Hey, this is the daily overpass, my name is Eric and I make apps!
Now today I wanna ask - are you my competitor?
Ok, so last week I spent a lot of time thinking about competition.
Business competition, app competition, just competition in general.
When it comes to being a developer, I've been a developer a long time, and I think that
I'm pretty good as a software developer.
Being an app developer on the app market I do ok, but being a business owner, there's
still a lot to learn!
This is one of the things - the more I start doing it, the more i realise how much I don't
know.
So a few months ago I started going to this business mentoring group type of thing, it's
called Action Club, if you're in the UK you might wanna look it up, it's pretty good!
So every two weeks we meet other business owners and there's a topic to go over and
last week it was unique selling points and how do you differ from your competition.
One of the tasks was - write down your top competitors.
And when I sat down to write them down, I was like, I couldn't think of any names.
I wasn't the only one too.
So my answer was "I don't think I have any competition", which is completely and totally
naive, and the more I started thinking about it I was trying to justify it to myself.
"No, we're pretty unique", all this kind of stuff, "we don't have any competition", which
was ridiculous!
The more I started thinking about the week, the more I realised there actually is a lot
of competition, I just don't give it the time and the thought that it requires.
Even like just yesterday, actually it was on Friday, I had a meeting with somebody,
like another business owner, and it wasn't a client meeting but we were talking about
whether or not we could work together on some projects.
And he ran a web company, a web design company and I do the app company.
So he actually asked me "do you think we're in competition with each other?" and I was
like, this is the kind of thing that comes up all the time.
In fact, with a lot of potential clients, one of the reasons why they don't contact
us is because they see themselves in competition with us because they might be a branding company
or a design company and they think the're competitors.
I remember once reading a 37 signals book years ago, it may have been rework...no it
wasn't rework....it may have been Getting Real or whatever, it may have been a blog
post.
But 37 signals, they do the Base Camp and everything like that and they talked about
their biggest competitor was not all of the different clones that were coming out and
copying what they were doing, their biggest competitor was email.
So they had to think about all their potential customers are using email, how do they get
them to consider their product instead of just going to email.
So they have to look at the shortcomings of the email.
The more I start thinking about it - the reason why, by the way, the reason why I couldn't
think of my competitor is because I haven't clearly defined my company.
I haven't clearly defined the unique selling points, which is down to me.
Like I said when it comes to being a business owner, there's still a lot to learn on my
part.
But it always depends on motivation.
Now this has a lot to do with apps too.
So, some of our clients will contact us because we're local.
So they might be in a town nearby so they contact us.
So when it comes to that criteria, like we're a local developer, our competition might be
a certain group of companies, which is not really what we're going for.
If it comes to just app developers in general, our competition is much bigger.
If we're competing against every app developer in the world, then that's something completely
different.
if they're looking specifically for hybrid development or ionic development or stuff
like that and they find some of our contact there, then it's good.
I talk a lot about niches and how we don't offer things like web because we wanna keep
our niche low, we wanna be able to target what we do and we wanna get really good at
what we do.
And even just being an app developer these days is almost because there's so much competition,
there's too much to do.
People can go anywhere.
So if you think about your app, and sometimes people will send me their url's to their play
store and it might be like a gem game or a bubble popping game or something that's pretty....my
whole thing is that I don't know what the motivation is for the users to find it.
When we talk about keywords we think about 'what are people looking for?'.
So if I'm looking for a way to pass time and I happen to find your app, your competition
might be lots of different apps that will help you pass time.
If I'm looking for specifically I want a 3 in a row game, your competition will be candy
crush or whatever.
And it's when we start to look at our competition that we can clearly define our unique selling
points for that.
So anyway, those are just what I've been thinking about the last week.
Like I said, when it comes to being the business owner, I'm still learning, I'm still making
all the mistakes and going through things.
To say that I don't have any competition, you know what, when I start thinking about
it, I'm actually embarrassed that I said that last week.
So anyway, something to think about.
Think about your app.
Who are the competitors of your app?
What are the competitors of your app?
And in order to know that, you have to know how they're finding it.
What is their motivation for getting there?
For me, the language-learning games.
So if somebody finds one of my apps that's a language learning game, I know what the
competitors are for that because I know it's Duolingo and all the other big ones.
And depending on the language too.
So depending on specifically what they're looking for.
Anyway, just some thoughts for today.
That's it for today, I hope you guys have a great week this week and I'll talk to you tomorrow!
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