Get started, the first videos are gonna
be terrible man. They're cringy
Hello, everyone,
we are with, Scott. What;s your channel,
how many subscribers do you have? My
channel is called Nerd Sync and we have
four hundred and thirty thousand
subscribes awesome. What's your channel
about? So I take comic books and
superheroes and use them to teach about
real world things, like history,
philosophy, culture, arts that kind of
stuff. A message, a value proposition, well
established make sure to
pay attention to that folks. Yeah.
What was your YouTube lightbulb
moment, when did things
start to click for your channel. You know
I started doing not educational stuff,
like my channel started, that way, was
more just fun, entertaining and then I
just kind of followed my curiosity. I was
like: what if I tried to educate people
through this kind of pop culture, just
out of my own curiosity, and I found that
people really liked it, and I was like
well I'm having a lot of fun doing it,
people seem to like it, let's just see
where it goes. When you upload a video,
the creative process, is one of the hardest
things, but then you've also got the
daunting prospect of pitching this video
to YouTube as they're like a an algorithm,
robot type,
I guess enemy you might call them in
superhero stakes, so what do you
concentrate on when when you publish the
videos. A lot on thumbnail, or title,
descriptions, what's important to you?
Yeah I think it's very important to
focus on. I mean it's super cliche and
super obvious but a good title, good
thumbnails, I look at my, you know,
quote-unquote, competition. See what their
audience is expecting and kind of
pull from there. So even little things
like in the comic book space right now,
weirdly, white and yellow text on the
same thumbnail, is something that
everybody is doing. The audience is
expecting it, so little tiny details like
that to be like well that's the audience
is looking for I'm gonna try to adopt
that kind of get in there. So it's like
channels are trend-setting themes and
style. It's like you can recognize
what the video like, what kind of video,
it is just based off the thumbnail. What
was the best YouTube decision you've
ever made? Oh man,
the best decision I ever made was
probably just getting started, doing it.
Honestly I mean I didn't know where it
was gonna go and I just, you know, people
always say to follow your passion and I
feel like some people don't know what
their passion is. If you follow your
curiosity that's that's where
you start discovering some really
awesome stuff. For sure. Was that like
did you feel like a personal barrier? Were
you scared to startm like you were just
procrastinating over it, oe we did you
just jump into it? I just jumped into it.
I just, you know, I went to college to
be a film production major and I
realized: well instead of just learning
about it, I want to dive in and actually
start making videos and I jumped into it.
Like my old videos are so cringy and
terrible but like I didn't wait around. I
know a lot of people wait around until
they have the right gear, until they have
the right ideas or whatever, just I mean
get started. The first videos are gonna
be terrible like that. Mine? They are cringy!
But, like, it got me started and I'm
really happy about that. If you were to give
one piece of advice to new YouTube
creators starting today, what would that
be? It's something that I've never
been able to do but if you really want
some practical advice: stockpiling videos.
It's a really great idea. I'm always
working week to week to week on like
next video, next video, next video. But if
you have a bunch, if you're just getting
started, you know, no one's expecting
anything from you just yet so you can
make, you know, a month worth of videos
before you even publish anything, yeah.
And then that way you know you can just
always be ahead of schedule unlike me
where I'm always behind schedule. It's
not a great place to be. Obviously here
at vidIQ, we're fascinated by analytics.
What gets you out of bed in terms of
analytics every morning? What are you
looking for and find interesting? Oh I
love the new analytic they rolled
out about impressions and click-through
rates. That's been like my bread and
butter every time I upload a new video, I
wait I have to see you know is this
thumbnail clickable ,is this you know,
title something that's really
getting people going? I love that and I
also just love, you know, seeing where the
videos ranked in terms of like tags you
know obviously using vidIQ seeing where
we rank on on certain search terms
that's really fascinating to me.
Awesome, thank you very much for the time
Scott. Yeah, no problem.
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