Today's topic is about compounding blog posts!
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A compounding blog posts is the type of
content that increases in value over time.
So this means that for example if
you publish a compounding post
today, in six months time you're going to
get more organic traffic coming to it.
Compounding is associated with evergreen content.
This means that people would find it
useful and they will share with more people and
more and more people are going to be
attracted to this blog post and it's
gonna rank better on Google as well and
you're gonna get more traffic. So many
people make the mistake of saying, okay
the latest study says blah blah blah or
something that's written about something that
is happening in the news. When you write
about topics that's news
that's news related or
something that's related to something
that's sort of like a passing phase. So what
this happens means, over time maybe
another new study would overwrite the
previous findings or let's say another
news supersede the news so the news
value of something goes down all the
time unless it becomes a fact. So when
you create compounding blog posts,
examples could be like how to do
something or the best way to do this, four
top tips that you can become fitter and
healthier. So when you create posts like
this, this will increase the value over
time whereas when you create news
related topics what happens is the value
goes down. So today it could be in the
headlines because you know it's something
that everybody's very excited about but
tomorrow or six months later
that's old news! No one will be
interested in that so you don't want
that to happen.
Creating one compounding blog post is
equivalent to publishing six (news-based) blog posts.
So if you want to get more value out
from your content and you want to get
more traffic Google traffic over time, aim for creating compounding
blog posts so you continuously get more
and more traffic over time. So what do
you think about creating compounding
blog posts? Do you create compounding
blog posts?
Let me know in the comments below and if
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Ciao!
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