all right we're here at the Northern Trust Open I am very fortunate to get
the invite into the Titleist Tour van it's gonna kind of be that behind the scenes
while you equipment nerds out there who love this stuff. I love this stuff
so let's go check it out
all right we are inside the Titleist Tour Van and I'm here with Pete all right
it's gonna take us through kind of give us the behind-the-scenes of what to
expect coming inside the tour van what the players equipment looks like they're
probably gonna be working out a couple things for the players today and Pete
let's get started here well take us through what the setup is here and where
you do everything so the setup we actually will start back there the we
call the players lounge place for people to hang out while they're working on
stuff back here we keep all our snacks and we get a cooler out there a copy
machine and everything and then we come in here so we probably start with the
the putter area the Scotty Cameron area we call it the putter spa affectionately
on here so we've got all the weights and stuff all the head covers and now Siri
everything from all the different shafts of the grips all the super strokes and
lampkins and golf prides and then with dive into all those grips and Scotty's
designs so all the fun colors and textures you know whether it's the
guitars leather or kappa for the win leather so
we we gotta carry food and then always the fun one is bikinis oh yeah mostly
what they're doing is a little off library grip stuff they can do length
and adjustments and stuff but we don't do that a lot with the the mallets
because there's a certain jig that they want to use to make sure that they get
it glued in in the proper alignment um so that you know the loft and lies set
up right from the get-go then we would move on to kind of more of the middle of
the trailer so myself updated Southworth we do driver fairway hybrid iron do we
used to have some bins up here that we held everything in we went ahead and had
these design than the offseason so we've got all our tips and Ferrell's you know
our iron tip weights we've got the ts2 bezel weights and then we've got our
surfeit cg weights from TS we still have nine seventeen driver fairway and then
eight eighteen hybrids so this one's always this is where we have all the
good stuff and then you get we've got different shaft roars so each
manufacturer has at least one shaft around here Dave will carry similar
amounts with different manufacturers and I do so this would be graphite design a
lot of guys not easy right and then we go to Fuji so you've got at most some of
the Evo stuff they've got five generations of Evo now so it's a
heartful stay on top of everything more Fuji you can see we do love pages
and then we'll get a you know UST brown dense Accra we've got to carry all the
stuff that our guys can play plus anything that might want to test now
that being said every manufacturer chef manufacturer has their own rep out here
but we like to carry as much product as we can so that we don't have to rely you
know if they ran out of something so a lot of times they'll come to us look for
your stuff so we carry a lot of fraud and then we get into the headstock so
this is 917 fairway and 816 hybrid we're a little low on the inventory now
because so many guys again and the TS product so if they will carry that on
his side but I still have to keep some 917 forget there's no chance we've got
the drivers so we'd get T is 2 and T is three eight five nine five ten five and
eleven five so we're having tremendous success out here with the new TS product
and it's it's fun to be such a great product with a lot of speed
and I'm looking forward to getting back to Sleepy Hollow with Kevin Sprecher in
ten days to go through my TS fitting so stay tuned for that
all right let's shift gears I want to go over there back
so is it players coming in here is it their caddies that their coaches is
everyone it's both it's it's played like an event like this we're pretty far from
the range you're not gonna see the players as much but you're gonna get
caddies coming out here we have two to three guys generally weak enemy down
that are gonna be out on the range working directly with the player okay
they're gonna be coming to us and saying hey this is what we need to do you know
so-and-so needs a little more launch a little less spin whatever it might be
and then we go through our shafts go through our heads land and figure out
how we can wait up ahead a little bit differently or what we can do the shaft
if you need to go to a different chef different tipping whatever it might be
we can really get it dialed in and then they go back out there and work directly
with that model yeah it seems very scientific in here at lab so if you're
familiar with hot melt hot melt has to go into every metal it is starts out as
kind of a gel thrown into this machine 330 degrees it turns into a liquid now
when it comes out you can manipulate it you can move it around in the head kind
of seeing this cut out it goes in if you've ever wondered what that hole is
on the bottom of the driver mm-hmm that's the hot mount port so needle will
go in there it'll shoot out and you can depending on how you manipulate the head
you can get it to roll in two different places on the head so whether it would
be you know in the nine seventy hit you 9:17 head you've got the surfeit cg
weight here you can put it behind the sure fat cg weight you could put it up
against the face you can put it directly on the sole toe-heel whatever you do
with that it's gonna manipulate how the club performs whether it's sound anytime
you have more hop out to a club it's going to sound a little
more muffled so sometimes you've got guys like Jimmy Walker really likes that
muffled sound of quiet drivers so we load his up especially when he was
playing the short driver mhm we had to throw a ton of hot melt in
there to give it up to swing weight Wow even with the shirt fit CG wave being as
heavy as it was we the loaded up with hot melt so he got exactly what he
wanted a really quiet driver whereas conversely you've got like Matt Matt
Jones likes a very loud driver so you use the heaviest weight with as little
rack glue as possible it's roasting stuff yeah so what you've kind of seen
up I'll kind of show you guys this we use this grid for our TS drivers now so
depending on the number of locations that's where we're putting hot enough so
we can dial in exactly where we want it how much we want there and each
different location is going to change performance so if you've got to you're
gonna put it out on the toe it's gonna draw a little s3 it's gonna draw a
little bit more for we're gonna kind of move that CG back up and make it a
little bit more launched fives on the crown here to get some more spin so
we're trying to get very in yeah we're trying to get variant death is there's
really no limit to what we can do so we use hot melt out here a little bit more
than we put hot melt in every club but for the main consumer the consumer can't
necessarily get this kind of service but that's why we came out with the sure fat
CG wait originally in the 917 and now in the TS driver is it gives the ability to
move CGT drawn fade bias like we would be
able to do strictly with pop mountain now we can do with the shirt fit CG wait
so now with the TS it's actually got a magnetic cat so it's not two different
weights one that was neutral one it was dropping so now it's just one piece so
what we do out here we again use this chirp it CG weight but
we can get a little bit more out of it with the hot melt so that's not
necessarily something the the normal consumer can get but they still show a
way to eg weight or so you'll still be able to get it down then pretty good
other than that you come and see me you are card ain't your toy car we'll get it
dialed in it that's it after this Peters customly design me my own Scotty Cameron
fingers crossed back here is Eric dill so Erin does all the the folk you
watched I do business out here so we're having a little tour that's very cool
thanks Pete yeah Erin take us through your little playpen in here you got it
so this is really a smaller version of what we have in the big room golf club
assembly whether it's a putter to a driver it's still pretty simple it's the
head the shaft the grip glue putting all those things together and creating a
piece that fits what the player needs so on our scale because wedges are the
shortest clubs in the bag we don't need as much room as as the big room does so
there's a little bit less traffic in here which is great folk and I work in
here together he's gonna actually come out next week with me so we're gonna be
here running away but before this room was built right where
you're standing is where this grinder was and this thing is noisy it's dusty
and it's running all the time so it was disturbing the great work that these
guys were doing Peter and his team and we wanted to sort of separate those
things and keep some of the wedge noise and dust out of the normal stuff some of
you guys yeah so they were great they said hey we're gonna give you guys a
spot in the nose so they let us have this great little spot excellent but we
got the grinding wheel here this is my best friend this individual machine but
we run this often I would say between 70 to 80 percent of what we give away out
here on tour is in some way put on these wheels Roz our prefer finish out here as
well for the polishing purposes the aesthetic purposes so we do a lot of raw
parts we'll get to those heads here in just a moment but the grinder we run all
the time some guys like square leading edges square toes thinner top lines
modifications and the soles that bounces the cambers and that's where this
grinding wheel is really great for us is we can change all those things we can
customize the wedge for the person for the golf course for the needs of the
individual and we can do it all right here in the in the band so this this
grinding mill is a big part of what we do and we run it often so we close the
door because we're gonna get loud in here I asked Erin if we can actually get
to work and use this machine because now I'm excited to use it so let's explain
what are we gonna do alright so I'm gonna pull apart now while while we're
over you're looking at the parts let me show you guys to be inventory the the
wedge is the most commonly changed piece of the bag outside of the golf ball
with that being said we're very fortunate mr. Vieau keys name on our
parts makes my job really easy so anybody who out plays inherent or who
can play a Voki wedge wants to play bulky wedge and we make sure that we
have enough product for them so we carry between five and six hundred parts in
this band week I'll replenish inventory every Monday I'm actually doing
inventory as we speak cool but look at this there's a lot of history in these
drawers they're all they're all labeled based on what's inside I would say over
70% of what we do out here on the PGA Tour is converted into our newest line
of SM sevens we do have some guys here in there that like an old part hmm maybe
it's just a relationship they built with the part you just never know we want to
make sure that those guys wanted or needed that we're ready to go when we
have it but to give you guys an idea of the volume we have to carry every week
we have drawers drawers they need to just go all the way at the top and
that's for both sides all these different parts have different profiles
ounces lofts you name it my job really simple if a guy has a specific need he
wants to see something he wants to feel something he wants to hear something we
can achieve it we've got so many different SKUs so I get to use this
library of different heads to produce whatever the guys hate do any players
actually I think I see the paint over there those are custom stamping that's
right do any players get custom skin stamping
for different events just randomly they like a superstation type thing all the
time okay cool so some guys are cool in the sense that when we get to an event
they say hey I need a new wedge and I go great but what are we gonna stand and
they go I'll just put my initials on that go that's boring you're not gonna
do that yes will they just do whatever you want
I'll give you an example Robert Streb one of our one of our staffers he's
great he just says hey you have you have creative freedom do it everyone well we
might get to an event like the John Deere Classic and I might do something
John Deere theme or the Valspar and we might do a chameleon or we might do you
just never know that's out the guys are cool about letting me just do whatever I
kind of want to do and that's cool if they don't have anything other minds of
the day one part of the process of what we do is not only do we want to build
the best product we want to tell a cool story yeah and sometimes you can tell
cool things in the back of the wedge just based on standing absolutely and
like we always talked about on the podcast my new S m7 I got hot sauce in
orange on my 56 degree that's a personal thing then I got I think Frank has up
and down in in different colors on his 56 and of course we've got golf is
sitting on the 60 and then I love the the snow pattern I got the skulls on by
by 48 yeah so that's kind of what I went with but it's cool to see it right here
and this is where they do it for the pros yeah here's a good example actually
of a white shirt just finish this is Justin Thomas's his game or sixty and
you look at what he stamps on the radar that has a lot of cool history to it you
know this goes all the way back to his college days when he first came at her
and to her I said hey let's make you some new way does you want to stamp you
think he's like I can't radars kind of staling let's change it up a little bit
he said what do you want to do it was like well I love hip-hop so he's like
let's do some hip-hop lers right so we found something that we're clean yeah
and we put him on there and then about four or five months later he's like you
know my short game's not as good as it used to be so let's go back to radar and
the rest is history yeah on major it's big it's been great so this is actually
his his gamer here as well in that his curve gamer produced a backup so a lot
of times when we get together with guys I'll just come by and check in and say
hey how are your wedges doing any issues
they'll say you know what everything's good or it's time for a fresh he let's
get a backup going so this is his backup we got this thing ready to go and when
he's ready to make a switch hand it over everything's checked and ready to go and
you can go and play golf gonna do some grinding one kind of grinder here that's
really been popular the last six months is what we call it reduced ribbon and
this essentially where we take these lines we've got two different shelves
here this hard line that we see on this 5608 em it's very pronounced you can
feel with your fingers you can see it visually and sometimes when you get to
certain grasses or soil styles this line is felt in the ground it creates kind of
a sticky slow feeling that players I don't want to say our turned off by but
it causes confusion in their hands and so when we get to situations like that
we want to reduce that ribbon take it down and smooth out and almost in a
sense looks a little bit like a K style soul where we're just kind of taking
this little edge off and making a glide faster and smoother through the grass so
I'm gonna take that down this is just a stock 5608
the other things ready to go and basically like I said all we're doing is
taking that hard edge down we're softening that the player right away is
gonna hit this as easy to say wow it glides it's a little faster it's a
little smoother and that's essentially what guys are trying to feel is that
quick action through the ground creates confidence helps them find the bottom a
little bit better and when you can reduce that sticky feeling guys are just
feeling much more confident about wedge play awesome thanks Aaron you got it
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