Hello !!
old cars lover !!
welcome to our channel !!!
I am Markin Rocha and we will tell you today
another successful trajectory.
Let's travel together in the past
and remember good moments
in the Brazilian automotive scene.
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So...
drop opening vignette!!
Launch of Corsa
The year 94 was marked by several events
We follow the tragic death of our idol Airton Sena.
We elected our President of the Republic
Fernando Henrique Cardoso.
We vibrate with the conquest of the four-time championship
by our Brazilian soccer team.
In addition to all these facts
Brazil witnessed the arrival of an automobile
that completely changed the style
of our national models:
The Chevrolet Corsa !!
The new popular car of General Motors
Maybe you my friend who is less than thirty years
see the little Corsa just like another popular car
that Brazil has already made in the middle of many.
But it was not like that...
The popular car segment was inaugurated in 1990
by the Fiat UNO Mille.
It also had Ford's Escort Hobby
and Volkwagen's GOL 1000.
The Chevrolet,
in an attempt not to be left out
launched the CHEVETTE Júnior flop.
It was a sales failure.
And that certainly worked with the GM executives.
And what was the style of the cars back then?
They were all squares...
a style that prevailed many years ago in Brazil.
It was there that Chevrolet decided to innovate
put an end to this straight, square style
launching a car with design unlike
anything that had previously been released.
And the result was fantastic!
That's it!
Maybe you were very young
or not yet born ...
but know that CORSA has caused a revolution
in the Brazilian market
with its innovative lines, completely rounded.
The launch of CORSA announced for
the month of March of 1994
caused a consumer uproar.
Interest in Chevrolet's new popular car
has been revealed through phone calls
letters and huge waiting lines at dealerships
across the country...
What prompted the Vice President of General Motors
to go public ask for calmness
and patience for the consumer:
For 42 years I work at GM Brazil
I participated in the most important releases
from Opala to Omega and Vectra.
I know the behavior of the market very well
before launching a new car.
The reaction is always immediate.
But the search for the Corsa
exceeded all our expectations.
It is without doubt a first world car.
That's why we're increasing month by month
your production.
By the end of the year should be 80 thousand units.
And in 1995 they will be between 130 and 150 thousand.
So do not rush!
Help us to keep the price of your Corsa.
For GM, it is not enough to develop
pioneering technology
and produce excellent automobiles.
Pioneering for me is
guarantee the well-being of our consumer.
Because for us
there is nothing more important
than their full satisfaction.
Please do not rush!
Originally released only in the WIND version with 1.0 engine
the successor to the obsolete Chevette Junior
arrived with many new features.
It was not only their circular and oval forms
that caught the attention of consumers.
By the way,
its innovative design for the time
has left its competitors completely aged overnight.
CORSA was the first popular car to offer electronic injection.
The finish was simple
without paint on the bumpers
friezes or counter-wheels the wheels
were steel and without hubcaps !!
The panel has become a reference among the compact ones,
offering comfort and practicality
with door-objects and instruments very visible.
With so much news, Chevrolet invested heavily in marketing.
Do you remember the old man
of the advertisements that hated the news of CORSA ???
Let's recall some of them:
They are saying that the Corsa has a beautiful design
which is the biggest success in Europe
what is a modern car
made there and here at the same time.
Ahh, they're there and we're here !!
The important thing is the space that the Corsa has.
That's it !!
Perfect finish!
But design ?? What word is this ??
Slowly I walk
Where will this world go ??
He is coming...
Corsa, a car out of the serious!
Still in a party mood
, two months after the launch of CORSA WIND 1.0
Chevrolet launched the 1.4-liter GL version
with an even higher finish and
a host of new features.
Did you know that our Corsinha 1.4
was already born with hot foot fame ?
That's right!
it was officially presented to the public
in the Faustão Program draw
during the intervals of the games of the World Cup of 94
and as you my friend already know ...
The game is over !!!
ended !!!!!!!!!
It's tetra !!!!!!
It's tetra !!!!!!
It's tetra !!!!!!
this year Brazil won the four-time
world championship soccer.
Where will this world go ??
Corsa !!!!
Corsa, a car out of the serious!
But the best news came in October 94
the sports CORSA GSi 16V.
Equipped with the modern Ecotec 1.6
engine produced in Hungary
it brought technologies that were still rare
in the national market.
such as sequential multipoint electronic injection.
It was a very fast CORSA
it made 0 to 100 in less than 10 seconds.
With 108 horses, it reached a top speed of 192 km / h.
The engine
emitted a high-pitched snore that excited any speed-enthusiast...
The look was aggressive,
bumpers with integrated fog light
side skirt and rear spoiler, all in body color.
Inside, wraparound seats,
, three-spoke leather steering wheel
and manual sunroof.
Its direct competitors,
UNO Turbo 1.4 and GOL GTi 2.0
were worried about its threatening presence.
Today CORSA GSi is a rarity.
Produced for only a year,
it was undoubtedly the most special version of CORSA,
a true sportscar
like no other ever produced
by Chevrolet in Brazil.
Here comes Chevrolet with news again ...
Now it's the Corsa.
What is this modernism?
And for what real electronic injection
in such a car?
It will be the only popular!
They want to be different!
They say that the engine of the Corsa will be very economical
and it will work like clockwork!
But I am from the time of the old and good carburetor ...
And I am very satisfied!
Where will this world go ??
He is coming...
Corsa, a car out of the serious!
Family Grows ...
If the year 94 was full of news
in 1995
the Chevrolet surprised even more
and an overdose of CORSA took the market.
Following the same path as the UNO line
the CORSA family grew rapidly.
In May the Pick Up version came on the brazilian market
to succeed the Chevy 500 of the Chevette line
Equipped with a 1.6 engine,
the CORSA Pick Up pleased its stripped-down design
and GM's proposal was to offer
a vehicle geared more for leisure than for work.
Three months later, in August 1995
Chevrolet presented the long awaited
4-door version of CORSA.
initially offered only with 1.4 engine.
It was only in 97 that it came to be offered also,
for version 1.0
The model was immediately successful.
and sales of the CORSA GL 4-door fired soon.
Interestingly the design of the rear
was different from the 3-door version.
with vertical lanterns and straighter fall
ensuring more space in the trunk
and a more harmonious design.
Let's watch the launch commercial:
Another??
With four doors?
Why so much door?
Can not you excuse yourself and come in nicely?
For me, Chevrolet wants to please Greeks and Trojans!
Where does this world go?
Corsa, the four doors off the serious!
The success of the CORSA was so much
that GM did not want to waste time.
And another news came in November of 1995:
the Sedan Corsa
assuming that it actually came
to replace the consecrated Chevette.
The compact Chevrolet Sedan was offered
in both the GL and GLS versions
with both a 1.8-valve and a 16-valve 1.6 engine.
The design of the rear
was developed exclusively for the Brazilian market .
and the three volume version of Corsa
pleased it.
Follow the launch commercial:
Hey !
a machine !!
Little round...
Look there !! Look there !!
Sedan Corsa...
Powertech engine 1.6 M.P.F.I
hydraulic steering
ABS
side protection bars
with more volume at the rear.
What a healing !!
Sedan Corsa
A sedan out of serious!
Where does this world go?
Do you think it's over ??
To close the year with a golden key
CORSA was elected by Auto Esporte Magazine,
the "Car of the Year" of 1995,
consolidating this great phenomenon
of Chevrolet in Brazil.
New Competitors Enter the Fight
Faced with so much success
the competition tried to move.
The GOL won a new generation.
Remember the GOL little ball ?
It is
was the way that VW arranged to face CORSA
Ford launched the national FIESTA
mixing straight and curved lines.
While Fiat was more daring
instead of tinkering with UNO
it preferred to launch a new project
the Fiat PALIO
among all, the most powerful engine.
Chevrolet did not let it down!
He started to equip his 1.0 car
with electronic injection multipoint
and even remaining a simple version
gained more power.
being called CORSA WIND SUPER
However, six months later
GM re-launched its 1.0-liter car
with the new injection and additional extras
such as air conditioning, power steering
and five doors.
making it a pleasing urban outfit.
The 1.0 of GM would be called CORSA SUPER.
You have followed the first three years
of our beloved CORSA's success.
Don't miss out on the next video:
the arrival of the last member of the family
the CORSA WAGON van.
CORSA's fierce fight with its competitors
and the launch of the second generation of CORSA.
You will not lose, will you ???.
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and until the next video!
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