hey what's going on guys so in today's video I'm gonna be going over Google ads
and affiliate marketing and kind of explaining what it takes in order to
start making some affiliate commissions with paid traffic and with Google Ads so
if that's something that you're interested in you're gonna want to stick
until the end in today's video I'm gonna cover Facebook ads vs. Google Ads the
different types of campaigns that you would run and at the end I'm gonna go
over how I would recommend doing it and setting everything up so that you can
start making some affiliate commissions worth Google Ads and grow your business
faster than with free traffic alright so let's get into Google Ads vs. Facebook
ads now for Google and whenever people are searching on the platform they're
usually looking for an answer to their question or a solution to the problem
and that's because on Google and on YouTube as well there's higher buyer
intent so whenever people type in any type of keywords they're usually looking
for a solution or you know something that can help them fix their problem and
typically Google kind of sends them that now a lot of times it'll be people
searching for you know just like info on Google just to read an article but
sometimes they're actually looking for a product that can help them solve their
problem whether it be a physical product or some sort of info product so it's
definitely good to run ads on Google just because of that buyer intent and
Google Ads excels when it comes to driving traffic with the intent to
convert because that's pretty much basically what people use the platform
for now with Facebook ads is a mindset on facebook is kind of like to mainly
see what your friends are doing and just to check out videos whether it be
motivational videos or animal videos or any type of videos that might come
across your newsfeed in order for Facebook to try and keep you on the
platform longer they definitely don't want to send you off the platform
because they don't make as much money when you know you leave the platform and
you stop using it but you do see ads sprinkled in on your newsfeed they're
usually every third or fourth post if you want to go ahead and check it out
just go ahead and check it out it's definitely kind of beat every third or
fourth post is gonna be a sponsored post but that's not to say that Facebook Ads
don't they still do convert and they convert
extremely well typically though with facebook ads they they work better with
a higher ticket offer just because you're able to spend more on advertising
and have a higher sale and that customer lifetime value is longer just because
you have a higher ticket purchase if you're trying to sell something for a
low ticket or if you're trying to do some type of affiliate offer it's gonna
be hard to make profit let alone break even you might even lose some money with
Facebook Ads if you're running them solely for affiliate marketing but you
know if you're able to do that a higher ticket affiliate marketing that's where
Facebook Ads tend to be a little bit easier and more profitable now by our
intent is lower on Facebook but like I mentioned it still converts well and
it's harder to run an affiliate campaign affiliate marketing campaign on Facebook
than it is on Google Ads I've tried before got an ad account shut down and
most of the times my ads to get shut down even if I don't send people
straight to the landing page now it might just be because of the niches that
I've been doing and type of ads that I've been trying to get by but it's just
just keep in mind that whenever you're trying to send paid traffic and trying
to run either Google or Facebook Ads Facebook ads is gonna be a little bit
tougher in order to be profitable on the front end with affiliate marketing now
back end and you know looking at the customer lifetime value you can
definitely be profitable over six months by sending emails and building a
relationship with your audience and with your list and you know once you start
growing your list you can keep constantly promoting products so
Facebook is definitely good to start building your list and then make money
long term but Google Ads can help you make some money in the short term just
so you can keep on reinvesting of the money that you make back into your
business so you have more money to play with and then from there once you take
the Google Ads and you take that profit then you can
put it into Facebook ads and start building your list so that you're
growing exponentially so whenever you're running Google ads there's two types of
campaigns now the first campaign is a search campaign and a search campaign
allows you to reach customers and stay in your product or service with
text ads so it's basically whenever you type something into the Google search
bar and you see those first two three or even four results highlighted and it's a
sponsor next to it that's pretty much what a search campaign is now these were
great for local businesses especially if you have like a local SEO business where
you're running a SEO and paid ads for local businesses now let's just say for
example you have a plumbing company you know one of the keywords that you're
gonna want to target with your campaign is gonna be plumber near me or best
plumber or best plumber for hot water cylinder repair or anything like that
and you can just see where that goes like if you were good if you were to do
this for a pizza restaurant you'd say for Italian restaurant near me or best
pizza near me and then that will come up as one of the first its first second or
third search result for the sponsored search now they also work great for
buyer intent keywords now this is gonna be for any affiliate offers that you
might run it might be to a review of a product it might be to a comparison or
it might even be to a free trial of a product these are all buyer intent
keywords and keywords that you can put into your campaigns for your specific
products that you can run and run on Google then up next there's video
campaigns and this is the objective here that we're gonna want to choose now
video campaigns allow you to reach and engage the viewers on YouTube and this
is either when people are searching so it's pretty much the same with the
search campaign except that this is for when people are searching on YouTube or
you can also do pre-roll ads which is basically the ads that come before you
watch a video which you know you have five seconds and then you can skip now
if you're doing any of the pre-roll ads it's important to capture people's
attention in the first five seconds or most of the time they're just gonna skip
now regardless most people will skip your ad it's just finding the people who
are interested in your product or in your niche and getting them to go
further down the sales funnel and that's why it's important especially when
you're getting started to do either a high ticket or a recurring affiliate
offer this is because like especially for high-ticket
you don't need as much traffic in order to be as profitable if you were running
some sort of campaign to an offer that only generated you $10 it's gonna be
hard to break-even whenever you're doing any type of advertising especially video
advertising but if you do campaign and you set it up and it's for a high ticket
offer and you're making anywhere from 100 to 200 or even 500 dollars per sale
you can spend a lot more marketing and you can spend up to two hundred and
fifty dollars in ads and still make $2.00 back for every dollar that you
spent because four you spent two hundred and fifty and you were able to make five
hundred dollars back now you can reinvest that five hundred dollars spend
five hundred dollars on ads and if it's the same conversion you make a thousand
dollars back so that's why it's easier to grow with high ticket and recurring
recurring affiliate offers rather than let's say like a low ticket where you
only make a couple dollars or ten to twenty dollars per Commission now video
is great as you can get your message and your call to action across relatively
fast ensuring you get clicks and opt-ins and whenever you're running video
campaigns for videos on YouTube they also help you rank higher in the organic
search results on YouTube so this way you're making money for your making
affiliate commissions by people who are going through your campaigns and you're
running ads too and you're also getting people who are searching for that
specific term you know you're getting them to click on your video and sooner
or later they're gonna end up buying from linking your video so that's why
it's powerful to start writing some video campaigns to your videos whenever
you doing affiliate marketing or even if you're trying to sell your own products
now if you run a search campaign then there's something you need to know about
the keywords to go into it so there's three different match types that you
have whenever you're running a search campaign now for this example I'm just
gonna use Canon camera as the keyword just to make things easier when I'm
explaining all the different types of match types so first off we had brought
we have broad match now with broad match it's basically just putting in the
keyword Canon cam with nothing in front or nothing behind
it into the Google Keyword planner and whenever you're running your Google Ads
so a broad match basically means that people will find your ad through all
kinds of variations of your keyword and it's not exactly the most targeted and I
probably wouldn't recommend it just because you're going to get people
searching for all different kinds of things to pretty much click on your ads
and waste your ad money so I wouldn't recommend doing this especially if
you're getting started now for example people can type in Canon camera and your
ad will show up people can type in blue camera cover just because there's camera
in your keyword and you know your ads gonna come up and if people click on
that they're pretty much 100% not gonna buy your Canon camera especially like if
you're running an ad for a Canon EOS 60d and you're trying to get an affiliate
Commission off of that and then if you know people can also pick up canons
support now that's because there's Canon in the main keyword and if people type
in can support of course they're most likely not going to buy anything from
your affiliate Commission and you're just wasting a click then the next type
of match type is a phrase match now this is whenever you put quotation marks
around your keyword now pretty much with a phrase match it's more targeted and it
lets you hone in on your intended audience better than abroad now I run
these a lot and you know have some success with these it's more targeted
and let's just say if you were to type in Canon camera people can type in blue
camera cover or Canon support because whenever people are typing something in
on Google it has to have Canon camera or right next to each other and they can't
kind of like break that up so some examples would be a Canon camera
followed by review this would be picked up if somebody were to type it in on
Google or Canon camera comparison will be picked up as well and your ad will
show you know if you're running it like a review and you're running a video
through Google or if you're running a comparison of a couple
from cameras it's also going to show up as a search campaign and lastly we have
exact match now this is whenever you put the I think they're called the brackets
before and after your keyword so the exact match pretty much it just limits
the impressions the most but they're very highly targeted impressions and the
most valuable impressions so the only way that people could see your ad is if
they were to only type in Canon camera or maybe just the only variation would
be like canon cameras and nothing else would pop up if people were to type in
Canon camera review or how to set up your Canon camera you know your ad
wouldn't be shown to them and people aren't gonna click on it and in turn
it's not gonna waste your money so I just wanted to go ahead and throw this
slide in here to pretty much let you know the different type of match types
if you are gonna go the search campaign route and advertise on Google I would
recommend starting with exact match and phrase match and once you have your
matches more hone then and you have some more data on your targeting then I would
recommend maybe going into broad match but I was just recommend sticking with
exact match and phrase match if you're gonna go the search campaign route and
lastly I just want to go over what I would recommend doing if you were to get
started with YouTube ads and video campaigns so first off you want to
create videos on your channel with the intention of ranking them especially for
buyer intent keywords now again this is like a review of comparison and free
trial just you know pretty much anything that leads the buyer or the potential
buyer closer to making the purchase then after that you want to kind of format
the video by hooking people in the first 15 seconds this is for when people find
your video through organic search and they click on it and they're gonna see
whether it's worth watching or not in the first 15 seconds and especially for
when you're running your video campaigns on YouTube
people's attention span is short when it comes to pre-roll ads so you want to
capture their attention within the first 5 seconds and let them know why they
want to watch the rest of the video and hopefully click on you
and purchase whatever it is that you're selling then you want to continue the
video with content stories and basically whatever the video topic is about just
as if you were making a normal video just answer questions offer a solution
to a problem and then end the video with a call to action to check out either
like some puppets um some type of free video some type of free guy or a
checklist that can further help them and lead them down the buyer path and lastly
you want to run some video ads to your content and your target audience because
like I mentioned earlier if you're running video campaigns it can help you
rank even higher in the organic search so that you're making money without
having to spend any money on advertising once this kind of like snowballs and it
grows and grows and grows and anyways guys that is it for today's video I hope
that you enjoyed it and I hope that you learned a little something about Google
ads and affiliate marketing now if you did like it make sure to go ahead and
like the video down below and don't forget to subscribe if you haven't and
if you have any questions at all or any comments feel free to leave them down
below in the comment section and I'll get back with you guys as soon as
possible anyways I'll see you guys in the next
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