Youtube daily Apr 19 2018

In today's video, I'm going to show you how to find and steal featured snippets.

Stay tuned.

[Music]

Hey guys, it's Joshua Hardwick here from Ahrefs.

Now, before we get to the tactics, let me take a moment to briefly explain what a featured

snippet is and I think the best way to do this, is with a few examples.

So if we Google something like "how to make pizza dough," you'll see this "featured

snippet" at the top of the search results.

So, there's an answer to the query, in this case, it's an ordered list which shows you

how to make pizza dough.

And it gives you a step-by-step process for doing that.

You'll also notice that it pulls this information from a third-party website, in this instance,

it's marthastewart.com.

But "featured snippets" aren't always displayed in this exact same way.

For example if you Google "best coffee machine", you'll see that it's an unordered list as

opposed to an ordered list.

And if you Google something like "what is Ahrefs", you'll see that we've actually

got a paragraph rather than any kind of list at all.

So, the question is, what's the big deal with these featured snippets ? Like, why do we

care about them?

Well, a couple years ago, we performed a study.

We analyzed 2 million featured snippets and we found that on average 8% of the clicks go to

the featured snippet.

So when someone Googles something, 8% of clicks actually end up going to this website, from which

the featured snippet is pulled.

So, in short: when you own a featured snippet, you get more traffic to your website.

So then the question becomes: how do you find featured snippet opportunities and how do you steal

them?

In this video, I'm going to share three ways for doing that.

And the first one is, find featured snippets that you already own, then make sure they're

optimized for maximum clicks.

Now, this one might seem a bit weird because you already own the featured snippet.

So you might be thinking like, why do we need to do anything?

You've already got the featured snippet, so why is there any action required whatsoever?

Well, to illustrate I'm going to use ambitiouskitchen.com and I'm going to go to Site Explorer, and

I'm just going to search for that website.

So then on the report, we want to go to the organic keywords report.

Now, if you're following along and you need to do this for your website, don't choose

just a random website.

So this shows you all of the keywords, for which this website or your website currently ranks.

But you'll also notice that there are a few filters that we can use to filter these

results.

And the one that we're going to use for this video is the "SERP features" option.

So we're going to choose "featured snippet" and we're going to choose "Target domain must

be featured."

So this narrows down the results so that it shows only the keywords with featured snippets

that you actually own.

So if we just click apply on this, you'll see that we're left with just over, well almost 1,500 results.

So, let's just check out this first one, "how to make buttermilk", which gets 76,000 searches

(estimated searches) every single month.

So let's just check out the Google search results for that.

And as you can see, there is a featured snippet and ambitious kitchen does own this featured

snippet, but straight away, you'll notice a few problems.

Number one, the featured snippet begins with a rather strange headline.

We've got this , "an error occurred" headline which doesn't really entice anyone to click

this snippet in my opinion.

And it doesn't really explain what the featured snippet shows you, which is how to make buttermilk.

Number two: despite there already being these listed items, this numbered list, you can

see that there's kind of this like this duplicated step items within these lists.

So again, this doesn't really bode well and it doesn't really entice people to click this

result in my opinion.

So this could be better optimized.

But how do you go about cleaning this up?

Well, there are a few things you can do.

Number one.

You could remove any rogue HTML from this page.

So, for example, what you would need to do here is remove these plain text step items

from within the list items in the HTML.

You could also just simplify the content.

So you'll see that in this example, step number two is quite long and it's quite long winded

and because of this it actually gets truncated, so it's cut off.

So a good option here would be to just simplify this within the actual content itself so that

the featured snippet pulls a more kind of simple step.

And number three, make it more descriptive.

So, as I said, we've got this error occurred option, headline rather, which doesn't really

describe anything.

So it would be much better if this said something like, you know, "here's how to make buttermilk."

And then the steps below it.

So in this video, I'm not going to go any deeper into these optimization strategies.

But if you would like to learn more about doing this then , check out the full post

on the Ahrefs blog where I go into more detail about all of these steps.

So for now, let's just move on to tactic number 2 which is finding "low-hanging" featured

snippet opportunities that you don't already own and then stealing them.

In our study, we found that almost all featured snippets are owned by a page that already

ranks in the top 10.

For example, if we look at the term, "cauliflower pizza crust", you'll see that the featured

snippet is owned by a website called i-food-real.com

And if you scroll down, you can also see that this website ranks in the top 10 in the regular

organic search results.

But what does this mean for you?

Well, basically, it means that should you already rank in the top 10 for a particular

term, yet you don't currently own the snippet, then you could probably win that snippet just

by making a few tweaks to your page.

So what you need to do is this:

You need to find all the search queries that have a featured snippet where your website

currently ranks in the top 10.

Again, this is quite easy to do with Ahrefs.

So go back to the Organic Keywords report from earlier, but this time, instead of selecting

the "target domain must be featured" option within the SERP features, choose the

"all features" option.

Then once you've clicked apply on that, add a positions filter, to show the keywords you

rank for, in the top 10.

So, we just need to select up until result number 10 there.

What you're seeing now, is all the queries you rank for in the top 10, which also show

a featured snippet in the results.

But here's the thing: because we selected that other option in the SERP features dropdown,

you don't necessarily own the snippet for these terms.

Some of them will be owned by your competitors.

So, if you remember, we already covered optimizing the content for snippets that you already

own in the first part of this video, so this next step is to filter out all of the owned

snippets so that you can see only the snippets that are owned by your competitors.

Unfortunately right now, we don't have this kind of functionality within Ahrefs itself,

so what I've done is I've created a Google Sheet to automate this process for you which

you can download from the full post on the Ahrefs blog.

Just remember to actually make a copy of this Google sheet; that's file, make a copy and

then save it on your Google Drive so that you can actually edit that Google sheet and

do what you need to do with it.

So once you've done that, go back to the Organic Keywords results within Ahrefs, and

you want to export these results to a CSV file.

Again, you can do a full export, you can do a partial export, or whatever you want to do.

I'm just going to do 1,000 rows for now.

So once that's done and you've downloaded that, what you need to do is upload this into

the first sheet, the import tab within this Google Sheet.

So just go to file, and then import.

Whoops.

Not open.

You need to go to import and basically just select that file that you just downloaded, the

CSV so I'll just drag that here.

And once that's uploaded, you want to leave these settings exactly as they are only you

want to change this first one, the "import location" to "append to current sheet".

So then just click import data.

And you'll see that within a few second Google Sheets pulls in all of this data from that CSV.

So now what you need to do is go to that second tab in this sheet, which is called "featured snippets

that you don't own", which as you probably might guess, basically just pulls out all

of the featured snippets that you don't currently own from that CSV.

So now, you're seeing only the keywords that have featured snippets, but you rank in the

top 10, but you don't own that snippet.

So now, it's just a case of trying to understand why you don't own these snippets and then

doing everything in your power to actually win them.

Again, if you want to learn more about how to do that, plus another quick hack which

isn't included in this video then check out the full post on the Ahrefs blog where I go

into a lot more detail about these tactics.

But for now let's move on to method number 3: finding terms with featured snippets, that

your competitors rank for and then stealing them.

So looking at the featured snippets that you already own and optimizing them and then looking for

potentially "stealable" snippets for terms you already rank in the top 10 for, and then

stealing them is a good start, but it can be somewhat limiting.

In fact, there are probably a lot of other relevant search queries with featured snippets,

that you don't currently rank for at all.

Not even in the top 10, not anywhere.

And the thing is though, that your competitors might rank for these terms.

And with Ahrefs, what you can do is research these competitors to find a ton more terms

with featured snippets that might be worthwhile creating content for and trying to steal.

So to do this, go to Keywords Explorer and enter a "seed keyword."

In this example, I'm just going to use the word "vegan" and then I'm going to hit search.

Then you need to select a list of keyword suggestions from the left-hand menu.

I recommend just starting with "phrase match."

And then finally, use the SERP features filter to filter for the keywords with featured snippets

in the search results.

So right away, we've found over 25,000 keywords.

These are potential opportunities, of which one is the phrase, "vegan cheesecake."

So let's use the SERP overview to see who owns this snippet.

And you can see, straightaway that the owner of the snippet is minimalistbaker.com.

So what I'm then going to do is I'm going to switch over to Site Explorer and I'm going

to enter Minimalist Baker into Site Explorer, just the domain, not the full URL.

Just enter the domain and hit search.

And then once again, we're going to go to the Organic Keywords report and filter for

terms that show featured snippets.

So SERP features, featured snippets, and all features.

So instantly, we're presented with another 284,000 keywords for which there's a featured snippet.

And it's then just a case of sifting through these keywords, and seeing if any of them

are potentially "stealable" if you create some content or if you optimize existing content.

Now, if you do have a lot of keywords in this report like I do, 280,000, you can't really

go through all of these so I recommend just adding the traffic filter.

Just enter 1,000 or whatever number seems appropriate for you.

So before I wrap this up, I'm just going to tackle one extra quick tip, which is that

you can actually take a big website, like Quora, and you can do the exact same thing.

So if we go back to Site Explorer and we enter this time, quora.com, and then again, go back

to the Organic Keywords report, you can then actually search this website for keywords

that it ranks for that are related to your niche.

So for example, we can just enter something like "recipe" in the search field and hit search.

And then we're going to be narrowed down from 38 million keywords, which are probably going

to be irrelevant for most of us, to just 25,000.

So I've got a load of recipes, basically.

And instantly, we can then find a ton more queries with featured snippets if we just

add a featured snippet filter.

So the amount of keywords that we actually end up with in this instance is around 20,000.

So again, it's just a case of looking through these, figuring out if any of them are relevant,

anything that pops out that you might want to create content around or potentially try

to steal the featured snippet then you can actually try and do that.

So that's it, guys for this video.

Three methods for finding and stealing featured snippets, which should send more traffic to

your website.

So, remember to check out the full post on the Ahrefs blog, where I go into more detail on

all of these 3 methods.

And, of course, if you enjoyed this video, don't forget to hit that subscribe button because

there's plenty more where this came from.

Cheers!

[Music]

For more infomation >> How to Find and Steal Google Featured Snippets [AMS-08] - Duration: 12:48.

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TRY NOT TO LAUGH or GRIN: Funny Animals Compilation 2018 | Funny Vines April 2018 - Duration: 10:45.

Thanks for watching

Hope you have a great time

Please, like, comment and subscribe for more!!

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Kanye West Apparently Played Charlamagne tha God Some New Music in Calabasas - Duration: 1:05.

For Complex News, I'm Frazier, and it looks like Kanye West took some time away from tweeting

out his next book to reportedly press play on whatever he's been working on.

TMZ recently posted footage of 'Ye walking out of a studio in Calabasas with The Breakfast

Club's own Charlamagne tha God.

The paparazzi did what they did best, asking 'Ye if Charlamagne got to hear his new album.

Before hopping into his Tesla, 'Ye smiled and said "he heard some sh*t" before they

took off.

"He heard some sh*t" might be an understatement, according to TMZ.

They are reporting that an unnamed source says Charlamagne got to hear a good portion

of the project.

You know what this means right?

One has to assume that, if Charlamagne's around, the project could either be done or

very close to being done.

Which means that we could, potentially, be getting the follow-up to 2016's 'The Life

of Pablo' some time in the near future.

One also has to imagine that Charlamagne might have some kind of exclusive interview with

'Ye on the way, right?

Hopefully the NDA or whatever blood oath he swore to secrecy is lifted soon so we can

get more info on what's clearly one of the most anticipated albums of the year.

How excited are you for new 'Ye?

What's your favorite Kanye tweet?

Let us know in the comments blow.

For Complex News, I'm Frazier; for more stories like this, keep it locked right here

to Complex on YouTube.

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Republicans BEG Jeff Sessions To Prosecute Trump's Political Enemies - Duration: 4:43.

A group of 11 Republican members of the US House of Representatives have decided that

it is apparently against the law to oppose Donald Trump or to be, basically, a political

enemy of Donald Trump.

They've sent a letter to the Justice Department and the FBI asking for prosecutions for a

list of individuals.

Now, here's the letter that these idiots have sent over to the DOJ asking for prosecutions.

The first one they want prosecuted is former FBI director James Comey.

Comey's crime, according to these people, having someone from his office leak information

to the press.

Former Secretary of State Hillary Clinton.

Why is Hillary Clinton being prosecuted by these idiots?

Apparently, she personally funded the fusion GPS Michael Steele dossier against Donald

Trump.

I guess, these morons don't realize that that was actually initially started by the Republican

Party to discredit Donald Trump.

Democrats just picked up the funding for that afterwords once Republicans realized Trump

was going to be their guy they couldn't do anything about it, Democrats funded it.

There's nothing illegal about that whatsoever.

That's opposition research, that happens in every single campaign ever.

Former Attorney General Beretta Lynch, former acting director of the FBI Andrew McCabe,

FBI agent Peter Stzok, and FBI counsel Lisa Page, and former US attorney Sally Yates.

I don't want to get into all of the individual alleged crimes that these people committed,

but here's what's happening this group of morons, and that is 100% what they are, are

trying to prosecute Donald Trump's political enemies because they want to distract the

public from the investigations going on into the Trump administration itself.

It's, basically, the usual list of suspects you would expect signing on to this letter.

We have Representative Ron DeSantis, Andy Biggs, Dave Bratt, Geoff Duncan, Matt Gates,

Paul Gosar, Andy Harris, Jody Hice, Todd Rokita, Claudia Tenney, and Ted Yoho.

All of these people think that it should be a crime if you've ever run afoul of Donald

Trump, or hell if you've sent a text message indicating that you might not support Donald

Trump like Peter Stzok and Lisa Page.

Well, guess what?

You're under investigation now under this new Republican no respect for the rule of

law, let's just investigate everybody because they're investigating our people because there's

actually crimes on that side.

Look, here's the thing, if you want to waste your time, if you want to waste tax dollars

going after these investigations I actually don't care.

If you want to look into them and see what you can find, and have congressional hearings,

and investigations, and all kinds of stuff be my guest.

It will do nothing to satisfy your hunger for taking down Democrats who aren't even

in power anymore.

That's the funniest part about this, what is it going to prove?

Suppose you even find a crime, and you throw one of them in jail, what does that do for

you?

How does that help you out in the next election when you're running again somebody who's actually

not even involved in politics anymore?

You can't run against that.

You can't make that into a campaign.

You gain nothing from this other than maybe a little bit of favor from Donald Trump.

Go ahead with your stupid investigation, show this country just how idiotic you truly are

because that is what everybody who is looking at this with a rational brain views it.

You people who signed on to this letter you need to find something better to do with your

time or maybe you should start distancing yourself from the criminals in the Trump administration

so that you don't have to go on these wild goose hunts every time new damning information

comes out about the guy that you refuse to un-hitch your wagon to.

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The Equalizer 2 Trailer REACTION - Duration: 5:38.

so one would think that the equalizer would have kept pace with taken and John

wick considering they're all cut from the same cloth to be fed liam neeson

was first although you know in the 70s they made a bunch of movies like this

right but Liam Neeson brought him back and a number of actors have followed in

his footsteps but I think Keanu Reeves and Denzel Washington the most

convincingly and while the taken movies have gotten progressively well I

wouldn't say worse but because I think they're even the last one was pretty

good but they have gotten you know let's say less impressive as as the franchise

has gone on I think John wick has got has improved and I'm curious to see how

the equalizer Affairs with its second entry it's a shame Antoine Fuqua and

Denzel Washington use their capital off of the first film not to make a sequel

but to make a remake of the Magnificent Seven which had its moments but at the

end of the day played more like a TV movie right not even as good as some of

the TV that's put out today on streaming and cable in particular so let's take a

look at this I hope it's as good I hope they didn't wait too long I love who

doesn't love Denzel Val he's one of the few movie stars left all right let's

take a look

I'm already back in oh no no no long time ago

different life now you come back yes I'm looking for something you can find what

every wish important about a man who kidnapped little girl from our American

mother wouldn't be looking for such a thing will be dangerous for you men like

him with me oh it's back so Murder on the Orient

Express I love it kidnapping only friend it's great you helping all these random

people and everything it's a lyft driver being off the radar

something happened to one of ours so I'm obligated to look into them about

you every time oh I am just like you're dead no that's a grandma and I like to

do Denzel huh yeah what's the matter

that's a patriot pass down floor she was off we're tying up loose ends

exactly so clean shaven I didn't recognize seven years max mistake to go

to war with him

they're going to war with me isn't much less - to the alleged driver

whoever did this of all chart skillsets here at the agency family gives East I

tried very good Oh

they killed my friends so I'm gonna kill each and every one of

them and then they disappoint me is that I only get to do it once

senior care and all those books around I figured you for some kind of teacher

from a high level pay communist a sir

that looks really good you know reminded me of that great Batman line from The

Dark Knight Returns Frank Miller's a comic classic comic obviously I'm a

surgeon and you're on my operating table I'm paraphrasing but that you know I was

like denzel's also a surgeon that looks so good I don't know how I feel about

you know they made it before where he was you know a government assassin

helping regular people you know who couldn't obviously afford an assassin

like the 1% you know or had government connections to help them out of their

problems and I like that angle for this franchise this is making it seem more

like you know a Jack Reacher a born and you know what I think it could

potentially succeed in that area but I think it's always risky to change like

the mission statement of your franchise but it looks really good it was funny to

see so many different movies referenced you know not only like murder and they

weren't expressed at the beginning as I said but I got a little fences vibe you

know with hit the scenes of him at home so I thought that was that was really

interesting but it looks very good and I like it because it looks it looks

grounded but it looks high-caliber it looks like they really made an effort on

it you know in every regard you know and the Denzel and Antoine Fuqua are taking

it very seriously so I can't wait it looks very very good this is a summer

release actually coming up very close to mission impossible fallout that looks

spectacular I don't know if I would have put this in in the summer I think this

might have been a better fall movie or maybe late August film but for those of

us who go to the movies quite frequently we're gonna see both this looks great so

write your thoughts down below thank you for watching with me and of course as

always you can check out some more videos right now

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Dental insurance: many employers don't offer it, Medicare doesn't include it, and people

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Top Moments of the Semifinals | JEOPARDY! - Duration: 1:36.

(upbeat music)

- First, 16.

- Mammal 1000.

- [Alex Trebek] Answer there ...

Daily Double,

and you and Rebecca are off to a very good start.

- What is an aardvark?

- [Alex] You are right!

- Who is Rockefeller?

- [Alex] John D. Rockefeller,

22,200.

Look at those scores.

And her wager?

Everything.

Doubling her score and putting her in the lead with 43,600.

And if he risked for than 21,200 ...

And he did by a margin of one dollar.

Congratulations!

You are the first of our finalists.

Hannah?

- What are mobiles? - Yes.

- Thatcher? - Who is Trainor?

Meghan Trainor, correct.

- Hannah? - What is tete-a-tete?

- [Alex] That's it.

Wow, you guys are really good today!

Look at those scores, folks!

He is now in the lead with 28,400.

We come to Hannah.

Look at that smile!

She got it right

and she had to risk more than 10,200

and by a margin of one dollar

we have a second finalist,

Hannah Sage.

The three of you have accumulated

about the same amount of money as yesterday's threesome.

Those are the three words

and you will add 6600.

You're in the lead

with an even 20,000.

Dhruv Gaur, congratulations young man.

We're going to have two freshmen and one sophomore

in our finals starting tomorrow.

Didn't I tell you we'd have a great game today?

It's going to be even better tomorrow.

Hope to see you then.

(upbeat music)