Hello, welcome to my channel.
my name is Cassio, and I am a fashion photographer.
In my previous video,
I talked about how to create images based on
different shades of the same color,
but today I gonna talk about
Boom!
opposite colors!
and the opposite of black is white!
opposite colors, yeah?
also known as
Complementary colors.
have you seen the color wheel before? haven't you?
have a look at this!
the primary colors are red
yellow in blue.
Also known as RYB or CMY, if you like,
standing for cyan magenta and yellow.
Mix these colors, and you will get the secondary colors,
Yeah?
Also known as complementary colors
or opposite colors
or contrast colors,
so many different names for it!
the three traditional sets of
Complementary colors, as derived from RYB color model are
red in green
Yellow and purple
and orange and blue.
you can see them positioned
opposite one another on the color wheel.
play with different shades of primary colors
And you get different complementary colors,
green and magenta,
red and cyan and blue
And yellow.
Complementary colors, when used together in colors schemes,
are dynamic and quite pleasing to the eye.
no wonder designers make full use of
Complementary colors when creating logos.
have you ever wondered
Why safety barriers are black and yellow?
and why stop signs are red and white?
and the
exit signs are green and white or
Direction signs are blue and white?
It's all related to semiotics!
have you heard about semiotics before?
semiotics is the study of signs and symbols
and their use and
Interpretation.
how your brain reacts to a specific color.
It's also called in the psychology of colors.
so,
red indicates danger!
Signs in Red prevent a certain action or highlight danger.
yellow indicates
Information, so signs in yellow are meant to draw attention.
Signs containing the blue color are typically used to display obligatory
Instructions or information,
and the green color is used in signs made to direct people
and highlight important features of a certain setting.
But how about using the the complementary colors
and the psychology of colors in fashion photography?
In my early days in digital photography,
a friend of mine was making a free-paper,
And asked me to photograph some sexy girls for his magazine.
I saw it as a chance to exercise some ideas
I had in mind,
But had no clue how to do it because I knew nothing about Photoshop.
the designer of the magazine knew how to use Photoshop, great!
So I take the pictures, I give the data to him, and I try to direct the him to retouch the pictures
According to the ideas I had.
my ideas were base it on the work of David LaChapelle.
He's, undoubtedly, the craziest photographer in the fashion business!
you see that David LaChapelle uses
plenty of complementary colors on his photos.
Yeah, have a look at these photos here.
Aren't they cool? nice colors?
check out
this skin tone. the skin texture, and see how smooth it looks!
It's not only for the colors and skin tones and patterns and etc,
but you see that the models
Have a different kind of attitude in there.
it's totally unexpected what they are doing out there.
Somehow it calls for a reaction, doesn't it?
is just like the yellow in black of the
safety barrier.
you react to his pictures.
I decided to shoot the models doing something totally different,
something unorthodox!
for example, eating past in the stairs,
making phone call when falling down the stairs,
doing her nails
in the middle of somewhere,
Eating grapes against this wall,
and drinking coffee
and drinking coca-cola
and taking pictures.
Try to make something different!
That's what I had in mind. I did a bit of a location scouting around my place
and I found a few different walls and stairs and
Spots with colors in it.
then I asked at the models to bring clothes
According to the complementary colors of the location spots I found.
blue and yellow
magenta and green
and even the coca-cola bottle was inspiring,
so I used red and black.
and why not pink and black?
pink is a shade of red isn't it?
I asked the designer if he could retouch the pictures
according to David LaChapelle style,
strong colors,
the skin,
and the attitude of the model was up to me, I had to direct them how to look
Unorthodox.
to get that skin there, the designer used the clone tool on Photoshop.
Opacity around 4%, and painted the model skin over
and over again until he gets it totally smooth.
it's not perfect,
but it's very close to what David LaChapelle did. isn't it?
I thought he did a pretty good job, and he said he was using a mouse,
not a
Wacom tablet,
Not a pen, a mouse!!
he couldn't hardly lift a fork to his mouth
after he finished retouching six or seven photos!
a lot of legs, a lot of skin!
Oh my god!
that might have been a very hard job for him to do!
as I said, these pictures are just an experiment with the
complementary colors,
I was trying to understand how the
contrast and stuff work in Photoshop.
how the skin works on Photoshop and blah blah blah.
eventually I got asked it to photograph an advertising
for a fashion brand.
I went to see the clothes and the clothes were black and white.
When I saw that, the semiotics thing came up to my mind.
Yeah?, the stop sign,
the coca-cola logo.
What if we photograph black/white against red,
what if we photograph the models in a kind of
Unexpected behavior?
doing something different, you know what I mean?
and the client was okay!
Let's do that!
I arranged a few props together,
and that's what I came out with!
check this out!
I used the same lighting I did for the sexy girls
experiment for my friends free-paper,
a ring light.
very simple and easy to use.
a ring light looks like this, and
The camera with the lens there in the middle,
boom-boom-boom is very good to photograph shiny stuff!
it comes out really good.
as for the skin,
I used a Photoshop plug-in called portraiture,
from
a software brand called Imagenomic.
Much easier than using the clone tool with low opacity, painting over and over again, like my friend did.
No.
Imagenomic is much easier!
Have a look at this picture,
It's a scene from Wes Anderson movie called
moonrise kingdom.
As I said on my previous video,
Wes Anderson makes full use of different tones of the same color,
in this case,
different shades of green,
but what happens when you add a complementary color of green to the scene?
BOOM!
This girl wearing pink is just eye-catch, isn't she?
and the pink blends so well with the shades of green, doesn't it?
Another inspiring image, isn't it?
one day, a fashion designer called me
Asking me if I could photograph two of her new
line of sexy dresses. yeah?
I said okay. Let's do it, so I went to see the dress
and it was a
really shining,
scintillating kind of blue!
Super sexy dress.
I had this kind of material that depends how you position it,
It looks green or blue,
I thought it could be interesting to use as a backdrop for the
shiny blue dress the girl was gonna be wearing.
now, try to follow my line of thought.
the
opposite of blue
or the
complementary color of blue is yellow.
but according to the
Psychology of colors,
yellow is associated with joy and happiness.
And the dress was sexy. Joy and happiness doesn't really go along with
sexy image, does it?
but in the other hand, as I said, depending how you position the backdrop, it is gonna
look green.
and the opposite of green is red.
the color red is associated with danger, power,
passion and love.
so is pink!
because pink is supposed to be a shade of red,
and pink is a
complementary color of green.
our backdrop had got different shades of green.
when the designer called me to take the pictures,
I thought it was a good opportunity to exercise, once again, the use of complementary colors.
this is what I came out with,
check this out I
I even told the makeup artist,
to match the color of the lips with the color the bikini she was wearing.
the second dress the designer asked me to take pictures of,
was this pink frilled dress.
once again,
I saw it as an opportunity to exercise
lighting, Photoshop and
Complementary colors.
I used the same garage shutter,
I photographed the sexy girl there
with the ring light, but this time I used natural light.
And I want to see the difference between high contrast stuff done with ring light and high contrast stuff done
with natural light .
but both with the same complementary colors, green and pink.
Later on, I had the opportunity to photograph a page for a magazine,
and then, once again,
I used pink against green,
but this time the photoshop was a bit more pastel tone.
Not so much contrast.
complementary colors is quite interesting, isn't it?
next time when you go for a photoshoot,
If you don't have an idea of how to create a nice story,
Why don't you just go around, looking for some location, for some colorful walls.
then you ask your model to bring
complementary colors of the spot you have found.
boom, match them both!
You know, you can try flash and natural light and see what's the difference.
you might come out with something
Interesting.
because sometimes it costs a lot of money to go and create a story and get the right props and stuff.
Just play with the colors because it's cheap, and I'm sure there is a colorful wall around your place.
isn't there?
go around
I'm sure you're gonna find something, and the girls or guys that you know might have clothes that are
complementary colors of the spot you have found.
if they don't have it, maybe they can borrow from somebody, okay?
Why don't you try it out?
try photographing with flash and natural light and see the difference, okay?
now let me give you a few tips on how to direct your model,
let's go back to semiotics and the psychology of colors,
Let's say that your model is wearing blue,
put her against a white backdrop and tell her to look
confident and intelligent because blue is associated with trust.
if your model is wearing yellow,
Tell her to look energetic and happy,
because yellow is related to joy.
photograph your model wearing yellow
against a black backdrop, and the her joy will call everyone's attention, okay?
Just Google
'psychology of color'
and see which color is
Associated to what kind of feeling,
then direct your model to model according to that kind of feeling, okay?
call a model and tell her to bring a sexy red dress.
Set her against a white backdrop,
tell her to strike a few hot poses,
you know what I mean?
and nothing can go wrong,
because
according to the psychology of colors,
red is associated with love,
passion,
danger and...
And red is associated with little red Corvette,
Which is a Prince's song, isn't it?
Pink is a shade of red, isn't it?
Prince has got another song called Pink Cashmere, hasn't he?
Yeah, and purple is another shade of
Pink,
and Prince has got a song called Purple Rain,
I bet he studied the color wheel before making his songs,
don't you think so?
Rest in peace Prince! love his music!
guys, under the new rules, YouTube is not gonna promote my videos unless I have
1000 subscribers,
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170 to go!!!
Would you please click the subscription button there,
drop me a comment and let me know what you think about these
complementary colors ideas.
Oh, you can do that too - yeah?
looking forward to hear from you in the comments below,
yeah!
See you next week then, yeah?
GoPro...
switch off!
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