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Battle of Ipsus (301 BC) - Wars of the Diadochi DOCUMENTARY - Duration: 14:08.
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МУЛЬТИКИ ПРО МАШИНКИ - Правила Дорожного движения для детей - СВЕТОФОР! - Duration: 4:30.
For more infomation >> МУЛЬТИКИ ПРО МАШИНКИ - Правила Дорожного движения для детей - СВЕТОФОР! - Duration: 4:30. -------------------------------------------
The Open Mind - News, Disinformation, and Free Expression - Richard Gingras - Duration: 29:12.
HEFFNER: I'm Alexander Hefner, your host on The Open Mind.
On the day of this recording,
our guest, distinguished public digital and new
media executive newsgeist organizer,
Google News Vice President Richard Gingras announced
a $25 million dollar investment to expand
support for the news eco-systems long-term
success in online video, specifically to improve
the news experience on YouTube,
including features to give viewers more context on
issues that have been subject to misinformation.
Richard overseas pages that connect more than
a billion unique readers each week,
articles from journalists in 72 countries,
45 languages, and we're so grateful that you joined us here today.
Thank you, Richard.
GINGRAS: Thank you. It's a pleasure and an honor.
HEFFNER: You just came from an event where you
told journalists and your fellow Googlers that you
wanted to enshrine Google News and information
that's disseminated via Google,
protect it from disinformation and
misinformation by investing those dollars.
There is an urgency because we are told by
scholars like Zeynep Tufekci and others
that the algorithms of Google, of YouTube,
are engendering cycles of disinformation or misinformation.
How are we gonna address this fundamental problem?
GINGRAS: Well, you know, there are obviously many
challenges I think addressing our very new
world today and I think it's important to set that stage.
We live in a dramatically different world.
We as human beings consume news and information
in dramatically different ways.
Interestingly, consume more news and information
than ever before for many, many more sources, right?
I mean the Internet in effect put the printing
press and everyone's hand.
There's more knowledge and information available
than there has ever been the case in the history
of civilization. At the same time, of course,
as is generally the case with free expression there
is also bad information out there,
what people might refer to as misinformation
and disinformation. So clearly it's in our interest,
I think it's in all of our interests for that matter
to see how can we address the evolving ecosystem of
news and specifically from Google's perspective,
you know, what can we do from our position in the
ecosystem indeed as an operator of extremely
popular services like Google search,
Google News, YouTube to use our capabilities
and know how to help put the ecosystem in a better place
HEFFNER: And what is the central challenge right
now in protecting the integrity of fact on
YouTube and Google more broadly.
GINGRAS: Well, in fact, I think there are many
dimensions to that as well.
You know, and it starts frankly,
even with the, with efforts to help educate
our own populations about how they make better
determinations in what they trust and don't trust.
Media literacy is more important than it's ever
been and not just in schools. Right?
That's an important element.
How can we at Google with Google Search with Google
News, do our continuing best efforts to make sure
that we're not surfacing or recommending
information that is inaccurate or not to be
trusted, but there are challenges there too,
which we could get into.
Google Search is a search tool after all,
it's designed to help you find information including
the information in the darker corners of the web.
But the third point also is how do we,
I have long believed in the precept that the best
way to fight bad information is with
more good information.
So a big part of our efforts with the Google
News Initiative and one component was what we
announced this morning with YouTube was
how do we enable the ecosystem itself,
news organizations, both legacy existing news
organizations as well as new digital news
organizations to evolve what they do to produce
good quality journalism such that we can have that in place.
We as a society, Google as part of its results
in search can have that information available to
users to help them be in a more informed place.
HEFFNER: And how can we help them?
GINGRAS: We can help them in many ways.
I think frankly, and again on all of those
dimensions, we can help with media literacy.
We can help in our institute.
Each of our institutions I think deserves at this
point a reconsideration of their role in today's
broad information society, right.
As you and I have discussed,
I think most significant question facing us today,
and I say us in the global sense,
is how do open societies and open democracies
continue to thrive in an environment of unfettered
free expression, right?
We've never had truly unfettered free expression
and as I said, a printing press in everyone's hands.
That's a remarkable thing.
I don't think any of us would want to wind back
the clock on that.
We put the First Amendment in everyone's hands.
It's what allowed the worldwide web to become
what it is to be a such an extraordinary resource
of information for people around the world,
around from subjects ranging from news to
medical information, health information,
so on and so forth, right? That's extraordinary.
But in consequence of that in consequence of the fact
that people now can find information to suit their
own perspectives, to suit their own biases that I
think it is ultimately upon us all as
institutions, whether they be technological companies,
technology companies like Google
or news institutions or governmental institutions
to think how do we evolve what we do to address
these challenges, how do news organizations evolve
their adherence to the norms of journalism to
help people understand what is indeed fact-based
information versus opinion, versus perspective, right?
How do we at Google search and Google News do our
best to sort through that so that we can give our
users, as I like to put it,
the tools and information they need to develop their
own critical thinking about a subject and form
what I hope will be, they're more informed,
thoughtful, conclusion about that and to do that
in an assiduously apolitical way.
All not simple questions.
HEFFNER: In Google News, you want verified sources.
And that continues to be the aspiration that if you
are discriminating against all the other pieces of
information that if you Google a particular term,
person, idea, that if you click news instead of a
more wide ranging search, that it will give you the news.
And that's, isn't that really important to preserve?
GINGRAS: There are many things that are important
to preserve as you point out.
You know, we live in a society in the United States
that has constitutionally,
an extraordinarily well crafted principle of free
expression and the First Amendment,
I would say globally at the far extreme in terms
of free expression.
There are many countries, obviously that constrain
expression significantly.
So in that regard, we're at the extreme,
which also means that we're very accommodating
of information that is information that all of us
in our own way are uncomfortable with.
In fact, you know, if you believe in the First Amendment,
then you have to accept the fact that
there will be expression you don't like.
HEFFNER: America has a distinctive climate
that protects constitutionally authorized speech.
In effect, most anything is authorized
from the user's perspective.
It can be most counterproductive to
society and still it's something that you may
find in a Google search.
But do we want those dark corners of the web to be
highlighted in News?
GINGRAS: Well, yes, as you point out,
I mean, actually the First Amendment guarantees
unauthorized speech and in truth,
which means yes, we will have bad speech.
I think in terms of, you know,
obviously when people come to Google Search or come
to Google News, they're looking for what they hope
will be the right answer, you know,
and in many cases we know the right answer.
If you ask us how tall is Theresa May will come back
and tell you she's five feet nine inches tall,
but obviously so many questions and so many
issues, there is no singular right answer.
And so we see it as our role again,
how do we give people multiple perspectives,
multiple sources of expression,
so they can come to their own opinion.
What we're very cautious of is two things.
We want to, on the one hand,
do as great a job as we can at surfacing
authoritative information from authoritative
sources, right?
With each one of those words chosen particularly,
we want to do that at the same time as I pointed
out, it is a search engine for instance.
You should be able to find even the bad stuff
and often you can, you know, the example I sometimes
use is, you know, if you do a query for peach pits
as a cancer cure, then you will find documents out on
the web that say, yeah, maybe it can be,
in fact maybe some sites that want to sell you the
powder because guess what, there doesn't happen to be
some recent fresh articles from the New York Times
or the New England Journal of Medicine saying,
Oh, maybe it doesn't, right?
You will find this stuff. And we are.
We're also cautious and recognizing that in
serving that role of being a search engine
and in serving that role of identifying authoritative
information, we also don't want to be the ultimate
determinators of what is acceptable or
unacceptable free expression. Right?
I think that's a very, very important distinction
for us to make, do our best to surface the best
possible information that's out there as we can
determine, but allow you to find anything.
HEFFNER: But you were saying to me before that
you visited countries, Singapore and Mexico that
each have their own character of speech and
discourse that they seek to preserve.
Mustn't we preserve a character in our discourse
to that is unbigoted, that is not marketing or
monetizing disinformation, misinformation, bigotry, hate.
GINGRAS: Well, I think we as a society,
obviously I would hope that we would strive
towards the society with cultural norms that are
those you suggest.
But I, here too, I want to be cautious and clear that
it's not the role of any particular tech company
or Google to decide what the societal norms
are or are not.
You know, actually when I talk about Google search,
the way I phrase it around the world is find anything
that's findable in the corpus of legal expression
because in different parts of the world,
what's illegal is different, right?
In Germany for instance, suggesting that the
Holocaust did not happen is against the law, right?
We obviously respect that in Google search results.
In the United States the word truth isn't in the
First Amendment, right?
So here too, we're very careful at how we put our
thumb on the scale to determine what is
appropriate or inappropriate for citizens
to find and consume from information online.
But there are many dimensions of this.
You mentioned monetizing content. Yes.
We have, for instance, we have ad platforms
that are used by 2 million publishers around the world.
We do make our best efforts to make sure those
tools aren't being used by producers of content who
are misrepresenting themselves or
misrepresenting content for being something that it's not.
So we can in different parts of our business
operate in different ways to try to have an
effective influence on the ecosystem.
But atcore, it really it's appropriate for it
to reflect society as it is, right?
HEFFNER: And so the argument would be
that in order for the American humanity to be reflected,
as in the German example, the law is what you
ultimately will heed as it relates to free expression
and if there is a legal statute that is ratified
that bans certain speech, whether it's the KKK
or any particular hate group, then that speech
would not be authorized in Google and Google News
would heed that accordingly.
So it takes, it takes steps proactively from
society to then reflect what may or may not be
permissible on your platform.
GINGRAS: That's true.
And of course that always gets into the questions
for society, for an individual society,
our own, for instance, again,
the First Amendment here is very broad, right?
Hate speech for instance there's a very,
very high bar for what is considered hate speech in
the United States.
So theoretically one could attempt to pass laws to
constrain free expression.
A lot of people would obviously argue with
that because they would fear it's a slippery slope.
What do we, is acceptable versus not.
HEFFNER: To that end, how can your current project
expand on, on sort of the better angels of our
discourse in providing people context you see now
on Twitter and Facebook and in Google platforms
that Wikipedia for instance,
is integrated and so you have a more reliable
stream of information and you can also see whether
that indexed Google outlet is in effect,
verified beyond what we perceive as really
the important verifications that were needed during
the 2016 campaign and were absent. What next?
GINGRAS: Well, I think as you point out,
you know, many of our efforts have been how can
we collaborate with the industry,
with the news industry, with the journalism
community to move things forward.
You know one key effort that I was engaged and
founding as an effort called the Trust Project,
run by a brilliant woman by the name of Sally Lehrman.
And it's an effort of the journalism community
to basically reconsider the norms and how those norms
are presented to users.
It asked the basic question in an information
world is chaotic, is ours.
Should I have a better sense of why this piece of
information should be deemed credible?
Would it not be helpful for me to have a better
sense from a news organization as to is this
an opinion piece or is it fact based coverage?
What do we know about the author?
What about the author would help me get
comfortable that they might know what they know.
Expertise matters, expertise
seals authority, so we do think that there are
institutional steps that can be made as
institutions organically to better address what
journalism is, how it presents itself,
and thus obviously from Google's perspective,
allow us to do a better job of understanding what
is fact based, what's opinion,
how do we present that to users such that they can
have a better understanding of what it
is they're consuming.
HEFFNER: And how do we transcend from users to
citizens in the engagement and how do we do that?
GINGRAS: Well, to me it comes back down to
journalism again and our role certainly in the
ecosystem as well, but you know,
there are many definitions of journalism.
My favorite definition and my personal definition of
journalism and how do we give citizens the tools
and information they need to be good citizens, right?
How do we give them the knowledge and
enlightenment to go to the polls and make good
judgments and there's a lot more we can do, right?
I feel there's so much more we can do in
reinventing and rethinking what journalism is.
I'll give you an example.
Data journalism I think has enormous potential to
help us have a better sense of context about stories. Right?
Too often today, you know, I'll give you an example.
Last year we had the unfortunate attack on the
British parliament, right?
Our cable news networks here went wall to wall for two,
three days in their coverage of this event. Sad event.
Four people died on each of those days in the United States.
There were mass murders of four or more people
that didn't get covered.
How do we give our citizens a sense of
context about what's important and what's not?
How do we give people in our communities,
for instance, an understanding of the key
metrics of their communities beyond the
weather for them to understand to what extent
is crime an issue, or graduation from schools an
issue, or air quality an issue or housing costs in
issue so that when they go to the polls,
they're going to the polls informed and ready to vote
about issues that really matter to their community,
not based on perspectives that were driven by fears.
HEFFNER: Well, those salient details,
it is in your discretion and due diligence to
elevate them for Google readers.
GINGRAS: Oh wait, that's what.
And I would agree.
And I would love to do so.
HEFFNER: You are doing so.
GINGRAS: We are, we strive to do more.
And part of it is again, is how do we simply evolve
and I say we, the community of journalists,
the publishing news organizations and so on,
evolve their own practices.
How do they get more data into their coverage so
that when they cover an incident,
they actually give you the context that says
this is not a one-time thing. This happens a lot.
It's an issue we should consider,
or by the way, this is anomaly, right?
I mean news by definition tends to cover anomalistic
events, right, they're notable because they're
anomalistic event, but data and statistics can
help us get a sense of is it an anomaly or is it not?
Do I need to be concerned or not?
HEFFNER: In terms of engagement,
Jay Rosen says the most important words
to a journalist or to a reader are "help me investigate"
and I think that's a piece of this too,
so that Google and those other social networks
that are the aggregators, that are the hosts
of this information are not viewed as a non engaging party
but are interactive with readers and citizens.
GINGRAS: I think that's very true.
And people and even I think Jay sometimes uses
that term in different ways.
"Help me investigate" help the journalist investigate
the problem because that too can be a factor.
Is this a problem in your community?
Help us understand its true nature,
but it also can mean how is that corpus of news information?
How does Google in representing that Corpus
of news information is it giving users,
again, the tools they need to investigate and
understand an issue.
HEFFNER: And what do you find to be the unifying
need on the part of journalists and Singapore,
Mexico, the Scandinavian countries that you visited recently?
Is there an overwhelming unified need a given that
these tech platforms have in effect co-opted the
news industry or at least are the host of the news content?
GINGRAS: Well, I, I would, I would disagree on the
notion of cooperative, but I think the key thing
is to understand how dramatically the world has
changed and why it's changed in how one might
respond to that, right?
How have the business models change?
Why of the business models change,
how do information consumption practices,
how have they changed and therefore how do I need to
think about how I present information to them going forward?
As I said, these are culturally significant
impacts that we're seeing and we can't address them
until we understand them.
That to me continues to be the biggest challenge.
We're 25 years into the Internet and our level of
understanding is still significantly low.
Not surprisingly, right.
I mean, there was a, there was a sociologist
in the early fifties who surfaced the notion,
he said with any technological change,
you know, the inventors of that technology had a
particular purpose in mind,
but there are often secondary consequences,
always secondary consequences.
Then he said there is always a cultural lag in
our understanding of the impact of technology
and that certainly has been the case with the
Internet, right?
Is, we're experiencing that cultural lag between
the idea of putting the printing press in
everyone's hands in that true impact on our society
and both positive and negative ways.
How it changes marketplaces for
information, how it changes marketplaces for ideas.
HEFFNER: I want to return to the central issue we
started with which was the algorithms that do produce
a vicious cycle sometimes on YouTube of
misinformation and sometimes hate mongering
or bigotry associated with particular users of YouTube.
There's a campaign Sleeping Giants that wants
to make bigotry less profitable and is
petitioning Google and YouTube every day for
certain accounts to be removed.
Knowing that you stipulated what Google's
position is, which is much like the position that
Jack Dorsey has taken at Twitter,
in that climate, when we feel like the commenters
of news stories, have hijack the discourse so
that anti-semitism or bigotry have,
they have equal weight to pro social ideals,
tolerance, understanding how can our audience and
how can you address the problem so that we can
have the unfettered expression but not feel
as though hate is monopolizing the content.
GINGRAS: I think you start off with simply
recognizing the challenge, in recognizing,
by the way that it's a very, very complex challenge.
The algorithm, you mentioned the algorithm on YouTube.
Yes it will, it will look to satisfy your interest
as a woodworker. I look at a woodworking video.
Guess what?
It's going to recommend more woodworking videos, right?
It's part of the nature of what YouTube is and
clearly that can happen with controversial content as well.
And here too, we try as best to address that.
We try to make sure that people are on YouTube,
are satisfying YouTube's policies while also being
careful not to exercise a particularly heavy hand on
determining what free expression is or is not.
There are interestingly, troubling secondary consequences. Right?
In the last year or so when there have been these
controversies about controversial content on YouTube, right?
Many major brands said, we don't want to advertise
against controversial content. Well guess what?
Controversial content includes people sharing
videos about transgender rights,
about human rights, about all kinds of powerful
issues that are also in the minds of others
controversial and they don't get funded either
because the big advertiser says,
I don't want my ads next to controversial content.
So these are very, very tricky challenges because
there are always, as I mentioned before,
there are always secondary consequences is how do you
look to theoretically address this perceived ill
behavior and not untowardly address other
forms of behavior that some may or may not think
are ill behavior as well.
HEFFNER: Richard, I think of Martin Luther King Jr.
The internet is vast and you have,
I think, a really essential role in bending
the internet towards justice,
not barring speech, but bending the internet
towards justice can, can we together embark
on that mission? Is that...
GINGRAS: I sure hope so and honestly it's the
mission I'm on.
It's a mission we're on and for good reason.
By the way, some people ask like,
why does Google do this, right?
When you just want to make friends with the
publishing industry or keep your critics from
criticizing you, actually no,
I mean, that's not a bad thing to accomplish
by the way, but if you think about our business,
people talk about platforms today
and it's a dangerous word because platforms are very different.
Google, Google specifically our platform
is the open web, the Google Search,
the value of Google Search would diminish
to the extent there was not a rich,
knowledgeable ecosystem called the web.
Our ad technologies would not be as successful as
they are if publishers didn't find success on the
web, so we have intrinsic business interest to make
sure that the open web continues to thrive and be successful.
I'm optimistic about that.
I'm optimistic about the future of journalism,
the future of news, the future of open societies,
but only if we all step forward in our own ways
and recognize the challenges and address
them with evolving journalistic norms,
with our own evolving technological approaches
to how we address these issues,
right, and with our own, hopefully governmental
and political wisdom to be careful in what
to what extent we use regulation to
impose on these problems, right?
The biggest with the whole notion of fake news,
and don't get me wrong, fake news is not a good thing.
Misinformation is not a good thing,
but in too many places around the world right
now, fake news is simply a very,
very good attractive pawn for some politicians
to take steps towards constraining free expression, right?
There are a lot of people out there looking to very
good, do good things in the policy arena,
but there are also some who would just prefer to
say, well, maybe we should constrain it.
You know, I don't like those independent
journalists, those bloggers over there who
are constantly criticizing me. Right? So you're it.
It requires, I think, really thoughtful judgment
on all our parts, technological,
journalistically, in the public policy sphere.
If we take that wisdom forward, I think we'll be okay.
HEFFNER: I think about sunlight as that
disinfectant, that the gods are watching us as we
decide with our due diligence,
like I said before, how we respond.
GINGRAS: Thank you.
HEFFNER: And thanks to you in the audience.
I hope you join us again next time for a thoughtful
excursion into the world of ideas.
Until then, keep an open mind.
Please visit The Open Mind website at
Thirteen.org/OpenMind to view this program online
or to access over 1,500 other interviews and do
check us out on twitter and Facebook @OpenMindTV
for updates on future programming.
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How to Make Plastic Bottle Tree #w - Crafts with Plastic Bottle - Waste Recycled Craft Ideas - Duration: 6:18.
How to Make Plastic Bottle Tree #w - Crafts with Plastic Bottle - Waste Recycled Craft Ideas
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Thầy giáo cũ của Chủ tịch nước xót xa khi học trò qua đời - Duration: 3:02.
Health Network, For Public Health.
Hi, you are listening to audio on mangyte.vn website
The old teacher of the President pity when the student died
Knowing his former student, President Tran Dai Quang died, Le Kim Toan, dazed, lost.
Master of the old president of the State, extremely sad, mournful, poor student study, intelligent.
Le Kim Toan (born 1938), a native of Hoi Ninh commune, Kim Son district, Ninh Binh province,
President Tran Dai Quang, at Kim Son high school (now Kim Son B secondary school).
Kim Son High School, founded in 1966.
When President Tran Dai Quang attended, the second high school of Kim Son district, only temporary construction, rough.
Toan (left), take souvenir photo with President Tran Dai Quang, in the teacher meeting in his hometown.
President Tran Dai Quang died, Le Kim Toan extremely shocked, lost.
The master of high school in the past, the President of grief, remember the memories, about his outstanding students.
From the students of the sea, poor children, the President was keen on learning, trying to rise up, strive to become the head of the country.
Mr. Toan shared that, on the third day at high school Kim Son B, pupil Tran Dai Quang is very keen, intelligent, and highly advanced.
"My class was that day, Quang was from a poor family, but very keen on learning.
Quang is a smart student, good at studying, so I believe you will succeed, and have a great career.
My faith has come true. "
On the afternoon of September 21, 1818, Toan and his wife received a telephone call, President Tran Dai Quang died.
The grief, shortness and grief of his outstanding student died, while still carrying many great responsibilities to the country.
The teacher of level 3, the President Tran Dai Quang, look at the pictures of teachers and students shooting in the past.
"Too sudden and sad, this is a great loss for the country, the country and the people," Toan shared.
Source:Thai Ba, source:Dan Tri.
The content of this article is coming to an end, you have questions, please share your comments below this article.
Please subscribe to the Health Network channel, share this article with your friends and follow up with the next audio.
Hope this article will bring you many useful things.
Wish you always healthy.
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Pompeo on Rosenstein bombshell : Leave or stay - Duration: 2:39.
For more infomation >> Pompeo on Rosenstein bombshell : Leave or stay - Duration: 2:39. -------------------------------------------
বিএনপির ১৭৩ প্রার্থীর চূড়ান্ত তালিকা ঘোষণা | BNP candidate - Duration: 10:03.
Bangladesh topnews
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Top 5 Natural Home Remedies for Asthma Treatment - Duration: 2:22.
natural home remedies for asthma
honey honey is an ingredient in many
cough and cold
remedies used to help soothe and
irritated throat and comma cough many
people with asthma may try mixing honey
with a hot drink for relief but again
Peters notes that there are no studies
to support the use of honey as an
alternative treatment for asthma
symptoms
Coffee caffeine and coffee helps in
asthma treatment it clears the nasal
passage allowing you to breathe easily
if you do not prefer coffee go for black
tea but limit intake to three cups a day
ups a day
ginger given the multiple benefits for
your Heath and body it is hardly
surprising that ginger is considered a
superfood it is also very effective
against asthma prepare a potion with
equal quantities of ginger honey and
pomegranate consume that to three times
a day
garlic garlic has been used as a natural
remedy to manage many diseases
particularly cardiovascular disease
because of its anti-inflammatory
properties since asthma is an
inflammatory disease it would make sense
that garlic may also help relieve asthma
symptoms
Yoga stress may trigger asthma symptoms
breathing exercises used in yoga have
been found to help some people with
asthma control breathing and relieve a
stress a common asthma trigger bigger
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АНТИСТРЕСС ПРОТИВ СПОРТА! Уничтожь любым способом - Kick the Buddy АНТИСТРЕСС НА ТЕЛЕФОН Кик зе Бади - Duration: 12:51.
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ধনেপাতার উপকারিতা ও অপকারিতা | Coriander Leaf Side Effects | Bangla Health Tips 2018 - Duration: 4:44.
Coriander Leaf Side Effects
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Coriander Leaf Side Effects
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Driving Island Delivery Quest - Xiaomi Mi 5 6 8 Android Gameplay HQ - Duration: 3:37.
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GK_ 4 Απλοί και εύκολοι τρόποι Πώς να περιστρέψετε την οθόνη με τα πλήκτρα συντόμευσης - Duration: 1:23.
Hi, I'm Sami, from Fawzi academy. In this video, I will talk about. How to create shortcut keys to Rotate screen in Windows 7?
4 ways to rotate your monitor screen. and change it from portrait to landscape in Windows 7.
Using keyboard shortcut. 1- You can press and hold the Ctrl and Alt keys, while pressing the Left, Right, or Down arrow
to rotate the screen a different direction. 2-Right-click on your computer desktop screen. Click on Screen Resolution.
If for any reason it does not work. 3- Installed the latest version of Catalyst Control Center.
in the main screen click Preferences. Click the first option Hotkeys.
In the list, double-click the items you'd like to activate and assign a hotkey. The ones meant to rotate the display are the first four.
Click OK. 4- using control panel to change your display sitting.
Thank you, for watching Fawzi academy. Please, like. Subscribe, share, this video, and visit, our website, fawziacademy.com.
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TP.HCM: Lễ tưởng niệm Chủ tịch nước Trần Đại Quang. Tin Mới Nhất - Duration: 6:20.
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நடிகரை நடுஇரவில் ஹோட்டல் அறைக்கு வரவழைத்து அறை வாங்கிய நடிகை | Latest Kollywood Seithigal - Duration: 2:08.
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No Views on Youtube? | Fix Your Titles! - Duration: 6:53.
How come my videos get no views?
Why aren't people watching my videos?
My channel is too small to compete against those big channels.
Does YouTube hate me?
Does any of this sound familiar?
You're a small channel and no matter what you try to do
You just can't seem to get views on your videos
My name is Daniel and I'm here to help
I'm gonna give you a simple four-step strategy
that can get traffic flowing to your channel
And today we're gonna start with step 1
Titles.
Wait... before you even start
I know you think you've probably got titles figured out
But I'm here to tell you if your videos aren't getting any views
Your title suck
I know that sounds harsh
But I'm telling you that because my title sucked too
and the reason they sucked is like just didn't know how to do them properly
But I can show you how to fix that
Titles are the single most important part of your video
They're more important than your thumbnails.
They're more important than your content
And this is from a guy whose channel is devoted to making better content
But listen, there's a reason I say that
Because no matter how good your thumbnails are and no matter how great your content is
If nobody sees it
It's useless
So today we're gonna fix your titles.
And the first thing you need to master in order to do that is keyword research
First of all, you need to understand how YouTube works
YouTube doesn't just put your videos out there randomly
And wait to see who views it
and YouTube certainly doesn't play favorites if that's what you're thinking either
It looks at the information it has
and decides what to do with your video.
And the information that YouTube considers the most important
By far is audience behavior.
What are the viewers doing?
How are they reacting to your video.
Larger channels already have a built in audience.
They have subscribers that will watch that video when it's uploaded
and YouTube can figure out what those viewers think of the new video
They can look at the YouTube history of those viewers
and then suggest that video out to people
who have similar tastes and viewing habits
But when small channels just like mine upload a video
YouTube doesn't have a lot of traffic data to make those decisions
So it relies on what the Creator is telling it about the video
The metadata.
The single most important piece of metadata by far
is your title.
YouTube will take it and try to match it
with things that people are searching for to see how it performs
And then it can gather traffic data
but it does that in a very specific way
If the title you choose for your video
has a lot of competition
If it's something that a lot of people search for and a lot of videos have been made about
It'll stick it in line behind a bunch of other better performing videos
that have titles like yours
It's like being at the grocery store on a really busy day
and you get stuck in line at the register
behind 20 other shoppers with full shopping carts
What you need to do is look for an open register.
One that you can race over and get in line
Before anyone else tries to take advantage of it.
The key to those open lanes
is you need to find exact search term and phrases
That people are looking for
And
that research shows you you could potentially rank for.
This is where 90% of small channels blow it
Either they use titles that people do search for
but they have no chance of ranking for
or they come up with titles that nobody is searching for.
Let's use gaming channels for instance
Fortnite is one of the biggest games out there
and trying to make a video about Fortnite
that a small channel has a chance to rank for
is next to impossible
But not impossible.
"Fortnite Battle Royale" may be the game that you're playing
but if you use those words to start your title
*Buzzer sounds*
Because that's who's ahead of you in line
But if you spend a little time to rethink your title and try to find an open lane
Maybe you'll find that a lot of people like to watch
Fortnite videos where the creator isn't swearing
and using cuss words throughout the video.
So they search for
"Fortnite with no bad words"
Gamers out there
that is a 94 out of a possible 100 search ranking.
and a wide open lane.
But the trick here is you have to use those exact words in that exact order
There are several creators that I coach
And the most common mistake that I see them make
is they veer off course from their target
They see "Fortnite with no bad words"
and they decide they like the title
"Fortnite Battle Royale without swearing" better
*Buzzer sounds*
Let me be perfectly clear
Search is semantic.
Meaning, the search engine tries to match the results
with what it thinks the viewer is trying to search for.
So YouTube has a lot of traffic information about your video
and who's been watching it,
It may end up in Discovery for slightly different titles
But only because YouTube has that traffic data to work with
In your case... you don't have that
You're a tiny Channel. Your videos are unproven.
You don't have all of those views in traffic to tell YouTube
what the best place for your video is.
So listen to me very carefully...
Use the exact words in the exact order to create your title
Now you can add stuff to the end of the title to make it more compelling
You could take a title like 'Fortnite with no bad words'
And add 'Battle Royale Tips & Tricks' to the end of it
If you think that's more specific to your video
And it could actually help with where your video could be suggested in the future
Once it starts to gain some traffic
Let me show you some of my own successes.
On my other channel, Extreme Food Reviews
I wanted to make a video about 'How to make beef jerky'
But the research showed me, although that was a very popular search term
I had no shot at ranking for that
and I would have been lost in the back pages of YouTube
So I did a little more research and I was able to find that people search for the term
Air Fryer beef jerky
And that term was much easier to rank for.
It had hundreds of searches on both Google and YouTube
But nobody seemed to be optimized for the words in that specific order.
So, long story short guess who owns the #1 spot on YouTube
AND Google for "Air fryer beef jerky"?
*Clapping and cheering*
And that video continues to climb in views
And as it grows,
it gets suggested out next to other videos
with similar titles based on its performance.
And that creates a traffic snowball effect.
I just had to get that snowball rolling downhill to begin with
In fact, I have several videos on that channel that drive thousands of views every month
because of this keyword title strategy.
And keep in mind, that channel is only eight months old
and has less than 1,000 subscribers
So that is step one of this four-step strategy
I use several tools to do my research
Some of them free, some of them paid and I'll put links to all of them down in the description
And if you have any questions, drop them in the comments section below and we'll dig deeper
But if you've learned anything here today
Do me a favor
Hit the subscribe button and the notification bell
So you won't miss the rest of this conversation
Peace.
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The realistic act of Aisha Jehanzeb's 'objectionable' video league, was revealed after social riots - Duration: 2:10.
The realistic act of Aisha Jehanzeb's 'objectionable' video league, was revealed after social riots
The realistic act of Aisha Jehanzeb's 'objectionable' video league, was revealed after social riots
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