "organic" sources sending traffic to the site, we could type

"organic" into the filter. You can see that Google referred more traffic than any

other non-paid source and had a relatively low bounce rate compared to other sources.

This means that users arriving from Google Organic search are landing on highly relevant

pages. Now let's compare the performance for all of our various Google marketing activities

that generated traffic by changing the filter to "google." We can now see that organic

traffic was our biggest traffic source, followed by google/cpc, which represents paid search

traffic using Google AdWords. This is a great way to add context to your analysis and understand

which marketing activities are generating success for your business. There are other

ways to view which traffic sources bring the most engaged users to the site. Using the

"Channels" report, we could view traffic by channel, which bundles the sources together

under each medium. Traffic sources are automatically grouped into basic categories (or channels)

like Organic, Social, Direct, Referral, Display, etc. Clicking into each channel will break

out the individual sources for that channel. If you want to group your sources differently,

you can create your own channel groupings in Google Analytics. We'll cover this more

in an advanced course. If you want to view your traffic organized by which sites have

linked to yours, you can look at the "Referrals" report. You can even click into individual

referrals to see which specific web pages link back to your site. If you want to understand

which specific pages of your site are being linked to, you can add a secondary dimension

of "landing page" to the report. This will show you which external sites are sending

traffic to each of your specific pages, and potentially offer you a source of new advertising

partnerships with those referring websites.

For more infomation >> Acquisition reports overview (5:32) - Duration: 5:33.

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Star Wars Lore Episode CLXXV (175) – The Life of Ima Gun Di - Duration: 4:00.

For more infomation >> Star Wars Lore Episode CLXXV (175) – The Life of Ima Gun Di - Duration: 4:00.

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Introduction to Dynamic Remarketing (4:43) - Duration: 4:43.

Dynamic Remarketing with Analytics lets you target remarketing ads more precisely. It

enables you to target based on content or products users previously viewed on your site,

related and top-performing content and products, and purchase histories and demographics.

For example, the Google Merchandise Store can collect product IDs from the merchandise

that users viewed on their website and later advertise those products to those same users

to bring them back to the Store website and make a purchase.

To set up Dynamic Remarketing, you first need to link your AdWords and Analytics accounts,

and enable Advertising features, as we've discussed previously. Retail businesses will

also need to link their AdWords accounts to their Google Merchant Center. The Merchant

Center is a website that lets shoppers see your online and in-store inventory. Dynamic

remarketing campaigns can use this product data to better customize ads.

To link your AdWords account, sign into the Merchant Center and add your AdWords customer ID.

Then you can sign into AdWords and approve the link request from the Merchant center.

To enable Dynamic Remarketing, you will need to

find your vertical attributes for Dynamic Remarketing, create your Custom Dimensions,

and update your website tags, create audiences for Dynamic Remarketing,

create attributes for Dynamic Remarketing, and create your Dynamic Remarketing campaign in AdWords.

You can find the list of vertical attributes for Dynamic remarketing in the Help Center.

Since the Google Merchandise Store's industry is retail, we'll use the Retail vertical

attribute. You can see that there are both required and optional attributes. Because

we want to track which products the user viewed, which page the user is on, and the total value

of the products viewed, we'll use all three attributes when setting up the Custom Dimension

Once you know the vertical attributes you need to use, you can set up your Custom Dimensions

using each vertical attribute as the name of each dimension. This is how Google Analytics

will know what is being stored in the Custom Dimension.

When you save your Custom Dimensions, Analytics will provide you with tracking code to place

on the pages where your products appear. But you'll also need to create some additional

code to pass information like product ID, page type, and total value.

Once you have added the code to your website pages, you can create your Dynamic Remarketing

audiences using the Custom Dimensions you've defined. These audiences can include:

general users who viewed your homepage or any category or product pages;

users who viewed a search results page on your website;

users who viewed product lists or product detail pages;

users who abandoned their shopping carts,  or users who previously converted.

You can create these Audiences the same way that we created Remarketing Audiences earlier,

using segments from Custom Dimensions. You can also import a preconfigured Remarketing

Audience into your Analytics Account based on your business vertical using the link at

the end of this lesson.

After adding vertical attributes to your page tags and creating your Remarketing Audiences,

you need to create Dynamic Attributes based on those vertical attributes and link them

to your AdWords account.  Navigate to the property in which you want

to create the Dynamic Attributes. Under Property, click Audience Definitions,

then Dynamic Attributes. Click New Attribute.

First, select your Business Type. This will be the vertical you want (for example: Retail or Flights).

Under View, select the Analytics view in which

the Dynamic Attribute data is available.  Then, under Destination Account, select the

AdWords account that you want to link to the Dynamic Attributes.

Then click Next Step. Under the Dynamic Attributes, select the vertical

attributes you added to your page tags and click Save.

Now you can create your Dynamic Remarketing campaigns in AdWords following the link at

the end of this lesson. Once you've set up your AdWords campaign, you'll be able

to re-attract audiences based on the content that they previously viewed on your site.

For more infomation >> Introduction to Dynamic Remarketing (4:43) - Duration: 4:43.

-------------------------------------------

ME testifies about Bella's cause of death - Duration: 1:02.

>> THE MEDICAL EXAMINER SAID ON

THE STAND HE CANNOT SPECIFICALLY

DETERMINE THE CAUSE OF BELLA

BOND'S DEATH.

HE BELIEVES HE CAN NARROW IT

DOWN TO ONE OF TWO THINGS, ONE

BEING AS 68 AND IS A LACK OF

OXYGEN AND THE SECOND BLONDE

TRAUMA TO THE CHEST WHICH

DISRUPTS THE HEART RHYTHM.

THE DOCTOR PERFORMED THE AUTOPSY

ON THE TODDLERS BODY THE DAY

AFTER HE WASHED UP ON DEER

ISLAND.

IT WAS PARTIALLY DECOMPOSED BUT

THE DOCTOR WAS ABLE TO FIND

MULTIPLE BRUISING ON THE BODY

INCLUDING CONTUSIONS AROUND HER

ABDOMEN AND THAT IS SIGNIFICANT

BECAUSE PROSECUTORS SAY THE

DEFENDANT MICHAEL MCCARTHY

KILLED BELLA BOND BY PUNCHING

HER IN THE STOMACH.

EVEN PARTIALLY DECOMPOSED,

SHE APPEARED NORMALLY DEVELOPED

AND WELL-NOURISHED.

For more infomation >> ME testifies about Bella's cause of death - Duration: 1:02.

-------------------------------------------

La sexóloga Alessandra Rampolla nos explica cómo se enamoran las nuevas generaciones - Duration: 6:50.

For more infomation >> La sexóloga Alessandra Rampolla nos explica cómo se enamoran las nuevas generaciones - Duration: 6:50.

-------------------------------------------

Lauren Hunter sería la misteriosa y bella mujer con la que Alex Rodríguez engaña a JLo - Duration: 1:54.

For more infomation >> Lauren Hunter sería la misteriosa y bella mujer con la que Alex Rodríguez engaña a JLo - Duration: 1:54.

-------------------------------------------

Audience reports overview (5:21) - Duration: 5:22.

Audience reports are located under "Audience" in the left-hand navigation. These reports

can help you better understand the characteristics of your users. This can include what countries

they're in, what languages they speak, and the technology they use to access your site.

But it can also include data like age and gender, their engagement and loyalty, and

even some of their interests. Let's begin with the "Active Users" report.

This can show you how many users had at least one session on your site in the last day, seven days,

14 days, and 30 days. We call this "site reach" or "stickiness." If your marketing

activities and site content encourage users to visit and return to your site, the active

users in each time frame should grow. Next, let's look at the "Demographics" and

"Interests" reports. The "Demographics" reports provide information about the age

and gender of your users. The "Interests" reports show your users' preferences for

certain types of web content like technology, music, travel, or TV. This information is

useful in two ways. First, if you know your target audience, it can help verify that you're

reaching the right people. Second, it can help guide decisions about your marketing

and content strategy. Note that to see data in these reports, you must first enable advertising

features in the "Demographics and Interests" reports for each property. Go into the "Admin" tab

under "Property" and select "Property Settings." Under "Advertising Features,"

set "Enable Demographics and Interest Reports" to on. Once activated, you will see data in

your Demographics and Interests reports about the age, gender, and interests of your users.

Note that if you've just enabled this feature, it may take a day or two for data to appear

in these reports. Also, the Demographic reports may not contain any data if your site traffic

is very low or your segment is too small. The "Location" report under "Geo"

is one of the most useful Audience reports. Google Analytics can anonymously determine

a user's continent, sub-continent, country, and city through the IP address used by their

browser. Notice the geographic heat map at the top of the report, which you can adjust

to display different metrics. For example, switching the map to show "percent of New Sessions"

lets you identify potential new markets based on new user traffic to your

website. This can help you decide whether to build awareness or invest in customer loyalty

in particular locations. You could also use the table below the visualization to identify

areas that have a high number of conversions (or transactions), but low traffic rates.

That could indicate untapped markets to target with advertising. Another analysis technique

is to identify the regions where you already have a large audience, but lower than average

performance. For example, if certain regions have a higher than average bounce rate (or

users that leave after viewing a single page), you might need to optimize your advertising

or website. Perhaps you need to translate your ad or site into a local language or

add geographically-specific content. Below "Geo," are a set of behavior reports that

help you understand how often users visited and returned to your website. The "New vs Returning"

report breaks out acquisition, behavior, and conversion goal metrics for

new and returning users. You can look at this comparison over time to see how audience loyalty

may be shifting. Consider your website objectives, as well as your marketing activities, when

evaluating the mix of new and returning users to your site. Underneath Behavior reports,

the "Technology" and "Mobile" reports can help you understand what technologies

your audience uses to consume your site content. These reports can help you fine-tune your

site to make sure it's fully functional on different devices and browsers. For example,

you can use the "Browser and Operating systems" report to quickly identify issues with certain

browsers on your site. If your site has a comparatively high bounce rate on a mobile

browser, you may need to create a mobile-optimized version of your website with streamlined content

and simpler navigation. It's also a good idea to understand if users are migrating

from desktop to mobile and plan your development accordingly. You can use the "Overview"

report under "Mobile" to see a breakdown of your traffic based on smartphones, tablets,

and desktop devices. Check this report to see how quickly mobile usage of your site

has grown over time. The "Devices" report lets you see additional details about the

devices used to browse your site. This includes the mobile device name, brand, service provider,

input selector, operating system, and other dimensions like screen resolution. These reports

can give your developers and designers direction on how to create a mobile-optimized experience

to best suit your users.

For more infomation >> Audience reports overview (5:21) - Duration: 5:22.

-------------------------------------------

What is Consciousness? What is Its Purpose? - Duration: 1:08:09.

This documentary contains graphic content that may be disturbing to some viewers. Viewer discretion is advised.

In neuroscience and psychology, the concepts of love and fear are more than just emotions.

They relate to how the deepest unconscious regions of our brain operate.

How the reptilian brain only craves what it lacks and is unaware of what it takes for granted.

And how what we believe we lack ends up defining what we love.

And by gaining insight into the realms of our unconscious mind and the reality that

it emerges from, we are presented with a choice.

"The most important decision that we make is whether we believe we live in a friendly or a hostile universe."

While this quote from Albert Einstein sounds relatable, one can wonder why a man of his

profound intelligence would specifically claim this is the most important decision we make.

This documentary answers that question.

Tens of thousands of papers are published each year in the field of neuroscience alone.

Our knowledge and understanding of the inner workings of our mind and of our universe is expanding at an astounding rate.

If you seek rational answers to fundamental questions about consciousness, this documentary could change your life.

The human brain is by far the most sophisticated phenomenon that we have been able to observe to date in our universe.

And after decades of neuroscience, we still have endless questions about this mysterious

structure that holds as many neurons as there may be stars in our galaxy.

Yet we do not have to veer far into hypotheticals or resort to superstition to answer some of our deepest existential questions.

One of the most baffling observations has been that some experiments seem to reveal

two distinct personalities or streams of consciousness present in our brain, one in each hemisphere.

And only one of these two can talk.

Under the right conditions, neurologists have even been able to ask questions to each hemisphere separately.

Resulting in cases where a person would say he is not religious when asked in conversation.

While when this person sees the question in writing, the mute hemisphere responds by writing

down its own answer, in some cases disagreeing with the other hemisphere.

Many more experiments that reveal similar results indicate that this is more than a

random oddity or hallucination, but instead some legitimate form of split or double consciousness taking place in our brain.

Fortunately, this strange disagreement between both hemispheres only occurs when the connection between them is broken.

As long as they are connected they try to cooperate and create the perception that we are a singular individual.

So where exactly are we located inside the brain?

If science can pinpoint those parts of the brain that are largely responsible for language,

mathematics, specific primal emotions and so forth, what does it say about the parts

of the brain that make up the core of what we are?

Not only have scientists, despite their best efforts, not been able to locate such a region in the brain.

But all evidence even points towards this core not existing.

It has become more and more clear that in this miniature universe of the brain, roughly

a 100 billion neurons all act by themselves and communicate with each other as if the

brain is an astonishingly complex vehicle without a driver.

A computer without a CPU.

In our quest for finding some sort of core of what we are, we could look even deeper

and zoom in on the basic building blocks of what our brain is made of.

But if we peer into the individual molecules that make up our neurons, our findings become even more counter-intuitive.

Not only will we not find any mysterious trace of a soul, we will also not bump into any

kind of marble-like structures that high school physics taught us are the tiny particles that everything else is made of.

You might have heard that roughly 99.9% of all solid matter is nothing but empty space.

This is true.

But zooming into the .1% that should consist of the stuff everything is made of only results in showing us a different kind of emptiness.

The electrons, the quarks, all the fundamental particles are not solid objects.

Thinking of them as somehow tiny spheres is a convenient simplification, but this does

not represent the fascinating reality of this strange quantum void.

The only things that exist here are waves.

Waves that behave similar to vibrations of sound or ripples in water.

But rather than oscillations of matter, the peaks and valleys of these quantum waves are

not made of anything tangible, they are waves of probabilities.

Their peaks reveal the areas where there is a high probability of detecting the energy

of what we may call an electron.

Their valleys indicate that the chances there are much lower.

As bizarre as it may sound that all the building blocks of our universe seem to behave according

to chance rather than being intuitively predictable, this is not just a theory.

It is a simple fact that can be tested and observed with nothing more than a laser pointer

and a comb to replicate part of the famous double-slit experiment.

The counter-intuitiveness of this discovery has been the root of popular misinterpretations

and metaphysical confusion where it's been described as particles being aware and knowing

that they're being observed or the universe being influenced by the power of our thinking.

The truth is at least equally fascinating.

The real principle at work is that if we can not know where a particle is, it exists only

as a probability wave that tells us where the particle is more or less likely to be found.

And only when we take action to measure where the particle could be, the wave will suddenly

cease to exist and the particle reveals itself.

The particle has no defined location until we make the measurement.

This is why we say that light, for example, is both a wave and a particle.

But this quantum weirdness does not just apply to light, it applies to all the particles

that everything is made of.

It also applies to molecules.

If we fire super-tiny rocks (visuals show C60 molecule) instead of photons, they will

behave like waves when we're not measuring them.

We intuitively believe our universe consists of solid stuff.

But in reality, all of it, from the neurons in our brain to the galaxy we are a part of,

is the result of probability waves and particles that pop in and out of existence.

All this weirdness led Einstein to famously say: "Do you really believe the moon is not there when you are not looking at it?".

But no matter how weird it is, quantum theory and all experimental evidence reveals that

our universe is inherently probabilistic and things within it can not be predicted with 100% certainty.

This doesn't mean that science cannot make accurate estimates as to what is more or less likely.

The mathematics and statistics of quantum physics reveal that the seemingly random oscillations

that make up our reality are still profoundly consistent patterns.

Many of our modern technologies, such as solar panels or microprocessors, would not have

been possible if we had not deciphered much of the intricate and unique behavior of quantum mechanics.

But if no specific region of the brain, nor the neurons, nor the building blocks that

our neurons consist of can account for the phenomenon of our consciousness, what is the

current scientific assessment as to what brings it about?

Over the years, there have been many theories, some of which have since been debunked with

modern understandings of neuroscience, others are considered too far-fetched and exotic

to be of merit without hard evidence.

But there is one general school of thought that most scientists consider to be likely.

An idea that is not only logically sound and fits our observations, but that can transform

how we think about life, even though its implications are thus far rarely discussed and explored.

In fact, this documentary marks the first time all these logical conclusions are brought

together to bring into focus what science can really tell us about some of our deepest existential questions.

If we look at evolution, it's not so hard to roughly imagine how life started here on earth.

4 billion years ago, a unique series of coincidental probabilities occurred that led to the existence

of very simple biological cells that could replicate.

These were the first forms of life.

And as they replicated, subtle differences between the old cells and the new cells would crop up, mutations would take place.

We see it in the genetics of offspring with every lifeform known to us and we can trace

it back in the remains and fossils not just of animals and plants, but sometimes even

of bacteria of as far as 3.5 billion years ago.

Microscopic crystals and fossils provide us a glimpse of life on earth before the first plants or even algae emerged.

Over billions of years of replicating and mutating, these biological mechanisms found

more and more sophisticated ways of growing and spreading.

The tiniest initial differences such as offspring with a coincidental protein molecule that

is sensitive to sunlight would end up with eventually more beneficial mutations over many generations.

4 billion years is a very long time.

Enough for extremely sophisticated results such as the human eye to emerge from origins

as simplistic as a single light-sensitive protein molecule.

As a result, even our most advanced technologies are often still no match for some of the mechanisms

that have taken evolution aeons to engineer.

But when we begin to contemplate early animal life, and observe its beautiful legacy all

around us, wherein we constantly recognize parts of our primal selves, it's tempting

to wonder why in the process of evolution there emerged this phenomenon of consciousness

that has bewildered and confounded philosophers and mystics since the dawn of humanity's tribal structures.

To approach this scientifically, we can not allow consciousness' elusive nature to be

a reason for giving up on trying to understand it.

Because if consciousness is not a magical exception and is rather a direct or indirect

consequence of evolution, the scientific conclusion is straight-forward: just like every other

feature of the human brain and body, experience or consciousness is a tool that evolution

has engineered for us through billions of years of mutations.

Conscious forms of life showed a richer capacity for learning and course-correcting.

So evolution favored this development and nurtured it to a point where we became sentient,

self-aware and capable of interpreting our own evolutionary drives and our purpose in

ways that can even go against our own survival if we so choose.

So how would science then describe the mechanism of consciousness?

Surprisingly, most scientists do theorize that consciousness is not simply inside our brain.

Consciousness is generally considered to be an emergent phenomenon of the brain.

Meaning that consciousness happens when enough activity takes place in the brain in a way

that can be compared to how music emerges from a record player.

The music is not anywhere to be found inside the record player.

Intuitively, we tend to say the music is on the record, but even there we really only

find a circular vinyl disk with peculiar grooves, it does not produce any sound or music at all.

It is only when the mechanisms of the record player are activated in a certain way that

all its activity produces an emergent phenomenon that we call music.

Consciousness is somewhat similar, we can't physically locate it at one point or in one area.

And if we zoom in on the grey matter of our brain, we find as much evidence for consciousness

as we find tiny marbles inside a molecule, none at all.

Yet when billions of neurons fire and communicate with each other, the combination of this enormous

amount of activity creates the phenomenon of consciousness.

But it would seem that this is far from a complete summary of what brings it about.

Because there is an inevitable consequence that complicates things to an incredible degree.

The more this emergent feature evolved in ways that allow it to course-correct and significantly

reprogram the brain, the more it became a feedback loop of incredible complexity.

When we point a webcam at a screen that displays its input we see a seemingly infinite pattern,

the brain does something similar with the activity from its billions of firing neurons,

resulting in an unimaginable depth of iterations and permutations that gives rise to what we call consciousness or experience.

This experience is not a goal, it is simply the ultimate tool that our brain has for finding

its way and coming to grips with the consistent patterns of reality.

We are the unfathomably intricate interplay of what seems like infinite loops of neural processes.

Our essence may have had humble beginnings, but it exponentially grew on its voyage down

the rabbit hole of boundlessly mirroring itself and learning from each mirror image.

Our brain waves ripple and reverberate, creating constant feedback loops of wildly varying

degrees of complexity before even a single emotion, let alone a conscious thought can

emerge, which then in itself inevitably brings about feedback loops of higher levels of abstraction

where it is no longer about the interaction and cascade of neurochemical processes, but

also of language, ideas and concepts that then allow such magnitudes of recursive thinking

that we become capable of observing and dissecting the patterns of our own existence.

We are incomparably more than the sum of our parts.

Which is why our evolution so greatly favored this extraordinary capacity for reasoning

and intuition and why it promoted us from biological machines to sentient architects

of our own future, tasked with making the right decisions for ourselves and for our species.

We are a feedback loop that is, depending on how we choose to live, to greater or lesser extent aware of its own mechanisms.

We must also factor in the brain's remarkable ability for changing itself.

This is called neuroplasticity.

Whatever it is that we are doing at any point in time, we are training our brain to become

better at performing those actions, for better or for worse.

While more pronounced at early age, neuroplasticity and even neurogenesis, the creation of new

brain cells, continues to take place throughout our lives, shaping and reshaping the hardware

of our consciousness every step of the way.

And while human beings have a remarkable capacity for rationality, enabling us to fly rockets

to the moon and build incredible machinery that allows us dissect the fabric of the universe,

we are also very emotional creatures.

As we grow up, we for a big part learn and shape our behavior through basic Pavlovian conditioning.

In the famous psychological experiment by Ivan Pavlov, a basic observation was that

a dog tends to salivate as soon as he recognizes learned indicators hinting that he may be rewarded with a treat.

Same mechanisms are present in the reward system of the human brain.

As children, we innocently want to understand the world.

But if trying to understand things is not rewarding enough, our brain adopts other strategies.

An unfortunate phenomenon often observed in psychology and also once famously described

by Carl Sagan is that kindergartners or first-grade kids tend to be sincere science enthusiasts

with a genuine sense of wonder as they question everything around them.

But talk to children in the 12th grade and much of this curiosity has become extinguished.

If our natural tendency to logically question things is discouraged and we are instead rewarded

for actions that we often don't see the meaning of, the brain adapts to this and gradually

gives up on independent logical inquiry.

Instead, we become disproportionately dedicated to seeking approval of others.

Our opinions, our identity, our way of life ends up depending on how we are judged by

our social circle and by society at large.

At the time of recording this documentary, fake news, post-truth and so-called 'alternative facts' are much discussed topics.

But these are mere symptoms of a much deeper problem.

One that goes beyond misinformation and imperfect social media algorithms.

And while we may not be aware of it, the Pavlovian conditioning from our contemporary culture

deeply defines how we look at life and by extension how we intuitively perceive consciousness.

To understand just how much culture constantly evolves while it shapes our behaviors and

beliefs, it can be helpful to look at how much has changed even in recent history.

Only around 15 years ago it was controversial to ban smoking and cellphones were considered

inappropriate for teenagers or for use on public transport.

Ten years ago we could barely imagine why anyone would want to put random thoughts along

with personal pictures on the Internet for everyone to see, now just about everyone including

parents and grandparents have active Facebook accounts.

And in only a few years, taking selfies went from a strange and narcissistic habit to a cultural norm.

Keeping this in mind may then make it less surprising when we consider that up until

around 300 years back, people would brand a great deal of our most commonplace routines

as selfish, decadent and morally corrupt.

As trivial and innocent of an act like buying a box of our favorite cereals would fall into this category.

While society gradually improves and evolves over large periods of time, our culture takes

many twists and turns along the way, some of which move us closer to valuing facts over fiction, some of which do not.

Nevertheless, our conditioning lays much of the groundwork for the operating system of our brain.

In a constellation of brain regions known as the Default Mode Network, information is

constantly being processed even when we are seemingly at rest.

This is partially why social conditioning can have a profound impact on us while we are unaware of it.

Our current mainstream culture is generally defined as individualism, which finds its

origins in the industrial revolution not long ago.

And just as in previous eras, we go as far as to sometimes rewrite history to fit our

current narrative and we repurpose ancient sayings such as "Carpe Diem" to support our beliefs.

The complete sentence of the old latin poem roughly translates to "do what you can today,

to make tomorrow better" and it had no connection with indulging in personal desires.

While our scientific progress can tell us a lot about the brain and even to significant

extent about consciousness, our culture is currently not so much geared towards trying

to understand what we are.

It is instead more focused on celebrating the pursuit of fashionable personal interests.

Ranging from material possessions to impressing our social circle from momentary thrills to romantic adventures.

The individual's desire and its freedom to pursue it is currently our most cherished ideal.

Many aspects of our society, most of all our economy, rely on our pursuit of these popularized objectives.

Aside from rare exceptions like a futuristic tv series about a unified humanity working

to advance the species, culture has a way of submerging us in signals that make us believe,

without question, that the way we currently perceive things is simply the way it has always been or at least the way it's meant to be.

Not so long ago, we believed people of color were always inferior, the world was always flat and the gods always controlled the skies.

In a cultural setting such as this, the brain's reward system becomes, in a sense, disconnected from its purpose.

Throughout evolution, the ways in which our DNA has mutated and our brain has expanded

have all been part of the same process: all these mechanisms simply try to overcome the obstacles in their path.

Life fundamentally tries to align itself with reality, genetically and biologically, instinctively and intellectually.

As children, the way we try to align ourselves with reality is by imitating others, parents,

friends, teachers and various cultural influences.

The older and the more aware we become, the more capable our brain becomes at independently recognizing patterns and making abstractions.

A duality arises.

We possess the intelligence to grasp the consequences of our actions and of our inaction.

Yet our Pavlovian reward-seeking urges pull us in other directions, such as living up

to the expectations of society and family.

We feel fragile and dependent on the judgment of others because our reward system values

their approval more than logical deduction.

We feel little satisfaction or even discouragement when acting upon our own independent rational judgment.

This confusing duality is a natural consequence of a society wherein we never really grow up.

We seek the approval of our guardians when we are young.

And we continue to seek approval of whichever forces take over as we grow older.

We become eternal validation-seekers.

Neurons cluster together to create hierarchies that end up determining the things we value most.

In recent years, neuroscientists are even beginning to come up with mathematical formulas

that describe the exact way in which these hierarchies are formed and how they process information.

Different clusters of neurons talk to each other in a beautifully organized fashion to,

among other things, figure out whether or not the reward system should be activated.

A process that largely depends on our conditioning and differs for each person.

Learning what someone's reward system is primarily drawn to, often makes their behavior surprisingly easy to map and understand.

We can much better comprehend the cold-heartedness of a career-fixated individual if success

or social validation is what he or she craves more than anything else.

Or the sacrifice of someone who spends all resources helping siblings or parents if family

is this person's core drive.

The blindness of a person who primarily chases romantic adventures or the carelessness of

a hedonistic thrill-seeker.

We often create many additional rationales around our actions to obscure our fundamental motivation.

The collection of these rationalizations is what constitutes our identity.

Throughout our lives we may encounter milestones where our core value changes as a result of

a paradigm shift or an identity crisis.

Analyzing one's own actions over the years through deep reflection or the practice of

writing down an overview of one's key choices in life can easily reveal what this core value is for you.

This can be an experience that is both enlightening and sobering as it makes us see that our choices

are rarely informed by the rationalizations we afterwards come up with, they are mostly

the result of a childish attachment that lurks in our subconscious.

And the more self-aware we become, the more we feel a dissatisfaction with the pursuit of hollow goals.

But this is not a deterministic trap that we cannot escape from.

We live in a probabilistic universe where nothing is set in stone.

Rather than vaguely philosophize about the nature of free will, we can deduce that the

feedback loop of consciousness plays an active role in processing information and making decisions.

It has a say in what our most deeply rooted core motivations are.

Concepts and ideas only have power over us when we emotionally invest and hold on to them.

This brings up the question: in light of all this knowledge, how do we correct our course?

How do we truly find meaning in our lives and experience the kind of fulfilment that

most of us only catch glimpses of from time to time?

It turns out that science has more answers in these regards than is commonly assumed.

It's widely understood that logic is our most powerful ally in understanding and approaching reality.

More than a cold and blunt instrument for calculation, it is the closest thing to a force that holds our universe together.

Our advances in physics continue to reveal a mathematical framework underpinning anything and everything in our reality.

Without these consistent patterns, nothing would exist.

Without its exquisite dance of aeons of genetic iterations, we would not be able to think or feel.

We often see logic as the opposite of emotion, but instead it is the engine of our emotions

and it provides reliable answers when we are frustrated or confused.

Logic is what creates rhythm or structure, it is fundamental in the melody of music and

the colors and symmetry of flowers.

It creates biological machinery so intricate and rich that they can become self-aware,

capable of love and selflessness and able to observe the majestic logical patterns that created them.

We can trace our origins and the molecules in our body back to the stars in which they

were created and see that we are all connected.

Over billions of years, these molecules configured themselves into complex units that we call human beings.

These units are like cells in the body of humanity, wired to evolve and move it forward.

This is why we have a deep desire to find meaning, to find an existential equilibrium:

evolution has fundamentally programmed us so that we want our beliefs to align with reality.

Logic is, in a sense, the prime directive of our consciousness.

We must value it as such if we want to break free from the clutches of hollow reward mechanisms.

Evolution has put the feedback loop of experience in control of our brain.

We make the calls.

And while we intuitively navigate reality with the compass of our reward system, we

can change how this system operates.

This is what happens in paradigm shifts or identity crises.

In religious transformations or in the minds of many first-time parents.

The reward system shifts its dominant focus.

It's easy to think in absurd stereotypes when we imagine a person primarily driven by logic.

(visuals show robots, Spock) But for human beings, it would only be illogical to suppress

emotions or disregard human needs.

Instead, what is logical for humans is to act in ways that are most efficient for the

benefit of ourselves and of humanity.

Part of the reasons why meditation and mindfulness practices have scientifically measureable

health and psychological benefits is precisely because they somewhat disconnect us from attachments

that constantly take up mental energy and generate dissonance.

They also shift the brain's activity from its Default Mode Network to what is called

the Task-Positive Network and it allows us to more easily be selfless, clear-headed and focused.

The simple act of intently putting focus on our breathing throughout the day is enough

to make this happen.

It creates an awareness that is often described as 'being in the present' or being in a state

of flow, wherein rather than identifying with our thoughts, we become an observer of them

and are much more inclined to follow reason over impulse.

We become more capable of adjusting our beliefs and making conscious choices that rewire our

brain's reward system.

We can observe clear improvements in how, over the centuries, common subconscious core

values have shifted away from things like superstition.

Perhaps at some point in our future, our cultures will find common ground in simply valuing logic.

As a society, we're currently still too obsessed with trivial differences and preferences to make such a drastic leap.

But as individuals, we're fortunate to live in a time where we have the freedom to question

our cultural beliefs and choose our own path.

Even our core values that hold tremendous power over us and have been ingrained in our

minds through decades of conditioning can be changed.

While core values don't just change automatically, here is how one could adopt a more logic-oriented mindset.

The first step would be to ensure one has a genuine appreciation for logic, something

that much of the audience watching this video may already have.

It can be profoundly inspiring to learn about how logic underpins everything in the vast

and intricate complexity of our universe and it can also be empowering to realize, as you

learn, that even when we don't know them, the logical answers to our questions exist.

It also helps to be aware that science and logic are not about certainties but about

finding out what is most likely.

Our universe is a probabilistic phenomenon.

Even a hypothetically perfect simulation could not predict with complete certainty how events would unfold.

There is a profound sense of acceptance in acknowledging that nothing is ever truly certain,

but with our brain's ability to reason, we can come up with pretty good approximations

of what the best course of action is at every point in our lives.

This first step can be achieved simply by reflection or learning about logic and science

from books and documentaries or rewatching this video.

Step 2 is to identify your current core value.

Find what emotionally drives you.

In this step, you pinpoint what it is that throughout your life your reward system has

turned into its primary focus.

It could simply be comfort, success or social validation.

Making the conscious leap to adopt logic as a core value is step 3.

This resolution is not about just implementing new habits but rather about fundamentally

committing to doing the right thing at any time, depending on your knowledge and the

logical connections you make.

Finding the courage and truly making this click can be a euphoric or liberating experience.

There is a wealth of knowledge and insight available online on how this can be achieved

for those who find it difficult.

Although this difficulty is often an illusion that simply takes some bravery to overcome.

What has been observed thus far among people who go through this transformation is that

those who ultimately make this leap with the intention of elevating their experience will

eventually lose this newfound awareness.

This is not due to a lack of discipline, but rather due to a fundamental misunderstanding

regarding consciousness that we are deeply conditioned with.

It is a fallacy that most of us never verbalize or are even aware of and that sits at the

heart of our misconceptions regarding our experience.

You believe that there is a 'you' inside the brain.

Even as you watch this video, you've most likely concluded at least subconsciously that

there is still a 'you' in the ever-changing feedback loop of consciousness.

That while we are an unfathomably complex and rich phenomenon of continuous information

processing and near infinite iteration and transmutation, that somehow at every instant

and in every loop, a defining part of us survives.

We believe this even though most cells in our body die and are replaced over and over,

the electrons that buzz through our neurons to generate our ongoing experience do not

exist in any solid or intuitive sense of the word and scientists find no trace of a self

inside our brain.

Each second, the consciousness that emerges from the grey matter mechanisms behind our

eyes is different, sometimes unrecognizably so, from what it was a second before.

The truth is every moment we are a new entity that existed only for that one single moment

and will never manifest itself again.

No experience can truly be replicated, no identity can ever reflect an ever-changing

synergy and there is no self or I that can persist in the endless stream of experience.

Not even for an instant.

The only place where there resides some notion of the imagined self, is in the proteins that

were synthesized to store a memory of a moment that once occurred.

As if the feedback loop of consciousness at that moment wrote in the machinery of our

neurons "I was here", so that the next iteration, the next loop that a new experience emerges from, might learn from it.

But from fixating on faulty concepts of what we are, on stories of a phantom that we define as the self, we learn nothing of value.

It is fascinating that sometimes science and ancient esoteric wisdoms seem to meet.

The idea that there is no actual self is not a new one.

But it is one that is logical and has gained more scientific support than other schools of thought.

Life and death are concepts that do not seem to apply in the ways that we think they do.

Beyond outdated philosophical or religious notions, we have no reasons at all to believe

the human organism is inhabited by a spirit, but rather by a near-infinity of consciousnesses over time.

And each manifestation is much more than a mere expression of our brain's neural activity.

It is a culmination of all the interaction that led to its emergence.

Consciousness does not emerge from the brain like a genie from a bottle.

In fact, without any influence from society, in cases where children grow up in isolation,

not raised by humans but among animals, the brain does not adapt to the use of language

and becomes forever incapable of speaking or even conceptually thinking in the ways

that we constantly do.

So much of what we tend to label as intrinsic personality can not even exist on a basic level without sufficient interaction.

Consciousness emerges from the vast interplay of stardust becoming aware, aeons of genetic

mutation, thousands of generations laying the groundwork of language and culture necessary

to form complex thoughts and finally, our current society's conditioning, education,

social influences and parental guidance.

All elements combine to generate electrochemical fireworks inside our neurons to eventually

create these instances of experience.

All of it is interconnected.

There are no limits or borders in what is a part of our existence.

Nothing is external.

Even from a basic neurological perspective, everything takes place within our consciousness.

It comes as no surprise then that the most intellectually and emotionally satisfying

programming that our brain is capable of running is fundamentally selfless.

The more we dismantle the hologram of our imaginary self, the more easily we accept

our evolutionary drive to care for others and the more capable we are of understanding

the sinister foundation of our individualist conditioning.

Our history is full of examples where mainstream narratives successfully hypnotize us into

complacency and inaction as they attempt to blind or distract us from the damage we are doing.

Some of the most iconic examples, the holocaust and slavery, took place within the past few generations.

Our inner selfish monster that we create as a coping mechanism for our fears and uncertainties

does not reflect what we really are.

Even though its influence runs deep, since we begin the process of identifying and labeling ourselves very early on in life.

As children, we don't know any better and we often end up blaming ourselves for things

that were either beyond our control or actions that we did not yet understand the consequences of.

We gradually and subconsciously create flawed beliefs that inhibit us.

But beneath all of this remains what analytical psychology calls the inner child.

This is why many forms of therapy and meditation focus on seeing our thoughts and emotions,

even our mind, as separate from us.

These practices have been well documented to have profound effects on us.

The more mindful we are, the more easily we see our own values and beliefs as an observer,

which allows us to change the ones that hold us back.

We are continuously flooded by subtle and less subtle indicators that signal our subconsciousness

and strengthen our belief that our experience is what matters most.

We celebrate kindness and generosity strictly within specific cultural confines, where the

narrative is usually as follows: human beings might be inherently selfish, but since doing good feels good, we're not so bad after all.

Simply hearing or saying this can summon positive emotions.

In fact, it's not uncommon to see this message applied in charity campaigns or for example during Christmas.

It's been repeated to us in literal as well as subliminal ways to the point that it became

an omnipresent and oddly comforting belief that unfortunately has gaping inconsistencies

and horrific implications.

It's an unspoken slogan of the individualist ideology that programs obedient consumers

to only care when they stand to benefit themselves.

It is perhaps the worst form of indoctrination when society makes us believe that the reason

why we should primarily pursue selfish interests is because we are not really capable of anything else.

As we grow up, this becomes a self-fulfilling prophecy.

Because by valuing experience above all, we legitimately turn into a population of selfish drones.

And in the finest tradition of cultural obedience, many of us then defend ourselves when we hear

of claims of selfless acts.

These things do not really exist, many of us say.

Ignoring even the most obvious and common scenarios of parents who truly care for their

children and gladly diminish the quality of their own experience for them.

This is where we awkwardly catch glimpses of the uneasy and unspoken agreement that binds us.

We know that our ideology is a facade.

A collection of excuses that we let ourselves and each other get away with.

The 1% may benefit the most, but the greatest conspiracy of modern civilization does not come from the top.

It is a collaboration that we all subconsciously agreed to and are sometimes uncomfortably aware of.

In this ecosystem, the rare exceptions of those who at some point truly value something more than experience easily end up conflicted.

For a while, they may feel driven to fight for a cause or sacrifice their luxuries for a noble objective.

But as soon as they somewhat ponder their actions within a greater context, the compass

of their intuition fails to come up with convincing answers as to whether they are truly doing

what is right, making their endeavor unsustainable.

We fall back on excuses that are so commonly accepted, we almost fully believe we should

indeed trust and value our experience above all else.

This makes us deeply vulnerable to all kinds of manipulation.

Governments and corporations can dictate our behavior without advanced strategies or conspiracies.

Politicians can scare us with insultingly inaccurate claims and we will happily consume

poisonous substances if presented along with imagery of laughter and joy preferably from celebrities.

Our indoctrination has made us pampered and passive.

With this broken compass, we find ourselves somewhat puzzled when we reflect upon historical

horrors like the holocaust: why did so few of the guards who witnessed the atrocities of concentration camps do something?

How come they blindly obeyed orders and murdered millions, either by pulling the trigger or

simply assisting, making them guilty of the atrocities that were committed.

Indoctrination can make us ignorant and the sleep of reason can produce monsters.

But we are not children any more.

As adults, we are perfectly aware, sometimes painfully so, that actions have consequences.

Therefore, when we consider an individual who willingly keeps someone in a dungeon to

die of starvation, we universally consider it wrong or evil.

But when we become aware of the death and suffering that's been locked away in our own

dungeon of ignorance, we ourselves become evil if we do not take action.

In a world with a continuous stream of tragic events that we can easily influence, wherein

we no longer need to risk our lives in order to make a difference, our inaction kills on

a daily basis while we mentally recite to ourselves the mantras we've been taught: "There's not much we can do.

We are not responsible.

They are far away.

Perhaps they even deserved it."

For all our progress, we can sound eerily similar to horrific echoes of the past: "We didn't know.

We were just following orders.".

Our culture has installed in our brains a colossal switchboard of excuses.

And there are many options for every occasion.

It begins when we, as children, start to recognize the absurdity of many of the expectations

placed upon us and innocently look for ways to dodge them.

It becomes less innocent as we become more aware.

Most of us grow older but don't grow up.

Because it's not in our society's best interest to guide us into maturity.

There is no profit to be made from it.

So we band together in how we excuse our behavior and silently agree to conceal each other's hypocrisy.

Confrontations that do take place are met with empty defenses: "What about you?

What about the government?

I have to think about my future.

This offends me.

This is my belief.

This is my opinion."

But whether arguing against global warming or vaccinations, for socialism or capitalism,

for social justice or against political correctness, our opinions and beliefs do not dictate reality.

Our identities and our rhetoric are meaningless compared to the consequences of our inaction.

And our innocent strategy of excuses that once allowed us to skip our homework is no

longer innocent among adults who are confronted with reality.

That mechanism has run its course.

The only teacher who now has authority to assign our tasks and judge our excuses is

our own inner voice of reason.

When we selflessly resolve to adopt logic as a core value, it sets us free from our

fragile dependence of the judgment of others.

Responsibility is simply a principle of acting in line with our ever-expanding knowledge and rationality.

It does not depend on intersubjectivity.

It is not dictated by our culture, our social circle or politicians.

Nor is it dependent on our fabricated freedom of choice.

And many of the most historical acts of bravery came from those who took a stand for what

is right, even in the face of adversity and cultural disparity.

Such a profoundly selfless resolution can seem scary, as it threatens all the conditioned

attachments that emerge in a culture where enjoyable feelings are considered the ultimate goal.

But it leads to far more fulfilment than chasing our positive emotions like a carrot on a stick,

as our ideology demands.

In cases of drug addiction, usually only those who feel they have little else to live for

become dependent on addictive substances.

We've been led to believe the lie that the meaning of life is to chase the carrot of good emotions.

But even with only our intuition, we feel that this endless chase doesn't make much sense.

The pay-off is never great enough.

And those who choose to believe in a more selfless and logical objective ironically

tend to experience much more fulfilment in their lives.

It's a principle that has inspired ancient spiritual concepts such as karma or heaven

and hell: those who care most about their own indulgences end up haunted or tormented

by their own self-interest.

But in modern cognitive psychology, it is not just an esoteric idea.

There is a huge range of academic research and literature on the subject, usually described

in terms of the scarcity mindset and its opposite, the abundance mindset.

The brain operates in a mode of scarcity when we feel that there are things we lack.

This is perhaps one of our brain's most ancient survival mechanisms and it's been well established

that, while this can sharpen our focus, it also tends to take up enormous amounts of

what is called 'mental bandwidth'.

It hijacks our brain.

It literally makes us less intelligent, more self-centered and even drops our IQ.

And every day, we are exposed to a near infinite array of societal impulses that are designed

to lock us into this mental state.

From a very young age onwards, we are deeply programmed with a set of requirements that

must be fulfilled in order for us to experience abundance.

Requirements that are often so elusive, that we become mostly entrapped in the scarcity mindset.

But as soon as we see through this, which can be achieved in many ways, we are able

to distinguish truth from indoctrination, to dispel our confusion and dissolve our apathy.

This presents us with a choice on how we lead our lives.

If we make life about ourselves, we choose to see everything through a lens of what we can take rather than give back.

But we intuitively sense that we're not doing what is right and feel unworthy of being truly loved.

And we either attempt to make peace with this or we succumb to insecurity and prefer to

obfuscate the truth.

But if love is defined as unconditional giving then love is all around us.

It is in the structures left behind by our ancestors and the heritage of our grandparents.

It is in the care our parents have given us and the cells that make up what we are.

It is in the social structures and the safety nets that are forged into laws to protect us.

It's in the sun that shines and the infinite beauty that includes us.

If we choose to be what we are and see our life for what it truly is, then we realize

it's about much more than just us.

It is about caring and doing what is right.

About giving back and using our understanding to combat ignorance.

It is about trusting in our ability to do so, trusting in our true selves.

And letting ourselves be guided by our intuition, which knows right from wrong.

No matter what challenges we face, when our heart guides us with reason on its side, our

imagined problems fade away.

Behind everything there is a logical reason we can find when we choose to follow curiosity

rather than fear.

We don't have to feel regret or guilt when we know our intentions are pure and we did

the best we could at the time with the knowledge that we had.

But it begins with a choice.

A choice between pretense or honesty.

Between fabricated scarcity or the abundance of reality.

Making life about ourselves or seeing that it is not about you.

A choice that is yours to make.

The world can seem like a cold and dark place

when this knowledge leads us to recognize the selfish motives behind people's actions

and how it causes idealistic movements to scatter and fall apart.

But with these insights, those who choose to not make life about themselves can seek out and trust each other.

This documentary illustrates how everyone has this choice.

But it will require a global movement where those who truly care take action, organize

and unite to bring about real change.

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