Everyone is online
According to Google, people will spend over 5 years of their lives using Social Media
That is 40 minutes on Facebook, 35 minutes on Youtube and 15 minutes on Instagram, every day on average.
You, as a business owner, just can't afford not being there!
We did some digging on our own and we ranked 5 strategies that are really effective if you want to grow
your business on the Social Media.
My name is Daniel, let's get started
You have probably seen other videos and blogs
that your content should be high quality, unique, relevant and appealing for your audience.
But Doc, how do I create and curate content like that!
If you want to position your brand as thought leader in your industry
maybe you should take a look into
what the successful brands are already doing.
So I have 3 tips to help you with that.
The first is the 40-60 rule. That means that you should create 40% of all the content
and curate 60% of all your postings. That helps you to focus on creating high quality
content and still maintain the consistency
The second is Shareability. Better than original, high quality and relevant
you should focus on shareable content.
If you want to know what is shareable, just go to your competitor's timeline and write
down what kind of content receives the most number of likes, comments and shares.
Go back to your workstation and start creating and curating content with those same elements.
Have a higher rate of shareability and help you increase your credibility.
Now that you got good content in your hands, wouldn't be amazing if you
could find if that content will hit or crash? Using tools like Feedly should help you to
find and organize RSS feeds that are relevant to your business.
Once you find the topics, using Buzzsumo will show the total engagement achieved by any post.
You can also check what is the total engagement of the content that you are creating.
And then, to automate the delivering, you can use a tool like Statusbrew
The second strategy is to BE PRESENT on the social media. This is the easiest way to talk
directly to your customers and you can do that without spending any money.
Apart from liking, commenting, sharing and answering content relevant to your brand
The challenge here is to optimize the time you'll spend on this activity
Good news is that you don't need to monitor all the social media channel all the time.
And that's great, because there are thousands of social media channels out there
A good way to start deciding where to be present is to look where your competitors are.
If they are posting like crazy on Instagram
Maybe it's a good idea to start paying attention on that platform too.
Another way to reach relevant audience is to be in industry specific
And after defining where to be present
It's time to decide what kind of content you would like to engage with.
Remember to engage where you can add value to
and try to not hijack the conversations.
Which takes us to the next point
Define your style and principles, and stick to them. If you are funny while engaging
don't turn to a scientific speech overnight.
And if you post pictures 3 times a day
don't spend 3 weeks without posting anything!
Consistency is key here
Guidelines set, time to get into practice.
You can use tools like Hootsuite listening to track conversations.
That enables you to engage
without having to scroll down and visit different pages where your brand is present.
Third strategy is to tackle Influential Marketing.
This is something that will dominate the market in the coming years and is the cheapest way to gain scale
and even go viral if you do it in the right way!
Influential Marketing is to use Influencers to market your brand and you probably already
know some big influencers like GaryVee and Nathan Allen but there are also niche influencers
like Sam Hurley and Mary Smith
These guys are known for publishing great content
having a huge audience and always adding value while they engage
Now consider the benfit of getting those guys to advocate for your brand If they share your content it will automatically
leverage your visibility to all the audience that are listening to them
And because their engagement is high, your content will probably be shared by loads of people
But now, how can you make them to listen to you?
The first thing is to identify the real Influencers.
See, only because one Twitter profile has 100k followers, that doesn't mean that he is an Influencer.
The engagement is a really better metric to define influence.
Now, once you identity the right people, you can try to talk directly to them
presenting yourself, presenting your brand. Be Honest about your intentions.
It is also good idea to do your homework.
Search their background and tell them why it makes sense for them
to interact with you and with your brand. And also prepare for paying them for collaboration.
Which takes us to the...
"There is no free lunch" Yeah, also applies here.
Fact is that Organic Growth is dying.
Platforms like Facebook, Google and Twitter have recently updated their apps to prize even more the
paid content and even less the non-paid content. That means that it is harder to gain space
in your customer's timeline. Now, you and I agree that it doesn't make sense first spending
a lot of effort on producing content, if nobody is going to see it!
If you never spend one single penny in social media marketing
You will leave a Like in this video, just for us to have an idea.
However, understand that before paying you should prepare, otherwise
you'll be just wasting money and just to make sure you don't miss the point
Your competitors are already doing it. Now, how much should you spend?
20% of your marketing budget should be a good way to start.
Also remember that Makes sense for you to go to a paid campaign
because platforms like Facebook knows much more about your customers than you can imagine.
They do a great job while targeting. But, once started, control your anxiety because
it will take a while for the results to come.
Actually, interacting offline with your customers
is the best way to keep them for life.
It is even better if you can mix the offline with the online experience.
See what Price Waterhouse Coopers did, (the auditing company that is taking care of the Oscar briefcase for the past 82 years).
They have sent an actual briefcase to celebrities before the 2016 Oscar ceremony!
The celebrities went crazy and posted tons of pictures in their social media profiles
boosting the brand awareness to the sky.
You can do something similar by sending a special gift to your customers.
The most important is to make sure that this is part of the customer's experience
so they can remember you forever.
I hope you find this useful and if there is anything I missed
Let me know in the comments
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