Announcer: Today's voice over talent is more than just a pretty voice.
Today's voiceover talent has to be a boss, a VO BOSS.
Set yourself up with business owner strategies and success with you host Anne Ganguzza along
with some of the strongest voices in our industry.
Rock your business like a boss, a VO BOSS.
Anne: Gabby, in this digital age, marketing your business is so tough.
Like, how do you cut beyond the chaos of everything that is flying at you millions of miles an
hour?
Gabby: It is a challenge.
It is a challenge for everybody, and it's one of the reasons why our podcast and our
services have been so focused on helping people to market and to brand themselves more effectively.
Anne: And you know, Gabby, I know you and I have both run into, you know, as, as the
voiceover industry matures and evolves, we are constantly out there cultivating leads
and finding new ways to try to get in front of our potential clients, and we have actually
come up with a really, I think, a great product called the BOSS Blast, which is essentially
a branded and targeted email campaign directed at a customized group of clients.
Gabby: It's been super successful.
We've had a lot of sales with this product.
We've had a lot of voice actors signing up for it.
Um it's probably our number one seller now, and we're -- every time, every time we build
one, I'm so proud of what we are accomplishing with them, because they look amazing.
The graphic design is just killer, and then we're able to see the response that these
actors are getting from these efforts --
Anne: Yeah.
Gabby: -- which is fantastic.
Anne: We are getting some amazing results, and to see these campaigns have success, where
people are getting better than average open response rate is just amazing.
These are creative buyers that have already been vetted and are waiting for email from
you.
Gabby: Yeah.
We're in fourth quarter of the year.
It's coming to a close, guys.
If you're trying to figure out how to wrap up some marketing for this year or even begin
marketing strategy for 2019, we want you to think about a BOSS Blast, because it's really
a great way to do it.
Anne: And I'll tell you what, it's really reasonably priced as well, Gabby, because
what's included is not only the actual marketing blast but a consult with us, a list that's
custom generated for you, the custom campaign design designed by our designers, and a follow-up
email as well.
So it's not just one campaign.
It's one campaign plus a follow-up campaign that happens two weeks later, and you get
two meetings with Gabby and I to discuss.
Gabby: And that's pretty priceless.
Anne: Yeah.
Make sure you go to voboss.com and click on the marketing tab and look for the BOSS Blast
product.
Welcome to the VO BOSS podcast.
I'm your host, Anne Ganguzza, along with my amazing VO BOSS bestie, Gabby Nistico.
Hey, Gabby.
Gabby: Hi.
Anne: Gabby, the last few days, I have been chasing down a client for payment.
Gabby: Oh, never a fun thing.
Anne: Yeah, you know, typically I don't have to do this, but this particular client has
a very long net terms for payment, and I was writing an email, and I started to like say,
"I'm so sorry to inconvenience you," but I kept thinking to myself, "all right, how
am I going to gently approach this customer?"
Gabby: Hold on.
How long have they owed you this money?
Anne: Yeah, well, it's going on 60 days.
Gabby: Oh hell no.
Oh hell, no, no, no, no.
There's no apology.
No.
Anne: And I thought to myself, I thought to myself, "darn it, Anne.
Like, sorry, not sorry."
Gabby: Bingo.
Anne: I find myself a couple of times I have to hold myself back from saying "oh, I'm sorry,"
or "I didn't mean to inconvenience you," or, or feeling bad.
I think it's something that a lot of people struggle with.
Gabby: I think we should BOSS-abolish the word sorry.
There's only one place that I think "sorry" is an acceptable part of your vocabulary,
and it works like this.
"I'm sorry, I didn't hear you.
Could you say that one more time?"
Anne: [laughs]
Gabby: That's acceptable.
Outside of that application, you know, or like, you stepped on somebody's foot accidentally,
like "sorry" doesn't have a place in business.
It can't.
Anne: I agree with you there, Gabby.
As strong, you know, as I like to think I am, strong female entrepreneur, there are
times that I don't know if it's just in my personality or what it is.
I have to stop myself from feeling bad.
And I, I need -- I almost have to have a mantra, Gabby, posted, you know, on my vision board,
that just says "sorry, not sorry."
[laughs]
Gabby: I think that's an excellent idea.
Look, people-pleasing is a topic that we have talked about and explored previously, and
it's – there's a lot of us that suffer from that, right?
I mean, on some level, everybody wants to be liked and pleasing and pleasant, but not
if it means sacrificing for ourselves, you know.
We have to be open and honest about the way we express ourselves and what we are feeling
in any given situation.
Apologizing because you're having to go track down the money that you're owed for a job,
mm-mm.
No, no.
Anne: And it, and it's funny because I, I think about what I tell my students, who,
if you know, I'm direct-coaching them, you know, on a piece of copy, and they stop, they
stumble, they stop and they say, "oh, sorry," and I'm always, constantly saying "no, no,
no, no, don't be sorry.
Just pick it up and just start from the beginning of the sentence, just say" -- it wastes time,
number one.
And you don't need to apologize for being human, for, you know, stepping over your own
tongue.
Gabby: No.
Anne: And it's, it's just, it's expected.
And I'll tell you what.
In a studio situation where you're being directed --
Gabby: Aghh.
Anne: -- it is probably – yeah, don't, don't say you're sorry.
If you do, you're essentially wasting your time, their time, the engineer's time.
Gabby: I have been in sessions where, if you gathered up all of the times that the talent
said, "I'm sorry," you'd have like five solid minutes of recording of just them, you
know "I'm sorry, sorry, sorry, I'm so sorry, sorry, sorry, sorry."
It's so unnecessary.
Your clients know that you're human.
Right?
We make mistakes.
We get tongue-tied.
Nobody expects us to be infallible in the booth.
That's not a thing.
James Alburger of the famed Voice Acting Academy in San Diego, James has a sorry jar, and I
love that.
Every single time one of his students says "I'm sorry," they have to put a dollar in
the jar.
Anne: Oo I like that idea.
Gabby: It is a way to curb them and get them out of that habit so that they're not doing
that in sessions, but that's just it.
Why do we even do that?
Why, for something that's not harmful?
Anne: I'm not saying you should never apologize to your client.
I just think that you shouldn't approach getting paid, number one, with a "sorry, you know,
I don't mean to bother you."
Any of that type of talk, whether it be verbal or through even an email -- there's one thing
to be professional.
There's one thing to be "I'm so sorry," and then it becomes needy, and it becomes a little
less professional looking.
Gabby: It's weak.
It leads with a lack of confidence, and it's apologetic and I go "ewhhh God, no, I don't
want to do business with that person."
Anne: Gabby, it's one of our, one of our rules in our negotiation process.
Right?
You want to lead with confidence.
There's no apologizing for things that should be due to you, right, for a job that is done.
You perform services --
Gabby: Amen to that.
Anne: -- and you are compensated for those services.
What are your thoughts about confidence in the booth in terms of saying "I'm sorry,"
and what can you do to maybe curb outside of -- if you're in your booth all by yourself,
right, maybe you have a sorry jar out there?
[laughs]
Gabby: Well --
Anne: What would you recommend?
Gabby: There's a couple of habits I try to get my students into relatively quickly.
There's only one verbal cue that I permit in the booth, and it's the word "pickup."
That's it.
You make a mistake, you say "pickup."
Why?
You're giving the engineer a courtesy marker to know that there's a mistake there.
That's all.
You're giving yourself, if you're doing your own editing, a marker to know that there's
a mistake there.
That's permissible.
Anything besides that word is not, because the minute you start "I'm sorry-ing," it kills
your performance.
It makes you shrink up and shrivel up, and all of a sudden, you go into that meek place
of like "oh, I made a mistake," and then you make another mistake, and then it snowballs.
Anne: And then you physically -- like you said, you physically go into that meek state,
that meek -- pickup.
Pickup.
You, you physically go into that meek state [laughs] and that usually encompasses like
your shoulders hunching forward and --
Gabby: Yes!
Anne: Yeah, and that hat just doesn't, performance wise, that doesn't do your vocals any help.
Gabby: It takes your entire performance and starts to tank the whole thing.
It all starts to kind of collapse inward.
Now I do for my own purposes, I keep a little dog clicker --
Anne: Ah yes.
Gabby: -- in the booth.
Anne: I was going to mention that, the dog clicker.
Rather than just say pickup, I think if you're in the booth by yourself, and you're doing
your editing, I think a clicker, a snap -- I used to snap.
I also used to like tap.
You know I have a music stand in here.
I used to like tap on the, on the music stand.
Anything that will spike the waveform so that you know that you're gong -- you're heading
into a pickup or yeah.
Absolutely.
Gabby: There you go.
But here's the interesting thing.
When we're alone, we don't do it.
When we're by ourselves, and we're editing for us, we don't say -- we don't apologize
to ourselves we make a mistake.
It's only when we believe that there's a set of eyes or ears on us, then we start apologizing.
Anne: I agree.
And I've also just been in the booth where I take -- I mean, it's obvious that I've
stumbled.
Right?
Everybody knows that I've stumbled.
I just take a beat, take a breath, and I start from the beginning of the sentence.
Gabby: Do it again.
Anne: I say nothing.
And usually the engineer in there is good, and they're marking it.
Gabby: Exactly.
I just do it as a replacement technique because I would rather get people into the habit of
saying pickup than saying I'm sorry, but eventually, yeah, you don't say anything.
You just kind of back up to your last reasonable pause point and pick it up from there.
We are starting to see a little bit of a trend in business, where people are reframing or
repurposing how they would apologize for something.
And I think this might be a really good practice exercise for those of you who are out there
dealing with a case of the "I'm sorry's."
If you're running late, right, 10 minutes behind, instead of --
Anne: Gabby, no.
I don't ever run late.
Gabby: No.
Never, never, never.
Anne: [laughs]
Gabby: Hypothetically, let's say Anne was running 10 minutes late.
Anne: No let's say Anne was early 'cause she's always early.
[both laugh]
Gabby: Instead of "I'm sorry, I was late," say "thank you for waiting for me."
Anne: Ahh I like that, Gabby.
That's a good reframe.
Gabby: Turn it into a positive, not a negative.
Instead of it always having that negative connotation of like, "oh, I'm sorry, I did
this.
I'm sorry I made a mistake" --
Anne: What a great idea, Gabby.
Gabby: Even the word.
I don't like the word, like listen to how we say it.
Sorry.
Sorry.
Ugh.
Anne: Yeah, exactly.
But if you say thank you, then it's genuine, like heartfelt -- thank you comes from a more
positive place.
Gabby: Exactly.
Anne: I don't, I can't imagine somebody saying thank you in that same tone.
"Thank you for waiting for me."
Gabby: "Thank you for waiting for me.
Thank you for" -- I would rather even hear somebody in the booth say "thank you for
putting up with my tongue tie there for a second.
I just had to get these words straight."
[laughs]
Anne: Yep.
Gabby: That's fine.
Anne: "Thank you, I'm here to entertain you with tongue ties."
Gabby: [laughs]
Anne: "Thank you, I'm here to entertain you with my tongue being tied up."
Gabby: [tongue sounds]
Anne: "Multiple places multiple times.
Thank you."
Gabby: [tongue sounds]
Anne: [laughs]
Gabby: But it happens.
Anne: Honestly, Gabby, we can just go home because that was the best piece of advice,
to be able to turn that I'm sorry into a positive.
And notice how even the two of us, right, we're smiling, we're laughing about it.
Gabby: Yeah.
Anne: It really can just, I think, change an entire situation from bad to wonderful.
Gabby: And it's a practiced thing.
You have to, do have to practice this.
You have to kind of dedicate yourself to it, to where you catch yourself, and you stop.
You stop that I'm sorry language and start to go, "wait a second, how can I, how can
I find a good here?"
Anne: I think that's great insight also into how to deal with um clients who could potentially
become difficult clients.
In my emails, I'm always trying to start with a positive first, because I don't want to
assume anything.
Now I may be sitting at my desk fuming, saying "really?
Like they can't respond to me?
Why are they not -- I don't understand.
I got, I sent them the invoice weeks ago."
If you start off professionally, you know, "thank you for your email response."
I'm always thanking people in the beginning of my email because I don't want to start
off being accusatory, nor do I want to start off being sorry.
Gabby: Yeah, but what about if it's on the front end?
What about if it's in the negotiating stage?
I can't tell you the number of times I've seen people say, "well, I'm sorry, but my
price is --
Anne: Mm-hmm.
Mm-hmm.
Gabby: That's a terrible thing to say.
Anne: Yeah, yeah.
Gabby: That's a terrible thing to words that.
"I'm sorry, but" -- no, don't apologize for your rate.
It's kind of the same thing.
You've got to eradicate that language.
The minute you start going, "I'm sorry, I'm, I'm priced higher than the talent you're
used to working with," whatever it might be, you again, you're giving them the upper
hand.
You're telling that person that you've done something that lessens you.
Anne: Instead of, you know, I'm sorry, it would maybe behoove you to maybe go into,
"I understand that you have a budget, and I'm happy to, to hear your budget and try
to work with that, within my realm of, of negotiation limits."
Gabby: There you go.
Anne: Or "my realm of rate limits.
I'm happy to try to work with you."
So then I kind of -- it kind of turns that defiant "no," you know, or "I'm sorry, these
are my rates," and it changes the conversation, changes the tone.
Gabby: So sorry --
Anne: Not sorry.
Gabby: Not sorry.
Anne: [laughs]
Gabby: So powerful, and this was also in the news really recently, so let's talk a little
bit about Serena Williams and what happened there.
Anne: Yeah.
Gabby: Like she was on this, and she was standing up for herself.
Anne: She was not sorry.
Absolutely.
Gabby: Yeah.
And I don't think she was wrong.
Anne: I don't disagree either.
She was -- and she was demanding an apology actually from the referee.
So I, I think she stood up for what she believed in.
She made multiple statements, and I think that she handled it, I think, more than handled
it fairly.
Then all of a sudden people were claiming that she was -- she lost it.
She was out of control, according to my --
Gabby: Serena is so far from John McEnroe, it's not even funny.
Anne: Yes, exactly.
Gabby: You can't make that comparison.
That's absurd.
Anne: Exactly.
Gabby: But you know, she did make a statement that she believes because she's a woman, that's
why the reaction to this, and the way it went down, is what it is.
You could go "wait a minute.
Billie Jean King went through this."
That's what got us to the movie "Battle of the Sexes," which by the way is great
if you haven't seen it.
Anne: Oh, it's an amazing movie.
And Gabby, not just Serena, but what about the Nike ad?
Gabby: [sarcastic laughs]
Anne: There's a not apologizing for standing up.
Right, sorry, not sorry?
So whatever you feel, whatever your stance is on the Nike ad, who's right, who's wrong,
there's a very clear statement standing up for what you believe in and sorry, not sorry.
I have to say, I give that a lot of respect.
And I think that if you take that approach with your clients, they will respect that
about you as well.
And if they don't, then perhaps that's not the client that you want to be working with.
Gabby: I agree.
I also think it's a sign of wisdom.
It's a sign of seasoning, of age in any industry, not just ours.
Anne: Mm-hmm.
Gabby: But you know, the entrepreneurs and the bosses who have been around longer are
the least likely to apologize.
It's usually the, the newbies, the young ones, right?
So yeah, we want to get that, that phrase out of here as soon as possible.
Anne: Yeah and through the years, I have become stronger and stronger.
And like I say, I still catch myself.
"Oh, I'm sor -- no, I'm not sorry."
In the early part of my career and running my own business, I was that people-pleaser.
"Oh, I'm so sorry."
Whatever it was, it was that kind of a meek sort of a, of a person, and I'm going to say
that, you guys, just keep this in mind that it does take practice.
It's not easy, but it really I think will payoff so nicely for all of you and all of
your businesses in the end.
Gabby: I don't know if I would have liked that Anne.
That Anne doesn't sound like my friend.
Anne: That was the Anne who wasn't sure how to run her business.
In my heart I still had that spirit where "yeah, what?"
But in my business because I was treading new ground, and I wasn't as familiar with,
let's say, protocols, or how should I, or now all of a sudden, I was the one making,
doing my own decisions, asking for the money.
I've never had to ask for money before.
Now that, you know, now that we're entrepreneurs, we are doing that.
We're putting on those hats, we're asking for money, and that's something that I think
takes practice.
Gabby: Yes.
It also takes an unapologetic chutzpah.
Anne: There you go.
Gabby: [laughs]
Anne: So guys, sorry, not sorry.
Be sorry if you step on somebody's foot, yeah.
I would say --
Gabby: Then you can be sorry.
Anne: Yeah, yeah.
Gabby: Like if your husband's team loses, you know, you can "I'm sorry, honey."
That's OK.
That's cool.
You know, but outside of that, no.
[laughs]
Anne: I like to give a huge shout out to our amazing sponsor, ipDTL, always, always making
us sound amazing, like we're next door to each other.
Gabby: Right?
Anne: I love them.
So if you guys want to find out more, ipdtl.com.
Gabby: And for all things BOSS, you can check out all the social medias, Facebook, Instagram,
Twitter, YouTube, in addition to different podcast outlets like iTunes, and Google Play,
and Stitcher, and of course the Mecca of all things BOSS, voboss.com.
Anne: Yes.
[laughs] You guys have a great week, and we'll catch you next week.
Gabby: Bye!
Anne: Bye!
Announcer: Join us next week for another edition of VO BOSS with your hosts Anne Ganguzza and
Gabby Nistico.
All rights reserved, Anne Ganguzza Voice Talent in association with Three Moon Media.
Redistribution with permission.
Coast-to-coast connectivity via ipDTL.
[bloopers]
1 - [rapping] Gabby: Ass in the booth
Anne: Ass in the booth
Gabby: Everybody, everybody get yo
[Both]: ass in the booth
Gabby: Ass in the booth
[Both]: Ass in the booth
Anne: Everybody, everybody, ass in the booth
Gabby: Ass in the booth Yeah
2 Gabby: I bet Lewis took the pad off.
Anne: Who, what, what pad?
What kind of pad are we talking?
Gabby: It's a button.
It's called the pad.
It pads the decibel level so that you don't peak.
Anne: Ohhh.
Gabby: And he's always taking it off, and I'm like stop [beep] with that pad.
Anne: Who's that, Lewis?
Gabby: Yeah.
Anne: Lewis, don't [beep] with the pad.
Lewis, stop.
Gabby: Stop it, stop it.
Anne: Bleep me out when you get that one.
3 Anne: Have you been Slacking at all?
Gabby: Me?
Anne: Yeah.
Gabby: What do you mean?
Anne: Have you been in Slack to see what's, what's going on?
Gabby: Oh that Slack.
[laughs] I thought you were asking me if I've been a lazy prick sitting around doing nothing.
Anne: No. [laughs]
Gabby: Right, right.
Anne: Have you been a slacker?
4 Anne: Hold on.
Gabby: OK.
Anne: [far away] Hold on, Gabby!
Gabby: I'm holding.
5 Gabby: [nonsense sounds]
[small voice] Anne, where are you?
I'm all by myself.
6 Anne: Welcome to the VO BOSS podcast.
I'm your host…
Anne Gangu -- oh my God.
[laughs] Gabby, I almost didn't know what my name was there for a minute.
7 Anne: My, my shorts are stretchy.
[laughs] So literally by the time I open the door to go out of --
Gabby: Oh [bleep]
Anne: My shorts are like at my upper thighs.
[laughs]
Gabby: Lovely.
OK.
Anne: It's good.
That means my shorts are big.
Gabby: OK.
Không có nhận xét nào:
Đăng nhận xét