I'm Jack Carew and this is Harry Carew my brother and we're the owners of Tactical
Operation Paintballs it's based in Brisbane. The day that we opened we were
just word of mouth between our mates putting up posters and flyers and Mum
actually went through the course. She had done New Rules of Business
we were basically sitting on this first sheet for everything Dale was saying just one
more and more and now it's all this new age marketing you really have to change
the tactics. We signed up the day that we opened so pretty much from the get-go we
were learning in the first conference we went to was optimise online and that
was when we're going through the process of putting our website together
what we've done actually is anybody that visits our website that gets our free
offer our lead magnet, they get sent out one email and then any anybody that
downloads our free offer from Facebook they actually get sent another email so
we can actually track so we're pretty much getting 80 percent from Facebook
and then 20 percent from the website which is good like our conversion is
really good on our website but you know through Facebook it's just people are
downloading left and right, center and the follow up with Facebook you know
once they opt into a smart form where one of our lead magnets it's building
that trust into ontraport so you're not just sending out plain
text HTML is you're sending out interactive emails where you know they
can click buttons or play videos and our blogs which go straight back to our
website so that they're building trust the whole time. On our website we've got
tracking pixels that anybody that actually touches our website any way from
you know whether it be Google AdWords whether it be Facebook whether it be
Pinterest you know whatever Facebook actually tracks them so next time I go
back into Facebook they actually see our ad on the newsfeed
whereas now where we're in the office now and where we're not trying to find
people manually we can actually search for people now we're hitting that target
audience our phones are ringing every day. In the last three weeks because
Alexis she's booking in games at 50 people and 40 people and corporates and
learning all this stuff from Business Blueprint we've now actually started a
new business which is called young bull marketing and we're actually setting up
peoples' Facebook and ontraport for them now. we've got five clients now that
working for. We've only been doing the business now for I think just about two and a
half weeks. Because it's all online we're not constricted to our paintball
fields you know we can go work a world away from home but we wouldn't be
anywhere near where we are now without Business Blueprint no way. It's awesome to see what you've
learnt and actually put it into practice and then the next you'll be seeing it work for you.
Yeah. That that's really really good.
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