Hey everybody. My name is Daniel from Extreme Food Reviews and today I wanted
to talk to you about Morningfame. Morningfame is a fantastic program. It
helps creators who have small channels just like mine find relevancy on YouTube
in areas and niches that may seem tough to break into. Morningfame can help you
stick your foot in the door and find rank for a search and suggested in
places that you didn't think that you could. What I'd to do is show you how I
use Morningfame before I ever even start filming. Let's go to the computer.
So first we want to log in to our Morningfame account. Morningfame has a
ton of amazing options but for today we're just going to focus on the keyword
research tool. Up in the right-hand corner click on the three horizontal
bars and then hit the keyword research tool. We're going to click on tab number
three, the Search tab and because we're eating a tarantula in our upcoming video
let's enter something into the search that seems reasonable as a potential
title for this tarantula adventure. Oh wow. That was actually a decent start. The
first thing we look for is a green checkmark next to the ranking
opportunity rating and there it is. That tells us that people actually search for
this term. It's got a pretty high score of 80 so we are already on the right
path. Let's look at the grading. Now a quick way of understanding the grading
system is that Morningfame looks at the overall topic and gives us grades based
on the statistics of other small channels against our own channel so that
we can see how we might stack up in terms of potential for ranking. The idea
is if they were able to do it maybe we can. So right off the bat we get an A
for relevance in this potential title. We know that YouTube rewards relevancy so
this is a fantastic start. The rule of thumb here is that we would at least
like to get an E grade on all of these other metrics. So I see an E grade for
subscriber count or how our subscriber count stacks up against both the
competition and Gateway video. We also get a D in views which is awesome. We
actually aren't doing that bad in this category. Likes & comments not so good.
We got an F. That one hurts. But we actually aren't that far off from the
Gateway video when we look closely they have a score of 76 and
we have 50. I know our likes and comments have really been growing lately so we
may actually have a shot at this one. Back up at the top that green checkmark
tells us that people actually search this term. So let's scroll down and find
out more by using the Google Trends quick link button that Morningfame
provides for us right here. This feature is really amazing because it instantly
opens up a Google Trends window with our targeted title preloaded into the search
term window. The default Google Trends setting will show us our search term
worldwide, over the past 12 months, in all categories, in YouTube search. Snd there
we go. Pretty decent historical data that this
search term isn't just trending recently. It's got some legs. Eight of them. Like a
spider. But we want to know if this title has been searched beyond just YouTube.
Let's check the historical web search history for the same time period and
boom. Another win. This is incredibly important because being able to
potentially rank in Google search results as a YouTube video as well as
YouTube search results can have a huge impact on potential views. While we're
here, let's check an alternative search term and see how it ranks. We're eating a
zebra tarantula. So let's put that in as a search term. Maybe that'll keep my mind
off of the fact that I just said we'll be eating a zebra tarantula. The great
thing about Google Trends is it allows you to put in multiple search terms and
compare their search history as separate colored graphs.
Well, that's interesting. In web search "zebra tarantula" is actually
outperforming "eating a tarantula" as a search term. Keep in mind that could
include people just looking to learn about this spider. Not necessarily
looking to make it their dinner. So let's click back and see how it performs in
YouTube's search. Well, there you go. See? We just learned that in YouTube it isn't
as highly searched as our first target but it definitely has some longer term
search history so let's not forget that fact. Let's keep that in mind. Back in the
Morningfame keyword research tool let's quickly check what the search term "zebra
tarantula" might do for us. Alright, it's got a green check that we like. That
means that it has got some historical search which we knew from Google
Trends but it's a lower search volume than our other target compared to an 80.
Again, Google Trends confirmed this when we looked at the graphs. But then again
I've got better grades on the other variables with one D and two E's, no F.
Not a lot better but I'll keep that in mind. When I look at these two I'm not
convinced that this is the better option. I'm gonna throw all my chips in on the
search term "eating a tarantula" even though I know I had one F for likes and
comments. I may still have a good shot at ranking for it and it has much better
potential if I do. We have the option of learning a whole lot more about other
videos and how they ranked for this search term but I've got a tarantula
waiting. Let's move on. So let's use this search term for the next step. Step
number four. When we click here Morningfame instantly gives us a layout for
optimizing our upload. Just like YouTube would in the editing phase. There's a
spot for title, there's a spot for a description, and there's a spot for tags
that give us a score and tips in order to get all of these things optimized and
working towards helping us rank. The title is automatically inserted. So for
now let's move on to the description. We want to get our title into the very
beginning of our description as to reinforce that metadata. So let's think
of how we can use the term "eating a tarantula" in a descriptive sentence. Did
you see our relevance score go up on the left? That means we're doing the right
thing. Let's fill out the description a little more for the time being. We can
tweak this later but for now we want to get a full 20% out of 20% in the
description optimization achievement bar. It turns green when we've hit our target.
Everything just helps broaden that description from there on in which is
always a good thing. So think of interesting things that might help
expand our description and engage the viewer. Next, let's move down to the
keyword tags. We're going to see that some were automatically generated. Some
of these are narrowly focused and some are more broad. Morningfame gives us a
wide spectrum to work from but today we have a tough challenge. So I'm gonna stay
fairly narrow in my focus. Each keyword that has a search history comes with a
green check next to it that tells us that these terms are not only good tags
but people actually use them as search terms. Let's narrow that focus by
eliminating any tag that isn't historically searched. Morningfame has a
button for that, too. Now let's consider some tags that might help YouTube
understand what this video is about. Clicking the tags tip tells us that we
should try finding long tail search terms that start with our whole target
term and use those tags to help describe our video. So we have "eating a tarantula".
We can click on suggested and see if Morningfame can give us some more ideas
as well. Let's try "eating a tarantula challenge". This is where using your
imagination is really helpful. How about "eating a tarantula whole" or "eating
a tarantula in a can"? It did come in a can. We know that this is a zebra
tarantula and we know that search term has some crossover value as well. So
let's throw a few of those related tags in there. As you can see, we've hit our
optimized 40% out of 40% tag target goal. So let's go back to our title. As tough
as a target as this one is, it wouldn't hurt if we added something to the end of
our title to potentially extend our short title a bit and open up some other
potential relevancy if we don't hit our current target of "eating a tarantula". At
least we'll be well-positioned to pivot to the somewhat easier target of "zebra
tarantula" if we have to reoptimize later. So we add that into the title
which will drop our optimization score very slightly but if you click on the
blue tip button next to our title, it tells us that adding a few words at the
end of our title to intrigue people to click is actually a good idea. It even
has a great link about how to craft the perfect title with the help of our old
pal Brian G. Johnson. So now we double check
everything to see that we've hit all of our targets for optimized title,
description, and tags. All before we've ever started filming. Let's click and
save and all of this will be waiting for us when we come back. The best part is
when we do come back and our video is completed and ready for uploading each
area has an individual "Copy to Clipboard" button that copies
all of the information within that block so we can quickly copy and paste it
right into YouTube title, descriptions, and tags. How easy was that? No more
writing titles, descriptions, and tags just hoping that they'll help you rank.
Morningfame gives you the ability to really focus on strategic keyword
research that can give your channel the best chances of ranking for the very
search terms you need to. So there you have it. That's exactly what I do before
I even start filming. I want to know my title, I want to know my description, and
I want to know that my tags, all three are optimized to give me the best chance
of ranking for the search terms that I'm targeting. Morningfame takes something
that seems really difficult. It makes it so simple to do. The reason knowing this
information is important before is because you don't want to go into
YouTube blindly shooting at targets having no idea whether you can achieve
ranking for them at all. You want to have focus in what you do. You want to have
focus on your titles, focus on your description, and focus in your metadata.
And that metadata includes things like your raw video file that you upload or
your thumbnail. A raw video file may have nine seven six two three four eight dot
mp4. I know that I'm going to be eating a tarantula. So if I'm gonna upload a
thumbnail I want the thumbnail to be named "eating a tarantula" and I want the
raw video file to be named "eating a tarantula". That way when all of my titles,
descriptions, tags, video file, and thumbnail are presented with their
metadata fully optimized, they're all telling YouTube the same thing: This is
what this is about. This is where this belongs on YouTube. And that will help
you rank in your niche. I really hope this was helpful and I hope you use
Morningfame to help you rank the way I've gotten my channel to rank. Best of
luck and I'll keep an eye out for you. Peace out.
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