Tricia Clements: Have you seen the Google My
Business post, and wondered what they are
and what they have to do with SEO, Search Engine Optimization?
That's what I'm going to talk about in this video.
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I'm Tricia Clements, Chief Fur Wrangler with MuttButs.com
I'm a Social Media Manager specializing
in pet businesses and video
Today, I want to talk to you about your Google My Business post
What exactly is that?
It is basically a free, mini ad for you that
Google is now putting out there for you to
put on your Google My Business page
What you need to do is go into your Google
My Business, and where it says Add A Post,
that's where you need to add your Google My Business post
Once you put a post there, on your Google
My Business, it will come up in your search
result right there
People are going to see it
It's basically free advertising.
Google allows you to put an image there with it
Make sure you do that because you know how important images are
Currently, you're not able to put a video or a GIF file up there
Who knows?
I'm sure that may change in the future, but,
for right now, it's an image that you put
with some text
Then, they give you the option to put in a link
Make sure you put that link in.
What type of post should you be posting to your Google My Business?
You can do all kinds of things
Anything from promotions, events, sales, specials that you're having
If you have a new product out and you want
to emphasize something about that, make sure
you do that
If you have a new blog post out, put an image
up there and lead people to your blog post
Remember, there's a clickable link on there
and that allows you to lead them wherever
it is that you want them to go.
For instance, if you're talking about a specific
product, you can send them to that page where
you're selling that product
If you're talking about a blog post, you can lead them to the blog post
That clickable link is really, really important
You basically have free ad space there on your Google My Business
You know how important Google is for SEO, Search Engine Optimization
It's really important because this is also what comes up in your maps.
If someone searches and find your business,
and it is there, and they see the Google My
Business, and they also find it on the map,
they're going to see this post right there
with the image
Also, only the first 100 characters show up
Then, they have to click it to get the additional characters
There is a 300 character limit, but the
first 100 characters are the most important
That's what's going to pull them in and get them to click that link
When you post your image, you do need to be
aware that everything on social media has
different sizes
They haven't really publicized exactly what size is best
I've looked and found different conflicting information
The best thing is you can upload something,
take a look at it, preview it, and see if
it works.
I found, for me, the best image size
that works is 660 pixels by 500 pixels
That seems to work the best and make sure that everything is in the image
You can see it
Nothing is getting cut off
If you have text there, that is on your image
to draw people and get them to read the rest of it
You want to make sure that they can see all of the text on your picture
You're allowed to put up to 10 post on
your Google My Business page at one time.
The first two and a half actually show up
in a carousel format so that you can scroll and see them
Anything more than that, they have to click more to see them
Those first two and a half posts are the most important
Basically, your two post, maybe your third one
Those are the most important posts
Now, one thing you do need to remember is
all of your post will expire in seven days, except for your event
If you're posting an event to your Google My
Business, one thing is that doesn't expire
until after the event has happened.
They do last a little bit longer, but the
individual posts themselves only last for seven days
That is one thing that you need to remember
that you do need to be posting to that in
at least once a week, if not more
You may want to go ahead and have several
posts up there and post a little bit more
often so that you don't have a post that's
expired and then nothing shows up on your
Google My Business post when people search for you.
Make sure that you're including a call to action in your text
That is also really good, that they've given you a link
You have numerous options on there
You can include that link, tell them this
is where you're going to go to purchase the
product, to learn more about the service
That's what you want them to do, is click on
that link and go to your site, your sales
page, if you've got a lead magnet
Something that you want to lead them to
Remember, Google is the largest search engine
It's where everyone goes to search for things
If they are giving you a free opportunity
to have basically mini ad space, go ahead
and use it, use that
It comes up on Google maps as well, which is
really good for SEO purposes for your website.
You are having people search for you, and they
are finding you, and then they are finding
this mini ad that they can click and go right to your website
Another thing, when they click the post,
they have an option where they can share that
directly to social media
If it's something really good, and they want
to tell their friends about, they can share
that right there from the post on the social media.
Let me know in the comments below how you
are using Google My Business post and how
it's helping you and your SEO for your website
I also have a free Google My Business checklist for you
You can download that, the link is in the description below
Make sure you grab that list because it has
everything you want to make sure you have for your Google My Business
To make sure everything is set up and ready
to go so that your potential customers can find you
I'm Tricia Clements with MuttButs.com
Thanks for watching
I hope you enjoyed this video, please click
the like button, share it with your friends, and subscribe
I'll see you in the next video.
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