If you've been focused on growing your
professional network and have been
taking the time to attend events and meet
new people - way to go! And if you already
have an internship under your belt, even
better. But what do we do when we have
these relationships and how do we
maintain them? It's really about the long
game, right? You need to make sure that
you are building long-lasting
relationships with people that are
authentic, not the surface level crap. So
here are my five tips for how you can
keep in touch with people in your
professional network.
Hey there! I'm Jenna Rein from theinternhustle.com
and this is Initiative
Muscle Monday -- Helping you to start each
week with an intentional step toward a
successful future. Let's do this! First of
all it's important that you're reaching
out once a quarter or so. So that breaks
down to three to four times a year, not
so bad. Why? Well it's because you don't
want to be reaching out when you just
need a recommendation from someone for a
job that you're hoping to get. And it's
really not that hard to reach out to
someone three to four times a year. Think
about it -- If you know their birthday,
there's one, and the holiday/New Year
season is always a great time to reach
out as well. And then you only need to
find one or two more reasons to connect.
So when you break it down it's not that
hard. And that's what leads me to the
next tip, which is what you can say when
you reach out to somebody. Reach out and
serve them, not you. Always be adding more
value for them versus asking too much of
them. Because nobody wants to feel like
they're just being used. Your goal here
is to give, give and give some more and
when the time's right they're going to
remember that and they're going to want to
come through for you too. So beyond the
birthday and holiday reach outs that I
already mentioned, what can you connect
with them on? Well, question is what have
you bonded with them over? So whether
you met them at a networking event or
you have more time with them over an
internship, did you learn something about
them personally, that was unique to them,
or something maybe that was unique
between the two of you? For example -- this
one's kind of silly but whatever it
works -- My team members at my last company
happen to know that I love Taco Bell.
Like love Taco Bell. I actually still
will get random messages from them on
Instagram or even over email when they
see some special announcement about
Taco Bell. And it puts a huge smile on my
face and it gives them a reason to
connect with me. And another great
example is if you know something
personally about their family, right?
Maybe their kid just qualified for the
State swim meet. Send them a note to
acknowledge their kid and let them know
that you were paying attention. Or maybe
you know that they love fly-fishing and
you came across this awesome Instagram
account all about fly-fishing... pass it on.
Again, you're giving you're not asking
for anything here. It's just a way for
you to keep in touch and continue to
build that relationship. Another way that
you can stay in touch with someone on
the professional level is by setting up
Google Alerts and following what's going
on with them, their company or their
industry.
So you go to google.com/alerts and
you type in their name or their company
name and enter your email. And then
Google is going to send you an email or
an alert every time this person shows up
in the news, or their company shows up in
the news. For example if someone just
signed a big new client and you know how
important that was to this person go
ahead and send them an email and
congratulate them. My third tip for you
is to keep things short and sweet. No one
really wants more email so your job is
to keep it short, upbeat and to the point.
And give them a reason to smile not a
reason to roll their eyes.
Speaking of reason to smile, it's okay to
throw in your accomplishments every now
and then as well. Keep them up to date on
your professional progress, and people
like to hear that they had a positive
impact on you.
It might also put you back on their
radar for someone that they want to work
again with someday. But just remember
that you want to keep it short and to
the point, and to always be focusing more
on them than you do on you. Tip number
four is to engage with them online. Are
they active on LinkedIn or Twitter? Great!
Read their articles, read their little
tweets, and engage with them. Leave
thoughtful comments or questions as
follow-ups. It's not only going to keep
you top of mind with them, but others are
going to see that and you never know
what opportunities may surface as a
result. And for the final tip, tip number
five, visit in person. So maybe you're
back in the area that you had an
internship or you met someone at a
networking event and you know that they
happen to live in the city that you're
visiting. Great! Reach out, see if they
want to grab coffee, or at the very least
if you can drop in to maybe
old internship and say hello to some
people. I did this every summer when I
was home, because my first internship was
back in my home state, and so it made it
really easy for me to drop in and say hi
to my mentor and get to make connections
with new people. Perhaps the new interns
that were there, but really just to stay
in touch and keep that relationship
going in person. The big takeaway here is
to consistently keep in touch with your
professional connections because if you
do it right they're going to be more than
happy to help you out when the time
comes. And they're definitely going to help
you out over someone who completely
forgot about them and has not maintained
a relationship or someone who maybe asks
a little too much of them. I hope you
found my five tips for how to keep in
touch with your professional contacts
helpful. If you did, please go ahead and
give this video a like and share it with
a friend or two. And while you're here
check out the description below where
I've linked my LinkedIn training. So you
can sign up for free and get access to
everything from setting up your profile
to really learning how you should be
using the social network to stay in
touch with people. Right? Everything we've
talked about in this video. I will be
back next week with another video. If you
haven't already, make sure you're
subscribed to this channel so that you
don't miss a thing.
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