I'm Shelley Turner with the Builder all
team in this video I'm going to show you..
how to look at your email campaign
report to get some incredible
information to help you manage your
email campaign so here I am on the
mailing boss dashboard and I'm going to
go up to the top menu and I'm going to
choose campaigns and then email
sequences and in here I'm going to go to
manage campaigns
and I'm going to go to show advanced to
get more information about each campaign
and then the next thing I'm going to do
is scroll down and find one of my emails
that I want to look at to look at the
email campaign report information
so I'm going to look at the fourth email
sixth day and I'm going to scroll all
the way over to the right hand side and
I'm going to click the first icon which
is called the overview icon I'm gonna
click that and here is some incredible
information that we can have access to
about each one of our email campaigns
that are a part of our autoresponder so
the first thing that we're gonna look at
is the email sent it'll tell me how many
emails were processed how many were
successfully delivered our success rate
as a percentage how many errors and our
error rate as a percentage the next
thing we can look at is the open rate we
look at how many were processed how many
unique opens there were what the unique
open rate is as a percentage all of the
opens and then the all open rate as a
percentage the next bit of data is the
click rate it tells us how many were
processed the click-through rate as a
percentage
the total URLs the unique clicks the
unique click rate as a percentage all
clicks the all click rate as a
percentage and then the clicks to open
rate as a percentage scrolling down we
can see that we can find information
about the bounce rate how many emails
are processed how many of those emails
bounced back what the bounce rate is as
a percentage the hard bounces the hard
bounce rate as a percentage the soft
bounce and the soft bounce rate as a
percentage the next item is the
unsubscribe rate this is how many emails
are processed how many were unsubscribed
and the unsubscribe rate as a percentage
I can go down here and click more
information and in here I have a lot of
information available including the
latest click links the last opens the
top click link and subscribers with the
most opens
then I have a summary of the campaign
including what type of campaign this is
what list segments that it's a part of
and a lot of other information that you
can use to really hone in on whether
this email campaign is successful for
you
now under each item we've got another
button that's called view details I'm
gonna click that button and it's going
to give me a report that shows all the
subscribers that were processed in order
to receive the email that was sent and
it'll also show the emails that have
been successfully sent or not so you can
do the go back to campaign overview or
you can export the report on to your
computer so each one of these have a way
to get even more detailed information
and to get that report exported onto
your computer so let's go back to our
report screen and this is very valuable
information that you can use to make
sure that you are using the best content
in your emails and you're getting the
best results including open rate click
rate the fewest bounces and the fewest
unsubscribes so this is how you're going
to access your email campaign report and
mailing bus
Không có nhận xét nào:
Đăng nhận xét