There's an overlooked key aspect of your video that's harming its ranking. Do
you know that YOU are harming your videos chances of ranking on page 1
for its main keywords? Continue to ignore a misunderstood but major ranking factor
and you'll struggle to achieve page 1 status and subsequent viewing numbers! In
this video we'll identify the why and how the video intro is crucial to
grabbing the attention of viewers to increase watch time and audience
retention. So welcome to this video entitled: "How To Use Intros - Grab
Attention And Rank Videos Higher". In other words, the better your intro the
better your videos' watch time and audience retention. Before we get going,
be sure to watch the video to the very end where you'll be able to download
your free PDF copy entitled: "How To Be The Best You Can At YouTube". Hi, I'm Jeff
Laming from Video Cashflow and in this video we're going to learn exactly what
an intro is and its purpose in helping your video to be seen by as many people
in your target audience as possible. And if this is the first time you're
watching a Video Cashflow video and you like what you see, hear and read, then
please click the "Subscribe" button at the bottom of this video to get more video
marketing and business videos on a weekly basis. Brian dean of Backlinko
fame is a master at ranking websites and videos and he quite rightly says that
the key, or one of the key metrics, that YouTube use to measure the value any
video provides is audience retention. What's audience retention? It's the
average time that people watch your video for, often referred to as watch time.
For example, if the watch time of your five-minute video is, on average 3
minutes, then your audience retention rate is 60%. So the key to ranking your
video higher is to increase the watch time and the subsequent audience
retention rate. And the purpose of aiming to get a video ranked on page 1 for
your main keywords is to massively increase your chances of people watching
your video. And depending on what report you read, as a rough guide, about 90% of
people don't bother looking beyond page 1 of
Youtube and Google! Now we understand the importance of ranking on page 1
for your main keywords what is the one thing to do from the very outset the
video starts playing? It is to immediately capture the viewers'
attention. The attention time span of people is about 5 to 10 seconds, and
when you check your YouTube analytics for any video most will show an alarming
drop-off in those first few seconds, as typified in this screenshot here.....
The purpose of a carefully thought-out intro will help combat this
drop-off and increase the average watch time of a video. That is, YouTube will see
an improvement in the audience retention rate - not just on a video-by-video
basis - but also in terms of your playlists and, crucially, your channel. If
one of your goals is to position yourself as an authority in your niche
then your channel needs to reflect that, and improving your overall audience
retention is a big step in the right direction. As an example, take the intro
I've used for this video: "There's an overlooked key aspects of your video
that's harming its ranking. Continue to ignore a misunderstood but major ranking
factor and you'll struggle to achieve page 1 status and subsequent viewing
numbers...." Now, did it grab your attention ? Did it convince you enough to continue
watching this video? Are you still watching this video? In this video we'll
identify the why and how the video intro is crucial to grabbing the
attention of viewers to increase watch time and audience retention. In other
words the intro should convey to the viewer a compelling reason why they need
to continue watching and the technique is no different to having a title of
a book, a video, or an article to capture attention. It's a basic copy-writing
skill that anyone can quickly learn. And one last thing to clear up some
confusion I often come across. The intro is not to be confused with the all-singing,
all-dancing musical animation that many videos start with, that sometimes go on for
20 seconds or more. Firstly, they fail the 5 to 10 second attention time
span rule. Secondly, in my opinion, these are time wasters
because they simply don't have the attention-grabbing impact right from the
outset of: 1. Curiosity - your curiosity hook, that is, the reason for someone
wanting to watch your video; 2 Losing out - what the viewer could be missing out on
if they don't continue watching this video; and 3. Winning - what the viewer can
or will gain from watching this video. As always improvement will show itself by
continually applying proven techniques, and intros are no exception. A
final tip: watch how top Youtubers introduce their videos and you will soon
notice a pattern to their intros. Individually, the
intros will be slightly different but they all follow the same process. And if
it works for them then it will work, eventually, for you! That's it. I hope you
found the content of this video helpful. If you'd like to find out more about YouTube
and YouTube advertising check out the following: 1. Master Video Ads; and 2.
Tube Video Camp Lifetime; together with a link to TubeBuddy, an analytics and
optimisation tool that supplements and enhances the YouTube site. The links are
in the Description box below this video. (Kindly note that some of the above are
affiliate links. This means that when you buy a product or service, at no extra
cost to you, we will receive a small affiliate commission). If you found any of
the information in this video helpful please enter VIDBIZ in the Comments
section below the video, and don't forget to download your free PDF copy entitled:
"How To Be The Best You Can At YouTube". You'll find the URL link in the
Description box below the video. Thanks for watching. Look out for another video
on video marketing and YouTube coming your way next week. And if you like this
video please click the "Like" button below. Feel free to share the video with
friends, family, business colleagues and associates. And by all means leave a
comment or ask a question in the Comments section also below this video. Don't
forget to hit the "Subscribe" button if you'd like more videos on video
marketing and business tips, tactics, techniques and strategies that could help you
with your own online business. Until next time.....bye for now!
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