Tradie Mistake Number 2.
Not being in charge of your time.
In the previous video, I talked about not showing up for pre-arranged appointments particularly for quotes
when you've made an arrangement to turn up and do a quote
and you don't. And how that's a terrible waste of your marketing money
and bad for your reputation.
I've talked about it from that perspective and from a customer's perspective and how frustrating it is.
But it doesn't just happen with potential jobs.
Can you come and quote?
It also happens with other types of meeting. It happens to me sometimes.
People book a meeting with me - a strategy session,
the free strategy session to see if you want to do coaching or not and then they do not show.
It happens a lot less when people pay me for my time which is the surprise.
And this brings me to my point which is not that you shouldn't fail
to show up to meetings with me, of course you shouldn't because they're important and it's a bit rude to not show.
But the point I want to address is that people pay me so that my program can help them change
their businesses up and turn it into a better one.
And that what's going on for people when they don't show up
for a meeting either with me or for something else is this:
A meeting with me might be great,
might change your world and it might not. It's an unknown quantity.
So it has a certain kind of level of importance in your mind.
It got some risk attached to it as well.
Now they'll either forget to show up because they're disorganized
and they didn't write it down or they didn't have a system so they forgot to come .
That's possible
and it's common.
Or when it came to it, they prioritised something else by finishing the job
or doing some other work in their business.
And they decided that was more important than meeting with me so they didn't bother showing.
Now, I'm talking a later video about how it's been confronting to ring up and say, "Jon,
I've changed my mind I'm not gonna come" but that's what you should do.
You should be prioritising. Prioritising is fine.
I'm going to teach you and encourage you to prioritise where you put your time in your business.
But what I want you to do is prioritise on purpose, not kind of by default or by accident
when you're a bit busy and it's very important now because it felt important yesterday or last week
when you set the time,
and now because you're a bit busy on-site, it feels less important right now because it would be fiddly
to please, got your tools and come back again tomorrow - that's the wrong reason
to not show up for a meeting whether it's with me or whether it's something else.
This is what I want to warn you against. A meeting with me falls into the same category
as many of those other things you can and should be doing to grow and scale your business.
Setting your bookkeeping up properly,
understanding your margins and your numbers and talking to your bookkeeper or your accountant,
building systems, calling potential customers, following up on your quotes.
All these jobs are easy
to prioritise rather than finishing a job on site or or something else. They're easy to push aside and defer.
And I use myself as an example but really all of these
have this in common. They're easily displaced by this other stuff and you can continue
to defer them without suffering immediate consequences.
The worst thing that happens if you miss a meeting with me is you get a proper text saying where were you.
You might get a second one because you did after all saying you wanted to meet me
but after that it goes away. "I'll disappear, I'm not going to hound you forever. I've got things to do."
And so it'll slide away and the opportunity to do business coaching will slide away.
There'll be no more immediate consequences than that
except that maybe in a few months you're going to never hire that business coach or never check it out
and you may or may not return to. So it will cost yourself that opportunity. The same is true
with a quote you don't turn up to.
It's rare that they ring you and say where were you to just call someone else.
So the pain doesn't happen to you and you allow yourself to keep getting away with it.
But what you're doing is you're making these decisions about where you go and where you go anytime
by accident not deliberately,
not over that little proactively.
And the same goes for following people, the same goes for following quotes or doing the quotes.
All that sort of stuff, so cost is hidden. My job of course is to not let you hide that stuff from yourself
and to help you make those positive decisions by writing them down, by making them upfront
before you get under pressure on site and by helping you to stick to your word when you make the decision
unhurried and challenge to stick to it and to change your mindset so you stick to your word
which will do you good with your customers and will help you do the important
things that will drive your business forward.
Now, I could help you on the business coach if you think you want me to help you do that. You know what to do.
You need to book a 10 minute chat and we'll meet on the phone and we decide whether we can work together.
That's too much, come to the next Tools Down workshop, that's two days
of me explaining my framework for how to grow and scale a business.
And if that's too much, subscribe and get these emails, sent to your inbox every Tuesday.
See you later.
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