- Welcome to Season 4 of Bootstrapped,
a Dingman Center Podcast.
I'm Elana Fine.
- [Joe] And I'm Joe Bailey.
- And today we are joined by a very special guest,
Oscar Zeballos, known to many of you as Oscar Santana.
- [Oscar] Yes.
(laughing)
- It's funny when I met you all
at the Smith School of Business,
it was hard for me to say,
should I tell them my on-air name,
or should I tell them my God given name?
And half the people know me as Oscar Santana
and half the people know me as Oscar Zeballos,
and now, even on my LinkedIn,
its Oscar Santana Zeballos, just 'cause--
- I pronounce Oscar Santana much better
so maybe we should go with that one.
- [Oscar] I'm good with either.
- We are thrilled to have this opportunity
to have Oscar as a guest,
because all of our listeners know Oscar
as the producer of Bootstrapped,
and he is now not only the producer of Bootstrapped,
but the producer of many podcasts
and the founder of Podcast Village,
which we've mentioned in a couple of our episodes.
So today, we're gonna get kind of
the True Hollywood Story of Oscar
and talk a little bit more about
what he's doing with his various podcasts
as well as Podcast Village.
That sound good?
- Absolutely, absolutely.
And I love it that it's gonna be an E! True Hollywood Story,
because if I remember correctly,
there's a either a death or some sort of tragic downfall
at the end of those stories.
- Not today Oscar. - Not today, no.
- No, this is the O True Hollywood Story.
- This is the sunshine and rainbows and good things.
- It's more of a Bloomberg two point oh profile.
Does that work?
- Oh yeah, I'll go with that.
- So join us for a Bloomberg 2.0 profile
of Oscar Zeballos, or Oscar Santana.
Okay, so let's jump in.
- Oscar, tell us about Podcast Village.
- Podcast Village is essentially--
We work for podcasters.
One of the major pain points for podcasters
was essentially producing a podcast,
whether it be a video or audio podcast,
at a high level,
and whether you did it at home,
or your basement, or your friends house,
or your spare room.
It was always impossible to get everything just right,
so The Village was born out of the idea
of giving someone a turn-key solution to come and create.
- Let's rewind a little bit
because, when we launched this podcast, Bootstrapped,
one of the things that we were nervous about
was that we knew nothing about podcasts,
and Oscar said to us, well, you have the channels,
you have the content, and the missing kind of secret sauce
that makes this happen is you.
That you knew podcasts. - Yes.
- Walk us back a little bit to how you got into podcasting
because it is such a new genre of media
and communication and broadcasting.
- I'm happy you actually brought that up,
because it was actually a hostile interaction
between Elana and Holly from the Dingman Center,
because I had been hunting them down
for I would say 16 months, and they finally said,
all right, you've got 15 minutes kid.
And what--
- 15 minutes?
You're lucky you got 15 minutes.
Usually a pitch is just one minute.
- [Elana] That's right.
We were generous.
- By the way, during lunch.
That was during my lunch time.
And I said--
And what was fun,
'cause you really--
The program itself,
but you really taught me to say this is who I am,
this is what I've done.
Right?
So, what I have been podcasting technically, since 2005,
with one of the first shows I was ever a part of as a host
called Biggo and Dukes.
And in 2005, around that time,
people walking around with this big brick,
essentially an Ipod,
that's not the iPhone you see today,
and they added a layer that said,
you can upload your own content.
And, I remember going to CBS radio at that time
and management, and asking, can we put our radio show
on what was a iPod.
iTunes, right?
And they said, why would you want to do that?
And, I said, well, there's people that are buying
these iPods and they can take the show on the go,
and like any traditional business, they were threatened.
We put it up anyways because we said
this will be fun, we're not hurting anybody.
If anything we're increasing our reach.
Fast forward 10 years later,
I'm working as a talk show host
across the country in Phoenix and Baltimore
and in Washington D.C. and in the traditional sense,
the big Recession comes, and it's 2009.
2008, 2009.
And, the radio station I'm on flips to sports
and at that point, I'd been doing a talk show
called Big O and Dukes, for five hours a day,
five days a week, and they essentially wanted me
to go work at another station
and play records and spin music and I said,
well, they clearly don't know what my passion is.
It's a big company and that's what happens sometimes
when you get into these big broadcast companies.
The talent and the management really don't know
who they are and I believe that there's a better way,
so I was lucky enough to see if there was a trend
that some of these major terrestrial shows
were going out on their own to distribute
and produce their own programs,
especially during that restructuring process
when people were making multiple seven figures
and they're being offered new contracts in the low six,
if they were lucky.
- For our listeners, this is a really important time
for technology disruption, but also, you have to recognize
the back drop here is the economy is not doing well at all.
and I know from our conversations in the past,
we're talking about ad revenue that was drying up.
We had personalities like yourself that were on the radio
that weren't able to go ahead and maybe get that big payday
that they could in a very different economy,
but when you had that, and the feeling in kind of 2008,
2009, if I remember it was, that was not the time
people wanted to make investments.
They were drawing back in.
They were kind of sticking to their knitting.
And so, the fact that you saw this technology
that was out there, and I think that most people
kind of viewed it as maybe a hobby or a little thing
on the side you can do it your basement,
so why don't you?
Certainly, the people who were doing professional radio
productions weren't looking at podcasting
and embracing it, but you did.
- And I think that's key to, not--
It's a lot of luck, it's vision, it's despair.
It's knowing that there was still a market
for great talk radio, but also understanding
that if the days of owning a transmitter, an FM station,
a FCC license, a physical building, if they were going away,
that would mean that the overhead to actually produce
content on this level was gonna go down.
- So I'm gonna interrupt because content on this level
is something that I didn't appreciate
until I started getting involved with you
and Bootstrapped, right?
The idea that anybody can just have a recording
and post it up on iTunes or something like that,
not a big deal, but when you have so many podcasts
that are out there, it really is important to make sure
you have a quality production.
But, you saw that back, 10 years ago now.
- You wanna cut through the noise, right?
And, I remember the first show we launched
with this concept, it's called the Michael Marin Show,
that had a 30 year plus run as Don and Mike on Terrestrial,
across the country.
Mike, after months of, I would say six or seven months
of me courting him, saying you should start a podcast,
the first thing he says into the mic
when we built his studio is, I'm not one of you.
And, as a business partner and a co-host I said,
oh, this is not gonna work out.
And, what he meant was, I'm not one of you, in the sense
that I'm a professional broadcaster, this is a podcast,
but we are going to treat it like a radio show
and we're going to produce on that level.
- That's a great point you made about kind of the sense
that, initially, podcast was people just in their basement
making these, kind of with very low quality
and maybe not the right technology--
- [Oscar] Doing the best they could.
- Doing the best they could, but kind of this
democratization of technology tools that was happening
across multiple histories.
But, talk to us a little bit--
that over the last five years or seven years or wherever,
you see kind of the right time frame,
how has that market changed and what
are the tranches now of types of podcasts
and where have you found the sweet spot
and kinda how does that tie to the Podcast Village concept?
- That's an excellent question.
- [Elana] I was trained by a good producer.
(laughing)
- Thank you.
The real tipping point was when the podcast Serial came out.
Now, podcasts across the country had enjoyed
phenomenal success on their own,
but when Serial came out, the conversation changed
from trying to explain to someone what a podcast was
to essentially being able to say, have you heard Serial?
And, they'd say, oh, yes.
You can find my show right where you found Serial.
- [Elana] Just the way you were able to say
we are the We Work for Podcasts,
people could say, we're the Serial for something
and all of a sudden, they had context.
- Yes, because they didn't have that context
and they didn't have that example before
and when that happened, Madison Avenue really took note
and said, wow, you're telling me that we don't
just have to buy from iHeart,
we don't have to buy from CBS, Entercom, Cumulus?
We can buy directly from these content creators?
And, they're producing content on such a level
that millions of people are listening
on their own, on demand?
And, we talk about the disruption of the consumption
of media and we've talked about it multiple times
while we were in the executive program at Smith,
is timing is everything, right?
Look at what's happening right now with your ABC,
your Disneys, your Hulus, your Netflix of the world.
It is an arms race to own original content, right?
The same thing is happening right now in the podcast space.
- Does that mean that the advertising dollars
are following as well?
- [Oscar] Yes.
- It does? - It does.
- Even though there's a proliferation of content,
there're still people who wanna shift their spending dollars
and ad budgets to podcasts and streaming video?
- That marketing question may be a whole separate podcast,
but I'll say this about what I know
on my marketing side and I've been on the buying side
and I've been on the actual producing side
and by buying, I've bought ads from other shows, right?
What's changed is the days of telling someone,
we have a reach of 50,000 people and they are
in this demographic and they listen at the dentist
and they listen at the beauty salon
or wherever it may be.
Those still exist, but if you're a marketer
and I'm making an ad buy with a podcast,
I can show you real metrics of where people are downloading,
how they're listening, how long the tail is
for that content, when they're listening,
without infringing on anybody's privacy.
- The analytics layer that the podcast can provide
differentiates from other places where you do ad buys
and you do that kind of ROI detail.
- And, if you have the right connection with your audience,
then this two X that you have on Terrestrial Radio
for every one dollar you get two dollars back.
I've seen podcasts get six dollars back
for every dollar on advertisers.
- I'm gonna interrupt you there because, obviously,
a big, important part of this show is to educate
on different startups and different business models,
so talk about the basics here.
How does the business model work
with a high quality podcast?
- Key is frequency.
- Okay.
- You have to respect your audience.
If you wanna do any type of show,
if you are going to record it on a Wednesday
and they expect it on Thursday, you have to continue
delivering that content on that day, before that time.
For example the Michael Marin Show is always posted
by 12 noon and if it hasn't, there was either an earthquake
or somebody had some sort of cardiac arrest.
It just cannot get past the fact that our listers
are counting on us and the switching costs are so low
that they could always go somewhere else.
As long as we continue producing great content,
we get to keep them,
but most podcasters don't understand that,
so they'll willy-nilly do a show here, here, here, here,
and then when they look at their numbers
and they realize, well, man, if I wanted to monetize
my show, now I had an initial audience of 5000 listeners,
now they're down to a thousand listeners.
What did I do wrong?
What they did wrong is that they lost the trust
of their listenership.
- When we work with startups who talk a lot
about the lifetime value of a customer
and, clearly, a lot of that depends upon repeat business.
Elana's great at presenting this in the Smith EMBA program
about get, keep, and grow, right?
So, how are you keeping and, what you're saying is,
podcast listeners, to keep them, it's not the same way
in which you keep a listener for a radio broadcast.
They're a little more active, their expectations are set,
you have to deliver on that.
You can't just do this one off here and there podcast
'cuz you're not gonna keep the people.
- I think you're right.
- I'm happy to be wrong.
I think, for our listeners out there who want to understand
where they should be in podcasts, you know this.
- First, as far as podcasting is concerned,
I think there are a lot of parallels and,
as I was working my way through business school,
and I think a big reason why I wanted for you two
to start this Bootstrapped podcast, was there was multiple
ah-ha moments where I had a wall of levers
that I had seen and had been working for our business,
but when you go into a high level program,
you essentially get another room of levers
to either treat your customers, engage with your customers,
know what they want, and any podcast working
in that same framework is working in the same framework
as any other startup.
It doesn't matter what you're selling,
respect your customers.
- And so, because, just to make sure we close this circle,
the advertisers are paying the podcaster
based on number of subscribers, number of downloads...
- [Oscar] Cost per thousand.
- Okay, so similar models. - Yes.
- Similar advertising model.
What would an advertiser be buying?
A certain number of spots per podcast?
- They would be buying a 60 second,
and in this space right now it's usually
a direct response ad that is built
into the fabric of the show. - Okay.
- There are pre-rolls that people purchase as well,
but in general, if you are listening to my voice
and you're like, oh, I might wanna advertise
on a podcast, you have to find the right podcast
that fits with your brand.
If that podcast fits with your brand,
you talk to their marketing team because what's also great
about owning your own business and your own show
is you sit down and say, this is how we would sell this.
What do you think about this aspect?
Do you have a flexibility?
Whereas, it's not as cookie cutter as you would
if you're just buying a national buy.
It's in the podcaster's interest to A, sign off
on the product, but also talk about it,
talk about their experience,
say they love their Sleep Number bed
and they've had it for 20 years
or that they just ordered a Casper mattress
and it was awesome getting it up to their fourth floor
condo because they don't have an elevator
and essentially just pushing a box up to the room
and it pops open, right?
Those type of ad libs and stories are what really
sell products these days.
The days of just bullet points,
those aren't as effective as they used to be.
- But, what about the fact that, then,
the advertising dollars don't necessarily
have to be there before you actually record the episode?
If we have a sponsor for Bootstrapped,
we could layer in some of these messages
on episodes one through 40 now.
- You can sell the back catalog, absolutely.
- But, that's different, right?
- That is a different animal.
- Does that mean marketing dollars are on the sideline
waiting for something to take off
and then, they can layer in?
- If you sell too early, you get locked in to a CPM
that is lower and, as you all know,
it's harder to raise that price once you get locked in.
If you're starting a podcast, I always tell everybody
to wait at least six months to see where your numbers are
before you start talking to advertisers
because if you start advertising too early,
you'll lose money in the long run
because what if your show takes off
and you should be charging $6000 an ad
and you've been charging $600 an ad?
Blue Apron isn't gonna say, hey, by the way,
we're gonna give you 6000 now.
That negotiation isn't there.
- I think some advertisers who are waiting on the wings
to get into Bootstrapped, I think it's about time.
(laughing)
- [Joe] I think we're ready to go.
- [Oscar] GP Morgan Chase.
- Yeah, right, exactly.
- Tom Michael. (laughing)
- Moving away from the business model a little bit,
can you talk about the content that you are producing?
We know that, obviously, the role that you played
here on Bootstrapped.
Can you talk about the other projects
that you are involved in?
- I'm blessed and I feel, like any entrepreneur,
I stuck to my knitting as we would hear
over and over again in business school where,
even when I graduated I was like, what am I gonna do?
And, people thought I was gonna leave broadcasting
altogether and some of my friends were urging me
to go to a Fortune 500 company or a media company
and I had some small conversations with them,
but what I realized what drove me was seeing people create
and taking a concept and then, seeing them as green
as they can be when they walk into the studio
for the very first time and then, walking out
and then, seeing the final product
that we produced for them and then, their eyes light up
and they're like, wow, I can do this, right?
Essentially, leveling the playing field.
The Village, essentially, stems from that mission statement
where the reason why we ended up taking over
this entire wing in Georgetown, which you know,
the lease prices around here, it's insane,
was that I had done a small focus group for podcasting.
While I was in business school, I met a gentleman
named Charlie Bernie and he was at the Reagan building
at the focus group and he said, would you mind
coming on my podcast sometime or can you have lunch?
And, we met, I would say, at least eight different times
'cuz I just enjoyed talking shop with him
and I said, look, Charlie, I know you have
the Podcast Village in Gaithersburg,
I have a similar concept, but on a higher level,
but I am completely packed.
I'm about to get married, I'm engaged,
I just bought a home, I have two or three other shows
we're working on: Michael Marin Show, Big O and Dukes,
Tech four one one, all these other programs.
I cannot commit to working with you at the moment
because I just don't have the bandwidth.
And then, not, I would say nine months later,
I get a knock on the door from the landlord.
Essentially, we were subleasing our studio for...
the landlord that we were subleasing our studio from,
and he said, I'm moving to the first floor.
You get first right of refusal.
Do you wanna stay here?
And, if you did, what would you build?
And, I said, how much time do I have?
He goes, you have 30 days, and I said, oh, well...
- I don't care about your wedding, the house, the dog.
- Yes.
Let's figure this out.
My first call was to Charlie.
I said, Charlie, I told you I would call you
if there was ever an opportunity to work together
and see this vision come through and actually expand
this podcast to be able to bring it
to what we believe it could be
and the next day he came, we met,
and within 10 days, we had signed a lease.
- In terms of you as an entrepreneur at that point in time,
it just happened to happen, the space became available,
but you also recognized that you, as a scalable resource,
weren't very scalable, so how did you design
the Podcast Village to leverage the things
that you could provide and recognize that
you can't produce everybody's show.
- What I knew is this: is that there...
and were learning as...
I think we're into the 16th day
of this business being open, essentially, right?
And, we're almost sold out, which is amazing
as far as a membership is concerned.
Is that, there are different levels of talent out there.
Some talent just wants a space of their own to create,
so they don't need any coaching,
the don't need a show developed for them,
they don't need anything except for the raw files
where they can go edit in the back,
they know exactly what they wanna do,
they have their own team.
That's one type of client.
The other type of client is a client that's not looking
to build a podcast to sell ads on,
but they're building a podcast as a brand extension
of their brand and those are the shows
that really take time to develop and conceptualize
and, essentially, coach to a place
where they want their show to be as good as their brand
and whether it's JP Morgan Chase,
a high level plastic surgeon,
it's Capital One, they need the product to be at a level
where their customers expect it to be.
- These aren't just hypotheticals.
These are companies that you're working with
here at Podcast Village or are these...
- Capital One is a company we're working with.
We're in talks with some other clients
that I'm not privy to talk about at this moment,
but they are essentially high level clients
that they realize, especially on our end,
that the way that our team is driven
is by making sure that the people
that are creating are succeeding
and I'm happy you brought this up because there are other
spaces that have opened in the city
and half of those spaces, and I'm not disparaging them,
they don't have the background of, I would say,
almost 90 years of broadcasting with the team
that we have here that they do
and everybody says that they're podcast aficionado
or a creator and then, when you start digging further,
you say, okay, you're gonna charge X amount of dollars,
but the project you're putting out,
those are short dollars in my eyes
because A, they're doing a disservice to the customers,
but they're also doing a disservice to teams
like Podcast Village because it's such a gray area
and it reminds me of the time when everybody wanted an app
and everybody was an app developer
and there was different levels of apps
where some were just skins, some were web apps,
and some were native, and I sat here and I said,
how do you fight this?
And, there's really no way to fight it
except to concentrate on your level
and staying in your lane and make sure
that your reputation stays in place.
- When you say as you look to the future
and how this scales and how podcasting scales,
is there going to be...
You mentioned those are name brands,
big Fortune 500 companies, that would be creating podcasts.
It sounds like you're saying that the table stakes
are going to be that a lot of brands have a podcast
aligned with them. - Yes.
- But, do you think, from understanding the market,
do people want to consume podcasts almost as an extension
of advertising for that brand, or is it they want
really unique content like a Serial or Bootstrapped
or This American Life or an MPR, all those things?
How do you see that in the market?
- That's absolutely fair, right?
Let's take two examples:
One, and I can speak freely about this
'cuz there's nothing under contract, no NDA.
- [Elana] Well, you're the editor, so...
- Yes. (laughing)
- The Smithsonian.
- [Elana] Yeah, okay.
- I was connected with a gentleman who used to work
in the gemology department and he had heard
about the projects we've done in the past
and he said, do you mind meeting for lunch?
The lunch turned into a five hour tour
of the gemology side of the Natural History Museum
and I'm in three or four different vaults
where all of these gems are there
and the gentleman that's curating this exhibit
is asking me, what do you think is a great story here?
And, I said, I think all these are great stories.
- [Elana] I see lots of shininess.
- But, you have to decide what type of show
you wanna create and a lot of people don't know that.
- Right.
- At the end of the four hour lunch,
which was essentially a tour,
I asked him, what's a story you'd tell your grandkids?
And, he told me a story that blew my mind
and I said, that's your podcast.
You tell those stories.
You tell the stories about the trade craft
on how you move your gems or you moved them in the 80s
and 90s and nobody knew that it was on the train
and everybody thought it was an armored vehicle in '95.
Those are fun stories.
- Got it, so it's that way for...
To use your Capital One example, Capital One might also
not telling stories about how can you open
this checking account, but they might provide information
on cryptocurrencies. - Network security.
- Or how the mint works to print dollars
or how the banking system works or something like that.
- Or, the idea that they're more than a bank now.
They're a technology company, right?
- Yep.
- Or, I have another customer that comes in
and, essentially, she wants to create a series of videos
to vet certain clients, where she says,
I get the same questions, I walk down the same path,
it's four, five hours figuring out what this client wants,
so I wanna create a series of video podcasts
that explain everything anyone needs to know
about this type of project and then,
after they watch those, if they call me,
then I know they're serious about the business.
- This is education, training, onboarding,
whatever you wanna call it.
It's all of those things and because this is such
a successful medium, everybody's got Smart phones,
everybody can download a podcast, it's just accepted.
I don't know about you, Elana,
but my students are asking me, do we have read this chapter
in this textbook?
Can't you just let me listen to a podcast?
- Yes. Why, yes, we can.
We have one right for you.
- And, you're using it in that same manner
where you can take your curriculum and say,
you listen to this episode and then,
we will discuss this the next time we meet, right?
- [Elana] Absolutely.
Total flipping of the classroom using podcasts.
- If we have a listener that's listening to this
and they're thinking about joining Podcast Village,
tell us more about what the type of client
would be a good fit, how would they learn more about it?
I mean, they should listen to this episode.
Clearly, they already are, but what else should they do?
- You can write me directly
to Oscar at Podcast Village dot com.
Even if you just wanna talk about and understand
a little bit more about what a podcast is,
we can continue that conversation.
If you have a home studio and you wanna find out
what type of mics we use here, we share all of that,
but more importantly, we just want great people here
that wanna create.
We have an offline motto that I'll say online
is we have a strict no A-hole policy.
When you're here, you collaborate, you create,
you respect, and if you continue to do that,
we will help you be as successful as possible
within your own realm.
- And so, do you see Podcast Village expanding
to other locations around D.C.?
You mentioned that you're almost sold out.
What do you see as the scalable model?
- The scalable model and, as far as runway's concerned,
we're in February fifth of 2018,
depending on when this drops.
We are remodeling the studio in Gaithersburg.
Tomorrow, I'm going to visit with an old colleague
and friend of mine for a possible studio in Clarendon,
which is in Virginia.
Ideally, we want to be able to replicate this model
across the country, but not take on too much risk.
We have a model.
We think that it's pretty rock solid
as far as our network and our team members in place,
but ideally, we're gonna make sure that this works
here in Georgetown, in Clarendon, in Gaithersburg,
before we scale up, but oh, man,
everyone says, if you wanna own the space, move fast.
- Well, Oscar, we have been thrilled to be able
to work with you on this podcast,
but also to see Podcast Village, here in Georgetown,
come alive, so we're kind of excited
to be a part of this process and can't wait
to see where things go over the next couple years.
- I can't thank you and the Dingman Center
and Smith's School of Business for all the support
that you've shown me.
I remember sitting there
and, not even in your office, but just when I was applying
and there were multiple schools in the area
you can apply to, and when Professor Schimmel said to me,
what's your greatest weakness?
I said, I feel like sometimes I'm taken advantage of
because I'm too nice.
And then, he said, read this book called Give and Take
by Adam Grant.
I read it and then, he interviewed me again.
I don't think he thought I was gonna read it
and he said we will teach you how to use your goodwill
and your talents and not feel like
you're being taken advantage of,
but feel like you're doing the work you should be doing.
With that, thank you. - That's wonderful.
Well, we are so proud of you, Oscar,
in what you've built here and everything like that
and I do remember when you first kinda started the class
that Elana and I were teaching on entrepreneurship.
You had this idea.
You wanted to work on this idea
and we did push you a little bit to think about
having some teammates and thinking about sharing that.
Frankly, I think, at first, you were reluctant to do it,
but you did it and part of it was that you are somebody
who shares, who welcomes people into this,
you believe very much in the idea that a rising tide
lifts all boats. - Yes.
- Anyway, I just wanna say, I'm so proud of you.
- Again, you can't do yourself, right?
We're all not quants.
We're qualitatives.
You know what you're great at and you know
what you're not great at.
Find the people that are great at what you're not great at
and team up with them for any business.
- Yeah, and this Bootstrapped podcast
has been a great example of that
because we knew nothing about podcasting
and I think this is our 40th or 41st
or something like that episode.
- Now, you have a TV show.
- Now, we're apparently on TV, too.
Yeah.
(laughing)
Thanks to Oscar.
- Thank you. - Thank you, Oscar.
- Thank you.
- Now, we'll talk about Oscar while he's listening
to us talk about Oscar.
(laughing)
This was actually...
We've been wanting to do this episode with Oscar
for some time and this seemed like really
the perfect time to sit here in the new Podcast Village
as we've seen all the equipment come in
and the studios being built.
It's kinda been, as we've teased, a startup
within a startup within, I think, a startup.
I think it is really interesting to be sitting here
and be kind of thinking back on the journey
that we've had and watched Oscar as an entrepreneur.
It's really exciting to see somebody take
their unfair advantage, which we talk about often,
and use his skillset, understanding the technology,
understanding content, understanding marketing,
and also really leveraging his network
to put this all together and it's great to see
how it's coming together.
- You know a lot of that...
You and I come here and we see some of the tactical things
that Oscar has done to build up this space,
to kinda talk about the stories of the different clients
that he's bringing on, but I mean,
I just love this opportunity to kinda sit
and talk at a more strategic level about Podcast Village.
Clearly, Oscar has an unfair advantage in the space,
but the fact that he gives so much,
there's no selfish bone in Oscar's body,
as far as I can tell, and he wants to include people
and I think he's built a business model
that kinda plays to that strength, as well.
- Yeah, and I think that's right.
I think that he's also able, which is really hard
when you're in the weeds and you're running wires
under us as we're getting ready and getting all the video
and the cameras set up, to also be thinking
at a 30,000 foot view of the role that podcasting
will play in media and advertising and content going forward
and to be a thought leader on that.
I think that that's a role that he also plays
is spreading the gospel about what podcasting is,
all the limited possibilities which are just unlimited.
All the unlimited possibilities and kind of seeding
the ideas to everybody of what podcast they could be doing
and thinking about themselves as podcasters.
- From my perspective, as somebody who loves technology,
and thinking about the wave that podcasting
is enjoying right now, there's a few things I think
that gave Oscar that unfair advantage,
but the other thing is the fact that you have a sense
of humility as you approach this new technology
and embrace it, as opposed to try to hunker down
and try to avoid it and so, I think he should
be complimented on that tremendously
and now, when so many people have launched podcasts,
he's kind of recognizing that it's not just about doing it
to get it up there, because anybody can maybe have
a podcast and have it downloadable,
but to actually have one that's quality,
to have one that's consistent with the message,
there's a lot of kind of back and forth
in working with the clients necessary to make that happen.
- Yeah, and some clients, probably us included,
aren't always that easy to deal with.
(laughing)
- When Oscar first came to us...
Come on, be honest.
Do you think he was buttering us up for a better grade?
- I don't know.
I don't know.
I don't know. - That's totally
my first move. - You think so?
- Oh, my goodness.
Oscar comes to us and say... - Didn't he have an A
already? - You guys have
great content in class.
You should have a podcast.
- I wanna share your knowledge.
You're right, we were buttered up.
It worked.
Thanks, Oscar. - Yeah, it wasn't until
the grade was in the book and indelible
that we went ahead and said, all right,
maybe Oscar really is onto something
and it's been a fun ride, so thank you, Oscar,
not only for sharing your story with all of our listeners
today, but for all that you do for Bootstrapped
to make in successful.
- And so, that wraps another great episode of Bootstrapped,
a Dingman Center podcast.
I'm Elana Fine.
You can follow me at Elana Fine on Twitter
and the Dingman Center at UMD underscore Dingman.
- And, I'm Joe Bailey.
You can follow me on Twitter at Joseph P Bailey.
Thank you very much to all of our listeners,
to our wonderful Smith community,
and wonderful alumni, like Oscar,
and for those listeners who are excited
about entrepreneurship, we encourage all of you
to bootstrap your next venture.
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