Angela Brown: How to advertise your house cleaning business when you have no money.
Great question and we're going to talk about that today.
Hi there. I'm Angela Brown and this is Ask a House Cleaner.
This is the show where you get to ask a house cleaning question,
and I get to help you find an answer.
Now, today's show is brought to us by How to Start Your Own House Cleaning Company,
which is a book that I wrote.
I wrote this book for you based on 25 years of experience and the house cleaning business.
There are a whole bunch of tried and proven methods that are inside of his book, so if
you're just getting started as a house cleaner, and you have no money, and you have no idea
where to start, I recommend this book.
Now, you don't have to have the hard copy.
You can actually download a free copy of it on Amazon.
The link is in the show notes below, so check out that book, and read it from cover to cover.
It is not a big book, but it will give you a lot of food for thought and a lot of things
to think about.
That is, How to Start Your Own House Cleaning Company.
All right.
On to today's show, which is from a house cleaner who has this question.
Celma: Hi Angela.
My name is Celma.
I am brand spanking new in a cleaning business and I'm looking for ways to advertise my business
with the exception that I have no money whatsoever to start this business on the advertisement side.
I am looking to see what could you recommend to me as a house cleaner to start strong and
find clients, which is my main difficulty side.
I am, in the way that I don't know where to and how to advertise my business.
Could you help me with that?
I appreciate it.
Thank you very much.
Love your show.
Angela Brown: All right.
How to advertise your business when you have no money.
The answer is, you don't.
All right.
I don't want to surprise you by saying you don't advertise your business because you
will always be marketing, but there's a big difference between advertising and marketing.
Marketing is building a brand and building the foundation of your business, so that when
you start advertise, that everything you pay for in the vain of advertising is built on
top of that foundation.
If you don't have a foundation in place, which is your marketing, and you start to advertise,
every dollar that you spend will float away into the ether and it will bring you nothing
in return.
Because when people come to back to home base, which is your marketing platform, there will
be nothing there.
Oh, don't do that, okay?
Not cool.
Advertising costs money.
Marketing costs time.
As you start your house cleaning business it is possible
that you have more time than you have money.
And so this is the time that you want to build out your marketing platform.
Now, how do you do that?
All right. There are a bunch of basic things that you can do to start your foundation.
Now, it's not all of the things and it's not an in depth overview, but they are simple
things like, how to create a profile picture for your business Facebook page.
Facebook allows you to create a business Facebook page, which is like a website where you're
going to have pictures of cleaning, and get to have your picture up there, and you've
got a history of what you do and your story, and your reason why you're in business, and
you get to have your business hours, and you can have all the different things that are
about your business that a customer needs to know.
As you're getting started in business, even if you don't have a website, then a customer
will say, where do I find you?
You say, here's my Facebook page.
And They look at it and now they have what's called social proof.
The social proof is, yes, this is my business.
I'm online.
I've committed to this company name.
I've committed to these hours of operation and these particular services.
As you create this and you send it out into the marketplace, what happen is, you can pay
for, at a later time, you can pay for targeted Facebook ads.
But in the beginning, if you just set up a business Facebook page, that's free.
That cost you no money.
There are a lot of house cleaners that sit around and they're like, I have no money,
so I can't advertise.
Well, for very little money, you can advertise.
You can put together a flyer.
In the book, I show you how to create a flyer.
There are two flyers on one page.
You cut one page in half, so that you get half the price for the flyers, right?
Instead of a whole page, the cost of a whole page of printing, you now have two flyers
for the price of one.
There are ways you can save money, and it doesn't cost a lot of money to print up some flyers.
I'm not taking about glossy flyers and four color printing.
I'm talking about a simple flyer that's blank ink on a white piece of paper.
You cut the paper in half, and then you go deliver it in the neighborhoods that you want
to work in.
It's very, very, very inexpensive.
For just a few dollars, like $10 or $15, you can have some flyers printed at your home printer.
Very easy to do.
There are apps like Nextdoor.com
You don't advertise your business on Nextdoor.
You work the network and the referral program on Nextdoor.
There are things like that, that we've already talked about in other episodes on this show.
If you're not familiar with this show, you can search YouTube, or Google Play, or Stitcher,
or iTunes, all the different podcast apps, and you'll find this show, which is called
Ask a House Cleaner.
You can also search by my name, which is Angela Brown, and search next to the term house cleaning.
It will pop up and you can find all different questions that we've already answered like
on how to use Nextdoor to build your business.
There are so many ways that you can build your business for free using marketing, not advertising.
When you turn that switch on, and your business starts to expand, and you start to hire other
people, and you decide that you are going to advertise, that is the time when you want
to make sure that all of your platforms are in place, all of your profile pictures are
set up, all of your social media profiles are set up, that you have website, and you
have all of these elements in place because as you drive people back to your home base,
you want to make sure that it's populated, and it has an about section, and it has frequently
asked questions, and it has pricing information, and it has all these other things.
That you can do right now, even if you're just getting started.
If you're just getting started and you have no idea where to start, do pick up a copy
of the book.
Like I said, you can download a free copy of it on Amazon, and you can read on any device,
a computer, a tablet, a cell phone, using the free Kindle app.
I've made it absolutely free for you.
All you have to do is download it and read it.
Here's the catch.
Oh, there's a catch.
I knew there would be.
You have to apply what you read.
If you just read it, it doesn't do you any good.
It's not even entertaining reading, so this is not reading you're going to go, oh, yes,
it was so entertaining.
Okay, now I'm a successful house cleaner.
It does not work that way.
Just like having a gym membership.
Having a gym membership does not make you fit.
It does not make you skinny.
You do not burn calories just by paying a membership fee to the gym.
You have to get up, and go down there, and workout.
It's the same with house cleaning.
If you're going to build a business, you have to do the work.
That is one of the biggest myths in this business.
People think that they're going to jump in a Facebook group, and they're going to get
a piece of information, and then magically that's going to transform their business.
It doesn't.
It doesn't transform your business unless you put the information into action and you
transform your business.
All right.
That's how you don't advertise with no money.
All right.
Until we meet again,
leave the world a cleaner place then when you found it.
For more infomation >> 5 COSE CHE NON SAPETE DI ME - Duration: 2:53. 
For more infomation >> prizebond Forcast routine bond 1500 city karachi date 15/08/2018 - Duration: 7:29. 
Không có nhận xét nào:
Đăng nhận xét