welcome to the video guys today we're
talking about how to 10x your ad ROI and
I'm gonna give you my ultimate guide to
advertising all right guys welcome to
the video so today we're gonna talk
about 10x in your ad ROI and I'm gonna
go through multiple different examples
they can do my ultimate guide to
advertising here now I'm excited about
this this is gonna be there's me so much
value in this I'm literally me view
every model that I'm using so about 3 to
4 models that we're gonna talk about
respect trust and rapport which are
crucial when you're running ads or
selling anything online now what most
people do and this isn't just relevant
for you know dropshippers where people
that are you know selling online or
e-commerce in any form or fashion this
is relevant across the board so if
you're selling anything this is
pertaining to you so if you want to run
ads what do people typically do now this
is something I've talked about before
I'm gonna add this and I'm gonna start
building an ad place I've been building
a lot of different tab
you know ads lately and one thing that
one one thing that people do when they
make mistake is they think that they're
just gonna turn on an ad and it's gonna
start selling right away guys ads are
built they aren't created so what do I
mean by that ads our bill well you might
run an ad initially and it might not
work but the information that you get
from that allows you to tweak and hang
down so I'm gonna give you examples if
you're if you it's a little bit over
your head I dare you to stay till the
end and tell me that you're not blown
away so these are some ad strategies
that I've been playing around with
lately and are really in my opinion some
of the best online so what do most
people do let's use drop shipping as an
example here in this video but
specifically this could go across the
board in any you know former fashion or
any niche or any business model so most
people what they do is they're gonna run
an ad
and what are they gonna do they're gonna
run that to their audience we'll just
draw a couple people here that's gonna
be the audience tell off my drawing
skills are legit here so why does this
not work people were on this and they
run their ad to the audience to a random
audience and they used interest
targeting you know they try to pick the
right demographics and then they might
even go back and hold in those that
information and pick the better
demographics and interests arching
targeting that doesn't work anymore so
what would I implore you to do this does
not work anymore don't just run an ad to
an audience and try to hone in your
demographic instead what you're going to
do this is one of the the strategies
that I've basically seen works in a
number of fields and businesses and
niches but especially will work for
dropshipping so what you're going to do
right is you don't even need a website
to do well you don't even need to like a
specific pixel in our website to set up
we're giving it the pixels and actually
you know more advanced strategies here
in a second I'm gonna give you a bunch
of them but first specifically if you
just started dropshipping this is what
you should do and this isn't just drop
shipping like I said even though I said
that a million times so what you're
going to do is you're going to set up a
post and it's gonna go viral okay so
you're gonna try to keep keep sending
out viral post this is obviously dealing
with your your store's Instagram page or
your face stores Facebook page or
whatever and you're gonna try to get
people to engage with a post you're not
going to run any advertising to that now
once you get a post that goes viral what
are you gonna do you're gonna look for
the engagement on that post so you're
gonna get engagement on that post
right and once you get an ad the kosumi
viral for you and you get engagement on
the post then that's when you finally
take your ad and you target the people
that engage with your ads from your Sam
account why does this work better well
you're gonna have the respect you're
gonna have the trust and you're gonna
have to report these people know who you
are put simply they have the trust
because they've engaged with your
content before and if they see in your
store they've and they understand what
you're selling and they've seen your
page before they've engaged with a piece
of your content they're gonna be much
more you know inclined to potentially to
purchase from you and trust you and
respect what that that you're a
legitimate business now this goes a
little bit more in-depth this is a very
basic strategy but you can 10x your a
bar I just doing this now if you take
this and you mold it to when I'm on the
races here in a second but if you take
this and mold the other strategies I'm
about to give you to this once you drive
people to engage and you send them to
you send them with your ad which I'm
gonna tell you in here a second you can
literally take this and just scale to
the ceiling all right guys now building
on that last ad tragedy that showed you
here obviously we talked about this is
not what you want to do you don't want
to just take an ad and target random
audiences and kind of that's that's
basically a metaphor for throwing shit
at a wall and seeing what sticks not
gonna work you're gonna be wasting a lot
of your money so take that first method
it works great and you can literally 10x
your ad ROI overnight if you do that
thing now you're also gonna 20x a scale
to the ceiling if you combine the second
strategy with that first strategy so I'm
gonna give you another strategy here in
a second and it's really going to blow
your mind
so the second strategy is you're going
to pay an influencer well not I need
that looks pretty nice and I didn't s
set up so you're gonna pay an influencer
to run an ad to a landing page but not
an influencer or an ad like you're
thinking a lot of people will be like oh
and influence or I've seen this before
I'm gonna pay an influencer you know
run an ad for 50% off of drop shipping
store X no that doesn't work anymore
either what instead you want to do is
you want to run pain influencer you know
not huge influencer but somebody just to
basically run and offer a promotion or
to generate buzz and get people to your
store if you're running a job shipping
store we're just going to put landing
page here because you can be selling
anything online but if you're a dropship
if you're drop shipping store maybe
running a 75% off store to just get
people to your site now you're you're
obviously if you can make the sale here
that's great but you're not you're your
actual goal here isn't to make the sale
so maybe you want to give away a free
offer maybe you want to give away you
know a free article maybe you want to
give away you know the the ten-time
let's say your drop shipping pet
products maybe you're giving away a free
article or you know just just generating
buzz to a landing page that gives away a
download link or you know an article
that says the top ten things you know
that that you don't know that's hurting
your pet or something
your your overall strategy here and
tailor this to whatever you're doing is
to get people to your landing page
because once you get people to your
landing page you are going to have a
pixel this is something that we're
talking about before set up for your
landing page and then you know that if
let's hypothetically roll with the same
drop shipping example here and this can
be tailored like I said a million times
to anything use your brain you know that
the people that come to this landing
page from your influencer had are
interested in what you're selling and
you've collected their data then you're
going to take a new ad your ad and
target the pixel people that come to
your landing page why does this work
better why will this 10x your ad ROI
because you're not just throwing shit at
a wall at a random audience these people
that have better on a pixel that a visit
of your landing page you know that they
are more inclined to like your product
they're interested in this case pet
supplies or sell you don't be pet
products or that specific niche they're
more inclined to buy from you for that
reason
that they Fanny to your website they
know who you are you built the report
usually hopefully you hopefully have
their trust and if not you will gain
their trust over you know targeting them
continuously and they obviously respect
the fact that you're selling stuff that
they like and and that you seem to be a
brand that they can believe in so it's a
little beyond the scope of this video
but it's important to keep in mind you
know all your ad copy and all you know
building customer relations you always
want to build respect trust and rapport
you can be the worst salesman in the
world
but if you have those three things
you're golden you can tell have a
terrible sales pitch but that's why I
have a lot of people you'll see online
if they have a YouTube channel or
something and they sell directly linking
in their videos there's nothing wrong
with that but if they have your respect
their truck you're trusting their and
your rapport then and and report you
have rapport with them then you're more
kind of back on them even through a
simple link in their video when they're
kind of just saying oh by the way
purchase through this link because they
don't really need a sales pitch they
have all those things so why am I trying
to tell you this when these people hit
your landing page you know they're more
I'm fine like we talked about before you
know that they're interested in that and
they know who you are because they've
been to your website that's its will
drop your ad spend 10x and thus increase
your overall profit margins and you'll
be able to spend more on ads get more
return on your investment and scale more
now we're gonna talk about another way
here in a second and I'm going to be a
fourth way and all three of these are
all four of these methods if you use
them and combine them you will literally
start to see that your ads are gonna
work more profitably but if they're not
gonna work overnight guys it's about
building a an ad campaign and then once
you have this even if you break even
here which that that's actually good
because if you break even you have all
the information you have all the data
you have all the potential customers
information now and you can target them
in the future of future products so the
whole goal here is you're building a
customer base you're getting the
information and if you can make money
great if you break even great even if
you lose a little bit of money and
you're really trying to scale and build
businesses here we're not talking about
beginner stuff here necessarily
it's great because you're building a
customer base you understand who your
future customers are that you can target
and you're getting information about the
potential you know your audience members
that are gonna potentially purchase your
products in future so we're gonna move
on to a third one and then I'll show you
a fourth one that's also going to blow
your minds all right guys now we're
gonna talk about number three now I'm
gonna race this really fast because we
already talked about this before so
you're not obviously gonna run an ad
blindly to an audience anymore gonna
race this because I feel like I've
driven that home we're talking about
other ad strategies here they're gonna
increase your profit margin and 10x your
ROI so we know to avoid that now in the
future this third strategy is really
just through that write on my computer
there's this third strategy wrote right
here is really you know one of the
things that I love to do and it's really
what I'm doing right now so you're not
just gonna run blind advertising but you
are gonna run an ad your whole goal with
his first ad here is to build your
customer base not necessarily to make
money initially but that's great if you
can make money I'm gonna show you how
you can't make money using this in the
future so you're gonna run an ad for a
free offer and I'm doing this a lot
right now so me specifically maybe a lot
of you you know if you've watched my
youtube channel if you you know engage
with my website and any means necessary
you might get hit with an ad on YouTube
you might get hit with an ad on Facebook
you might get hit with an ad on
Instagram and what I'm doing is I'm
giving away my free drop shipping
courses for free I'm set free the reason
behind that is I'm trying to build an
audience of people that are potentially
interested in what a you know obviously
respect trust summer have I never poor
with that who know who I am so that I
can potentially marketing products in
the future that might be you that might
be somebody else that might be somebody
else it doesn't really
matter just trying to build the audience
right now because if I run ads and I
gave away my free course I know that I
give those people enough value and I
continue to you know help them make
money eventually it's inevitable they're
gonna want to buy products from me
they're gonna want to buy something it's
the law reciprocity so they'll have the
respect to hunt their trust and wrap
their all have their rapport so I'm all
about giving the value first and so
that's why I have no problem giving away
any course first however that being said
what I'm gonna do when I call it when I
when these people for my ad come to this
free landing page the landing page for
the free offer I'm gonna have a pixel
set up on that landing page something
that we've talked about before and if
you haven't sure if you have much my
tricks with my pixel video videos excuse
me I'll drop them like I said I'm
putting this an entire playlist and I'm
gonna be adding the word to this place
in the future but if you haven't checked
out my pixel video I'll drop that as a
card up above my head in the right-hand
corner right now I'll also put that in
the description if you want to check
that out it's a great great video
there's a lot of great insight in that
however so I'm gonna click the people
with a pixel that way I can start to
come back on YouTube I can target them
back on you Instagram I Margar those
people back on Facebook or any of the
Google Display Network so that you know
across the board and I'm also going to
collect their email they're gonna give
me their email exchange for the course
now I'm not necessarily trying to sell
these people right away I'm just giving
them value I'm telling here's the course
here's some other supplemental material
but what I'm doing is I'm building their
trust I'm giving them value and the law
of reciprocity eventually it's it's
human nature if I give them enough value
and I help them make enough money
they'll think oh this guy's pretty cool
he's helping me make money you know he's
giving me value he cares about me
obviously so I'm obviously more inclined
to pay for his stuff or buy his stuff in
the future then I am from somebody over
here Joe Schmo that I don't know he's
just running targeted ads to me on
Facebook I don't necessarily know them
haven't given me any value I haven't
built a relationship with them I haven't
built the trust their truth
the trust the respect or the rapport
with them and so what I'm trying to do
is I'm building all those things slowly
by targeting these people giving them
value and giving them free something
free you can take this and mold this to
your business but you're gonna collect
their email in their information you're
also going to collect them on your pixel
and then what you're gonna do is you're
gonna do two things you're also gonna
take an ad write your real ad this is so
ad that's gonna make you the money so
this is ad McCall this ad number two
I'll call this ad number one at number
two is where you're really gonna see the
money so ad number two you're and it's
Harvey the pixel people just like we
talked about previously also a great
method it's gonna give you a good 10x
ROI you're gonna have less ad spend with
more return on your investments because
these people know you you've obviously
given them something free you build the
relationship with a pump with them and
they trust you now so you're also going
to set up an email sequence here so it's
an auto responding we're just gonna
abbreviate this Auto press can't stop
grass email sequence that's what that
says so you're gonna set up an auto
responding email sequence to these
people when you collect their emails so
I'll take you through the funnel what
happens here is this is probably my
favorite funnel here the ED or
especially because number four what I'm
about to show you after this so what you
do is run up an ad that ad is not
necessarily to make money but it could
make you money because all these people
that come through your ad initially
might have a chance to either get hit
with your ad to be sold later or hit
with your email sequence and be sold
later but really what you're doing is
you're giving them value first and
you're building the respect the trust
and the rapport I can't hammer this home
enough this is important stuff so you're
targeting those people with the app
you're giving them something free when
they get this something free from you
they're giving you their email
they're also collecting their
information on the pixels so you can
follow them all around the internet then
you're gonna take your ad number to your
real ABS gonna earn you money you're
gonna target the people that came to
your website through your pixel and
really make your ad really make your roi
on this pad not miss out these are leads
these are sales okay so these are these
are leads these are sales and then
finally your autos response sequence is
something gonna set up initially ahead
of time so that when you collect their
email you have a chance to sell them in
the ad you also have a chance to sell
them on the email and you're now
following them all around the internet
this is my favorite way my favorite pony
right now and in my opinion the best way
to 10x your ad ROI and really start
building a customer base and kind of
increasing your sec trust and rapport
with a majority and vast number of
people across the internet this is a
great way now we're gonna jump into
number four on top of this and it's
really really simple all right guys now
building off that last strategy right
here I erase the last board so we just
take you to that funnel again obviously
you use been ad the targeted landing
page correct and then with that landing
page you collect with those people on a
pixel on top of the other stuff you also
get the email collection and then you
retarget your second hat to the pixel
people now you might be asking yourself
okay that's great but maybe I only have
five thousand people in my pixel and I
can't really afford necessarily a lot of
times to really scale my first lead ad
that much right now to really increase
the amount of people in my pixel thus
limiting how many people I can target so
I can't really figure out I can't scale
that to the max and spend you know 10
grand over here to potentially figure
out a bigger customer base of who my
target customer is who my target
demographic is and where they actually
are on the internet that is okay because
you can use Google Adwords and you can
use Facebook Ads to your advantage they
are the two biggest ad platforms in the
world they know literally everything
about you they know everything about me
they know everything about everyone and
you can use that to your advantage so
what you're going to do with AD number 3
now
is already ran out number one for leads
you already ran that number two for
sales to your pixel and that is limited
but what you can do with at number three
is you can then use your pixel to figure
out look-alike audiences look-alike
audiences and what that's gonna do is
that might be that's usually a lot more
now this is not unlimited but it might
be anywhere from like a hundred thousand
people all the way up to like five
million people and that's that basically
what this is telling you is Adwords and
Facebook the two companies that know the
most about the online activities and who
the the you know who's more clients who
want the the type of stuff from your
customer base basically with what
Adwords and Facebook are telling you is
these 100 thousand five million
potential people are just very very very
similar have similar target demographics
has similar are similar similar
demographic as similar interests have
similar you know potential purchase
history how similar you know they're
basically a lot a lot a lot alike to the
people that that you've determined are
your customer base in your target
customer so what then you're gonna do is
you're gonna run another ad to a local
like audience and that's how you're
gonna scale up to the ceilings so this
stuff is great down here from from
number three and that's phenomenal
but you might only be able to make if
you're really scaling it up you might
make you know a couple hundred thousand
you might make you know 500 grand
whatever but if you really want to scale
to the ceiling you're gonna have to
start running look like audiences
because there's so much of value in it
this is where you're gonna really find
you know kind of scale and really get a
broad spectrum of your overall customer
and really really scale so I hope you
like this this guy's I put a lot of
information and a lot of thought into
this video if you do please hit that
like button not only lets me know there
mullen right track but also helps the
channel a lot and lets me know that you
guys appreciate videos like this so I
can make more in the future but if you
have a question pertaining to any one of
these models or any strategy that I've
just gone over drop it in the comment
section down below I'd love to answer it
for you
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