The La Croix brand of bottled sparkling water has kind of become a national phenomenon.
In fact, their sales have been so high in the last couple years, they just became a
multi-billion dollar company, but they market these sparkling waters as all natural.
That's part of the appeal.
However, recent studies have actually found that not only are they not all-natural, but
some of the synthetic ingredients they're using might actually be harmful for human
beings to consume.
Joining me now to talk about this issue as well as the class action lawsuit that's now
been filed against La Croix is Scott Hardy from Top Class Action.
Scott, thanks for joining me today.
Thank you very much, Farron.
I appreciate your time.
Let's talk about this class action that's been filed against La Croix over this all
natural labeling, which is what they market their product as.
They say this is all natural, and we're finding out that's not all true, is it?
Right.
That's an issue that we see a lot in the class action space, are companies that are marketing
these products as all-natural, trying to hit that fit and healthy crowd, making sure that
their messages is out there that, hey, we're good to drink, we're good to eat.
Trust us.
It's all natural, and then you start digging deeper, and then you find out that, hey, actually
maybe some of these ingredients you have, especially in what could be seen as a diet
product like La Croix, that it's not actually all natural, and there may be some issues
there.
Here's the thing, there's nothing wrong if you have a product that's going to have any
kind of processed foods in it, even synthetic, manmade, whatever.
Lots of foods have that.
However, it all comes down to the marketing.
La Croix here is trying to get into this, people trying to be healthier, paying attention
to what they put in their bodies.
They don't want the processed sugars.
They don't want all of that, so they go to La Croix instead thinking it's a better opportunity,
something better for them.
What La Croix has done by saying it's all natural when in fact it looks like it's not,
they're taking away that informed decision from the consumer, aren't they?
Yes, they are, and you have to wonder when you have a tasty beverage like La Croix, that
many people love to drink.
In fact, when I was at my gym, one of my trainers walked in with eight cases.
He loves this stuff so much, and he thinks it's healthy.
I'm not saying it's not healthy, but I think that you have to look at these beverages and
say, "Is it actually all natural?
What are the ingredients, and what are these possibly synthetic ingredients that they're
putting in to make a zero calorie or close to zero calorie beverage so tasty?"
That is what's interesting here, because the class action lawsuit that's been filed right
now is only focusing on the fact that it's not all natural, but some of these synthetic
compounds that have been found in La Croix, I'm going to try to read some of the names
here.
Good luck.
Ethyl butanoate, limonene, linalool, and linalool propionate.
Some of those have been linked to adverse health reactions in consumers, possible cancers.
However, this lawsuit is not actually charging any of that has happened.
It's just that these exist in the product, and they're clearly not all-natural.
Is that correct?
That's correct.
This class action alleges that doing this research, that the attorneys have found that
there are these ingredients that are obviously a tongue twister to say, and that may actually
do things like damage your kidneys, and cause possible long standing problems, but the class
action lawsuit absolutely does not allege these damages have occurred.
It just states that these possible synthetic ingredients are in this beverage, and if they
are, then La Croix has to go ahead and label their products correctly, and give people
a heads up.
If I'm putting something in my body that could damage my kidneys, and an issue with these
beverages is that people like my trainer are buying cases and cases of them at a time,
and drinking cans and cans and cans every day.
If they think that it's all natural, but these ingredients could possibly damage your kidneys,
then I want to know.
If I had somebody just go ahead and [inaudible] beverages every day, and then they said, "Well,
now I got really sick."
What happened?
Now my kidneys are failing.
You're drinking all these synthetic ingredients that are not good for your body, and we could
see a similar issue with beverages like La Croix, when you have these synthetic ingredients
that are almost impossible to say, that are being created in a lab to make your drink
taste better, and then if you're drinking a bunch of cans a day, you might get sick,
and you wouldn't even know why.
Exactly, and look, again, it all comes down to deceptive marketing.
La Croix wanted to tap into a healthier market, people being more body conscious, in doing
so, they decided to fudge their label, and that's what started this world of problem
for them.
There is more information available.
You could find it in the link in this video, topclassactions.com.
If you think you may have been duped by this, or if you just want more information, Scott
Hardy, Top Class Actions.
Thanks for telling us this story today.
Thank you, Farron.
I appreciate your time.
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