hey what's up Huntington here from niche site project this is the webinar the
free workshop on scaling content for authority sites and niche sites with any
luck you can hear me in the microphones working and the videos working I hope so
I see we have a handful of people and please let me know in the chat if you
are able to hear me I see yes Santiago is on as well I'm gonna try to make sure
my voice holds up so I'm gonna I mean I'm feeling better if people are you
know if you watch the channel and stuff I'm feeling better than it was the last
few weeks which is great but uh you know I don't talk a ton so I have to protect
my voice all right cool people say that you can't hear me please let me know
number one where you're from and then if it's your first time attending as well
always interested and I think we may have a lot of people on so I'm going to
try and keep up with the chat and everything but we'll see how it goes we
have Ken we have lacked if we have Zane what's up and reek Arun Dana people can
hear me Quincy Barbie Barbie made it on fantastic I answered your questions
Barbie in the Facebook group as well just to let you know Dan's on alejandra
dance from the Netherlands yeah this from India Saleem by the way if I
mispronounce your name I apologize I tried my best to you know pronounce
things phonetically but sometimes you're just there's a lot of syllables and it's
really hard for me so I try my best I try my best
alright we have Latif in Singapore it's late there 1:00 a.m. thanks for staying
up we have Enrica from Spain Dana is your first time on from
Minnesota probably a little chilly there as well I'm in Montana Bozeman Montana
Marcel from Spain we have Barbie from
Jordan not your first time awesome Cody and we have Duke made it on as well on
Alejandra it's not your first webinar you're close to Montreal Tony from Tulsa
and we do have a ton of people I am going to try and keep up we have Jessica
first time attending oh Jessica what's up I think I saw you in the Facebook
group we have John from Albuquerque nice katti Saleem can alright Zane from
Seattle nice great town Cody from Tulsa have driven through there I think once
Wong from Malaysia okay we have a bunch of people from all over the place and
cool cool Quincy from Texas we have and I may have to skip some of the people
just because there are so darn many thank you everyone for mentioning and I
appreciate you attending this is the webinar on scaling content we'll get
rolling in a second I know there's a lot of people that have attended before I do
have my normal intro that I go through just to I mean I could just tell you to
establish credibility because if you're if you don't know who I am you may not
believe what I say so I just want to tell a little bit of my story and I you
know I understand if you have heard the story before but I will mention a couple
things when you're when we're going through this webinar right so I
encourage you to if you have facebook open or some other social media or other
distractions turn that stuff off and pay attention I encourage you to get out a
notebook or some sort of piece of paper that's not electronic I always use these
like legal pads here because they're so cheap and you could just you know write
and take notes freely so get out a legal pad or some kind of notebook or
something try to ignore my dog scratching over there
hey Georgie so she is my like desk mate here and occasionally she especially
when I'm doing these livestream she tends to make her copper make noise okay
so anyway Peyton especially when we get into the core
material all like get everyone's attention again and say hey pay
attention I'm done with the intro part so alright and let's see here just
trying to go through we got Steve from Portland and KITT from India and sir can
from Germany Jeff's first time live all right fantastic thanks everyone
more people are gonna be filtering in one quick piece of housekeeping the
connection should be solid I'm wired to my router I have fiber to my house I've
worked to make sure my connection is good but that doesn't always mean it's
gonna hold it up awesome so if it freezes if the video freezes if you stop
being able to hear me or something weird happens refresh your stream I think
there may be a button to just refresh try it on your end also let us know in
the chat other people may say hey I'm having trouble too or everything went
black or they may say it's fine for me obviously there's people from all over
the world on and we're very far apart where thousands of my apart and there's
oceans in between us and all that stuff so the connections could be a little bad
at times so just be patient refresh it if you can do let me know if
there are issues so I can somehow troubleshoot although often times
there's not a damn thing I could do to be honest with you so all right thanks
everyone for hopping on so I'm gonna go ahead and move into the presentation
even though I know we're gonna have people joining in and I will mention one
other thing as I'm pulling up the presentation the the recording right so
I'm recording this if you got the link to to get here you should get an email
in a few hours after everything's rendered so I mean I want you to attend
live and pay attention but if for some reason you can't you can check out the
replay later you should get a link and you know be able to watch it at your
leisure if you
can attend sometimes these things go long and that sort of thing
alright so again this is how to hire writers for niche sites and authority
sites without stress and I'm gonna go deep into sort of like scaling and you
know I guess publishing a lot of stuff I always mention the sound check stuff
because I once did a full presentation and no one could hear me because I you
know I assumed that people could hear me so I always put it in as a reminder Who
am I Doug Huntington I'm the founder of niche
site project that is a picture of my dad and I and our my late dog there Brodie
so we're at Old Faithful which is in Yellowstone National Park happens to be
like from where I'm sitting now to where we were standing there that's probably
like a three hour drive something like that so it's pretty pretty cool to have
like a big national park like that close by and I have been featured or quoted on
several different sites maybe it's a guest post maybe they cited some piece
of work I'm sure you recognize some of the names there and I just you know I've
been around a little while been blogging since 2013 and I've had my youtube
channel which a lot of people have seen for about a year or so in a serious way
so I always talk about this timeline here and I want to emphasize a couple
things a lot of people a lot of stories that you see a lot of the case studies
you see they're the highlight reel of what people want you to see and I want
to make sure everyone's really clear I've had some ups and downs this should
look like a roller coaster because it was one this is over the period of
almost four years almost five years I guess four and a half or so and
basically what we have here is when I first heard about niche sites in April
of 2013 I literally didn't know about niche sites before that
and I I don't know I just I didn't realize people could make money online I
didn't know anything about WordPress or anything like that and I took action
quickly I actually failed about all this stuff through the smart passive income
podcast let me know in the chat like if you are familiar with the smart passive
income podcast or the blog or anything like that Pat Flynn that's how I got
introduced to all this stuff and within a few actually a few weeks right within
about a month or so I launched my first site and I like found this whole world
of internet marketing and stuff so Zayn says SPI got you started Heather you
love Pat Flynn and SPI as well yeah really Pat Flynn's awesome he's a really
like remarkable man and you know it's just amazing what he's been able to put
together so anyway I launched my sites they were kind of flops right my first
few sites like a lot of people you let me know if you've done this I found out
about this stuff and then I launched like five sites within a few weeks and I
had no idea what I was doing and I just thought hey I better lock down these
domains before someone else gets it of course no one got it cuz they were
terrible ideas but I learned my lesson and I now work on fewer projects so
anyway I do want to point out within I guess the first year I launched an
Amazon affiliate site and I made like six thousand dollars in December of 2013
which was crazy I thought hey I'm gonna quit my job it's gonna be fantastic and
next thing I know within you know month of that great great month my site was
penalized I was doing private blog networks gray hat techniques and that's
just what people were doing back then actually even Pat Flynn I was learning
from him and he was doing these link wheels and link pyramids and that's just
the common practice at the time he doesn't do that anymore I don't
anymore either so anyway I lost that site through a penalty I launched five
more in 2014 those sites got penalized after I continued to do the same thing
and at that point I sort of learned my lesson as we fast forward this low point
so I got laid off for my job I used to be a project manager while mostella
project manager a PMP and I worked at a software company doing project
management a lot of turns out a lot of the people that attend these things
happen to do some sort of software or IT work or something like that so I'm also
happened to you know just let me know if you happen to be an IT person and as we
fast forward mice I started doing better I'm going to actually show you some
screenshots of earnings from the last couple years so you get a reference
point and as we fast forward in December of 2016
my wife got laid off from her job just before Christmas and that was a bummer
but my niche site made like $15,000 and then later in June of 2017 we my partner
my business partner and I sold I would partner on this one site we sold a site
for 235 thousand which was is crazy for me to even say it out loud at this point
in time and I've had several months to digest that fact so any I mean sure
enough I mean it was a simple niche site a review site like we're gonna talk
about today and some of the techniques we're gonna go deep into sort of how we
manage some of the specific team structures and stuff like that quick
reminder the Q&A is at the end so you can ask questions through out but it may
be a little difficult for me to see the questions later on depending on how much
is going on in the chat so Q&A is at the end I do encourage you to pull out a
notebook write down your questions as we're going through and then
hi Pam in at the end just so it's a little easier to answer them at that
point so this is the part where you should pay attention if you tuned out
for the intro or something like that we're getting into the material now so
get out your notebook turn off your distractions and don't let's get to it
so this is a way to scale content for niche and authority sites it should
transfer over to any other sort of content type structure and if you're you
know if you're creative if you've built teams before you should be able to
transfer these ideas from content to whatever you want
maybe it's outreach maybe it's you know some other keyword research exercise or
something like that so this is what we're gonna go over you're gonna learn
when you should scale I'm gonna show you a lean content team and basically an org
chart for it so it's modular and I it's not like lean as an agile it's just lean
as in bare minimum you know in a lot of ways I just keep things simple we're
gonna go over that again and again I'll show you the checklist that my content
manager and my editor use so it's really the same roll get into that in a second
but I'll show you exactly what they did it's really a common question and it's
frankly pretty simple but I'll show you exactly what they did and the one thing
that saved me about twenty four thousand three hundred and sixty minutes in a
year so I actually went and calculated and I'll tell you more about how I
calculated that when we get to it so this is what you'll learn and I hope you
enjoy it so the goal here is really important so
we're not just publishing content for the sake of publishing content you have
to have a goal and in this case it was to increase revenue right so in a lot of
ways we you know we should the bottom line should be that you're trying to
increase revenue you're trying to get an ROI on your dollar and I will share with
you I'm not sure if I wrote it specifically I think I get to it in a
second but you have to have a positive ROI if you're gonna make an investment
in something right otherwise you're just throwing money away and it's a hobby not
a business and it's not a venture that you're gonna make money on so increasing
revenue was indeed the point here as it should be for such an exercise so when I
looked at what I wanted to do it was published keyword golden ratio content
and if you're not familiar with a keyword golden ratio I'll quickly you
know go over it but you should watch some other videos on my youtube channel
if you just google keyword golden ratio you should find you know me presenting
this concept it's a way to find the supply and demand of certain keywords
they're longtail keywords often with low search volumes under 250 and you use an
advanced Google search command called all-in title and you manually have to
find these keywords that's why it works because it's manual and it's not a thing
that people can automate quickly all right so my goal was to publish keyword
golden ratio content so let's get into some of the details here and the results
otherwise my point about the ROI kind of goes away so number one in January of
2016 this site made about a hundred bucks and then by the end of the year it
made fourteen thousand eight hundred and nineteen dollars in December and here is
the screenshot for that so I know it's a little bit small but you could kind of
get the idea you can see that it starts very low here the scale is so small you
can't even see the hundred dollars I think around June it was roughly a
thousand dollars or so and I was publishing content in June through
October right so June through October and it it obviously grew it continued to
grow after I stopped publishing content because these things take time to rank
sometimes right so the next thing is that's interesting and I haven't shared
this yet but this I made seventy thousand and twenty seventeen so for
depending on you know who you are and you know how big your family is and
where you live and all that seventy thousand maybe a whole lot of money or
it could be not that much it could be interesting but not that much it all
depends on your reference point for me seventy thousand is a nice chunk of
change right for a relatively passive site and here is the screenshot for that
so this is a little bit cleaner with the scale and you could actually see that
that's a decent amount of money so hopefully I have your attention with the
results here and you know in fact I hire all the writers from up work so I know a
lot of people were challenging me on you know how much I pay and I'm gonna give
you the details here but basically I'm paying a reasonable amount for a
reasonable amount of words I pay about fourteen or fifteen dollars on average
for a thousand words one of the key things is it's not a highly skilled
writer so I know Barbie has mentioned to me and a couple of the Facebook messages
like basically if you need someone skilled you're gonna have to pay a
little bit more depending on details in your job posting and some other stuff
you may have you know an easier time hiring people for cheaper or more
expensive right so everyone has to find their own sweet spot for their own
working style and all that stuff this is perfect for me
I've hired probably at least dozens I'm not sure if it's into the hundreds
at least dozens of different writers some of them work out some of them do
not there's waste in the system and you have to account for it
Latif says you could vouch for up work as well and no I don't hire anyone from
any writers from the Fiverr yeah and next if people are good I'll pay them
more right so this is a simple supply and demand situation and if they're good
I'll pay them a little bit more if they're bad then I stop working with
them so you have to you know have that sort of mindset
you shouldn't have to negotiate for you know quality that should be there from
the beginning for the content manager and editor role so they do sort of both
I'll get into details later I pay anywhere between $10 and $20 an
hour depending on experience how long I've worked with them and so on
basically if you pay more money oftentimes you'll get better results a
better work ethic and that sort of thing I want to note that it takes the content
manager about an hour to edit one post so that's an interesting you know point
right there so takes them about one hour to do the things that I need them to do
your mileage may vary on that one important thing is wind to scale and
generally it's later than you think so a lot of times we'll hear case studies
from our role models about scaling and we think we need to scale right
typically our role models are years ahead of us right so I mentioned Pat
Flynn before he's had just as podcast for like nine years or something like
that I'm not even a hundred percent sure and he's been blogging for like almost a
decade I could have the ears off a little bit if he's been blogging for a
decade then maybe his podcast is only been out for like eight years or
something so when we hear people talking about what they are working on currently
in the challenges they have and what they're implementing and the great
success that they're having and word just starting and there
day I don't know 1001 day 100 or so and we're trying to implement that stuff
that they're doing on day 1,000 we're gonna have issues so not only are we
probably not mentally prepared to handle what's going on and what they're working
on would we run into issues we're gonna be totally confused and the other part
is when when we try it and it doesn't work we're gonna be super discouraged
but we may not see all the background stuff that's happening all these
struggles again remember that success roller coaster that I showed you well
that that is a real you know thing I had some down points and I will tell you
about those where a lot of times people will just tell you all their highlight
reel like if you are just seeing the highlight reel and you're trying to do
that stuff you may not see the three times they tried something and they
failed and now they kind of they figured out the mistakes and now they're doing
better so basically scale later than you think and don't try and scale on day 30
when you should scale on day like 300 so don't get ahead of yourself basically
your site should have traffic in a Revenue already so don't try and build a
big team if you're still trying to get traffic on your site you're gonna have
issues so if you don't have traffic on your site yet you probably need to focus
on the basics keyword research outreach getting links
just promoting your site in general maybe you really like social media and
you need to build a social media presence I'm not sure what you're
working on specifically but if you are adopting a different model then you know
plan accordingly now if you don't have the budget to scale either then you
should wait don't scale before you can afford it don't go into debt to do this
stuff just because you know you can put it on credit cards I'm very much
believer in bootstrapping and waiting until you could reinvest in fact I will
mention that I made hundreds and hundreds of dollars and I
reinvesting like hundreds and hundreds of dollars from this specific website
and I was reinvesting those earnings from you know the previous six months or
so into the first set of content so it was always reinvesting it was always ROI
positive even though I did have just capital to invest if I wanted to I
really wanted to do this organically grow slowly so and that brings me to the
point about growing slowly so if you haven't built a team before like for
example your day job then you should start slow you'll want to grow the team
slowly and the probably the biggest mistake you can make after you watch
this is if you go and try to build a team quickly before you really know how
to manage them so the interesting thing is when you start building a team you're
gonna you're going to be a little bit more stressed out and when you're hiring
people you're probably trying to reduce your stress reduce the amount of work
and it's usually easier to just hire people than it is to actually manage
them so actually I'm just curious in the the audience here let me know if you've
managed people at your at your day job or otherwise say you know more than two
or three people just curious to see the experience level as far as management
goes just curious so the other part is you have to remember that some things
are going to go wrong your plan is going to get disrupted it's gonna get crushed
by some unexpected event maybe a VA disappears and they don't you know they
don't actually do the work now if you have built a team in a corporate setting
and I have by the way you probably realize the building a team is going to
create a lot of problems probably faster than it's going to solve them so my big
sort of reference point is I helped grow a team from about 40 to over a hundred
and I helped on board like new employees I developed like the onboarding document
and basically improve it in each person that you hire creates another
communication channel because you know you could talk to that person but they
could also talk to each other depending on how the organization is built so even
if you're the main point of contact and the team members don't talk to each
other you still have to interface with each one so for example if you try and
hire like five writers or so and each writer has say I don't know two
questions per day and they just send an email well that's like ten emails
additional that you're gonna get per day and you have to answer each one so I
think you can see the sort of issues that may arise if you just try and hire
people too fast so grow slowly grow slowly all right and people did mention
Arun has a team of three garius manage up to 50 people tim has a hard time
managing the sock drawer yeah you know I mean depending on where you live you may
have a lot of socks and Gareth mentioned you manage three people in a previous
role Jessica managing kids that could be a lot of
work of course and then Marcel has 75 or at one point had 75 employees John was
Sales Manager is the sales manager and yars has grass has a group of five cool
so a decent amount of experience out there so as I mentioned you have like
more communication channels as you grow the organization so keep that in mind it
grows slow that don't fear I'm gonna tell you exactly how I grew the team up
over the span of several weeks I'll kind of sort of deconstruct how I did it and
mention actual like number of people and a guideline so the org chart so here is
just sort of the simple org chart and I generally favor simplicity over making
something complex and you could have a deep org chart with
like more managers and stuff if you wanted to to delegate tasks but when I
looked at it personally that would actually have I mean that that was my
old job right a hierarchy multiple managers and a team and I didn't want to
create you know that sort of structure so I just opted for a simple flat
organization so there are two main roles here aside for myself the PM so I'm
doing the PM work but I hire for two roles that's the writer the content
manager they both report to me and I've had as many as like three content
managers and twelve writers or so at once you can tell this is modular I'm
gonna go a little deeper into it but you know it's modular you can recreate this
sort of structure over and over again and have multiple I guess pods if you
want to call them that and you can just have a like everyone report to you and
you know just manage things with spreadsheets that's kind of what I
usually do okay the good part about this model is it can grow really fast if
needed and then you can also just disband the structure just as quickly so
that is the benefit of working with freelancers you have the ability to you
know grow quickly or just in the project whenever you're finished and that's you
know that's just the way it goes so phase one keeping it simple grow and
slow so this is the team you hire one writer and you yourself are doing the
project management which is relatively simple and then you're doing the content
management too so by the way I'll just keep referring to it as a Content
Manager that includes the editing or to again I'm going to go over the role at
the end and just give you like the list of items that the content manager work
done so this is you know a time frame of like one week or so right so you can go
to up work you post the job you hire someone you have them write a few
articles you get those articles edit them you know draft them in WordPress do
the stuff and then you're good to go okay so that's week one over the next
two weeks you could hire another writer or two okay so you could hire another
writer or two you'll notice here that there is a Content Manager role with
this gray box the Content Manager is a new role here and that is a writer the
original writer that I've promoted so the writer did a good job and I asked
the writer hey do you want to do something a little more interesting
you've been writing a few articles I like what you're doing you understand
the voice and you're doing a good job I'll pay you by the hour it's a little
bit different and if so then I'll promote them to the Content Manager role
and I'll hire two new writers same way I hired the other writer so with a trial
job and I see being is asking if there's a replay yep there's a replay by the way
if you're joining late if you have any issues with the connection hit refresh
never fear though there's a replay so if you got the link via email then you
should be able to watch it later and hopefully when it's recorded it'll be
better sorry for the issues okay so this is a one to two week time frame here so
again you will have to let the Content Manager know what they're gonna work on
so they'll need to have some some articles in the queue but generally
you'll be able to hire a couple new writers pretty quickly over the course
of a couple days next you have the same single Content Manager and you hire a
couple more writers so you're hiring two writers and the content manager is
working through the content that the writers are writing
learning the process right so this again is another one to two weeks where you're
adding two more writers the content manager is getting faster and learning
what they need to do and they're understanding the process that sort of
thing phase three now this is where it gets
interesting or sorry faceful or this is where it gets interesting this is where
you could hire as many writers as you want to fill your content needs and the
key part here is you'll have only so much bandwidth for the content manager
so let's say the content manager can work for ten hours a week well that's
great we know that the content manager takes
about one hour to work through one article so if the content manager can
work for ten hours per week that means if you have five writers they'll be
doing about two articles per week you want to sort of match up the work that
the writers are doing with the amount of work that the content manager is doing
at the you know at the best you'll probably have best case scenario you'll
have the writers writing a little bit faster than the content manager what you
don't want to have is the content manager sitting idle you're paying them
by the hour and you don't want them to just not have work to do then they'll
start looking for other jobs so if as long as you have like a little bit of a
queue built up I usually like to have a couple articles written ahead of time
before the content manager is working and then I'll match up the capacity the
bandwidth for each of the groups right so the writing group versus the content
manager and then you can figure out the right bandwidth you will have to adjust
a little bit maybe you figure out that the content manager is loving the job
they want to work more hours and then you could hire more writers right you
could hire more writers or you could ask the writers to write a little bit more
phase five oh and by the way phase four is one to two weeks but really it's as
quickly as you want to grow as quickly as you could hire the people for phase
five by the way I'm gonna pause here any questions I'm talking fast and I'm just
gonna turn off sharing so just a quick pause so phase five we've hired the team
it's growing there's a lot of a lot of people on the team any questions out
there about hiring up through phase four or anything like that all right
Tim says it's all good Selim says it's okay all right Jessica says what
information do you need to provide the writers with okay cool all right nice
good questions okay basically I usually just tell the
writers the title of the article and then they have like some loose
guidelines on how to write the stuff so I give them a template if it's your
first time on Jessica check out a niche site project there's a template for
Amazon affiliate reviews but basically it's that firm in UK how many our how do
you know how many hours the content manager has worked so either through up
work there's like a there's a tool a screen shot tool or they log the hours
manually so they tell you I ruin how many keywords that we need before
starting this project so you're asking a very specific question not really so
I'll answer it but you don't have enough context about 25 all right Tim says are
you pushing articles to editors yes from writers to you than from you to the
content manager correct Dustin what should your expected time input be
at this stage maybe and I'm gonna make an assumption that you're asking about
the number of hours that I'm spending on admin time roughly one one hour to an
hour and a half per week and then yeah how many keywords should we provide the
writers for a single post totally depends on how you're creating your site
for me it was one keyword per post per the keyword golden ratio Wang says
finding the writers is the main issue since Iago how many articles per week
for each writer however many they want to do I prefer not to have writers doing
more than like one per day because I feel like the quality can go down and
most people don't want to write more than one per day but whatever you want
you're the boss right you tell them however much you want
Gareth's so you hire one writer one week and then to week two and then three week
four yes Joe says do you give the content manager access to WordPress yes
and I'll talk about that in just a moment two excellent questions thank you
everyone and let's hop back to the phase five which is the last phase I'll try to
share and can people see the screen there is that showing up can you see my
my screen I don't I'm having trouble seeing it huh yeah just let me know in
the chat can you see my screen I may have to do something different here
it'll try not to crash the webpage here
okay I can see it now so okay cool so phase five this is um sorry basically
this is where you hire as many writers and content managers as you want as I
mentioned I've hired up to about 12 writers and like three content managers
and for me that worked out well I mean the reality is even if the content
managers say can work 40 hours a week there's they can only work on one
article at a time so this is where you could really throttle and publish a
tremendous amount of content that seems insane without going insane yourself so
and basically if you have two content managers working in parallel say for
example and a lot of upwork folks want to work part time right so if they're
working say 20 hours a week they're working 20 hours a week in parallel and
oftentimes that's gonna be you know greater than 40 hours that you're
getting from one single person just in my experience that's not always true but
in a you know this is sort of it's like high-tech factory work if you will so
you're really like throttling it so just keep in mind there's turnover in all
these positions so for various reasons after you set up the team you're gonna
have to hire more right a writer is gonna disappear a writer is gonna flake
out they just disappear sometimes and that happens so if you have the
expectation that you're gonna have some turnover and by the way this goes for
all jobs all companies everywhere right so even when I was a project manager and
I had a team of 15 people people quit right there getting paid you know six
figures and people quit because whatever they don't like the job anymore
something change they have to move so it happens whether it's a freelance
position or not so don't don't get upset when people disappear just it's part of
the cost of doing business so there is great flexibility in hiring freelancers
that's great but you do you have to deal with the I guess the downside of that
all right next me saving twenty four thousand three hundred and sixty minutes
and 2016 basically it was because the content manager so I took a step back
and I thought about you know where am i spending the most time like and what do
I not like doing that's a good way to figure out what to outsource by the way
what do you not like doing what takes a lot of time so as a reference it took me
about an hour and a half to edit and draft a single blog post and I thought I
had to do that work myself because that was like the outward-facing content I
felt like I couldn't teach someone how to do all the little steps and all the
little things that I was doing and I really just wanted to have control I
felt like I needed to have control over the content over the little details
where does the image go where does the link go where do I divide this paragraph
what happens when I make a new subheading like I want to make sure
everything's right turns out I was a bottleneck in the process and I had to
do something I also hated doing that work and it took me a really long time
so quick little bit of math here if it takes me an hour and a half to do this
work and I'm going to publish 200 blog posts that's gonna take me like three
thousand hours right am i doing it right 300 hours sorry 300 hours so it's or no
no no that's right yeah who's gonna take forever 3,000 hours if it takes me an
hour and a half right whatever it's hard to do math when a lot of people are
watching but the point is a lot of time and basically the content manager does
this so I listed out the stuff that I was doing and it turned out
wasn't that hard and it was just this stuff right so and at the article so
that is like the style guidelines general formatting the structure font
voice like that style and people have asked me for the style guidelines before
I could just tell you it's like 12-point font
Arial it's just like the personal stuff that you want so you don't need mine you
could just figure out whatever your style is or you can just Google style
guidelines for web content that kind of stuff it's whatever you wants don't
think my way is the only way right as far as the voice perhaps you prefer a
certain type of voice or something like that
additionally from the Edit point of view the editor or at the time when I was
listening at my stuff they would take care of grammar spelling stuff like that
when you're paying like 15 bucks for an article a lot of times the writers not
gonna have time to make you know a really awesome editing pass so there's
gonna be some mistakes and the editor picks it up I'm fine with that okay
the other details are the content manager uploads the content from Google
Docs I did everything in Google Docs they draft it in WordPress to them
access is an editor in WordPress not admin access editor access they had
backlinks to the external sites that I wanted to add them to they add affiliate
links so that the articles would have affiliate links they find one two three
relevant images and they find one relevant image or sorry one relevant
video from YouTube that's it that's what they do
so is this stuff that you could fit on one slide very simple so quick just
recap you're gonna grow slow don't grow faster than you should if you're just
starting your site you can use ideas from what we've talked about
but you probably don't need to hire like five writers if
you try and hire five writers you're gonna go crazy it's gonna you know be
amazing when you find the writers at first and then you're gonna be undated
with questions and emails and it's gonna be a lot slower than you thought
so grow slow trust me trust me on that if you try and grow too fast it's going
to be an issue the other part is when you hire people and you build your team
just understand there's gonna be some turnover people are going to flake out
and you just have to recover if you get upset if you get frustrated it's not
gonna help you just have to expect it and a lot of times in life really just a
life lesson here when when we get frustrated when we get upset it's
because our expectations don't match up with reality if you have more realistic
expectations then you're not going to be as disappointed you'll generally be
happier right so just a quick little example if it takes me you know 15
minutes on average to get to the mall but in my head and I always think hey
the fastest I can get to the mall is 10 minutes I always plan for 10 minutes
even though on average it's 15 minutes in the best case scenario of ten minutes
never happens if I always think that I'm going to show up late everywhere and I'm
also gonna be frustrated I'm gonna be running behind I try to show up places
like on time or early so generally if your expectations can match up closer
with a reality hence if you realize people are going to quit people are
gonna flake out or maybe they're not going to do the job perfect at first and
you coach them you're gonna be a little bit happier and you're gonna be a little
more successful in this endeavor all right so I mean I see some questions
piling up so I'm going to get to those in a second
you want to mention one thing there's no actual real pitch you can't buy anything
in this workshop here but next week my course my premium course 5 figure niche
site comes out so if you are attending this you are indeed on my email list you
will get emails about the course next week it will only be open for 5 days
Monday through Friday that is the 15th through the 19th so you'll only be able
to enroll for that amount of time it's not false scarcity I actually have a lot
of interaction with each of the students so basically I have to throttle it and
make sure there's only a certain enrollment period so I can work with
everyone as they're working through it at the same time so this is just slide
there so there's the product image there probably need to have a sexy everyone
with newer images fixed up but that's it right there and the course was created
with the principles some of which I talked about today but principles and
techniques and strategies that work I've done it on my own sites I've taught
other people how to do it and many students have been through the course
and in fact have made money pretty quickly I have some very exciting
testimonials that I've gotten in the last several weeks actually the last
several days where people that enrolled in the previous session they already
were able to make some money over the retail season very unusual that's not
typical results but some people were able to make sales over the retail
season which is super cool all right QA let's get to it and I see some
questions popped up and we'll answer them until we're done all right
somehow I I have like two screens on here of myself which is weird anyone
else see that I want to get rid of I want to get rid of that I'm the room
owner
okay so just one people just see one okay cool alright so yeah asses we need
to pay for images for the content manager so if you want the content
manager - yeah you have to pay for it basically if you want the content
manager to get premium images and did they have to buy then you have to pay
for it I typically have my writers or the content manager get images from
Creative Commons tim says adding backlinks external sites for those
references or more sources either one in both so whatever is appropriate for the
content sometimes you know it's for two competitors right now I know a lot of
people would not link to competitors but I've tested it and tried it and it's not
the worst thing in the world you can also link to you know big websites like
CNN New York Times whatever okay John says a limited number of students for
the course not it's now not necessarily but that shouldn't have a bearing on on
anything there are certain there's different packages right so there's a
one on one package and there that's limited right Marcel says sounds like
you don't pick the products to review do you see any negative impact by letting
the writer select the products nope again this is a control thing so at some
point I thought I needed to pick it but if you give guidelines for the writer
say pick products that have four star ratings in that are you know reasonably
priced and that sort of thing like whatever you want or maybe you tell them
pick cheap options or pick in this price range but there shouldn't be an issue by
letting typically typically you'll get better results if you let people think
and you a lot if you give them guidelines and they make some
decisions on their own it's gonna be way more interesting than if you spoon-feed
him Dan says write articles yourself is the best option sure but I would say
you're you have to look at the work that you want to do the work that I wanted to
do didn't involve me writing 200 articles - you know 20,000 words of
content so that it didn't include that so
arune says did the team really need to know they are part of a team I don't
know I'm not sure can you rephrase your question I'm not really sure what or why
you're asking or why it helps ken says how did I scale to find 200 key word
golden ratio terms slowly over time I probably found well I hired someone to
help me write so I hired someone to help me after I taught them the process but
basically if you just found like 10 per day for 20 days you're there so just
slowly over time like everything it was just a slow process how do you know if
you're building your site the right way so that is hard to answer because if you
are asking the question then it means you don't know sorry I've had a cough
that I'm trying to get over so if you don't know then you wouldn't know
however Jessica I would say I need a cough drop first basically you should
follow you should find someone that you trust and you should follow their
process what you shouldn't do is find five people that you think you kind of
trust and then dupe like five different little
versions of what you're trying to do that is going to be frustrating and
you'll probably not end up in a good position so you should probably pick one
person the trust that seems to be successful and then go from there if you
follow like five people before you understand what you're doing you're
gonna end up like doing five different versions of something and it's not gonna
work for me and do I give writers sample content or articles or or just the
outline neither I'd usually just give them the
title Dana are you referring dana says are you referring to posting links on
other sites to backlink or linking out to them I hate the backlinking process
do I have a reef source to refer about the process in this case Dana I'm
referring to posting links on other sites or sorry I'm linking out to other
sites from your site so this is all about the content on on your own site
and they're the content managers adding links for that as far as the backlinking
process if you hate it then probably not gonna be as successful as if you embrace
it because it is in my opinion a necessary thing to do I know other
people like my friends at income school Jim and Ricky they say you know don't do
any back linking they say you don't need to do backlinking my belief it's a
little bit slower you're gonna reach an artificial ceiling however people are
successful without backlinking if you just embrace it then you should be
better off in the long run right because a lot of people don't like it if it's a
differentiator then that's a good thing as far as resources yeah I did a webinar
like last week if you go to my youtube channel just search for SEO for niche
sites you should find training on that
so yeah says niche marketing is all about creating small product review
sites and ranking it in Google no I would disagree you there's no reason
that it has to be a small product review site it is a product review site and you
rank in Google yeah for me and you're struggling to write your own articles
after a promising start you wrote five two thousand words but now you're
running dry you need to look for writer cool go for it I eat aunt says do you
update the articles yes sometimes if yes how often probably I will maybe have a
look every three months or so but I don't have a schedule Mike says what you
only add product reviews or when you include blog articles that are focused
on SEO I would do both and when you say blog articles focused on SEO I assume
you mean informational content but I'm not really sure but yeah product reviews
and the other stuff Tim says can you do a YouTube review of the products and
then link back to your site yes Kent says do you have an outsourced process
finding keywords in the training do you have that finding keywords in the
training I love to try no not really but I have videos on the keyword golden
ratio so you could probably just tell someone to learn how to do it and see if
they could do it Sharon says do you need 20 to 25 articles to start making money
no you need like ten Jessica says should my post be about reviews only be about
reviews you've been writing posts on different subjects I'm sort of a mix
it's sort of a blog affiliate review best of mixture a combination of content
is a good thing to have Marcel says congrats in the 2017 thanks with the
site making 70 K what's the percentage of kids er content versus the high
volume keywords I'm not sure exactly how much I'll reach and link building was
done for the site a decent amount hard to answer and I don't know the numbers
off the top of my head
Sharon says I can't seem to find keyword golden ratio keywords below 0.25 so sure
and just keep looking that you're out there Arun you're thinking about Google
Alerts and the keyword checker to up work okay
yeah says can I make only one article and earn money if it's ranked on the
first position of Google sure yeah you could do that I wouldn't recommend it
and logic would say if you know how to do it with one article you know how to
do it again so I just do one you can do it once why don't you do it again
alright what other questions do we have I blew through the content there that
was actually pretty quick Sibbi says for 1,500 to 2,000 words how many
keywords is good to apply here Sabir it depends on what you're trying
to do with the content so one and you know what I don't even look at content
that way so you can go after one keyword if you want if you're doing keyword
golden ratio stuff or you could go after you know 100 keywords so you just have
to think about what you're trying to do and without the details of what you're
trying to do it's hard for me to answer just out of context and if you're
thinking about it that way I would probably say you're thinking about it
wrong ruin sets when is the next batch starting I don't know what that means
apologies you missed the start of the workshop what software do you use to get
the keyword golden ratio Gareth so I didn't go over that that is a
different topic for a different day but the software that I use one is keyword
CAG to get the keyword volume or keywords everywhere part of the same
group and then you have to run a advanced search in Google so you just
use the Google search Gareth I recommend you take a look go to my channel google
the keyword golden ratio Oh actually there's a better there's a better link
hold on I'm gonna paste this for you here it sort of consolidates the videos
and they are check out this page it puts it together a little bit there's like
three videos there the firm an if you were aiming for ten articles how many
would you write in the best of voice in general I think probably 5050 I'm not a
hundred percent sure what you're asking
says how much money do you spend on content before you expect to see an ROI
I don't know um maybe a couple hundred bucks something like that
Dave says how far do I plan ahead how far do I plan a block of writing before
start writing before starting the writers on articles usually when I first
got started so it varies Dave when I first got started say I had 20 keywords
so 20 articles off the bat you know that would take a couple hours to find maybe
20 keyword golden ratio terms and then once I had a couple writers that would
take them a couple weeks to to work and then once I saw that I was like okay I'm
gonna do this I'm gonna publish more I went ahead and essentially published
like oh sorry I found like 180 other keywords right over the course of a
couple weeks the point is it doesn't matter how fast you find them as long as
you're ahead of the writers Zane says how often do you start niche sites
you're not an expert in you're trying to finalize the topic and you realize your
actual interest wouldn't be too profitable how I don't start that many
niche sites so almost never but your question is really about doing something
you're not an expert in that's okay it's okay if you're not an expert it's good
if you have some light interest at least so you're interested
Sharyn see you later yeah says what's the best keyword density has per your
assumption for a keyword golden ratio post
it's hard to answer that I would suggest you don't use it more than twice Tony
says how do I find keywords for my niche you need to do keyword research there I
did a video in the last couple days on three places you could find keywords you
should check that out
selim says I prefer fixed price work how you are working on an hourly price so
basically if you prefer to work on a fixed price deal you're the boss
you could do it you could you can set up the contract however you want so
personally I did fixed bid situations for the writing and then I paid the
content manager by the hour the reason why is because you never know how long
it's gonna take to edit the content maybe it's really long content maybe
it's really short content maybe maybe the contents not that good because the
writer was unfamiliar with the topic or something so from my perspective I
wanted to be fair and I wanted the content manager to work by the hour but
if you want to do in a different way more power to you Tim says do you keep
writers on one site or toss them articles for different sites and topics
whenever I need at the time so I have mixed it up before the firm ends says
you have a load of keywords for a blog but you're trying to avoid it looking
spammy by having too many best-of and product related Jessica says if you
don't do a niche site what kind of site do you do can you rephrase your question
basic I mean I'm not sure what you're getting at basically whatever you want
so if you have like a software app or something then it's a software
site or if you want to have a membership site then you do a membership site so
I'm not sure what you mean about a niche site versus anything else
okay and Jessica's clarification is you said I don't do niche sites oh no I said
I don't start new niche sites all the time so some people especially a lot of
people that are just getting started if we go back to my rollercoaster like if
if I if I have a suggestion is for people to focus on like just one side at
a time so basically if you're thinking hey I'm
gonna start five sites and they're all gonna make 50 bucks a month you're
forgetting about the overhead and all the pain in the ass of working on
multiple sites at the same time all right Jessica sorry I eat I'll just say
eat what's the conversion rate you usually see so I'm not sure off the top
of my head I think it's something like one or one and a half percent by
something so from people visiting the site it's like one to one and a half
percent buy something John says how important is a Meta Description I don't
think it's very important these days because Google seems to just pull
whatever they want so I used to put them at a description for everything because
Google used to always pull the Meta Description but now sometimes they'll
put in other stuff from somewhere else on the page so I don't do it anymore
Jeff says there are so many offers out there to promote how do I choose the
right ones for my audience and blog you just have to figure it out I don't know
you got a like what your audience once and test to
teach how do you take rank bring Google Corps I'll go to how to optimize I don't
know that I saw Brian Dean a backlink uh published something this week on rank
brain so I don't know any other questions on content or teams or
anything like that
by the way keep an eye out for the course next week again I will be sharing
some cool case studies and basically testimonials for people that have gone
gone through the course yes a teach so you've gone through Brian Dean stuff
cool so you know more than me I just skimmed a little bit Arun says how many
internal links are ok for a thousand word post I'm not sure I haven't tested
like limits or anything but I usually say it's good to have two to five links
internal links per post any other questions and cool we kept a lot of
people on for a long time so this is awesome we still have like 57 people
he says geet says how many affiliate links are ok for a post I don't know the
exact number but you can definitely get you negative best SEO impact if you have
too many affiliate links in your post and basically what you or what I tend to
do is put like one affiliate link for every like 250 to 300 words can you put
more sure but my argument is if you're trying to hit someone over the head
with affiliate links then maybe it's not the right kind of traffic alright and
I'm told Tim has a question ever worried that writers or managers turn into
competitors no I really don't do I make them sign NDA's so basically what we're
doing like what I'm doing is usually there's a lot of pieces you have to put
together so even if they know the key words are under even if I have given
some writers access to the course just do they understand what I'm doing and
it's like people that have worked with me for a long time so basically I'm not
really worried about it because there's a lot of steps you have to do and
there's a lot of moving pieces usually the writers don't have I mean they're
just trying to write you know they don't really know what their contents going
for and sometimes they'll ask questions and I'll just let them know okay so
hopefully that answers your question Tim and basically I mean a lot of times
ideas are cheap and easy right I just told you so much information in this
presentation hardly anyone's gonna do it unfortunately hardly anyone's gonna do
it and as soon as it gets hard a lot of people will be like on this you know
that's not quite gonna work it's hard to push through and it's all about the
execution some people will push through though but
it's all about the execution the ideas are easy and simple and free in general
Jeff says what's the best way to incorporate the key word golden ratio
and the title and the body and both correct in both yeah this is what makes
content successful why don't you try and rephrase that better deep and says what
about the content strategy and average length about a thousand words covered
that in the beginning about a thousand words
yeah says I mean what makes content good how do
you know if a piece of content is doing well it's getting traffic and people are
spending time on it what makes content good providing
information for the user I mean it's you know it's a dumb answer but if the user
is getting the information that they're looking for and it's engaging and
interesting they'll read it they'll probably click to Amazon you'll
be able to see that stuff
Arun says you just posted an up work yesterday
awesome Arun Tim is gonna get his sock drawer in order Salim says it's really
great I mean you're definitely gonna try to use a niche site template of course
cool
yeah and Tim mentions yeah it makes sense not to worry just do what you do
well and spend time on energy instead energy on success instead of worrying
yeah and then the other part you know a couple people actually especially when
I'm like launching the five figure niche site course people will tell me hey it's
on these free download sites and that's true but people are literally I mean a
lot of it is fake by the way they don't have all the content but the fact is
people pirate stuff all the time and it sucks but people that would use pirated
stuff number one they're not my customers anyway they would never buy
for me in the first place but you know to worry about that stuff is a waste of
my time so usually I don't even pay attention to that tony says you love the
scaling help thanks cool you have to transfer it to in your to your business
okay awesome let me know how it goes dan says change your articles do you lose
ranking if you change it this is not going to be helpful if you change it and
Google doesn't like it for some reason then yeah you'll lose rankings but if
you change it and you say add content and improve it usually it'll improve
rankings
haha nice Tim Marcel agreed Derek Siver's has a great post on ideas versus
execution yep okay any other questions and yes I see your question on
remarkable content this goes back to the the point of asking the same question
over and over again pretty much covered it so I'm not gonna answer that sorry
any other questions any unique questions that haven't been asked before
yeah good session today
Firmin says when would you provide the actual article title and upwork I
probably wouldn't do that do you post something like the article 4 X X product
comparison thousand words to post something like the article required no I
usually don't if you are on my email list the first email that I send out has
like a link to downloads if you follow that link to downloads all my content
upgrades and stuff like that there is a piece of one of the content upgrades one
of the lead magnets has like the job posting that I use I've used and refined
that job posting over the past four years it seems to work really well I've
literally hired dozens of people using it and it I mean it provides the
information that's needed it attracts the right kind of writers and the right
price point that I'm looking for Tony says you've seen some tools that rate
the impact of your title do I have a recommended tool no I don't know that
that would be very useful
yeah so I've heard of some tools to about like headlines but most of the
time you know I don't do anything like that I don't use many tools although I
do have a note to myself to make a video for SEO tools that I use so and then I
was making a list of some of the tools and I was like I need to come up with
more tools to use but I don't use that many tools there were like a couple
tools that I use often and then the rest are just a very very rare occasional
usage so awesome any other questions and the other questions out there and by the
way I I try and have like books next to me so I could like hold it up and say
hey I'm reading this book so I've mentioned it a couple times this book by
Dan Rome called back in the napkin to make like simple drawings to sell ideas
and solve problems and it's interesting and I think I need to draw more you know
simple images of like stuff that I'm working on fermion says there use
premium themes or page builders I hate page builders I don't use vanilla
WordPress but I just have a couple of a couple of themes that I use and the
theme doesn't matter I mean it doesn't matter at all selim says do I use any
tools to measure the readability no but sure don't then I read cache vert izing
no but I think I've seen it around but I didn't read it all right cool I think I
covered all the questions I know there's a little bit of a delay so I will pause
for a minute here while I drink some more water I am reading back in the
napkin and I think you know the things that I I'm probably gonna do
is I read a lot of books last year I think like 45 or 50 or so I didn't I
started to not write them down but towards the end of the year but I read
like way more books than I ever had ever and I may go back and one thing I
realized is I would read a book quickly and I'm thinking oh those are great
points in there then it would be another book and I would just keep reading
but I wasn't implementing stuff as much as I should have so I thought hey I'm
gonna read some books and then I'm gonna implement so when it came down to it I
thought reading cuz I want more knowledge however it's also you know
even more powerful to implement something so if I say read the 4-hour
workweek and then I really worked on implementing that but I only read that
one book that would be even more powerful than if I read like 200 bucks
and didn't do anything from any of them because I was just worried about reading
so my thought was I'm gonna go back and reread books that I found compelling and
I'm really gonna take you know one idea and like figure out how to work on that
thing so okay okay so I see some other questions
Dave says do we have the Content Manager make the comparison tables no I
typically don't just because I don't want to deal with the training so a lot
of posts may not have tables but that would just be a training issue and I
just wanted to do things faster Tony says do use thrive themes no I actually
actively dislike thrive themes I find it bloated there's too many
options it's hard to use the supports bad it's probably enough Nikhil what's
my link building strategy in a simple way it is blog commenting and guest
posting for you're thinking about going simple to
okay great tim says that's a lot of books yep and
the thing is with reading if you rewind in between like 20 Wow
actually before 2013 or so I probably only read like 1 to 2 books per year or
occasionally if you I know a lot of people are new that are on here I'm big
into home brewing beer I love beer I'm actually a high ranking beer judge and
the only other stuff that I read from roughly 2007 up to about 2012 was beer
books so I probably have more beer books and Brewing books deep very dense
reading I have more beer books than I have business books it's probably
getting close to switching over to business books but those were the books
that I read because I was interested in that stuff and the trick with reading is
there's no trick it just takes time you have to make it a priority you have to
just put time into it there's no shortcut I have gotten faster at reading
but it was only through many many hours day after day of reading but you
literally just have to schedule the time and say hey I'm gonna read like 45
minutes and yeah it's it's usually very very enjoyable once you get into it but
if you're in a rush if you don't have time if you just try and read a couple
pages and not like full chapters or something like that that was the issue I
had I would read two pages it would take me like a week to read a chapter I would
fall asleep it wasn't a priority so okay
okay dan says income school says not to do blog commenting they say it doesn't
work okay in their model they don't do it in my model I I do it those guys are
great but we have a different outlook on link building and I think it's a little
more necessary than they do and yep yeah so that's my stand on it Tony says you
just bought thrive themes what I recommend instead you know what I'm not
big on themes I know my buddy Alex at WP Eagle he is big into like Divi and I
think maybe like X theme honestly I don't know anything about him my like
thrive can be okay if you keep it lean if you don't use all their options but
the problem comes in when you hear people that are pushing thrive and there
they are affiliates and they tell you you need to have all this formatting and
all this extra stuff it just makes your page load really really slowly and let's
see yep in a room yeah I do like beer
I'm a native English speaker from the US dances what do I think about vada you
know what I think I may have used that once or twice and you know what I'm just
bad with themes I maybe you should do a couple just videos of tear downs yeah I
think Genesis studiopress is good I've seen that quite a bit
my advice is to find a premium theme that you like how it looks and just use
that one everywhere and I don't like page builders for normal sites you
really just want to present the content you want the theme to stay out of the
way my first site I use WordPress 2012 I
think you could build a nice-looking site if you just use a wordpress version
I highly recommend checking out some of the free themes from automatic automatic
is the basically the parent company of WordPress so you end up with a
well-designed fast loading with usually good options
and there's you know several several free themes from automatic but yeah I
should probably look more into themes because the ton of people ask me about
the themes and at the end of the day it doesn't matter it's about everything
else as long as your theme looks generally okay it's fine what you don't
want is a theme that's gonna slow you down right so one reason thrives a
little clunky is there's so many options the more options you have the more
things you're gonna be fiddling around with that slows you down you're much
better off on you're much better off just focusing on keywords and content
and everything else and yeah says you don't use Facebook anymore you've texted
me on messenger look I don't I I don't like getting messages from people on
Facebook I pretty much reserved Facebook for family and friends yeah I saw your
question in there and like I told you you were asking the same question in
like three or four places I don't like being stalked on the internet so I
deleted your message because I didn't want you to contact me on messenger
nothing personal but yeah just you you kept asking the same question and not
cool yeah Furman's humming me down Arun privacy is a must
and the thing is I have hundreds of Facebook requests and I've I've talked
about it before people tried to get me some advice I already had I have like a
I have my like public figure persona and profile out there and I also have like a
Facebook group and I have a Facebook page but I still have like hundreds of
people that are trying to be my friend and basically I don't know what to do
with it at some point I may just accept everyone
as friends and then treat it as a marketing channel and you know my
friends will think I'm crazy yeah okay any other actual questions about what we
talked about today all right yes if you really want the Facebook group I'm sure
you'll be able to find it any other questions out there all right thanks
everyone don't forget tomorrow I do a Fridays I
do a what-do-you-call-it livestream a Q&A 10:00 a.m. same time same place
people took notes very cool oh yeah and Gareth the course details are at five
figure niche site I will place a link and actually you won't find any
information right there it's just a landing page currently but next Monday
when enrollment actually opens that is where you'll be able to learn more
there's all the details in there but currently there's nothing there just on
Monday it'll be live and all that stuff so thanks everyone really appreciate you
hopping on I'm out of here we'll see you tomorrow
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