Hey everyone this is Viren and welcome to my first youtube live AMA I can see some
of you have already joined in. there's Lukhi there's ArnabTechLoverour, there's
ChaosShip. thanks guys for joining in what I'm gonna be doing now is doing
these weekly ask me anything questions you can always reach out to me on
instagram on twitter @virenbaid. the link is in the description and you can
leave your questions any time during the week i'll pick up these questions and
i'll do this live event where I'm going to start answering these questions for
you so I have collected a couple of questions that I already have but in
case you have any more questions you can start adding them to the comments here
right on YouTube and I will answer them I'll take them and answer them through
this AMA session so let's get started without wasting anyone's time the first
question that I've selected is something I get asked a lot and it simply is how
much do I select as my bid now if you're running ads on Facebook Instagram or
Google Ads you have this question especially as a new advertiser that how
much should I exactly bid and though the number is very very simple there is no
fixed number you will have to do a lot of experiment here now for example if I
was doing a CPC in India I would start with keeping my bid as one rupee
and then I would wait for a few hours I would I would wait for the ad to get live
and then see the amount of impressions and clicks I will receive in an hour
and then I would wait to see if my desired number of clicks or impressions
are being achieved and if I'm not happy with the results I can go by slightly
increasing my bids I would I would go from one rupee is to maybe 1.30 rupees
1.50 1.5 rupees 2 rupees and so on until I find that that number which I feel is
good for me and where I'm getting consistent amount of traffic so that is
how I would decide on what is that bid value so always remember there is no
fixed number that you can select it completely depends on the audience your
advertising for the platform you are on and things like that this sort of jumps
over the second question I had selected and the second question is how many
conversions that is clicks or impressions or purchases whatever the
conversion means to your business can I achieve with say $100 so I get this
question a lot how many clicks can I expect in hundred dollars or fifty
dollars or how many website visits can I expect in fifty dollars and things like
that now the answer is very straightforward that again like the
previous question there is no fixed answer so I need everyone to understand
how this works whether it's Facebook or whether it's Google Ads
any platform the advertising platform now serves as a marketplace so if I am a
user on the marketplace there are going to be a lot of other businesses that are
competing to show me an ad right and to show me an ad what they will do is
everybody puts in a bit someone says one rupee someone says two rupees for a bid
and that's how it works now whoever is the highest bidder we always get get to
advertise to me and this doesn't mean that if someone's been two dollars and
you bid one dollar there I will get you all the time what
it essentially means is that if I was shown three ads two of them would be the
business that have paid two dollars and one of the ad will be the business with
one dollar so obviously if you want more reach more impressions you increase your
bid now it also depends a lot on how many such businesses are competing for
this specific user if there are hundreds of businesses competing for this one
user naturally the cost to show an ad to that audience will be very high
now if comparatively very few businesses are competing for a certain type of user
a certain audience or a certain keyword in terms of in Google ads what that
would mean is that the bid value will be very low and you will get higher
impressions so that is how this works the next question of picked up is
something I was asked last week how do you build a marketing funnel with
Facebook ads now let me quickly tell you what a marketing funnel is in case there
are some users who don't know what it is think of a funnel and on top of the
funnel is all those users who who are just connected to you at a very base
level now now here we are talking in terms of Facebook ads so the top of the
funnel would be everybody who has liked your page who who've engaged with say
your videos your photos whatever content you're posting on Facebook now the next
step in the funnel and as we go down the funnel we're going to see more serious
users who are more seriously interested in your business right so the next step
would be something like people who visited your website and let's say if
you're an e-commerce site the next step below that would be someone who's seen
products on your website and further down there with people who've added to
cart certain products but did not buy and finally at the bottom of the funnel
would be people who have converted who things on your website now how do you
create this finally with Facebook ads like I said at the top of the funnel is
everybody who's seen your Facebook page who've seen your ads maybe who have seen
your videos or photos whatever you're posting on Facebook now you need a
couple of things to set this up firstly Facebook pixel is something you need set
up I have a tutorial on how to set up Facebook pixel search it on my channel
and you will find it what the pixel does is whenever someone reaches your
site via Facebook Ads you're able to track that and even you
can show them ads again down the next step here is when someone clicks on an
ad visits your website they become the next step they enter the next part of
the funnel now if they leave your website from there you can get them back and how
do you get them back with remarketing ads so you start retargeting them and
you start bringing them to your to your website again now to increase this base
of the funnel you will do ads you will do branding as you'll you will make a
few buckets of audiences which you think are your target audience and you will show
ads to them you will try various content with them and whoever clicks on this ad
starts reaching your website and you create that that base in your funnel
from where you can now start showing people more specific ads so whoever has
seen your products now you can start showing them ads related to those
products and again this is something you can very easily do with Facebook catalog
ads if you have paid Facebook pixel installed on your site again I have a
tutorial on this I will link it up in the description probably once this video
goes live and and you can check it out from there so as I was saying once the
user is and has seen your products you can remarketing them you can show them
similar products this is something that happens on Amazon or other ecommerce
sites a lot where where you realize you've gone and started seeing some
products and then suddenly you start seeing ads of those products on Facebook
Google ads display YouTube all the places Instagram so you can do that as
well now
this we need two more conversion because people who have already shown interest
in your products who are at the middle chunk of the funnel they will come back
to your website and now you're motivating them to convert now then we
need to write at the bottom of the funnel who have not converted but they
have done things like added to cut again that is something you can figure out
with Facebook pixel if I've added a product to my cart now you can show you
more specific ads you can show me ads like a coupon maybe your 10% discount
coupon the content can be more directed to me the content can be here you left
something on your cart how about go make that purchase here's a 10% discount
coupon that you can use and and I might be tempted to buy that right so that is
how you can create a funnel again to reiterate the funnel looks like the top
is all your audience you you show them very basic as gender large to attract
them to your website once they're back in your website you start showing them
more specific ads may be related to the products they
they've already seen and once they've showed more interest you can you can
show more targeted ads to for the products that they've shown interest in
and that way you can generate more sales which is the bottom of your funnel
I'll now get to the next question from the comments I have a Facebook account I
do marketing to several companies how can I separate my payment builds for
Facebook all right oh I I do similar things as well I have I run Facebook ads
for a lot of my clients so ideally what I try and do is I get the client to
create their facebook business manager account and I do
an admin so when they create the account they add in the credit card details and
and then all I do is I run the ads and whenever there a payment needs to be
made it automatically gets debited from their account right or created from
their account now in case in your case if you can't do that and you're running
ads why are your personal account and you're paying for the ads and then the
client reimburses you for it oh there are a couple of things you can do the
the one then these are little hacky ways so the first thing you can do is have
separate accounts create separate accounts yourself for these businesses
and like two separate business manager accounts and you can add the credit
cards this would be a cleaner with a more happy way in case you've already
started with multiple grants and you have one account is you can use
something called Facebook tags now with all the campaign's that you create you
can add a tag to it so let's say if there was one company called ABC there's
another company called XYZ you add those as tags to these
campaigns so what happens is at the end of the month if you just filter by tag
all the campaigns I filter all the campaign's have done for ABC and I can
see the entire amount spent for that month in all the campaigns that have
been tagged with ABC and now you can simply charge your client for whatever
that value is but here this is a kind of an hacky way and you will have to add
tax but the mo cleaner way would be to either get your client to create
multiple data lines to create the accounts or you create separate business
accounts for each client and add their credit cards to it
well that's about it for this live video I I would like to know what you guys
thought about it you can leave it as comments below or you can reach out to
me on Instagram and we can have a one-on-one there I have linked my
Instagram account to to the card here at the top right of the video you can you
can click somewhere here and and reach me and we can discuss in case you have
any more questions you can write in comments and I will probably pick them
up for the next video and I'll see you there
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