In this video I'm going to be sharing tips
I picked up on my Google YouTube insider on how to make the YouTube algorithm work for you
.. To increase watch time, to increase views and to increase engagement on your YouTube content.
Hey fam! How are you guys doing today?
My name is Lateefah and welcome back to my YouTube channel.
I went for the Google for my Nigeria event yesterday
And I went for one of the master classes, which was an invite only YouTube masterclass. So in today's video
I'm going to be sharing some of the things I learned from that master class, from one of the sessions at the master class.
Which was given by a fellow called Bulut Cann.
He works at Google and what he did was he talked to us about the YouTube algorithm.
At yesterday's event Google Nigeria launched something called Google Station which means in 2018
finally in Nigeria that we have free Wi-Fi...
...hotspots in 2018
So now there's I think five or six places in Lagos where you can get free Wi-Fi
Courtesy of Google. So that's a really good thing because what this means is more businesses can go online.
More people can explore opportunities to grow and launch their businesses online.
So come with me guys as I go to the Google for Nigeria event, I'm gonna bring it all the tea.
All the tips and all the good stuff
I'm only going to be sharing with you some of the tips from this particular session not all of it because I don't want to give out wrong information.
So I'm only sharing these tips. I am sure that my ears and my eyes picked up
One of the experts that spoke to us. This was his session. It was a long master class
This session was the YouTube algorithm
That's basically just how to make the algorithm work for you as a YouTube content creator. What he told us was that...
YouTube doesn't favor any creator of over others
YouTube treats every content creator fairly and wants every content creator...
... to succeed on the platform. The area of the algorithm that I'm gonna be speaking about is basically search and discovery.
The goal of search and discovery is to help each viewer find videos that they want to watch and to maximize...
... long term viewer engagement and satisfaction. There are six areas of search and discovery
There's SEARCH, SUGGESTED, HOME, SUBSCRIBERS, TRENDING and NOTIFICATIONS
These are the six ways viewers can find your content. One of the myths that came up was...
..creators who've said that their videos have been fully optimized with titles and description
So why aren't they ranking higher in search
and what we were told was that there's other factors that come into play like watch time.
How long are people consuming your videos for?
How can you...Work around this?
Write robust descriptions in the description box below your video.
I think you're allowed a 5000 word character limit...pretty much use it!
Pretty much write a blog in there. Research into the keywords. You want to rank that video for.
Translating videos into other languages other than the language they recorded it in.
So this video is in English and I feel it will be useful for people who speak Portuguese, Spanish.
I should consider using the translation tool to make it available so that people...
..who speak those languages will be able to consume my content. This is a way to also get your videos seen...
...by more people. Look for opportunities in trending topics and tailor it to your niche.
Develop a search based show
Part of this is creating playlists, having a series so that if they do search for...
...your content , your playlist even comes up.
So it's not just one video of yours that coming up, it's an entire playlist.
Optimizing your channel for your keywords
Because when you search it's not just videos that come up in search, channels come up on search, playlists come up in search.
Making sure your keywords for your niche are optimized in your channel as well as your video content.
Now suggested videos. Suggested videos are the videos that come up on the right.
So if you're watching on the desktop, they come up on the right and if you're watching on your phone or the YouTube app...
...they come up right below the video you are watching.
So the biggest ways that people find your content is through search and suggested videos.
Suggested is number two asides from search. Suggested videos pretty much picks up...
...videos based on the metadata, related content.
Although in suggested you would find the occasional...
...video that has nothing to do with what you're watching. To get on suggested videos make stronger calls to action
So make a call to action
Asking your viewers to watch another video of yours.
Like in this video I said I did another YouTube video about how to monetize your channel, if you've been democratized and you can watch it here.
So something like that is a call to action to another video. Make use of playlists, links in your description...
Links to other videos on your channel and your description. Cards and End screens.
On the long-term he's advised that a great way to get on suggested is to have a series.
So like now on this channel, I have a playlist, it's a series - Instagramming and YouTube hacks.
Another way that viewers can find your content is through the YouTube Home Screen.
Videos on your home screen are personalized based on your viewer preference. These are the ways he advised on getting on the home page
Upload as consistently as you can to keep viewers engaged
Continue what's working on your channel
So if you've tried a couple of things that resonate with your audience keep doing that but also experiment.
But experiment strategically don't just go from making food videos to talking about carpentry
I know a lot of my friends on YouTube have spoken about this, where they'll say YouTube has unsubscribes people from channels.
YouTube said they don't unsubscribe people from channels and if this has ever happened...
It's been a bug and they've addressed it immediately.
What he said is there are spam accounts, right.
YouTube regularly goes through these spam accounts and removes them from the system because they are spam
So if it have spam accounts subscribed to you and it's removed by YouTube your subscriber number would would decrease.
For subscribers, what he's advised for content creators - I mean obviously ask subscribers genuinely to subscribe.
Don't be forceful about it. Don't be salesy about it. He also advised that you let your...
... subscribers know how they will be receiving notifications about your videos.
So will they be receiving it...
Like I get notified by email from channels I'm subscribed to. I also get notified in my YouTube app.
I get notified on my Google Chrome Extension so I get that notification
So maybe just tell them that: hey guys you're gonna be getting notifications from me, if you hit that notification bell...
... you're gonna get a notification whenever I upload a video. Please take some time to watch my video.
He also said it's important to go into your analytics and know when your...
...subscribers and when your viewers are consuming your content the most.
Another good way to grow your subscribers is again, to have a series.
An example of someone who has a series, is the beauty guru - Nyma Tang. She has this darkest shades series.
Where she reviews the darkest shades of foundation.
And it's very popular. So something like that that will keep people coming back
Notifications is the sixth way your viewers can find your content if they click on the notification bell...
...they will get a notification in Google Chrome, on the YouTube app and via email.
So let them know why it's also important they get a notification.
Let them know why their engagement is important. So things like, you know asking that they thumbs up if they like the video.
Asking them if they found the content helpful.
Encourage them to engage - comment, share.
These tips that he gave are ways for youtubers whether big or small to get their content discovered.
I hope I explained that to you really well. I'm feeling really really tired.
I just thought I'd come and share this with you guys quickly
If you guys found this content valuable
Please tell me what about it resonated with you the most? Which ones are these are you going to be concentrating on more?
If you liked this video, please give it a thumbs up.
Please don't forget to subscribe if you like my content and hit the notification bell just so never miss another video
Thank you guys so much for watching and I'll see you in my next video
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